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Smart Things To Know About Brands Branding
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Book Synopsis Smart Things to Know About, Brands & Branding by : John L. Mariotti
Download or read book Smart Things to Know About, Brands & Branding written by John L. Mariotti and published by Capstone. This book was released on 1999-10-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of branding are changing by the minute - smart advice to keep yours on top.
Download or read book Brand Real written by Laurence Vincent and published by AMACOM. This book was released on 2012-03-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Book Synopsis Smart Leadership by : Jonathan Yudelowitz
Download or read book Smart Leadership written by Jonathan Yudelowitz and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Leadership provides a completely up to date overview of thecurrent thinking on leadership. It outlines the latest theories andprinciples you need to apply to be a successful leader and includestips and wisdom from the greatest business thinkers andwriters. Smart books are essential primers to the key issues facing businesspeople. They are practical and action-oriented, providing instantknowledge for ambitious and hungry professionals who want to make alasting impression throughout their career. Smart books aredesigned to give killer approaches to key business subjects, anddeliver sound principles in a style that is both informative andhas attitude. They are the prefect resource for time-starved,information-hungry business people everywhere!
Download or read book Smart Business written by James Leibert and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesses operate and James Leibert explains them. Smart Business will enable readers to fast track their business skills. Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere!
Book Synopsis Smart Things to Know About, Marketing by : John L. Mariotti
Download or read book Smart Things to Know About, Marketing written by John L. Mariotti and published by Capstone. This book was released on 2000-11-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five smartest things to know about marketing at the speed of light in the new economy.
Book Synopsis The Brutal Truth About Asian Branding by : Joseph Baladi
Download or read book The Brutal Truth About Asian Branding written by Joseph Baladi and published by John Wiley & Sons. This book was released on 2011-02-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
Book Synopsis Production Culture by : John Thornton Caldwell
Download or read book Production Culture written by John Thornton Caldwell and published by Duke University Press. This book was released on 2008-03-25 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the cultural practices and belief systems of Los Angelesbased film and video production workers.
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Book Synopsis Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism by : Oliveira, Lídia
Download or read book Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism written by Oliveira, Lídia and published by IGI Global. This book was released on 2022-01-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.
Book Synopsis Encyclopedia of Television by : Horace Newcomb
Download or read book Encyclopedia of Television written by Horace Newcomb and published by Routledge. This book was released on 2014-02-03 with total page 2800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.
Download or read book Brand Premium written by N. Hollis and published by Springer. This book was released on 2017-06-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.
Download or read book Branding: The 6 Easy Steps written by and published by e-agency. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Book Synopsis Safety and Security Engineering V by : F. Garzia
Download or read book Safety and Security Engineering V written by F. Garzia and published by WIT Press. This book was released on 2013-09-01 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organised by University of Rome 'La Sapienza', Italy, Wessex Institute of Technology, UK.
Download or read book Smart Risk written by Andrew Holmes and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a primary ingredient for success in a fast-paced environment where we are bombarded by the need to make critical decisions, often with little or no solid facts available and little insight into the likely outcomes. Smart Things to Know About Risk Management, in a step-by-step approach, shows the reader what is risk management and why it matters, the categories of risk, how to achieve the right balance of risk, knowing your risk appetite, how to actively manage your risks and develop a risk culture and techniques, tools and models for managing risk. Case studies are also included. * Perfect for the SMART treatment - this book starts from basics, assumes no prior knowledge and gives a step-by-step approach. * Step-by-step approach. Covers the background to risk and risk management as well as practical application and techniques, tools and models for managing risk. * Written by a highly experienced practitioner with a formidable working knowledge in this area.
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Book Synopsis Branding For Dummies by : Bill Chiaravalle
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
