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Sephora
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Download or read book Sephora written by Melissa Schweiger and published by Harper Collins. This book was released on 2008-04-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder what it's like to have your own personal team of beauty experts, advising you on how to look and feel knockout-gorgeous every day? Or have you ever questioned what exactly goes on inside the creative minds of beauty industry heavy-hitters? Step into the pages of Sephora, where the top beauty authorities give you access to their private domains. Spend the day with Vincent Longo backstage at fashion week, create red carpet—worthy hair with celebrity hair stylist Oscar Blandi, master the smoky eye with Hollywood's hottest makeup artists, and take a tour of Dr. Nicholas Perricone's kitchen with his refrigerator full of skin-perfecting foods. In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority, fashion and beauty journalist and former Sephora beauty editor Melissa Schweiger personally introduces the people behind some of your favorite brands and fills this gorgeous book with the beauty secrets usually reserved for insiders. Each photo-packed page brims with words of wisdom and expert advice from the creators of and authorities on more than two hundred classic and emerging beauty brands sold at Sephora, including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai, and many, many more. Each chapter is designed to mimic a Sephora store's "try everything" vibe while revealing the finest beauty tips and tricks for getting creative with cosmetics. From an A-to-Z glossary of terms and ingredients and a shopping guide to the best products, to detailed explanations of how to properly use cosmetic tools, Sephora is the complete beauty package that no woman will want to be without.
Download or read book Sephora written by N. W. Oliver and published by . This book was released on 1835 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sephora Story by : Mary Curran Hackett
Download or read book The Sephora Story written by Mary Curran Hackett and published by HarperCollins Leadership. This book was released on 2020-05-26 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
Download or read book Sephora written by Adrien Lemercier and published by . This book was released on 1893 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sephora; a Hebrew Tale, Descriptive of the Country of Palestine, Etc by : Sephora
Download or read book Sephora; a Hebrew Tale, Descriptive of the Country of Palestine, Etc written by Sephora and published by . This book was released on 1826 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon
Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Book Synopsis Fashion Marketing by : Marianne Bickle
Download or read book Fashion Marketing written by Marianne Bickle and published by Bloomsbury Publishing USA. This book was released on 2010-06-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Book Synopsis Swipe, Scan, Shop by : Kate Schaefer
Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Book Synopsis Dimensions of Human Behavior by : Elizabeth D. Hutchison
Download or read book Dimensions of Human Behavior written by Elizabeth D. Hutchison and published by SAGE Publications. This book was released on 2018-09-05 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dimensions of Human Behavior: The Changing Life Course presents a current and comprehensive examination of human behavior across time using a multidimensional framework. Author Elizabeth D. Hutchison explores both the predictable and unpredictable changes that can affect human behavior through all the major developmental stages of the life course, from conception to very late adulthood. Aligned with the 2015 curriculum guidelines set forth by the Council on Social Work Education (CSWE), the Sixth Edition has been substantially updated with contemporary issues related to gender and sexuality, race and ethnicity, and social class and disability across the lifespan.
Book Synopsis Business Digitalization by : Pantea Foroudi
Download or read book Business Digitalization written by Pantea Foroudi and published by Taylor & Francis. This book was released on 2023-09-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Book Synopsis A Corporation of Angels by : James H. Barrett Jr.
Download or read book A Corporation of Angels written by James H. Barrett Jr. and published by Abbott Press. This book was released on 2016-02-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directly behind the tallest skyscraper in Pittsburgh, Pennsylvania, is a building that houses a family-run business devoid of political, greed, and power struggles. Teamwork, kindness, and compassion for others are prerequisites for employment at C.O.A. Inc. for it is not a typical company: it is A Corporation of Angels and its CEO is God. Angels, who are allowed to choose their own names while working for C.O.A., work discreetly alongside walking souls while attempting to keep Lucifer and his company, Hostile Takeover Enterprises, at bay. Gabriel and his partner, Sarah, are two angels working on Project Lost Faith, a special assignment to help reinstate faith in God. As the pair attempts to outsmart Lucifer’s cronies, everyone is watching, especially the CEO of C.O.A. But Gabriel and Sarah are not the only angels on important missions battling those who prey on the weak and hopeless. In this inspirational tale filled with suspense and humor, A Corporation of Angels diligently works to engage Christians about their faith while doing their best to keep Lucifer from carrying out his own mission.
Download or read book Make Up written by Michelle Phan and published by Harmony. This book was released on 2014-10-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her. Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression. Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials, stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.
Book Synopsis The Adventures of Fashion Girl by : Roby Graham
Download or read book The Adventures of Fashion Girl written by Roby Graham and published by Page Publishing Inc. This book was released on 2016-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the traditions of Wonder Woman, Xena: Warrior Princess, and She-Ra: Princess of Power comes a new heroine for the 21st century. That heroine is Fashion Girl - beautiful, intelligent, resourceful and powerful. Together with The Style Chicks, Fashion Girl fights crime, injustice and protects the innocent with style. Read about the world's newest and most unique superheroine in five of her most thrilling and mind boggling adventures. If you're ready? Then LET'S DO IT TO IT!
Download or read book ELLEgirl written by and published by . This book was released on 2005-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: ELLEgirl, the international style bible for girls who dare to be different, is published by Hachette Filipacchi Media U.S., Inc., and is accessible on the web at ellegirl.elle.com/. ELLEgirl provides young women with insider information on fashion, beauty, service and pop culture in a voice that, while maintaining authority on the subject, includes and amuses them.
Download or read book Women's Health written by and published by . This book was released on 2007-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Womens Health magazine speaks to every aspect of a woman's life including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style.
Book Synopsis Foundations of Marketing, 7e by : John Fahy
Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK
Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
