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GRASPED Consumer Attitudes and Buying Behavior

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Consumer Attitudes and Buying Behavior by : Steven Brough

Download or read book GRASPED Consumer Attitudes and Buying Behavior written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior

Author : 王韻
Publisher : 秀威出版
ISBN 13 : 9866909603
Total Pages : 172 pages
Book Rating : 4.8/5 (669 download)

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Book Synopsis A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior by : 王韻

Download or read book A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by 王韻 and published by 秀威出版. This book was released on 2007-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】

Consumer Attitudes Toward Food Labeling and Other Shopping Aids

Author : Richard Smith
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Consumer Attitudes Toward Food Labeling and Other Shopping Aids by : Richard Smith

Download or read book Consumer Attitudes Toward Food Labeling and Other Shopping Aids written by Richard Smith and published by . This book was released on 1979 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Reference Index

Author :
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Statistical Reference Index by :

Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1522507477
Total Pages : 407 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by : Suki, Norazah Mohd

Download or read book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2016-07-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Customer Service for Hospitality and Tourism

Author : Simon Hudson
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999349
Total Pages : 166 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Customer Service for Hospitality and Tourism by : Simon Hudson

Download or read book Customer Service for Hospitality and Tourism written by Simon Hudson and published by Goodfellow Publishers Ltd. This book was released on 2012-11-02 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer service is of critical importance for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. Customer Service for Hospitality and Tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. Key features include: An ‘At Your Service’ Spotlight at the beginning of each chapter focuses on the achievements of successful individuals related to the art of customer service. Each chapter contains a ‘Service Snapshot’ - short, real-life cases to illustrate a particular concept or theoretical principle presented in the chapter. Detailed international ‘Case Studies’, which cover a variety of sectors, organizations and regions designed to foster critical thinking, the cases illustrate actual business scenarios that stress several concepts found in the chapter. They analyze customer service in the U.S., South America, South Africa, Europe, Russia, Australia, China, Canada, Korea and Dubai.

Consumer attitudes to food quality products

Author : Marija Klopčič
Publisher : Springer
ISBN 13 : 9086867626
Total Pages : 284 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis Consumer attitudes to food quality products by : Marija Klopčič

Download or read book Consumer attitudes to food quality products written by Marija Klopčič and published by Springer. This book was released on 2013-03-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

Diverse Methods in Customer Relationship Marketing and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1522556206
Total Pages : 350 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Marketing, Technology and Customer Commitment in the New Economy

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117793
Total Pages : 340 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts

Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Special Report

Author : National Research Council (U.S.). Highway Research Board
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Special Report by : National Research Council (U.S.). Highway Research Board

Download or read book Special Report written by National Research Council (U.S.). Highway Research Board and published by . This book was released on 1956 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior and Insights

Author : Diane Phillips
Publisher : Oxford University Press, USA
ISBN 13 : 9780190857134
Total Pages : 592 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Consumer Behavior and Insights by : Diane Phillips

Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

Handbook of Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Consumer Behaviour and Digital Transformation

Author : Ayantunji Gbadamosi
Publisher : Taylor & Francis
ISBN 13 : 1003836453
Total Pages : 297 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Consumer Behaviour and Digital Transformation by : Ayantunji Gbadamosi

Download or read book Consumer Behaviour and Digital Transformation written by Ayantunji Gbadamosi and published by Taylor & Francis. This book was released on 2024-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

Consumer Behavior in Action

Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey P. Lantos

Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.

Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

Author : Maria Pilar Martinez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889664856
Total Pages : 147 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario by : Maria Pilar Martinez-Ruiz

Download or read book Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario written by Maria Pilar Martinez-Ruiz and published by Frontiers Media SA. This book was released on 2021-02-17 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trends--consumer Attitudes and the Supermarket

Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Trends--consumer Attitudes and the Supermarket by :

Download or read book Trends--consumer Attitudes and the Supermarket written by and published by . This book was released on 1990 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour in Food and Healthy Lifestyles

Author : Isaac K. Ngugi
Publisher : CABI
ISBN 13 : 1786392879
Total Pages : 225 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Consumer Behaviour in Food and Healthy Lifestyles by : Isaac K. Ngugi

Download or read book Consumer Behaviour in Food and Healthy Lifestyles written by Isaac K. Ngugi and published by CABI. This book was released on 2020-07-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.