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Author : Polia Lerner Hamburger
Publisher : Marketing Classics Press
ISBN 13 : 1613112580
Total Pages : 133 pages
Book Rating : 4.6/5 (131 download)
Download or read book Social Indicators - A Marketing Perspective written by Polia Lerner Hamburger and published by Marketing Classics Press. This book was released on 2011-11-15 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth C. Land
Publisher : Springer Science & Business Media
ISBN 13 : 9400724217
Total Pages : 594 pages
Book Rating : 4.4/5 (7 download)
Download or read book Handbook of Social Indicators and Quality of Life Research written by Kenneth C. Land and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030832864
Total Pages : 424 pages
Book Rating : 4.0/5 (38 download)
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : Kenneth C. Land
Publisher : Russell Sage Foundation
ISBN 13 : 1610446593
Total Pages : 424 pages
Book Rating : 4.6/5 (14 download)
Download or read book Social Indicator Models written by Kenneth C. Land and published by Russell Sage Foundation. This book was released on 1975-02-14 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deals in comprehensive fashion with a diverse array of objective and subjective social indicators and shows how these indicators can be used, potentially, to inform and perhaps guide social policy. Written with clarity and authority, it will be of paramount interest to those concerned with the interpretation and analysis of social indicators and to those interested in their use. For the former, it serves as an illuminating introduction to some of the analytical tasks that lie ahead in the study of social indicators. For the latter, it provides a solid foundation upon which future policy analysis may be based.
Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 047062258X
Total Pages : 265 pages
Book Rating : 4.4/5 (76 download)
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
ISBN 13 : 9781402001727
Total Pages : 472 pages
Book Rating : 4.0/5 (17 download)
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : Helena Alves
Publisher : Springer Science & Business Media
ISBN 13 : 9400758782
Total Pages : 267 pages
Book Rating : 4.4/5 (7 download)
Download or read book Best Practices in Marketing and their Impact on Quality of Life written by Helena Alves and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Author : Vinay Kothari
Publisher : Springer
ISBN 13 : 3319169467
Total Pages : 644 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Kevin J. Gilmartin
Publisher : Scholarly Title
ISBN 13 : 9780824097554
Total Pages : 146 pages
Book Rating : 4.0/5 (975 download)
Download or read book Social Indicators written by Kevin J. Gilmartin and published by Scholarly Title. This book was released on 1979 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264312854
Total Pages : 136 pages
Book Rating : 4.2/5 (643 download)
Download or read book Society at a Glance 2019 OECD Social Indicators written by OECD and published by OECD Publishing. This book was released on 2019-03-27 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report, the ninth edition of the biennial OECD overview of social indicators, addresses the growing demand for quantitative evidence on social well-being and its trends. This year’s edition presents 25 indicators, several of which are new, and includes data for 36 OECD member countries and ...
Author : Eleanor Bernert Sheldon
Publisher : Russell Sage Foundation
ISBN 13 : 1610446917
Total Pages : 833 pages
Book Rating : 4.6/5 (14 download)
Download or read book Indicators of Social Change written by Eleanor Bernert Sheldon and published by Russell Sage Foundation. This book was released on 1968-12-31 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes many original contributions by an assembly of distinguished social scientists. They set forth the main features of a changing American society: how its organization for accomplishing major social change has evolved, and how its benefits and deficits are distributed among the various parts of the population. Theoretical developments in the social sciences and the vast impact of current events have contributed to a resurgence of interest in social change; in its causes, measurement, and possible prediction. These essays analyze what we know, and examine what we need to know in the study, prediction, and possible control of social change.
Author : Robert L. Clewett
Publisher :
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4.:/5 (615 download)
Download or read book Social Indicators and Marketing written by Robert L. Clewett and published by . This book was released on 1974 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Geoff Payne
Publisher : SAGE
ISBN 13 : 1848600623
Total Pages : 249 pages
Book Rating : 4.8/5 (486 download)
Download or read book Key Concepts in Social Research written by Geoff Payne and published by SAGE. This book was released on 2004-03-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264261486
Total Pages : 140 pages
Book Rating : 4.2/5 (642 download)
Download or read book Society at a Glance 2016 OECD Social Indicators written by OECD and published by OECD Publishing. This book was released on 2016-10-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eighth edition of Society at a Glance, with 25 indicators in total, and data for the 34 OECD member countries and select key partners (Brazil, China, India, Indonesia, Russia and South Africa) and other G20 countries (Argentina and Saudi Arabia).
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
