Selling Transformed

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1789665361
Total Pages : 273 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Selling Transformed by : Philip Squire

Download or read book Selling Transformed written by Philip Squire and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.

Selling Peace

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Author :
Publisher : Apogee Books
ISBN 13 : 9781926592084
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Selling Peace by : Jeffrey Manber

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Selling Transformed

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Author :
Publisher :
ISBN 13 :
Total Pages : 247 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis Selling Transformed by : Philip Squire

Download or read book Selling Transformed written by Philip Squire and published by . This book was released on with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance"--

Selling with Authentic Persuasion

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Author :
Publisher :
ISBN 13 : 9781890427375
Total Pages : 264 pages
Book Rating : 4.4/5 (273 download)

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Book Synopsis Selling with Authentic Persuasion by : Jason Cutter

Download or read book Selling with Authentic Persuasion written by Jason Cutter and published by . This book was released on 2020-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don't think it's the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what's really important‚"‚€‚"your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers' trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker. After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.

Selling Your Value Proposition

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749479922
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Selling Your Value Proposition by : Cindy Barnes

Download or read book Selling Your Value Proposition written by Cindy Barnes and published by Kogan Page Publishers. This book was released on 2017-05-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

All the News That's Fit to Sell

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Author :
Publisher : Princeton University Press
ISBN 13 : 1400841410
Total Pages : 355 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis All the News That's Fit to Sell by : James T. Hamilton

Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.

Solution Selling Transformed: The Revolutionary Sales Process That is Changing the Way People Sell

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781260468618
Total Pages : 336 pages
Book Rating : 4.4/5 (686 download)

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Book Synopsis Solution Selling Transformed: The Revolutionary Sales Process That is Changing the Way People Sell by : Timothy T. Sullivan

Download or read book Solution Selling Transformed: The Revolutionary Sales Process That is Changing the Way People Sell written by Timothy T. Sullivan and published by McGraw-Hill Education. This book was released on 2020-10-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic sales guide that rewrote the rules of selling has been revised to address radical changes in sales technologies and buyers’ needs and expectations With major advances in communication and other technologies, customers have more buying options and more purchasing tools at their disposal—making it harder than ever for sales professionals to compete. On the other hand, you have access to more advanced analytic tools, artificial intelligence capabilities that provide more visibility and insight into trends, and more ways to market your products and drive demand—and this groundbreaking new edition show how to leverage it all. With seven brand new chapters, updates throughout, case studies, success stories, and tools and methods, The New Solution Selling, Revised Edition describes the latest generation of the proven Solution Selling® methodology. You’ll learn how to navigate the most significant changes in the sales industry today, including increasingly higher expectations of buyers for meaningful value in every interaction, a dramatic increase in the number of people involved in organizational buying decisions, and the rapidly growing importance in sales’ contribution to the customer experience as a competitive differentiator.

Learning Transformed

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Author :
Publisher : ASCD
ISBN 13 : 1416623914
Total Pages : 279 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Learning Transformed by : Eric C. Sheninger

Download or read book Learning Transformed written by Eric C. Sheninger and published by ASCD. This book was released on 2017 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Sheninger and Thomas Murray outline eight keys to intentionally design tomorrow's schools so today's learners are prepared for success.

Incomes from the Forest

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Author :
Publisher : CIFOR
ISBN 13 : 9798764196
Total Pages : 236 pages
Book Rating : 4.7/5 (987 download)

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Book Synopsis Incomes from the Forest by : Eva Wollenberg

Download or read book Incomes from the Forest written by Eva Wollenberg and published by CIFOR. This book was released on 1998-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documentation and comparation methods to assess options for forest-based livelihoods and their outcomes. The contributions are based on the premise that livelihood and conservation goals can be best achieved by improving information flow about changes in the environment, and the impacts of forest use. The authors report on the strengths and weaknesses of methods that have been tried in the field.

Transformed

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Publisher : John Wiley & Sons
ISBN 13 : 1119697336
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Transformed by : Marty Cagan

Download or read book Transformed written by Marty Cagan and published by John Wiley & Sons. This book was released on 2024-03-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?" TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. TRANSFORMED has three big goals: First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. TRANSFORMED is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams. Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

Transformed Firms Case Studies

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Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Transformed Firms Case Studies by : Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.))

Download or read book Transformed Firms Case Studies written by Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.)) and published by . This book was released on 1999 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Insurance Transformed

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Author :
Publisher : Springer
ISBN 13 : 3319638351
Total Pages : 337 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Insurance Transformed by : Michael Naylor

Download or read book Insurance Transformed written by Michael Naylor and published by Springer. This book was released on 2017-10-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how a range of innovative disruptive technologies is about to combine to transform the insurance industry, the products it produces, and the way the industry is managed. It argues that unless current insurance providers react to these waves of disruption they will be swept away by new innovators. The book describes what insurers need to do to survive. The main aim is to get insurers to reimagine their industry away from the sale of a one-off product, into the sale of a series of real-time, data-based risk services. While parts of these disruptions have been discussed, this book is the first to bring all the issues together and unites them using a theoretical framework. This book is essential reading for insurance industry participants as well as to academics interested in insurance and understanding the key issues the industry currently faces.

Cutting the Cord

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Publisher : Rosetta Books
ISBN 13 : 0795353022
Total Pages : 261 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Cutting the Cord by : Martin Cooper

Download or read book Cutting the Cord written by Martin Cooper and published by Rosetta Books. This book was released on 2021-01-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Time Magazine’s Top 100 Inventors in History shares an insider’s story of the cellphone, how it changed the world—and a view of where it’s headed. While at Motorola in the 1970s, wireless communications pioneer Martin Cooper invented the first handheld mobile phone. But the cellphone as we know it today almost didn’t happen. Now, in Cutting the Cord, Cooper takes readers inside the stunning breakthroughs, devastating failures, and political battles in the quest to revolutionize—and control—how people communicate. It’s a dramatic tale involving brilliant engineers, government regulators, lobbyists, police, quartz crystals, and a horse. Industry skirmishes sparked a political war in Washington to prevent a monopolistic company from dominating telecommunications. The drama culminated in the first-ever public call made on a handheld, portable telephone—by Cooper himself. The story of the cell phone has much to teach about innovation, strategy, and management. But the story of wireless communications is far from finished. This book also relates Cooper’s vision of the future. From the way we work and the way children learn to the ways we approach medicine and healthcare, advances in the cellphone will continue to reshape our world for the better.

Download! How The Internet Transformed The Record Business

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Author :
Publisher : Omnibus Press
ISBN 13 : 0857128035
Total Pages : 320 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Download! How The Internet Transformed The Record Business by : Phil Hardy

Download or read book Download! How The Internet Transformed The Record Business written by Phil Hardy and published by Omnibus Press. This book was released on 2012-11-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Industry expert Phil Hardy has outdone himself with the splendid, piecing Download!” – Record Collector Download! chronicles of the making of the new record industry, from the boom years of the CD revolution of the late 1980s to the crisis of the present day, with particular stress on the last decade. Following the actions and reactions of the major international record companies as they ploughed their way through the digital revolution, bewildered by the fleet-of-foot digital innovators who were far more responsive to the changing marketing conditions. Download! delves even further into the structural change that has, almost surreptitiously, taken place, within the music business. A change that has left the captains of the record industry as unable to act as they were unwilling to act.

Global Markets Transformed

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674281349
Total Pages : 337 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Global Markets Transformed by : Steven C. Topik

Download or read book Global Markets Transformed written by Steven C. Topik and published by Harvard University Press. This book was released on 2014-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations -- The sinews of trade -- Commodity chains

OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264367608
Total Pages : 300 pages
Book Rating : 4.2/5 (643 download)

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Book Synopsis OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs by : OECD

Download or read book OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs written by OECD and published by OECD Publishing. This book was released on 2021-02-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite potentially tremendous benefits, small and medium-sized enterprises (SMEs) lag in the digital transformation. Emerging technologies, as diverse as they are, offer a range of applications for them to improve performance and overcome the size-related limitations they face in doing business. However, SMEs must be better prepared, and stakes are high. SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies.

Professional Selling

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Author :
Publisher : SAGE Publications
ISBN 13 : 1948426196
Total Pages : 320 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis Professional Selling by : Dawn Deeter-Schmelz

Download or read book Professional Selling written by Dawn Deeter-Schmelz and published by SAGE Publications. This book was released on 2020-01-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.