Snapchat Marketing Excellence Social Media Marketing Building Following The Smart Way

Download Snapchat Marketing Excellence Social Media Marketing Building Following The Smart Way full books in PDF, epub, and Kindle. Read online Snapchat Marketing Excellence Social Media Marketing Building Following The Smart Way ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Snapchat Marketing Excellence - Social Media Marketing, Building Following the Smart Way

Author : Nishant Pal
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.7/5 (248 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Marketing Excellence - Social Media Marketing, Building Following the Smart Way by : Nishant Pal

Download or read book Snapchat Marketing Excellence - Social Media Marketing, Building Following the Smart Way written by Nishant Pal and published by . This book was released on 2021-03-24 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become a Massive Source of traffic for contemporary companies, particularly those targeting the younger demographic. It's rare to find a successful company that doesn't participate with Facebook, Twitter, and other social media platforms. But one platform which is not typically viewed from a marketing perspective is Snapchat, the social media app which allows users to send limited-viewing-time, self-destructing video and picture messages. It might not seem like an ideal platform for marketing; however, the statistics may surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45 percent would start one by an unknown brand. The app had 30 million users as of December, had surpassed the number of users on Instagram in the united states alone, and has growing utilization abroad. The picture messages do disappear as soon as a user views them, however there are still a few interesting, and novel, marketing chances. The most interesting thing about Snapchat Is the immediacy of their experience. While there are workarounds to save the images, there is still a time limit on how much time it will be on the app. As a marketer, you can add a sense of urgency. Try out Snapchatting a few limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Crucial to this strategy, though, is giving a brief deadline for using the codes: a few hours, or even a day at most. This way, users may know that they need to open messages from you shortly as soon as they get them to avoid missing the goodies.

Snapchat Marketing Excellence

Author : Gary Vayer
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537239149
Total Pages : 70 pages
Book Rating : 4.2/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Marketing Excellence by : Gary Vayer

Download or read book Snapchat Marketing Excellence written by Gary Vayer and published by Createspace Independent Publishing Platform. This book was released on 2016-08-22 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: SNAPCHAT Marketing Excellence How To Become A Snapchat Marketing Expert, Build A Following, And Get As Much Targeted Traffic As You Want... Are you currently using Snapchat to get online traffic? If you're like most marketers, you're probably not using Snapchat... yet... But, you should be... Snapchat is taking the Internet by storm... It's one of the fastest growing social media apps out there. ...and based on the current user base and the speed of Snapchat's growth, it appears to be here to stay. Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat. When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads... ...especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic. NOW is the time to position your business and your brand on Snapchat... It's wide open and the opportunity is MASSIVE! Inside This Step-By-Step Guide To Big Results With Snapchat, You'll Discover... - How to get started with Snapchat even if you've never used Snapchat in your life. - How to leverage the power of Snapchat to build a massive following, almost overnight... - Why now is the time to use Snapchat to build your brand online. - How to unlock the advanced features within Snapchat and get an unfair advantage with your competition... - The little-known method for building Snapchat fans through the use of stories... master this, and you'll be able to generate as much FREE traffic as you could ever want... - Although Snapchat is great for FREE traffic, you'll discover EXACTLY how to master Snapchat's paid traffic program to get massive engagement and traffic. - The top secret method for leveraging the power of niche influencers on Snapchat to skyrocket your following and get more traffic and sales... - The easy way to get followers, traffic, and sales using the power of contests and promotions... How to spy on your competitors and legally hijack their most effective Snapchat campaigns to get big results for you and your brand. - The right way to track your results and success with Snapchat and how to measure your success. When you integrate Snapchat with other social media networks you can quickly get bigger and better results... You'll discover exactly how to set everything up inside... Plus, a whole lot more! The guide to marketing on Snapchat is the most complete, step-by-step guide to generating a massive following, getting traffic, and sales with Snapchat.

Snapchat Marketing Excellence

Author : David Brock
Publisher : Scribl
ISBN 13 : 1633481638
Total Pages : 51 pages
Book Rating : 4.6/5 (334 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Marketing Excellence by : David Brock

Download or read book Snapchat Marketing Excellence written by David Brock and published by Scribl. This book was released on 2019-02-22 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a constantly evolving world of social media and it uses a novel and never-before-seen met...

Snapchat Guide For Beginners

Author : Juha Öörni
Publisher : Juha Öörni via PublishDrive
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.:/5 (661 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Guide For Beginners by : Juha Öörni

Download or read book Snapchat Guide For Beginners written by Juha Öörni and published by Juha Öörni via PublishDrive. This book was released on 2017-10-17 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat Guide For Beginners: How to Marketing & Make Money on Snapchat Are you an entrepreneur looking for promotional sites or a brand representative to find ways to sell your product? If you belong to any marketing agency and are willing to make your viral advertisements or an ordinary man who seeks to generate money sitting at home. Or a person who has few resources, but big ideas, or someone who wants to capture the attention of people with their incredible talents. No matter who you are, if you are eager to grow your business, sell your products or make money with your unique skill. You are about to discover a golden treasure that will get you light-years ahead of your competition ... and keep you there! Social media marketing in recent years has exploded regarding importance and necessity to businesses. First, it was Facebook, then Twitter and now Snapchat. And, without a doubt, Snapchat can well and truly be held in the same regard as these two social media giants. Snapchat is unique in several ways, one of the new social networking sites that help people to promote and sell their services and products. From the root level of understanding this social site to make money. This book will guide you step by step to take full advantage of snapchat, one of the best social networking sites. Do not miss the boom! Following the simple techniques that are written in this book, you will unlock a wide range of opportunities and hidden potentials in the world of social networks! Here is an idea of what you will learn... How to make the best out of Snapchat How to attract your audience How to build a network of customers Avoіding Common Pіtfalls Marketing Products or Servіces For Other Parties discover the powerful strategies to boost your profits How to create an excellent Snapchat content that converts like crazy Awesome tricks to building more trust with your followers And much, much more! Take action right now and make your competition wish they had done it first! Grab a copy today!

Snapchat Marketing: Comprehensive Beginner's Guide to Learn Snapchat Marketing from A to Z

Author : Jack Sanchez
Publisher : Snapchat Marketing
ISBN 13 : 9781091661035
Total Pages : 140 pages
Book Rating : 4.6/5 (61 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Marketing: Comprehensive Beginner's Guide to Learn Snapchat Marketing from A to Z by : Jack Sanchez

Download or read book Snapchat Marketing: Comprehensive Beginner's Guide to Learn Snapchat Marketing from A to Z written by Jack Sanchez and published by Snapchat Marketing. This book was released on 2019-03-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want a book about Snapchat marketing, this is not the book for you! This is a beginner's guide for brands, businesses, and marketers who want Snapchat marketing success. ☺ Snapchat holds the key to the most important market demographic of the coming years. If you want excel at social media and online marketing- building awareness and growing your following, increasing revenues and boosting sales, converting new leads and maintain your customers, you must include Snapchat in your online marketing strategy.Here is why: From a platform which was frowned upon as a teenage messaging app less than 10 years ago, Snapchat has grown into a USD $2 billion plus online marketing platform which you should ignore at your own peril. Not only is Snapchat successful, it has pioneered some of the leading social media trends such as vertical videos and Stories which have been very successful for marketing.Here are some of the topics covered: How Snapchat works- The leading functionalities for marketing.Snapchat marketing strategies and techniques.The benefits of using Snapchat in your marketing campaign.Social media trends to incorporate in your online marketing strategy in 2019.Snapchat marketing success stories.Snapchat hacks and tips.This is a comprehensive beginner's guide to help you understand what Snapchat is and equip you with the knowledge and skills to leverage it for online marketing success.

Social Media Marketing All-in-One For Dummies

Author : Michelle Krasniak
Publisher : John Wiley & Sons
ISBN 13 : 1119696879
Total Pages : 791 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing All-in-One For Dummies by : Michelle Krasniak

Download or read book Social Media Marketing All-in-One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Snapchat Marketing Techniques: Snapchat Marketing for Dummies, Snapchat Story for Your Social Media Marketing Strategy

Author : Jennifer Hauser
Publisher : Independently Published
ISBN 13 : 9781980934301
Total Pages : 65 pages
Book Rating : 4.9/5 (343 download)

DOWNLOAD NOW!

Book Synopsis Snapchat Marketing Techniques: Snapchat Marketing for Dummies, Snapchat Story for Your Social Media Marketing Strategy by : Jennifer Hauser

Download or read book Snapchat Marketing Techniques: Snapchat Marketing for Dummies, Snapchat Story for Your Social Media Marketing Strategy written by Jennifer Hauser and published by Independently Published. This book was released on 2018-04-25 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat Marketing within your business Snapchat must be a very confusing phenomenon for most, with people wondering what use it is. Why would you want to post a video or image on a platform only to have it disappear after a while? What is the use of that? Is that all there is to it? Posting disappearing photos? Yet, with the number of people using it, there must be something more that it offers the users. Well, let us look at it, what it is and how it is used. If you have never known how to use it and would like to try, stick with us and get to discover how you can do just that. What you will find in this book In this book you will see some Snapchat Marketing techniques: Snapchat marketing for dummies, snapchat stories for your social media marketing strategy and social media marketing strategy with Snapchat Marketing, techniques and Snapchat guide for beginners to be successful. With this social media network you will mostly catch the younger generation and do not underestimate snapchat. This social media network is heavily used by this generation. Chapter overview The following topics and chapters you can find in this book: Chapter 1: What is Snapchat Chapter 2: How Snapchat works Chapter 3: How to use Snapchat for your business Chapter 4: Snapchat Success Stories Chapter 5: Importance of Snapchat for your business Use this Social media network in your social media marketing strategy You should use this social media network in your social media marketing strategy to reach out to the younger generation. Learn in this book how you can use this network best for your business needs. Identify the different marketing techniques and interesting features to use this tool successful. Also learn from others, which are already successful, how you can use this for your business to boost your sales and profit. Take the major step now and click on "BUY NOW" on the top right corner to read this book instantly on your PC, Mac, Kindle, mobile phone or tablet And what if you do not like it? NOTHING! You can just return the book if you want it. But I am sure, you will benefit from this book and it can help you and your business. Get it now for the preferential price and invest some money to bring your business forward and earn more money. I wish you all the best, enjoy reading and implementing. I hope for you that you get along well with this topic.

Snapchat

Author : Lou Irvin
Publisher : Zen Mastery Srl
ISBN 13 : 9789950236578
Total Pages : 0 pages
Book Rating : 4.2/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Snapchat by : Lou Irvin

Download or read book Snapchat written by Lou Irvin and published by Zen Mastery Srl. This book was released on 2023-06-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Snapchat: The Ultimate Guide to SnapChat Marketing, Discover How to Use SnapChat for Marketing and Earn Profits The growing use of the internet has prompted a shift in the nature in which businesses seek to promote their products and services. The use of social media has also gone a long way in increasing internet participation amongst people across all divides. One of the many social media platforms is Snapchat. It is a multimedia mobile application focused on image messaging. Internet users, especially social media users, have devised ingenious ways of drawing traffic to respected sites for a number of reasons. Today, social media is a vital tool for internet marketing. Businesses, both small and big, have switched to the internet as their primary platform for marketing their goods and services. This book will teach you all you need to know about Snapchat. You will get a thorough analysis of Snapchat and how it is being used by internet marketers for the purpose of brand awareness. This book will discuss the following topics: SnapChat As a Marketing Tool SnapChat As a Social Media Platform SnapChat For Business Facts and Figures For SnapChat Business The Advantages of Limited Competition SnapChat is Comparatively Different How to Utilize SnapChat As a Marketing Tool And many more! The use of Snapchat for marketing purposes and for connecting with consumers can feel overwhelming sometimes, but one should note that it is always beneficial to have an effective platform that offers opportunities of connecting with target audiences. If you want to learn more about Snapchat, scroll up and click "add to cart" now!

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!

Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Consumer Behavior

Author : Ayalla Ruvio
Publisher : John Wiley & Sons
ISBN 13 : 1119912415
Total Pages : 370 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior by : Ayalla Ruvio

Download or read book Consumer Behavior written by Ayalla Ruvio and published by John Wiley & Sons. This book was released on 2023-02-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

DOWNLOAD NOW!

Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

The Zen of Social Media Marketing

Author : Shama Hyder
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952406
Total Pages : 277 pages
Book Rating : 4.9/5 (429 download)

DOWNLOAD NOW!

Book Synopsis The Zen of Social Media Marketing by : Shama Hyder

Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Known

Author : Mark Schaefer
Publisher :
ISBN 13 : 9780692816066
Total Pages : 256 pages
Book Rating : 4.8/5 (16 download)

DOWNLOAD NOW!

Book Synopsis Known by : Mark Schaefer

Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.