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Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Minsky
Publisher : Routledge
ISBN 13 : 9781887229203
Total Pages : 0 pages
Book Rating : 4.2/5 (292 download)
Download or read book How to Succeed in Advertising written by Laurence Minsky and published by Routledge. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author : David Garfinkel
Publisher : Morgan James Publishing
ISBN 13 : 1600370225
Total Pages : 148 pages
Book Rating : 4.6/5 (3 download)
Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author : Ed Caffrey
Publisher : Fireside
ISBN 13 : 9780671645908
Total Pages : 153 pages
Book Rating : 4.6/5 (459 download)
Download or read book So You Want to be in Advertising written by Ed Caffrey and published by Fireside. This book was released on 1988 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the role of an advertising agency, explains how ad campaigns are created, and looks at the business aspects of advertising
Author : Jay Abraham
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)
Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
Author : "Wolf" Elliott Tom "Wolf" Elliott
Publisher : iUniverse
ISBN 13 : 1450227228
Total Pages : 166 pages
Book Rating : 4.4/5 (52 download)
Download or read book So You Want to Be a Talent Agent? written by "Wolf" Elliott Tom "Wolf" Elliott and published by iUniverse. This book was released on 2010 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (16 download)
Download or read book So You Want to be in an Advertising Agency?. written by and published by . This book was released on 2001 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : David Gaughran
Publisher : David Gaughran
ISBN 13 : 918710928X
Total Pages : 129 pages
Book Rating : 4.1/5 (871 download)
Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Shari Graydon
Publisher : Annick Press
ISBN 13 : 9781550378146
Total Pages : 124 pages
Book Rating : 4.3/5 (781 download)
Download or read book Made You Look written by Shari Graydon and published by Annick Press. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 4, 5, 6, 7, 8, e, i, t.
Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy R. Tag
Publisher : SAGE
ISBN 13 : 1412980534
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)
Download or read book Ad Critique written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Author : Institute of Canadian Advertising
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (63 download)
Download or read book So ... You Want to be in an Advertising Agency?. written by Institute of Canadian Advertising and published by . This book was released on 198? with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Meeks
Publisher : Brian Meeks
ISBN 13 : 9781942810179
Total Pages : 224 pages
Book Rating : 4.8/5 (11 download)
Download or read book Mastering Amazon Descriptions written by Brian Meeks and published by Brian Meeks. This book was released on 2019-02-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's your deepest fear.The book doesn't sell.Could it be your description sucks?Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.-Powerful Hooks-Engaging Copy-Visually Appealing FormattingYou'll adore this book, because it's going to make you love writing descriptions and copywriting.Get it now.
