Shareology

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Shareology

Author : Bryan Kramer
Publisher : Morgan James Publishing
ISBN 13 : 1630473855
Total Pages : 220 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Shareology by : Bryan Kramer

Download or read book Shareology written by Bryan Kramer and published by Morgan James Publishing. This book was released on 2015-07-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?

SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer by : Shortcut Edition

Download or read book SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!

There Is No B2B Or B2c

Author : Bryan Kramer
Publisher :
ISBN 13 : 9781640079335
Total Pages : 68 pages
Book Rating : 4.0/5 (793 download)

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Book Synopsis There Is No B2B Or B2c by : Bryan Kramer

Download or read book There Is No B2B Or B2c written by Bryan Kramer and published by . This book was released on 2017-02-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

Growth Economics and Governance

Author : Roberto Pasca di Magliano
Publisher : Edizioni Nuova Cultura
ISBN 13 : 8868129469
Total Pages : 210 pages
Book Rating : 4.8/5 (681 download)

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Book Synopsis Growth Economics and Governance by : Roberto Pasca di Magliano

Download or read book Growth Economics and Governance written by Roberto Pasca di Magliano and published by Edizioni Nuova Cultura. This book was released on 2017-11-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth reflects the long-term expansion of the productive potential of the economy. It is generally accepted as a widespread measure of the population’s well-being. Nevertheless the rate of growth of a country does not always represent the real improvement of the domestic behavior as it fails to capture key-aspects such as the environmental sustainability and the benefits of digital transformation. A rapid growth of the GDP brings benefits and costs as those deriving from the globalization and the impact of financial activities. Short-term growth depends on the economic cycles. Even if the growth rates weaken, per-capita income keeps growing. The volume follows the main growth theories and then addresses current issues such as the impact of the digital transformation of the society, the development aid policies as well as the contribution of the sovereign wealth funds. The last part is devoted to the effects on institutions, the perspectives of the Italian economy and the need for changes in the European institutions.

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Fit Matters

Author : Moe Carrick
Publisher : Maven House
ISBN 13 : 1938548760
Total Pages : 263 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis Fit Matters by : Moe Carrick

Download or read book Fit Matters written by Moe Carrick and published by Maven House. This book was released on 2017-08-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.

The CMO's Periodic Table

Author : Drew Neisser
Publisher : New Riders
ISBN 13 : 0134293827
Total Pages : 403 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The CMO's Periodic Table by : Drew Neisser

Download or read book The CMO's Periodic Table written by Drew Neisser and published by New Riders. This book was released on 2015-11-17 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.

Fit Matters

Author : Moe Carrick
Publisher : Maven House
ISBN 13 : 1938548752
Total Pages : 241 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis Fit Matters by : Moe Carrick

Download or read book Fit Matters written by Moe Carrick and published by Maven House. This book was released on 2017-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.

Islamic Social Finance

Author : Valentino Cattelan
Publisher : Routledge
ISBN 13 : 1351987437
Total Pages : 335 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Islamic Social Finance by : Valentino Cattelan

Download or read book Islamic Social Finance written by Valentino Cattelan and published by Routledge. This book was released on 2018-08-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current dynamics of world economy show remarkable changes in the socio-economics of credit provision and entrepreneurship. If the emergence of the sharing economy is fostering innovative models of collaborative agency, networking and venture business, economic actors are also looking for a more sustainable development, able to foster profitability as well as community welfare. This book investigates Islamic social finance as a paramount example of this economy under change, where the balance between economic efficiency and social impact is contributing to the transformation of the market from an exchange- to a community-oriented institution. The collected essays analyse the social dimension of entrepreneurship from an Islamic perspective, highlighting the extent to which the rationales of "sharing," distribution and cooperation, affect the conceptualization of the market in Islam as a place of "shared prosperity." Moving from the conceptual "roots" of this paradigm to its operative "branches," the contributing authors also connect the most recent trends in the financial market to Shari‘ah-based strategies for community welfare, hence exploring the applications of Islamic social finance from the sharing economy, FinTech and crowdfunding to microcredit, waqf, zakat, sukuk and green investments. An illuminating reference for researchers, practitioners and policy-makers dealing with the challenges of a global market where not only is diversity being perceived as a value to be fostered, but also as an important opportunity for a more inclusive economy for everybody.

Unleash Your Primal Brain

Author : Tim Ash
Publisher : Tim Ash Enterprises Press
ISBN 13 : 1735244503
Total Pages : 208 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Unleash Your Primal Brain by : Tim Ash

Download or read book Unleash Your Primal Brain written by Tim Ash and published by Tim Ash Enterprises Press. This book was released on 2020-06-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication

Money, Payment Systems and the European Union

Author : Gabriella Gimigliano
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144385719X
Total Pages : 255 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Money, Payment Systems and the European Union by : Gabriella Gimigliano

Download or read book Money, Payment Systems and the European Union written by Gabriella Gimigliano and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the term “governance” is associated with money, the mind goes directly to the traditional regulatory paradigm, i.e. the nation State-Central Banking-Currency. However, over time, there has been a steady erosion of the nation states’ sovereignty, also in the area of monetary law. This process of erosion is still working from within and externally to the nation State or, in other words, from upwards to downwards and vice versa. Moving from upwards to downwards, highly interconnected financial markets have urged the national competent authorities to improve the global level of coordination in terms of sharing regulatory standards, supervisory models and risk-monitoring procedures. In the downwards-upwards direction, the concept of sovereignty is critically revised from the perspective of new and alternative means of payment, thanks to the growth of e-commerce and mobile commerce and new complementary currency projects. The European Union is a feasible institutional context in which to investigate the development of the governance of money. Indeed, the EU, considered as a “unique economic and political partnership”, has not laid down a clear-cut definition of money, but the Member States have been carrying on a varying transfer of sovereignty and, in particular, of monetary sovereignty. This book examines money as a means of payment and a reserve of value within the framework of the European Union, with particular attention to community-based currencies. This book will prove an interesting and informative read for academics, students and policymakers with an interest in the development of monetary and financial systems.

Handbook of the Sharing Economy

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110544
Total Pages : 421 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of the Sharing Economy by : Russell W. Belk

Download or read book Handbook of the Sharing Economy written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.

Get Scrappy

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 081443732X
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Get Scrappy by : Nick Westergaard

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Social Justice and Islamic Economics

Author : Toseef Azid
Publisher : Routledge
ISBN 13 : 1351364553
Total Pages : 210 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Social Justice and Islamic Economics by : Toseef Azid

Download or read book Social Justice and Islamic Economics written by Toseef Azid and published by Routledge. This book was released on 2019-02-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the rule of the current economic order, social injustice is ever-increasing. Issues such as poverty, inhumane working conditions, inadequate wages, social insecurity and an unhealthy labor market continue to persist. Many states are also unable to produce policies capable of resolving these problems. The characteristics of the capitalist system currently render it unable to provide social justice. In fact, on the contrary, the system reinforces these injustices and prevents economic and social welfare from reaching the masses. Many Muslim scholars have analyzed and, indeed, criticized this system for years. This book argues that an alternative and more equitable theoretical and practical economical order can been developed within the framework of Islamic principles. On the other hand, the experiences of societies under the rule of Muslim governments do not always seem to hold great promise for an alternative understanding of social justice. In addition, the behaviors of Muslim individuals within their economic lives are mostly shaped by the necessities of daily economic conditions rather than by the tenets of Islam that stand with social justice. Until 1990s, studies of Islamic economics made connections between finance and the notion of social justice, but work conducted more recently has neglected this issue. It is therefore evident that the topic of social justice needs to be revisited in a more in-depth manner. Filling an important gap in existing literature, the book uniquely connects social justice and Islamic finance and economics on this topic. Theory, practice and key issues are presented simultaneously throughout this book, which is based on the writings of a number of eminent scholars.

We-commerce

Author : Billee Howard
Publisher : TarcherPerigee
ISBN 13 : 0399173625
Total Pages : 210 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis We-commerce by : Billee Howard

Download or read book We-commerce written by Billee Howard and published by TarcherPerigee. This book was released on 2015 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named an Inc. Business Beach Read for Summer 2016! In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.

The Feeling Economy

Author : Roland T. Rust
Publisher : Springer Nature
ISBN 13 : 3030529770
Total Pages : 185 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Feeling Economy by : Roland T. Rust

Download or read book The Feeling Economy written by Roland T. Rust and published by Springer Nature. This book was released on 2021-01-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading.

STOP BORING ME

Author : Kathy Klotz-Guest
Publisher : Substantium
ISBN 13 : 9781684191093
Total Pages : 194 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis STOP BORING ME by : Kathy Klotz-Guest

Download or read book STOP BORING ME written by Kathy Klotz-Guest and published by Substantium. This book was released on 2016-09-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.