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Six Timeless Marketing Blunders
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Book Synopsis Six Timeless Marketing Blunders by : William L. Shanklin
Download or read book Six Timeless Marketing Blunders written by William L. Shanklin and published by Lexington Books. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Book Synopsis Forecasting for the Pharmaceutical Industry by : Arthur G. Cook
Download or read book Forecasting for the Pharmaceutical Industry written by Arthur G. Cook and published by Routledge. This book was released on 2017-11-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
Book Synopsis Forecasting for the Pharmaceutical Industry by : Mr Arthur G Cook
Download or read book Forecasting for the Pharmaceutical Industry written by Mr Arthur G Cook and published by Ashgate Publishing, Ltd.. This book was released on 2015-05-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
Book Synopsis Managing Knowledge Assets, Creativity And Innovation by : Dorothy A Leonard
Download or read book Managing Knowledge Assets, Creativity And Innovation written by Dorothy A Leonard and published by World Scientific. This book was released on 2011-05-31 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation — especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation. İ İ i
Book Synopsis Developing the Leaders Around You by :
Download or read book Developing the Leaders Around You written by and published by Thomas Nelson Inc. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Future Hype by : Robert B. Seidensticker
Download or read book Future Hype written by Robert B. Seidensticker and published by ReadHowYouWant.com. This book was released on 2006 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing 88/89 by : J. E. Richardson
Download or read book Marketing 88/89 written by J. E. Richardson and published by McGraw-Hill Companies. This book was released on 1988-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1989 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing the Leaders Around You by : John C. Maxwell
Download or read book Developing the Leaders Around You written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 1995-02-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over thirty-five years of leadership is that those closest to the leader will determine the success level of that leader. It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level.Learn how to• Create an environment for potential leaders• Identify and nurture future leaders• Equip and develop leaders• Form a dream team of leaders
Book Synopsis Marketing Information by : Hiram C. Barksdale
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Nursing by : Mary Sayre Tilbury
Download or read book Marketing and Nursing written by Mary Sayre Tilbury and published by . This book was released on 1989 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Maxwell 2in1 (Developing the Leader w/in You/Developing Leaders Around You) by : John C. Maxwell
Download or read book Maxwell 2in1 (Developing the Leader w/in You/Developing Leaders Around You) written by John C. Maxwell and published by Thomas Nelson. This book was released on 2010-06-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition offers tremendous value as its two-books-in-one. So you get the benefit of two books for one low price. This book is from one of the top authors in the field of leadership development.
Book Synopsis Total Quality Marketing by : Allan Reddy
Download or read book Total Quality Marketing written by Allan Reddy and published by Praeger. This book was released on 1994-09-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms. The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.
Download or read book Choice written by and published by . This book was released on 1990 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Books in Print written by and published by . This book was released on 1977 with total page 1662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Smarts written by Allan J. Magrath and published by New York : Wiley. This book was released on 1988-09-20 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates a variety of marketing strategies with actual cases and offers advice on adapting marketing techniques from one industry to another.
Download or read book Cumulative Book Index written by and published by . This book was released on 1990 with total page 2280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
