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Semiotic Theory And Practice
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Book Synopsis The Quest for Meaning by : Marcel Danesi
Download or read book The Quest for Meaning written by Marcel Danesi and published by University of Toronto Press. This book was released on 2007-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.
Book Synopsis Quest for Meaning by : Marcel Danesi
Download or read book Quest for Meaning written by Marcel Danesi and published by University of Toronto Press. This book was released on 2020 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
Book Synopsis The Sign in Theory and Practice by : Marcel Danesi
Download or read book The Sign in Theory and Practice written by Marcel Danesi and published by Canadian Scholars' Press. This book was released on 1999-01-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sign in Theory and Practice is a collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field. This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.
Author :Alexandros Ph. Lagopoulos Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110616300 Total Pages :320 pages Book Rating :4.1/5 (16 download)
Book Synopsis Theory and Methodology of Semiotics by : Alexandros Ph. Lagopoulos
Download or read book Theory and Methodology of Semiotics written by Alexandros Ph. Lagopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
Book Synopsis Semiotic Theory of Learning by : Andrew Stables
Download or read book Semiotic Theory of Learning written by Andrew Stables and published by . This book was released on 2020-02-25 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegemony of psychological and sociological constructions of learning in order to develop a burgeoning literature in semiotics as an educational foundation. Drawing on theoretical research and its application in empirical studies, the book attempts to avoid the problematization of the distinction between theory and practice in semiotics. It covers topics such as signs, significance and semiosis; the ontology of learning; the limits of learning; ecosemiotics; ecology and sexuality. The book is written by five of the key figures in the semiotics field, each committed to the belief that living is a process of interaction through acts of signification with a signifying environment. While the authors are agreed on the value of semiotic frameworks, the book aims not to present an entirely coherent line in every respect, but rather to reflect ongoing scholarship and debates in the area. In light of this, the book offers a range of possible interpretations of major semiotic theorists, unsettling assumptions while offering a fresh, and still developing, series of perspectives on learning from academics grounded in semiotics. Semiotic Theory of Learning is a timely and valuable text that will be of great interest to academics, researchers and postgraduates working in the fields of educational studies, semiotics, psychology, philosophy, applied linguistics and media studies.
Download or read book Creating Value written by Laura R. Oswald and published by OUP Oxford. This book was released on 2015-01-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Book Synopsis Semiotics and Visual Communication by : Evripides Zantides
Download or read book Semiotics and Visual Communication written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2014-04-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Book Synopsis Literary Semiotics by : Scott Simpkins
Download or read book Literary Semiotics written by Scott Simpkins and published by Lexington Books. This book was released on 2001 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Semiotics brings much needed revitalization to the conservatism of modern semiotic theory. Scott Simpkins' revisionist work scrutinizes the conflicting views on sign theory to identify new areas of development in semiotic thought and practice, particularly in relation to literary theory. Focusing on the idea of semiotics as a "conversation" about sign theory and practice, Simpkins principally looks at the work of Umberto Eco, while giving secondary attention to some of semiotics' most influential commentators: including Deleuze and Guattari, Lyotard, Foucault, Barthes, Kristeva, and Derrida. As an engaged interrogation of the restraints on the practice of semiotics, Literary Semiotics is a provocative study for semioticians, literary theorists, and scholars of cultural studies and a resource for students seeking a probing examination of the theory of signs.
Book Synopsis Semiotic Theory and Practice by : Michael Herzfeld
Download or read book Semiotic Theory and Practice written by Michael Herzfeld and published by Walter de Gruyter. This book was released on 1988 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Semiotics by : Robert Ian Vere Hodge
Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Book Synopsis Semiotics in Mathematics Education by : Norma Presmeg
Download or read book Semiotics in Mathematics Education written by Norma Presmeg and published by Springer. This book was released on 2016-04-11 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses semiotics in mathematics education as an activity with a formal sign system, in which each sign represents something else. Theories presented by Saussure, Peirce, Vygotsky and other writers on semiotics are summarized in their relevance to the teaching and learning of mathematics. The significance of signs for mathematics education lies in their ubiquitous use in every branch of mathematics. Such use involves seeing the general in the particular, a process that is not always clear to learners. Therefore, in several traditional frameworks, semiotics has the potential to serve as a powerful conceptual lens in investigating diverse topics in mathematics education research. Topics that are implicated include (but are not limited to): the birth of signs; embodiment, gestures and artifacts; segmentation and communicative fields; cultural mediation; social semiotics; linguistic theories; chains of signification; semiotic bundles; relationships among various sign systems; intersubjectivity; diagrammatic and inferential reasoning; and semiotics as the focus of innovative learning and teaching materials.
Book Synopsis Exploring Semiotic Remediation as Discourse Practice by : P. Prior
Download or read book Exploring Semiotic Remediation as Discourse Practice written by P. Prior and published by Springer. This book was released on 2010-01-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through theoretical and methodological frameworks, researchers from writing studies, communication disorders, communication studies, applied linguistics, anthropology, and education, argue for a new dialogic approach to multimodality as a question of semiotic practices as well as multimodal artifacts.
Book Synopsis Marketing Semiotics by : Laura R. Oswald
Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Book Synopsis Semiotic Theory and Practice, Volume 1+2 by : Michael Herzfeld
Download or read book Semiotic Theory and Practice, Volume 1+2 written by Michael Herzfeld and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-07-11 with total page 1322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book FireSigns written by Steven Skaggs and published by MIT Press. This book was released on 2017-03-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Book Synopsis Semiotic Analysis and Public Policy by : Christopher L. Atkinson
Download or read book Semiotic Analysis and Public Policy written by Christopher L. Atkinson and published by Routledge. This book was released on 2019-03-20 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
Book Synopsis Critical Semiotics by : Gary Genosko
Download or read book Critical Semiotics written by Gary Genosko and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.
