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Selling To Seniors
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Book Synopsis Selling to Seniors by : United States. Congress. Senate. Committee on Finance
Download or read book Selling to Seniors written by United States. Congress. Senate. Committee on Finance and published by . This book was released on 2008 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy
Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Book Synopsis Your Keys, Our Home by : Debbie and Michael Campbell
Download or read book Your Keys, Our Home written by Debbie and Michael Campbell and published by . This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.
Book Synopsis Moving in the Right Direction by : Bruce Nemovitz
Download or read book Moving in the Right Direction written by Bruce Nemovitz and published by Danforth Book Distribution. This book was released on 2007 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving in the Right Direction shares Bruce's experience and expertise on the many issues involved when seniors consider moving from their long-term home. Now seniors all across the country -- as well as the friends and family who care for them -- can turn to this simple, direct, and comprehensive guide as they make this important transition.
Book Synopsis eBay For Seniors For Dummies by : Marsha Collier
Download or read book eBay For Seniors For Dummies written by Marsha Collier and published by John Wiley & Sons. This book was released on 2009-11-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a format that's ideal for the senior audience, including a larger print format than traditional For Dummies books. Author Marsha Collier is the undisputed authority on eBay. Her advice has helped millions of eBay users navigate the popular shopping and selling site. This book explains how to Get your computer ready to use eBay Go to the eBay site, sign up, and browse Spot good deals, buy items, and pay safely Set up your own sale Take pictures of your merchandise and get them online Receive payment and ship items Understand eBay's fees and rules eBay can be fun and profitable. This book makes it easy to get started!
Download or read book Downsizing written by David Ekerdt and published by Columbia University Press. This book was released on 2020-06-16 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: As life unfolds, things tend to accumulate. When older adults undergo health, residential, and marital changes, they will face a reckoning with their lifelong store of possessions—special, ordinary, and forgotten. Such a predicament now confronts tens of millions of Americans as the Baby Boom cohort passes into retirement and beyond. Despite what a thriving industry of clutter manuals tells us, for most older adults, downsizing is no simple task. Drawing on in-depth interviews with recent movers in over a hundred diverse U.S. households, David Ekerdt analyzes the downsizing process and what it says about the meaning and management of possessions. He details how households approach and accomplish downsizing, exploring the decision-making process and the effectiveness of different strategies. From an expert gerontological perspective, he considers the cognitive, physical, emotional, and social tasks that the process entails and the role of factors such as gender and class on the divestment of things. Ekerdt finds that despite the fatigue and emotional challenges people encounter, afterward they report satisfaction in having completed a downsizing and feel empowerment on the other side of the task. Offering an empathetic and practical look at one of life’s major transitions, Downsizing brings forward the voices of elders so that older adults, their families and friends, and practitioners working with older clients can understand and benefit from their experience.
Download or read book It's About Time! written by David A Smith and published by . This book was released on 2021-06-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Imagine trying to inspire people who need help but who are actively resisting change. That is the essence of Heroic Selling." In It's About Time!, David Smith chronicles his thirty-plus-year journey in senior living. He reveals how to turn deep-seated resistance into successful conversions. His field-tested technique, Prospect-Centered Selling(R), is based on a theoretical model adapted from the psychology of change. It's a strategy supported by data-driven metrics and a purpose-built CRM platform. David's methodology is disrupting the universally accepted speed-to-lead paradigm. This book provides case studies and is a step-by-step guide that will show you how to double your close rates, drive higher occupancies, and achieve faster fills. It will not only boost your performance, but it will also help hundreds of thousands more people get ready for a new and vibrant chapter in their lives. Be heroic. It's time. Come join us.
Book Synopsis My IPhone for Seniors by : Brad Miser
Download or read book My IPhone for Seniors written by Brad Miser and published by Pearson Education. This book was released on 2014 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers iOS8 on iPhones 4s, 5c, 5s, 6 and 6 Plus--Cover.
Book Synopsis This Chair Rocks by : Ashton Applewhite
Download or read book This Chair Rocks written by Ashton Applewhite and published by Celadon Books. This book was released on 2019-03-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author
Book Synopsis The Backpacking Housewife (The Backpacking Housewife, Book 1) by : Janice Horton
Download or read book The Backpacking Housewife (The Backpacking Housewife, Book 1) written by Janice Horton and published by HarperCollins UK. This book was released on 2018-07-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A feelgood read that reminds us it’s never too late to live the life you want’ 4* SUN One mum is leaving it all behind for the adventure of a lifetime...
Book Synopsis The Leaf & The Tree by : Bruce Nemovitz
Download or read book The Leaf & The Tree written by Bruce Nemovitz and published by Bruce Allen Limited. This book was released on 2021-08-18 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow the wondrous and challenging life of our friend, the leaf, living alone and happy and confident that only he controls his surroundings and his good fortune. Then one day, Mother Nature teaches a lesson we all can learn from. Through the journey in this heartfelt book, you will gain a new appreciation when taking a walk past your favorite tree. Our friend, the leaf, is given a gift of knowledge and understanding about the beauty and wonder of the world around us.
Book Synopsis Selling in the Comfort Zone by : Neil Godin
Download or read book Selling in the Comfort Zone written by Neil Godin and published by Trafford Publishing. This book was released on 2007-01-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you see yourself in the following scenario, this book is written for you: You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way. If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone. You will learn: How (and why) to stop cold calling forever, and exactly what to do instead How to grow your business painlessly, by turning customers into "sales ambassadors" How to use free "word of mouse" marketing to bring in brand new customers How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever How to use displays and testimonials-on your premises and on your website-that do your selling for you How to use systematic add-on selling to increase sales immediately-at zero cost And so much more! This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.
Book Synopsis My Social Media for Seniors by : Michael R. Miller
Download or read book My Social Media for Seniors written by Michael R. Miller and published by Que Publishing. This book was released on 2019-07-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Social Media for Seniors Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you along the way Learn how to get the most out of social media! We’ve identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you’re an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use! · Learn the pros and cons of social media and how to use it safely · Find out what to share–and what not to share–on social media · Distinguish between fake news and real news online · Use social media to find friends, family, schoolmates, and co-workers · Keep in touch with friends and family on Facebook® · Save and share interesting images on PinterestTM · Connect with people and businesses on LinkedIn® · Tweet and retweet on TwitterTM · Share photos on InstagramTM · Use Skype to participate in video chats with friends and family members
Download or read book Selling Healthcare written by Gary Polsky and published by Que Publishing. This book was released on 2013-06-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800x600 Build the Healthcare Sales Relationships That Power Enduring Success Healthcare salespeople have immense opportunities. But enduring success demands more than training and great products. You need High-Return Relationships: pre-qualified connections elevated by genuine shared passions and a long-term outlook. Selling Healthcare will help you build those relationships. It leverages decades of experience in healthcare sales and management, and it’s packed with insights from healthcare sales pros—in pharmaceuticals, medical devices, hospice, home health, and beyond. Whether you sell to hospital executives, doctors, office staffs, nursing home directors, or anyone in healthcare, these techniques work. They create genuine loyalty, real trust, and phenomenal growth! Leverage these core traits: Laser focus A sense of urgency An agendaless presence Excellence in communication and research Master these 5 strategies: 1. Project a magnetic presence that inspires interpersonal connections 2. Light the spark of rapport to stimulate the heartbeat of the High-Return Relationship 3. Listen to understand by putting your selfish agenda aside 4. Show appreciation, admiration, and respect to connect with your customer’s heart and head 5. Create Relationship Development plans that script the unfolding of your High-Return Relationships
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Up Against the Wal-Marts by : Donald D. Taylor
Download or read book Up Against the Wal-Marts written by Donald D. Taylor and published by Amacom Books. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A formidable strategic tool any business can use to become and remain competitive in the shadow of retail giants.
Book Synopsis Advising Seniors about Their Money by : United States. Congress. Senate. Special Committee on Aging
Download or read book Advising Seniors about Their Money written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2008 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: