Lead with a Story

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Storyselling for Financial Advisors

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Author :
Publisher : Kaplan Trade
ISBN 13 : 9780793136643
Total Pages : 256 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Storyselling for Financial Advisors by : Scott West

Download or read book Storyselling for Financial Advisors written by Scott West and published by Kaplan Trade. This book was released on 2000-01-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Better Selling Through Storytelling

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1642793736
Total Pages : 123 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Better Selling Through Storytelling by : John Livesay

Download or read book Better Selling Through Storytelling written by John Livesay and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Building a StoryBrand

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Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Storytelling with Data

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

The Successful Novelist

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Publisher : Sourcebooks, Inc.
ISBN 13 : 1402249314
Total Pages : 242 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis The Successful Novelist by : David Morrell

Download or read book The Successful Novelist written by David Morrell and published by Sourcebooks, Inc.. This book was released on 2008-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to write a novel from a New York Times bestselling and award-winning author with more than fifty years of writing and publishing experience. The Successful Novelist is one of the best books on writing fiction for aspiring and experienced writers alike. David Morrell, bestselling author of First Blood, The Brotherhood of the Rose, and The Fifth Profession, tackles everything from the craft of writing and dealing with writer's block to the psychology of being a fiction writer and how to market a book. By reading this book, you'll learn how to overcome common obstacles standing in your way of becoming a successful novelist and creating better fiction in the process. Plus, it's great reference guide if you're participating in NaNoWriMo! Topics covered include: Novel plotting Story structure Character development How to write dialogue Book research Viewpoint/POV Writing descriptions Succeeding in publishing And more! Praise for The Successful Novelist: "Like listening to a beloved brother. I found the acute observations and his narrative philosophy more valuable for the new writer than the contents of any 100 other texts."—Dean Koontz, international bestselling author whose books have sold over 500 million copies "This is the best guidebook to both writing and the business of writing that I've ever read."—Peter Straub, award-winning novelist and poet "The Successful Novelist is the vehicle you want if you plan to drive your way to successful fiction."—Joe R. Lansdale, award-winning author of 45 novels

Sell with a Story

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Author :
Publisher : AMACOM
ISBN 13 : 0814437125
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Sell with a Story by : Paul Smith

Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Insight Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Selling Your Story in 60 Seconds

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Publisher :
ISBN 13 : 9781615932030
Total Pages : 0 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Selling Your Story in 60 Seconds by : Michael Hauge

Download or read book Selling Your Story in 60 Seconds written by Michael Hauge and published by . This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds. Get your screenplay or Novel read by the major power of Hollywood - guaranteed!

Story Selling

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Publisher :
ISBN 13 : 9781683504108
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Story Selling by : Harry Maziar

Download or read book Story Selling written by Harry Maziar and published by . This book was released on 2017-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty stories providing sage advice and common sense about sales and success.

Unstoppable Teams

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Publisher : HarperCollins
ISBN 13 : 0062876163
Total Pages : 188 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Unstoppable Teams by : Alden Mills

Download or read book Unstoppable Teams written by Alden Mills and published by HarperCollins. This book was released on 2019-03-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective—by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy, and a caring environment. Alden Mills has experience working in both the military and the private sector, as a SEAL platoon commander and as a startup founder of Perfect Fitness. He’s seen firsthand what it takes to lead an unstoppable team of individuals. Teams are nothing more than a series of interconnected relationships with a collective, single-minded focus. Success almost never depends on individual talent and valor; instead, Alden Mills shows, it depends, first, on creating a strong foundation for yourself and, second, using that foundation to help others go beyond their individual pursuits and talents to create something bigger and better—an unstoppable team. Unstoppable Teams show managers at every level, at both large and small organizations, including private, public, and nonprofit, how to inspire, motivate, and lead the people around them. Mills draws on stories from his own experiences to impart these surprising team-building lessons: Too many people mistake groups of individuals for a team. No two people are alike, but we all have the same genetic drivers that motivate us—our will to survive, our ego-driven desire for personal gain, and our soul-driven yearning to be a part of something greater than ourselves. When we override our fears about survival, we can focus on our desire to thrive. The more you care for your teammates, the more they will dare for the team. Great ideas are not reserved for a select few—true teams embrace diversity of thought to find winning ideas. These lessons aren’t exclusive to the Navy SEALs; they are used by successful entrepreneurs, nonprofit leaders, coaches, and sport captains—and now you can master them too. Unstoppable Teams is the handbook for how to build care-based teams that will push people to achieve more than they ever thought possible.

The Ultimate Selling Story

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973998037
Total Pages : 82 pages
Book Rating : 4.9/5 (98 download)

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Book Synopsis The Ultimate Selling Story by : Roy Furr

Download or read book The Ultimate Selling Story written by Roy Furr and published by Createspace Independent Publishing Platform. This book was released on 2017-12-11 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Before I learned to sell with story, I struggled at both sales and marketing. Despite my grandest dreams, I just couldn't get consistent results for myself or clients. I tried nearly every selling trick in the book, with little improvement. Discovering these principles behind effective story selling changed everything. Now my selling messages make me and my clients a small fortune. And I've packaged my most powerful selling story formula here in this book." - Roy Furr Cut Through the Marketing Clutter... Today's prospect is over-marketed and over-promised, with their anti-selling filters turned up to 11. Your first job in any selling situation, in person or through media, is to cut through that clutter and get attention. Story is the secret. Forge a Powerful Bond With Your Market... Not only does story cut through the clutter, it forms a deep and lasting bond with your market. It's not about mere exchanges of cash. It's about forming a deep and lasting human connection. A connection that both stimulates and transcends business. Story selling is the quickest way to get your market to know, like, and trust you, a prerequisite for doing business with you. And Set up the Sale in the Clearest, Most Direct Way Possible... Ultimately, our goal is sales and profits. That's why we're in business. And so the right selling story must not only entertain and connect, it must move the prospect toward the sale. Using the Hero's Journey of Story Selling... The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story. This is the single-most effective story template for selling nearly any product, in any media, to any market.

Stories That Sell

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Publisher :
ISBN 13 : 9780615183008
Total Pages : 0 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis Stories That Sell by : Casey Hibbard

Download or read book Stories That Sell written by Casey Hibbard and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

Storyworthy

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Publisher : New World Library
ISBN 13 : 1608685497
Total Pages : 370 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Storyworthy by : Matthew Dicks

Download or read book Storyworthy written by Matthew Dicks and published by New World Library. This book was released on 2018-05-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.

Holy Fudgesicles

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Publisher : Wings Epress, Incorporated
ISBN 13 : 9781613097786
Total Pages : 176 pages
Book Rating : 4.0/5 (977 download)

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Book Synopsis Holy Fudgesicles by : Jason Bougger

Download or read book Holy Fudgesicles written by Jason Bougger and published by Wings Epress, Incorporated. This book was released on 2015-05-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting run over by a bus can ruin your day, but it doesn't have to ruin your summer. The accident leaves ninth grader Kyle Hickman seemingly dead at the scene as he makes a quick visit to an unexpected afterlife. He awakens unscathed with a new sense of being, an unclear mission, and mystical healing powers. Holy Fudgesicles follows Kyle as he comes to terms with the new life resulting from his powers, while taking on the increasingly difficult tasks of covering his tracks and fulfilling his purpose.

Sell Your Story to Hollywood

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Author :
Publisher : Story Merchant Books
ISBN 13 : 9780996990875
Total Pages : pages
Book Rating : 4.9/5 (98 download)

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Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity

Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

The Complete Short Stories

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Publisher : HarperCollins UK
ISBN 13 : 0007245769
Total Pages : 786 pages
Book Rating : 4.0/5 (72 download)

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Book Synopsis The Complete Short Stories by : J. G. Ballard

Download or read book The Complete Short Stories written by J. G. Ballard and published by HarperCollins UK. This book was released on 2006 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1 vol.: London: Flamingo, 2001.