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Social Media Fur Kmu
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Book Synopsis Social Media for Scientific Institutions by : Daniel Hurrle
Download or read book Social Media for Scientific Institutions written by Daniel Hurrle and published by Springer. This book was released on 2015-01-30 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Book Synopsis ECSM 2020 8th European Conference on Social Media by : Dr Christos Karpasitis
Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Book Synopsis Collaborative Networks and Digital Transformation by : Luis M. Camarinha-Matos
Download or read book Collaborative Networks and Digital Transformation written by Luis M. Camarinha-Matos and published by Springer Nature. This book was released on 2019-09-12 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019, held in Turin, Italy, in September 2019. The 56 revised full papers were carefully reviewed and selected from 141 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative models, platforms and systems for digital revolution; manufacturing ecosystem and collaboration in Industry 4.0; big data analytics and intelligence; risk, performance, and uncertainty in collaborative networked systems; semantic data/service discovery, retrieval, and composition in a collaborative networked world; trust and sustainability analysis in collaborative networks; value creation and social impact of collaborative networks on the digital revolution; technology development platforms supporting collaborative systems; collective intelligence and collaboration in advanced/emerging applications; and collaborative manufacturing and factories of the future, e-health and care, food and agribusiness, and crisis/disaster management.
Book Synopsis Information Refinement Technologies for Crisis Informatics by : Marc-André Kaufhold
Download or read book Information Refinement Technologies for Crisis Informatics written by Marc-André Kaufhold and published by Springer Nature. This book was released on 2021-05-05 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc-André Kaufhold explores user expectations and design implications for the utilization of new media in crisis management and response. He develops a novel framework for information refinement, which integrates the event, organisational, societal, and technological perspectives of crises. Therefore, he reviews the state of the art on crisis informatics and empirically examines the use, potentials and barriers of both social media and mobile apps. Based on these insights, he designs and evaluates ICT concepts and artifacts with the aim to overcome the issues of information overload and quality in large-scale crises, concluding with practical and theoretical implications for technology adaptation and design.
Book Synopsis Organizing Networks by : Andréa Belliger
Download or read book Organizing Networks written by Andréa Belliger and published by transcript Verlag. This book was released on 2016-08-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are organizations? Where do they come from? How are they transformed and adapted to new situations? In the digital age and in the global network society, traditional theories of the organization can no longer answer these questions. Based on actor-network theory, this book explains organizations as flexible, open networks in which both human and non-human actors enter into socio-technical assemblies by constantly negotiating and re-negotiating programs of action. Organizations are not macro social structures or autonomous systems operating behind the backs of individuals. Instead, they are scalable actor-networks guided by network norms of connectivity, flow, communication, participation, authenticity, and flexibility.
Book Synopsis Identity-Based Brand Management by : Christoph Burmann
Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Book Synopsis From Systems to Actor-Networks by : Andréa Belliger
Download or read book From Systems to Actor-Networks written by Andréa Belliger and published by Ethics International Press Limited . This book was released on 2024-01-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents a paradigm shift, not only in the sciences but also in society. Everywhere in society systems are becoming networks. This implies not only a new understanding of social science but also of society and ourselves. The book describes the systems model based on Luhmann’s theory of social systems and compares this to Latour’s actor-network theory. It argues that present day society cannot be successfully modeled as a system and illustrates the transformation to a global network society by citing many examples from business, education, and healthcare. The authors argue that actor-network theory provides a more comprehensive account of these changes than systems theory. Based on actor-network theory, they propose a theory of the “digital transformation” that is ushering in the global network society. Although people in all areas talk about systems, adaptive behavior, evolution, complexity, and networks, few know where these concepts come from, and what they mean in the theories they belong to. This book is for all who are concerned with clarifying the often taken-for-granted assumptions and concepts that are implicitly or explicitly derived from systems theory and network theory. It offers an introduction to the work of Luhmann and Latour and a critical and constructive development of these important theories for the 21stcentury.
Book Synopsis Start-up and Entrepreneurial Communication by : Alexander Godulla
Download or read book Start-up and Entrepreneurial Communication written by Alexander Godulla and published by Taylor & Francis. This book was released on 2024-06-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
Book Synopsis Mensch und Computer 2015 – Tagungsband by : Martin Pielot
Download or read book Mensch und Computer 2015 – Tagungsband written by Martin Pielot and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-09-14 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings include the specialized academic lecture and brief contributions presented at the Humans and Computers 2015 conference in Stuttgart. It provides multiple perspectives from research that collectively provide a kaleidoscope of ideas, theories, and methodologies. The conference bridges the gap between theory and practical implementation with numerous application-oriented essays.
Book Synopsis Symposium „Wissenschaft und Praxis im Austausch über aktuelle Herausforderungen 2016“ by : Andrea Ruppert
Download or read book Symposium „Wissenschaft und Praxis im Austausch über aktuelle Herausforderungen 2016“ written by Andrea Ruppert and published by Cuvillier Verlag. This book was released on 2016-08-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Institut für wirtschafts- und rechtswissenschaftliche Forschung Frankfurt des Fachbereichs Wirtschaft und Recht der Frankfurt University of Applied Sciences führte auch in 2016 ein Forschungssymposium durch, um erneut die Brücke zur Praxis zu schlagen. Das fachliche Profil des Fachbereichs und des Instituts werden durch die Impulsvorträge widergespiegelt, welche „verschriftlicht“ in diesem Tagungsband veröffentlicht werden. Die Beiträge behandeln u.a. die Themen „Antikorruptionsgesetz im Gesundheitswesen, Halal Logistics, Akzeptanz und Nutzung von Web Monitoring bei KMUs sowie die Situation weiblicher Lehrbeauftragter an hessischen Hochschulen“ und geben somit einen ersten Eindruck über die Breite, den hohen qualitativen Anspruch, den interdisziplinären Ansatz sowie die Anwendungsorientierung der Forschung am Fachbereich Wirtschaft und Recht der Frankfurt University of Applied Sciences.
Book Synopsis Cross-Border Life and Work by : Peter Droege
Download or read book Cross-Border Life and Work written by Peter Droege and published by Springer Nature. This book was released on 2023-12-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the risks, challenges, and opportunities of cross-border work and life from a multidisciplinary and multilevel perspective, including (a) the individual, (b) the social and organizational, and (c) the regional levels, taking into consideration the diverse and multilayered social, economic, technological, and jurisdictional issues involved. Emerging public policies and advanced information technologies (IT) have created new opportunities for work and life that thrive in global value chains and markets. Life, in general, and work, in particular, are increasingly organized across borders of various kinds and are subject to rapid change. At the same time, life and work have been determined by 19th and 20th century infrastructures and technologies. As a consequence, new strategies and measures are required for both physical and virtual work and life spaces.
Book Synopsis Innovations in Knowledge Management by : Liana Razmerita
Download or read book Innovations in Knowledge Management written by Liana Razmerita and published by Springer. This book was released on 2015-08-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses emerging trends in the field of managing knowledge work due to technological innovations. The book is organized in 3 sections. The first section, entitled "Managing Knowledge, Projects and Networks", discusses knowledge processes and their use, reuse or generation in the context of an organization. The second section, entitled "Managing Knowledge using Social Media", focuses on factors influencing adoption and usage, the role of social media in managing knowledge, and factors that influence employees' acceptance and participation. The third section brings into discussion new approaches and technologies for acquiring knowledge. The book will be useful to both academics engaged in research in knowledge management and practitioners who are considering or implementing strategies for managing one of their most important resources.
Book Synopsis Revolution of Innovation Management by : Alexander Brem
Download or read book Revolution of Innovation Management written by Alexander Brem and published by Springer. This book was released on 2016-12-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.
Book Synopsis Handbook of Research on Human Capital and People Management in the Tourism Industry by : Costa, Vânia Gonçalves
Download or read book Handbook of Research on Human Capital and People Management in the Tourism Industry written by Costa, Vânia Gonçalves and published by IGI Global. This book was released on 2020-10-09 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People Management in the Tourism Industry is a crucial reference source that reveals groundbreaking human resource policies for tourism destinations, revolutionary human capital managerial business approaches in tourism, innovative tourism training perspectives, and new tourism qualification prospects. Featuring research on topics such as intellectual capital, human resource management, and financial performance, this book is ideally designed for business managers, entrepreneurs, human resource officers, industry professionals, academicians, students, and researchers.
Book Synopsis Family Business and Regional Development by : Rodrigo Basco
Download or read book Family Business and Regional Development written by Rodrigo Basco and published by Routledge. This book was released on 2021-04-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between families, firms, and regions and the extent to which these relationships contribute to regional economic and social development. Although family business participation in economic activities has been a common phenomenon since pre-industrial societies, and its importance has evolved throughout time and across spatial contexts, the book suggests that these factors have often been neglected in family business and regional studies. Taking this research gap into account, the book aims to deepen our understanding of the role family firms play in the regional economy. In particular, it explores two seldom studied questions. Firstly, what role do family firms play in regional development? Secondly, how do different spatial regional contexts shape family firm operations and performance? Family Business and Regional Development presents a model of "spatial familiness" and uses themes such as productivity, networks and competitiveness to shed new light on family businesses. Moreover, it approaches the juxtaposition between family business and regional studies to encourage the cross-fertilisation of ideas, theories, and research methods between the two fields. Bringing together leading experts in entrepreneurship, regional economics, and economic geography, this book will be a valuable reading for advanced students, researchers and policymakers interested in family firms, regional studies and economic geography.
Book Synopsis Innovation Through Information Systems by : Frederik Ahlemann
Download or read book Innovation Through Information Systems written by Frederik Ahlemann and published by Springer Nature. This book was released on 2021-10-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.
