Social Media Business Define Your Social Strategy Start Selling On Social Media And Expand Your Business In China

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Social Media Business: Define your social strategy, start selling on social media and expand your business in China

Author : Julian Delphiki
Publisher : Julian Delphiki
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Social Media Business: Define your social strategy, start selling on social media and expand your business in China by : Julian Delphiki

Download or read book Social Media Business: Define your social strategy, start selling on social media and expand your business in China written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-05 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" is an informative and practical guidebook that equips entrepreneurs and business owners with the knowledge and strategies to leverage social media platforms for effective branding, sales, and expansion into the Chinese market. In an era where social media has become a dominant force in shaping consumer behavior and driving business growth, this book provides a comprehensive roadmap for developing a successful social media business. It begins by emphasizing the importance of defining a solid social strategy that aligns with the goals and values of the business. Readers are guided through the process of identifying their target audience, choosing the right social media platforms, and crafting a compelling brand story that resonates with potential customers. The book delves into the intricacies of leveraging social media platforms for selling products and services. It covers essential topics such as building an engaging social media presence, creating high-quality content, utilizing effective advertising and targeting techniques, and optimizing conversion rates. Through practical tips and real-world examples, readers learn how to navigate different social media platforms and leverage their unique features to maximize sales and grow their customer base. One of the standout features of this book is its focus on expanding businesses into the Chinese market. Recognizing the immense potential and challenges of entering the Chinese digital landscape, the authors provide valuable insights and strategies specifically tailored to this market. From understanding Chinese social media platforms such as WeChat and Weibo to navigating cultural nuances and consumer preferences, readers gain a deep understanding of the Chinese market and how to effectively position their business for success. "Social Media Business" also highlights the concept of social selling, which involves using social media platforms to directly sell products and engage with customers. The authors delve into the nuances of social selling, including building trust, establishing credibility, and fostering customer relationships through social media channels. They provide practical advice on leveraging influencer marketing, customer reviews, and user-generated content to boost sales and create a loyal customer base. By combining comprehensive guidance on social media strategy, effective social selling techniques, and insights into the Chinese market, "Social Media Business: Define Your Social Strategy, Start Selling on Social Media, and Expand Your Business in China" serves as a valuable resource for entrepreneurs and business owners seeking to establish a strong online brand, drive sales through social media platforms, and expand their business into one of the world's largest consumer market.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Social Media MBA in Practice

Author : Christer Holloman
Publisher : John Wiley & Sons
ISBN 13 : 1118524519
Total Pages : 199 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Social Media MBA in Practice by : Christer Holloman

Download or read book The Social Media MBA in Practice written by Christer Holloman and published by John Wiley & Sons. This book was released on 2013-10-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Banking Performance and Socio Economic Development

Author : Sean Gallagher
Publisher : Scientific e-Resources
ISBN 13 : 1839472111
Total Pages : 321 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Banking Performance and Socio Economic Development by : Sean Gallagher

Download or read book Banking Performance and Socio Economic Development written by Sean Gallagher and published by Scientific e-Resources. This book was released on 2019-07-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking Performance and Socio Economic Development is a one-stop reference book on the beginning, development, execution, and administration of the Regional Rural Banks (RRBs) in India. It is the main book of its kind, which extensively analyzes the improvement of current banking in India since the old time frame to 2013 and birth, development, and execution of Regional Rural Banks from 1975 to 2014. It takes a gander at all the features of operations like structure, money related administration, stores, propels, NPA administration, ALM, and hazard administration hones pervasive in RRBs. It likewise depicts part of IT in RRBs. The book will fill the long-felt nonattendance of a true book on the working of RRBs of India. The book is relied upon to fill in as a handbook for the newcomers and furthermore as a kind of perspective book for the senior bankers and strategy creators. The book, rich with volumes of most recent information, gives different administrative rules relating to everyday operations, administration, and control of the provincial banks. Future Bank projects ought to likewise encourage fortify country foundations to help effective yield and info markets (for instance, arrive and rustic fund) while keeping up social and political soundness through better focused on security nets. At long last, the Bank ought to likewise fill the holes in center indicative monetary and part work by finishing an open consumption audit, with the plan to help assemble ability to organize open spending and give the premise to measures to proficiently address instruction extension.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119890381
Total Pages : 390 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Digital and Social Media Marketing

Author : Aleksej Heinze
Publisher : Routledge
ISBN 13 : 1000041662
Total Pages : 332 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Digital and Social Media Marketing by : Aleksej Heinze

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Routledge. This book was released on 2020-04-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.

42 Rules for B2B Social Media Marketing

Author : Michael Procopio
Publisher : Happy About
ISBN 13 : 1607731134
Total Pages : 153 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis 42 Rules for B2B Social Media Marketing by : Michael Procopio

Download or read book 42 Rules for B2B Social Media Marketing written by Michael Procopio and published by Happy About. This book was released on 2012 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.

The Financial Times Guide to Social Media Strategy

Author : Martin Thomas
Publisher : Pearson UK
ISBN 13 : 1292234849
Total Pages : 213 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis The Financial Times Guide to Social Media Strategy by : Martin Thomas

Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Digital Marketing

Author : Ira Kaufman
Publisher : Taylor & Francis
ISBN 13 : 1351019171
Total Pages : 508 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Social Media in Travel, Tourism and Hospitality

Author : Evangelos Christou
Publisher : Routledge
ISBN 13 : 1317053796
Total Pages : 298 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

ICT Solutions for Improving Smart Communities in Asia

Author : Zaman, Noor
Publisher : IGI Global
ISBN 13 : 1799871169
Total Pages : 377 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis ICT Solutions for Improving Smart Communities in Asia by : Zaman, Noor

Download or read book ICT Solutions for Improving Smart Communities in Asia written by Zaman, Noor and published by IGI Global. This book was released on 2021-01-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is also essential to study the success of technology use in some of the advanced nations in the Asian region that promote a smarter and well-advanced community. A smarter community in these regions can only be materialized by adopting the latest trends in technology to improve quality of life. Some of these regions need a great emphasis on technology adoption for women empowerment and safety, promoting better health with telemedicine facilities, environment, and disaster prevention with IoT technologies, water treatment and sanitation, and addressing food scarcity issues with smarter precision agriculture. Ultimately, there needs to be more research focused on a smarter and secured community in the Asian region in terms of cultural and socioeconomic factors and technology advancements. ICT Solutions for Improving Smart Communities in Asia explores new possibilities using digital solutions and technologies to create collaborative and smarter communities for advancement in agriculture, the health sector, education centers, human resources, and administrative domains, as well as other areas to improve the overall living standards of people at the community level. This book will cover two main areas: the need for technology development in developing nations, mainly focusing on Asia, and the adoption of some of the advanced regions in Asia as role models for the less developed SAARC regions explicitly. This book is ideally intended for researchers, academicians, IT specialists, regional developers, government officials, practitioners, academicians, and students.

Innovative Approaches to Tourism and Leisure

Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3319676032
Total Pages : 576 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Innovative Approaches to Tourism and Leisure by : Vicky Katsoni

Download or read book Innovative Approaches to Tourism and Leisure written by Vicky Katsoni and published by Springer. This book was released on 2017-12-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.

Global Fashion Business

Author : Byoungho Ellie Jin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350180203
Total Pages : 305 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Global Fashion Business by : Byoungho Ellie Jin

Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Business Management for the IB Diploma Coursebook

Author : Peter Stimpson
Publisher : Cambridge University Press
ISBN 13 : 1107464374
Total Pages : 601 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Business Management for the IB Diploma Coursebook by : Peter Stimpson

Download or read book Business Management for the IB Diploma Coursebook written by Peter Stimpson and published by Cambridge University Press. This book was released on 2015-03-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy.

Development Challenges, South-South Solutions: June 2010 Issue

Author : David South, Writer
Publisher : DSConsulting
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Development Challenges, South-South Solutions: June 2010 Issue by : David South, Writer

Download or read book Development Challenges, South-South Solutions: June 2010 Issue written by David South, Writer and published by DSConsulting. This book was released on 2015-02-10 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit (www.southerninnovator.org). It has been published every month since 2006.

Proceedings of the 6th International Conference on Economic Management and Green Development

Author : Xiaolong Li
Publisher : Springer Nature
ISBN 13 : 9811978263
Total Pages : 1647 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of the 6th International Conference on Economic Management and Green Development by : Xiaolong Li

Download or read book Proceedings of the 6th International Conference on Economic Management and Green Development written by Xiaolong Li and published by Springer Nature. This book was released on 2023-06-27 with total page 1647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.