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Signaling Through Price And Quality To Consumers With Fairness Concerns
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Download or read book Pricing written by Ragnhild Silkoset and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-01-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides students in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. The book covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.
Book Synopsis Pricing and Revenue Optimization by : Robert L. Phillips
Download or read book Pricing and Revenue Optimization written by Robert L. Phillips and published by Stanford University Press. This book was released on 2021-05-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
Book Synopsis A Stakeholder Approach to Corporate Social Responsibility by : Philip Kotler
Download or read book A Stakeholder Approach to Corporate Social Responsibility written by Philip Kotler and published by Routledge. This book was released on 2016-03-16 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.
Book Synopsis AMA Educators' Proceedings by : American Marketing Association. Educators' Conference
Download or read book AMA Educators' Proceedings written by American Marketing Association. Educators' Conference and published by . This book was released on 1983 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Doctors and Their Workshops by : Mark V. Pauly
Download or read book Doctors and Their Workshops written by Mark V. Pauly and published by University of Chicago Press. This book was released on 2009-05-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctors are obviously influential in determining the costs of their services. But even more important, many believe, is the influence physicians have over the use and cost of nonphysician health-care resources and services. Doctors and Their Workshops is the first comprehensive attempt to use economic analysis to understand some of the physician effects on nonphysician aspects of health care.
Book Synopsis An Information Processing Theory of Consumer Choice by : James R. Bettman
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of International Business by : Alan M. Rugman
Download or read book The Oxford Handbook of International Business written by Alan M. Rugman and published by OUP Oxford. This book was released on 2009-01-16 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas: · History and Theory of the Multinational Enterprise · The Political and Regulatory Environment · Strategy and International Management · Managing the MNE · Area Studies · Methodological Issues These state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
Book Synopsis Business Environment in a Global Context by : Andrew Harrison
Download or read book Business Environment in a Global Context written by Andrew Harrison and published by OUP Oxford. This book was released on 2016-10-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions. The text is accompanied by an Online Resource Centre, which includes: For Students: Chapter and case study updates Emerging issues Annotated web links Ideas for research topics For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases Figures and tables from the text
Book Synopsis Handbook on Electricity Markets by : Glachant, Jean-Michel
Download or read book Handbook on Electricity Markets written by Glachant, Jean-Michel and published by Edward Elgar Publishing. This book was released on 2021-11-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: With twenty-two chapters written by leading international experts, this volume represents the most detailed and comprehensive Handbook on electricity markets ever published.
Book Synopsis Report to the Congress, Medicare Payment Policy by : Medicare Payment Advisory Commission (U.S.)
Download or read book Report to the Congress, Medicare Payment Policy written by Medicare Payment Advisory Commission (U.S.) and published by . This book was released on 1998 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Loyalty in Third Party Logistics Relationships by : David L. Cahill
Download or read book Customer Loyalty in Third Party Logistics Relationships written by David L. Cahill and published by Springer Science & Business Media. This book was released on 2006-11-23 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Book Synopsis Attribution Theory by : Sandra Graham
Download or read book Attribution Theory written by Sandra Graham and published by Psychology Press. This book was released on 2014-02-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unusual volume begins with a historical overview of the growth of attribution theory, setting the stage for the three broad domains of application that are addressed in the remainder of the book. These include applications to: achievement strivings in the classroom and the sports domain; issues of mental health such as analyses of stress and coping and interpretations of psychotherapy; and personal and business conflict such as buyer- seller disagreement, marital discord, dissension in the workplace, and international strife. Because the chapters in Attribution Theory are more research-based than practice- oriented, this book will be of great interest and value to an audience of applied psychologists.
Book Synopsis Economics of Water Resources: From Regulation to Privatization by : Nicolas Spulber
Download or read book Economics of Water Resources: From Regulation to Privatization written by Nicolas Spulber and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to develop a general economic model which integrates the quantity and quality issues of water resource management and to provide, along with a detailed criticism of the policy instruments now in use, alternative proposals concerning the efficient allocation and distribution of water. In particular we treat water as a multi-product commodity where the market plays a major role in determining water quality-discriminant pricing and its value to the user. We examine the process of moving from administrative allocation and regulation to privatization of the water industry as the key element in promoting effective competition and in providing economic incentives for greater efficiency. Water quantity and quality, considered independently of each other, have been the subject of numerous studies during the last twenty years. Let us recall briefly the most outstanding among them. A variety of models have been constructed concerning the optimal scheduling and sequence of water-supply projects: dynamic programming for solving multi-bjective functions in water resource development; planning models for coordinating regional water-resource supply and demand, etc. Other studies have devised water-quality management models, including multi-period design of regional or municipal wastewater systems; cost-allocation methods to induce effluent dischargers to participate in regional water systems; models to predict the quality of effluent (in particular, whether it meets certain established standards); models for finding optimal waste-removal policies at each of the polluting sources, and so on.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1999 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Michael I. Norton
Download or read book The Cambridge Handbook of Consumer Psychology written by Michael I. Norton and published by Cambridge University Press. This book was released on 2015-09-09 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
Book Synopsis Contemporary Research on Business and Management by : Siska Noviaristanti
Download or read book Contemporary Research on Business and Management written by Siska Noviaristanti and published by CRC Press. This book was released on 2020-09-15 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 27-29th November 2019. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.
Author :Adamantios Diamantopoulos Publisher :Springer Science & Business Media ISBN 13 :3834937223 Total Pages :604 pages Book Rating :4.8/5 (349 download)
Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
