Signpost Selected Premier Hotels In Great Britain Ireland 2004

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Brand New Justice

Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Brand New Justice by : Simon Anholt

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Logo Design Workbook

Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Logo Design Workbook by : Sean Adams

Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Shooting the Sun

Author : Max Byrd
Publisher : Bantam
ISBN 13 : 0553898736
Total Pages : 284 pages
Book Rating : 4.5/5 (538 download)

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Book Synopsis Shooting the Sun by : Max Byrd

Download or read book Shooting the Sun written by Max Byrd and published by Bantam. This book was released on 2003-12-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Babbage was an English genius of legendary eccentricity. He invented the cowcatcher, the ophthalmoscope, and the “penny post.” He was an expert lock picker, he wrote a ballet, he pursued a vendetta against London organ-grinders that made him the laughingstock of Europe. And all his life he was in desperate need of enormous sums of money to build his fabled reasoning machine, the Difference Engine, the first digital computer in history. To publicize his Engine, Babbage sponsors a private astronomical expedition—a party of four men and one remarkable woman—who will set out from Washington City and travel by wagon train two thousand miles west, beyond the last known outposts of civilization. Their ostensible purpose is to observe a total eclipse of the sun predicted by Babbage’s computer, and to photograph it with the newly invented camera of Louis Daguerre. The actual purpose, however… Suffice it to say that in Shooting the Sun nothing is what it seems, eclipses have minds of their own, and even the best computer cannot predict treachery, greed, and the fickle passions of the human heart.

Rules for Radicals

Author : Saul Alinsky
Publisher : Vintage
ISBN 13 : 0307756890
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Rules for Radicals by : Saul Alinsky

Download or read book Rules for Radicals written by Saul Alinsky and published by Vintage. This book was released on 2010-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.

Radio Production

Author : Robert McLeish
Publisher : CRC Press
ISBN 13 : 1317590945
Total Pages : 435 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Radio Production by : Robert McLeish

Download or read book Radio Production written by Robert McLeish and published by CRC Press. This book was released on 2015-09-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.

Event Tourism

Author : Donald Getz
Publisher :
ISBN 13 : 9781882345601
Total Pages : 0 pages
Book Rating : 4.3/5 (456 download)

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Book Synopsis Event Tourism by : Donald Getz

Download or read book Event Tourism written by Donald Getz and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

The Cost of Insanity in Nineteenth-Century Ireland

Author : Alice Mauger
Publisher : Springer
ISBN 13 : 3319652443
Total Pages : 290 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis The Cost of Insanity in Nineteenth-Century Ireland by : Alice Mauger

Download or read book The Cost of Insanity in Nineteenth-Century Ireland written by Alice Mauger and published by Springer. This book was released on 2017-12-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the first comparative study of public, voluntary and private asylums in nineteenth-century Ireland. Examining nine institutions, it explores whether concepts of social class and status and the emergence of a strong middle class informed interactions between gender, religion, identity and insanity. It questions whether medical and lay explanations of mental illness and its causes, and patient experiences, were influenced by these concepts. The strong emphasis on land and its interconnectedness with notions of class identity and respectability in Ireland lends a particularly interesting dimension. The book interrogates the popular notion that relatives were routinely locked away to be deprived of land or inheritance, querying how often “land grabbing” Irish families really abused the asylum system for their personal economic gain. The book will be of interest to scholars of nineteenth-century Ireland and the history of psychiatry and medicine in Britain and Ireland.

EBOOK: Critical Theories of Mass Media: Then and Now

Author : Paul Taylor
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033523528X
Total Pages : 263 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Critical Theories of Mass Media: Then and Now by : Paul Taylor

Download or read book EBOOK: Critical Theories of Mass Media: Then and Now written by Paul Taylor and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a welcome critical corrective to complacent mainstream accounts of the media's cultural impact". Prof. Slavoj Zizek, International Director of the Birkbeck Institute for the Humanities at Birkbeck, University of London "A powerful and highly engaging re-assessment of past critical thinkers (including those not normally thought of as critical) in the light of today's mediascape". Jorge Reina Schement, Distinguished Professor of Communications, Penn State University With the exception of occasional moral panics about the coarsening of public discourse, and the impact of advertising and television violence upon children, mass media tend to be viewed as a largely neutral or benign part of contemporary life. Even when criticisms are voiced, the media chooses how and when to discuss its own inadequacies. More radical external critiques are often excluded and media theorists are frequently more optimistic than realistic about the negative aspects of mass culture. This book reassesses this situation in the light of both early and contemporary critical scholarship and explores the intimate relationship between the mass media and the dis-empowering nature of commodity culture. The authors cast a fresh perspective on contemporary mass culture by comparing past and present critiques. They: Outline the key criticisms of mass culture from past critical thinkers Reassess past critical thought in the changed circumstances of today Evaluate the significance of new critical thinkers for today's mass culture The book begins by introducing the critical insights from major theorists from the past - Walter Benjamin, Siegfried Kracauer, Theodor Adorno, Marshall McLuhan and Guy Debord. Paul Taylor and Jan Harris then apply these insights to recent provocative writers such as Jean Baudrillard and Slavoj Žižek, and discuss the links between such otherwise apparently unrelated contemporary events as the Iraqi Abu Ghraib controversy and the rise of reality television. Critical Theories of Mass Media is a key text for students of cultural studies, communications and media studies, and sociology.

Results

Author : Bruce A. Pasternack
Publisher : Crown Business
ISBN 13 : 0307337316
Total Pages : 256 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Results by : Bruce A. Pasternack

Download or read book Results written by Bruce A. Pasternack and published by Crown Business. This book was released on 2005-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.

Handbook of Sports Medicine and Science

Author : Britton W. Brewer
Publisher : John Wiley & Sons
ISBN 13 : 9781444303667
Total Pages : 148 pages
Book Rating : 4.3/5 (36 download)

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Book Synopsis Handbook of Sports Medicine and Science by : Britton W. Brewer

Download or read book Handbook of Sports Medicine and Science written by Britton W. Brewer and published by John Wiley & Sons. This book was released on 2009-01-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Handbook of Sports Medicine and Science series presents a concise summary of the science and practice of psychology in the context of sport. Psychological aspects central to sport performance such as motivation, cognition, stress, confidence, and mental preparation are examined and interventions designed to enhance individual and team performance are reviewed. Reflecting the breadth of the field, issues such as sport injury prevention and rehabilitation, athlete psychopathology, child and adolescent development, sport career termination, and the practice of sport psychology are also addressed. Published under the auspices of the Medical Commission of the International Olympic Committee, Sport Psychology shows howthe performance and the overall well-being of athletes can be improved by highlighting research findings and their practical application. With contributions from internationally renowned experts and useful case studies in each chapter, this handbook is an essential resource for medical doctors who serve athletes and sports teams and an invaluable reference for all students of sport psychology.

Corporate Responsibility Coalitions

Author : David Grayson
Publisher : Routledge
ISBN 13 : 1351277502
Total Pages : 512 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Responsibility Coalitions by : David Grayson

Download or read book Corporate Responsibility Coalitions written by David Grayson and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of business-led corporate responsibility coalitions is indisputable. The WBCSD has 200 member companies with combined annual revenues of US$7 _trillion_; the UN Global Compact has almost 8,000 corporate members, over two-thirds of them from developing countries. It is estimated that there are more than 110 national and international generalist business-led CR coalitions. But there is now urgent need for informed and balanced analysis of their achievements, their progress and their potential. Why did these coalitions start and grow? What have been their impacts? Where are they heading now? Where should they be going? What is the future? In a period of austerity, the business and public sector must decide whether funding these coalitions is a priority. To meet current crises, there will have to be a great deal more business involvement; but efforts of individual corporations will not be sufficient. There is also a need for far more collective action among companies and more collaborative action between different sectors of society. Business-led CR coalitions with their decades of convening experience could play an important role in this process - if they are fit for purpose going forward. Authors David Grayson and Jane Nelson have been actively involved in such coalitions for decades. In Corporate Responsibility Coalitions they first explore the past, present and future of these coalitions: the emergence of new models of collective corporate action over the past four decades; the current state of play, and the increasing number, diversity and complexity in terms of how they not only network with each other but also engage in a much broader universe of institutions that are promoting responsible business practices. In addition, the book provides in-depth profiles of the most strategic, effective and long-standing coalitions, including: Business for Social Responsibility; Business in the Community; CSR Europe; Instituto Ethos; International Business Leaders Forum; the UN Global Compact; and the WBCSD. This book will be required reading for key supporters and potential partners of such coalitions in companies, governments, international development agencies, foundations, non-governmental organizations, academic institutions and think-tanks. It also aims to inspire a future generation of leaders to be more aware of the role of business as a partner in driving more inclusive, green and responsible growth, and to help them develop new types of leadership skills so that they can be effective in finding multi-stakeholder solutions to complex and systemic challenges.

Human Factors Considerations of Undergrounds in Insurgencies

Author : Us Army Special Operations Command
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781975970758
Total Pages : 396 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Human Factors Considerations of Undergrounds in Insurgencies by : Us Army Special Operations Command

Download or read book Human Factors Considerations of Undergrounds in Insurgencies written by Us Army Special Operations Command and published by Createspace Independent Publishing Platform. This book was released on 2017-08-31 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the preface: "The 1966 'Human Factors' edition focused on the contemporary threat of Maoist insurgencies, particularly in Southeast Asia, and also drew extensively on World War II resistance movements in Europe. Much of this information is still relevant and has been retained and integrated. In the post-Cold War world, the most important insurgencies tend to be ethnic and religious. Long-simmering conflicts, sometimes with roots in colonial policies, have become prominent; examples include the Liberation Tigers of Tamil Eelam (LTTE) in Sri Lanka, Euskadi Ta Askatasuna (Basque Homeland and Freedom or ETA) in Spain, the Hutu-Tutsi genocides, the Ushtia �lirimtare e Kosov�s (Kosovo Liberation Army, or KLA), and the Provisional Irish Republican Army (PIRA). Battle lines in these conflicts are often drawn along ethnic lines, even when land or politics are the immediate issues in contention. The other important new category is extremist religious movements, most prominently Islamic groups, including regional insurgent movements like Hizbollah and Harakat al-Muqawamah al'Isla�miyyah (Islamic Resistance Movement, or HAMAS) and global movements like Al Qaeda. These present a different profile of ideology, organizational forms, and psychology than either Cold War Maoists or post-colonial ethnic insurgencies (although the Palestinian cause could be considered a post-colonial issue). Globalization has also changed underground operations in numerous ways. Insurgencies, enabled by low-cost transportation, Internet based communications, and other information technologies, can more easily recruit, communicate, and operate across borders. It is correspondingly much more difficult to contain an insurgency in a region. Global media has led to development of new tactics, in particular new types of terrorism, designed to capture worldwide attention. Compared with what was available in the 1960s, there are orders of magnitude more academic research available relevant to this study's topics. We were able to draw on more recent work in psychology, political science, economics, sociology, organizational studies, and communications studies. Readers of this edition will, over the course of eleven chapters, get a wide exposure to basic concepts from a number of disciplines".

Key Management Ratios

Author : Ciaran Walsh
Publisher : Pearson UK
ISBN 13 : 0273729764
Total Pages : 410 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Key Management Ratios by : Ciaran Walsh

Download or read book Key Management Ratios written by Ciaran Walsh and published by Pearson UK. This book was released on 2010-02-02 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Logic of Violence in Civil War

Author : Stathis N. Kalyvas
Publisher : Cambridge University Press
ISBN 13 : 113945692X
Total Pages : 20 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis The Logic of Violence in Civil War by : Stathis N. Kalyvas

Download or read book The Logic of Violence in Civil War written by Stathis N. Kalyvas and published by Cambridge University Press. This book was released on 2006-05-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: By analytically decoupling war and violence, this book explores the causes and dynamics of violence in civil war. Against the prevailing view that such violence is an instance of impenetrable madness, the book demonstrates that there is logic to it and that it has much less to do with collective emotions, ideologies, and cultures than currently believed. Kalyvas specifies a novel theory of selective violence: it is jointly produced by political actors seeking information and individual civilians trying to avoid the worst but also grabbing what opportunities their predicament affords them. Violence, he finds, is never a simple reflection of the optimal strategy of its users; its profoundly interactive character defeats simple maximization logics while producing surprising outcomes, such as relative nonviolence in the 'frontlines' of civil war.

Global Culture Industry

Author : Scott Lash
Publisher : Polity
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Global Culture Industry by : Scott Lash

Download or read book Global Culture Industry written by Scott Lash and published by Polity. This book was released on 2007-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.

The Internal Auditing Handbook

Author : K. H. Spencer Pickett
Publisher : John Wiley & Sons
ISBN 13 : 0470662131
Total Pages : 1091 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Internal Auditing Handbook by : K. H. Spencer Pickett

Download or read book The Internal Auditing Handbook written by K. H. Spencer Pickett and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edition and this revised third edition reflects those changes. The third edition of The Internal Auditing Handbook retains all the detailed material that formed the basis of the second edition and has been updated to reflect the Institute of Internal Auditor’s (IIA) International Standards for the Professional Practice of Internal Auditing. Each chapter has a section on new developments to reflect changes that have occurred over the last few years. The key role of auditors in reviewing corporate governance and risk management is discussed in conjunction with the elevation of the status of the chief audit executive and heightened expectations from boards and audit committees. Another new feature is a series of multi-choice questions that have been developed and included at the end of each chapter. This edition of The Internal Auditing Handbook will prove to be an indispensable reference for both new and experienced auditors, as well as business managers, members of audit committees, control and compliance teams, and all those who may have an interest in promoting corporate governance.