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Author :
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.0/5 ( download)
Download or read book Simmons ... Study of Media and Markets written by and published by . This book was released on 1994 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694552
Total Pages : 225 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Hugh Malcolm Beville
Publisher : Psychology Press
ISBN 13 : 9780805801743
Total Pages : 430 pages
Book Rating : 4.8/5 (17 download)
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Neelankavil
Publisher : M.E. Sharpe
ISBN 13 : 0765628856
Total Pages : 490 pages
Book Rating : 4.7/5 (656 download)
Download or read book International Business Research written by Neelankavil and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
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Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)
Download or read book General Technical Report NE written by and published by . This book was released on 1980 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard A. Gershon
Publisher : Routledge
ISBN 13 : 1136288910
Total Pages : 445 pages
Book Rating : 4.1/5 (362 download)
Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Author : John Goodwin
Publisher : SAGE
ISBN 13 : 1446275949
Total Pages : 1409 pages
Book Rating : 4.4/5 (462 download)
Download or read book SAGE Secondary Data Analysis written by John Goodwin and published by SAGE. This book was released on 2012-07-23 with total page 1409 pages. Available in PDF, EPUB and Kindle. Book excerpt: One central and enduring image of the social science researcher is of an individual who commits a great deal of time to collecting original, primary data from a field of enquiry. This approach is often underpinned by a sincerely held belief that key research questions can only be explored by the collection of ever new, and ever greater amounts of data, or that already existing data are insufficient for researchers to test their ideas. Yet such an approach to social science research can be problematic not least because the collection of primary data can be an expensive, time-consuming, and even wasteful approach to social enquiry. Secondary analysis can serve many purposes, as well as being a valid approach in its own right. However, despite its widespread application, secondary analysis is often undervalued or perceived to be the preserve of only those interested in the re-use of large-scale survey data. Highlighting both the theory and practice of secondary analysis and the use of secondary sources, this collection considers the nature of secondary analysis as a research tool; reflects on the definitional debates surrounding terms such as secondary analysis, data re-use and restudies; illustrates how secondary analysis is used in social science research; and finally reviews the practical, methodological and ethical aspects of secondary analysis. Volume One: Using Secondary Sources and Secondary Analysis Volume Two: Quantitative Approaches to Secondary Analysis Volume Three: Qualitative Data and Research in Secondary Analysis Volume Four: Ethical, Methodological and Practical Issues in Secondary Analysis
Author : James T. Hamilton
Publisher : Princeton University Press
ISBN 13 : 0691228310
Total Pages : 412 pages
Book Rating : 4.6/5 (912 download)
Download or read book Channeling Violence written by James T. Hamilton and published by Princeton University Press. This book was released on 2021-04-13 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If it bleeds, it leads." The phrase captures television news directors' famed preference for opening newscasts with the most violent stories they can find. And what is true for news is often true for entertainment programming, where violence is used as a product to attract both viewers and sponsors. In this book, James Hamilton presents the first major theoretical and empirical examination of the market for television violence. Hamilton approaches television violence in the same way that other economists approach the problem of pollution: that is, as an example of market failure. He argues that television violence, like pollution, generates negative externalities, defined as costs borne by others than those involved in the production activity. Broadcasters seeking to attract viewers may not fully bear the costs to society of their violent programming, if those costs include such factors as increased levels of aggression and crime in society. Hamilton goes on to say that the comparison to pollution remains relevant when considering how to deal with the problem. Approaches devised to control violent programming, such as restricting it to certain times and rating programs according to the violence they contain, have parallels in zoning and education policies designed to protect the environment. Hamilton examines in detail the microstructure of incentives that operate at every level of television broadcasting, from programming and advertising to viewer behavior, so that remedies can be devised to reduce violent programming without restricting broadcasters' right to compete.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Jon F. Nussbaum
Publisher : Routledge
ISBN 13 : 1135639817
Total Pages : 845 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Communication and Aging Research written by Jon F. Nussbaum and published by Routledge. This book was released on 2004-04-12 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the Handbook of Communication and Aging Research captures the ever-changing and expanding domain of aging research. Since it was first recognized that there is more to social aging than demography, gerontology has needed a communication perspective. Like the first edition, this handbook sets out to demonstrate that aging is not only an individual process but an interactive one. The study of communication can lead to an understanding of what it means to grow old. We may age physiologically and chronologically, but our social aging--how we behave as social actors toward others, and even how we align ourselves with or come to understand the signs of difference or change as we age--are phenomena achieved primarily through communication experiences. Synthesizing the vast amount of research that has been published on communication and aging in numerous international outlets over the last three decades, the book's contributors include scholars from North America and the United Kingdom who are active researchers in the perspectives covered in their particular chapter. Many of the chapters work to deny earlier images of aging as involving normative decrement to provide a picture of aging as a process of development involving positive choices and providing new opportunities. A recuring theme in many chapters is that of the heterogeneity of the group of people who are variously categorized as older, aged, elderly, or over 65. The contributors review the literature analytically, in a way that reveals not only current theoretical and methodological approaches to communication and aging research but also sets the future agenda. This handbook will be of great interest to scholars and researchers in gerontology, developmental psychology, and communication, and, in this updated edition, will continue to play a key role in the study of communication and aging.
Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1998 Northeastern Recreation Research Symposium, April 5-7, 1998, the Sagamore on Lake George in Bolton Landing, New York written by and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gail A. Vander Stoep
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1991 Northeastern Recreation Research Symposium written by Gail A. Vander Stoep and published by . This book was released on 1992 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John J. Capela
Publisher : John Wiley & Sons
ISBN 13 : 1118052374
Total Pages : 355 pages
Book Rating : 4.1/5 (18 download)
Download or read book Import / Export For Dummies® written by John J. Capela and published by John Wiley & Sons. This book was released on 2011-02-02 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, easy-to-understand primer on the exciting world of import/export The United States imports $1.2 trillion and exports $772 billion in goods on an annual basis. Import/Export For Dummies provides entrepreneurs and small- to medium-size businesses with the critical information they need to begin exporting their products around the world and importing goods to sell in America. This practical guide covers the ins and outs of developing or expanding operations to capture a share of this growing market, with details on the top ten countries with which America trades, from Canada to Germany to China.
Author : Jugenheimer
Publisher : M.E. Sharpe
ISBN 13 : 0765628732
Total Pages : 338 pages
Book Rating : 4.7/5 (656 download)
Download or read book Advertising and Public Relations Research written by Jugenheimer and published by M.E. Sharpe. This book was released on with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
Author : Scott M. Smith
Publisher : SAGE
ISBN 13 : 9780761988526
Total Pages : 910 pages
Book Rating : 4.9/5 (885 download)
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1990 Northeastern Recreation Research Symposium, February 25-28, 1990, State Parks Management and Research Institute, Saratoga Springs, New York written by and published by . This book was released on 1990 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
