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Author : Abhik Roy
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Selling Stereotypes written by Abhik Roy and published by . This book was released on 1998 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob Jolles
Publisher : Simon and Schuster
ISBN 13 : 143914463X
Total Pages : 386 pages
Book Rating : 4.4/5 (391 download)
Download or read book Customer Centered Selling written by Rob Jolles and published by Simon and Schuster. This book was released on 2009-09-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics, finance, business and industry.
Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1136324461
Total Pages : 436 pages
Book Rating : 4.1/5 (363 download)
Download or read book Contemporary Selling written by Mark W. Johnston and published by Routledge. This book was released on 2013-08-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Author : Asaf Darr
Publisher : Cornell University Press
ISBN 13 : 1501723669
Total Pages : 160 pages
Book Rating : 4.5/5 (17 download)
Download or read book Selling Technology written by Asaf Darr and published by Cornell University Press. This book was released on 2018-07-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the American labor force, sales work has been a neglected area of study. Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the changing nature of sales in an information economy. In the high-technology settings in which cutting-edge artifacts are traded, Darr finds that sales work deviates sharply from our traditional cultural images. The educational level and technical skills of the sales force are increasing, sellers' and buyers' engineers engage in co-development, and long-term collaborative relationships are replacing brief sales encounters. A growing number of work tasks and skills previously performed and mastered in the design or production phases have become part of the sale of emergent technology. New control mechanisms over the work of the sales engineers are also appearing. Unlike most ethnographic studies of salespeople, which focus on the insurance, finance, and retail sectors., Darr's groundbreaking book turns to the daily sales practices of an information economy.
Author : Ko-lin Chin
Publisher : NYU Press
ISBN 13 : 0814763812
Total Pages : 325 pages
Book Rating : 4.8/5 (147 download)
Download or read book Selling Sex Overseas written by Ko-lin Chin and published by NYU Press. This book was released on 2012-09-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Outstanding Book Award Winner from the Division of International Criminology, American Society of Criminology Every year, thousands of Chinese women travel to Asia and the United States in order to engage in commercial sex work. In Selling Sex Overseas, Ko-lin Chin and James Finckenauer challenge the current sex trafficking paradigm that considers all sex workers as victims, or sexual slaves, and as unwilling participants in the world of commercial sex. Bringing to life an on-the-ground portrait of this usually hidden world, Chin and Finckenauer provide a detailed look at all of its participants: sex workers, pimps, agents, mommies, escort agency owners, brothel owners, and drivers. Ultimately, they probe the social, economic, and political organization of prostitution and sex trafficking, contradicting many of the ‘moral crusaders’ of the human trafficking world.
Author : Sara Nasser Dalrymple
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788604679
Total Pages : 219 pages
Book Rating : 4.7/5 (886 download)
Download or read book More Sales Please written by Sara Nasser Dalrymple and published by Practical Inspiration Publishing. This book was released on 2024-01-08 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever: Told yourself you’re not a natural salesperson... Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with crickets? If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to become a pushy salesperson, spend hours a day promoting your business or grow a huge following.
Author : C. Neil Macrae
Publisher : Guilford Press
ISBN 13 : 9781572300538
Total Pages : 482 pages
Book Rating : 4.3/5 (5 download)
Download or read book Stereotypes and Stereotyping written by C. Neil Macrae and published by Guilford Press. This book was released on 1996-03-01 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a broad overview that defines stereotypes, the book addresses how they are formed and developed in chapters that cover the social psychology of stereotypes, the impact of physical appearance on their formation, and methods of assessing their accuracy. Internationally renowned authors consider the function and use of stereotypes, exploring their complex interrelationship with linguistic biases, prejudice and discrimination, and intergroup and interpersonal perception. Chapters then discuss how stereotypes can be undermined, detailing social psychological interventions to improve intergroup relations and examining ways that individual targets of stereotyping might motivate others to change. A concluding chapter takes a historical view of stereotype research, tracing the evolution of the field and evaluating current theories and methodologies
Author : Dick Canada
Publisher : Amacom Books
ISBN 13 : 9780814471418
Total Pages : 212 pages
Book Rating : 4.4/5 (714 download)
Download or read book The 24 Sales Traps and how to Avoid Them written by Dick Canada and published by Amacom Books. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet Uncovers 24 assumptions that lead salespeople astray from achieving better sales.
Author : Margaret Mary Finnegan
Publisher : Columbia University Press
ISBN 13 : 9780231107389
Total Pages : 254 pages
Book Rating : 4.1/5 (73 download)
Download or read book Selling Suffrage written by Margaret Mary Finnegan and published by Columbia University Press. This book was released on 1999 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Margaret Finnegan's pathbreaking study of woman suffrage from the 1850s to the Nineteenth Amendment in 1920 reveals how activists came to identify with consumer culture and employ its methods of publicity to win popular support through carefully crafted images of enfranchised women as "personable, likable, and modern." Drawing on organization records, suffragists' papers and memoirs, and newspapers and magazines, Finnegan shows how women found it in their political interest to ally themselves with the rise of consumer culture--but the cost of this alliance was a concession of possibilities for social reform. When manufacturers and department stores made consumption central to middle-class life, suffragists made an argument for the ballot by comparing good voters to prudent comparison shoppers. Through suffrage commodities such as newspapers, sunflower badges, Kewpie dolls, and "Womanalls" (overalls for the modern woman), as well as pantomimes staged on the steps of the federal Treasury building, fashionable window displays, and other devices, "Votes for Women" entered public space and the marketplace. Together these activities and commodities helped suffragists claim legitimacy in a consumer capitalist society.Imaginatively interweaving cultural and political history, Selling Suffrage is a revealing look at how the growth of consumerism influenced women's self-identity.
Author : B Miller
Publisher : Lulu.com
ISBN 13 : 1105920569
Total Pages : 68 pages
Book Rating : 4.1/5 (59 download)
Download or read book American Stereotypes written by B Miller and published by Lulu.com. This book was released on 2012-07-03 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a humorous look at different stereotypes that are common in America culture. The author presents the variety of stereotypes in a fresh and funny way, leaving no race, class or gender left out. This book may be controversial to some who are unable to laugh at Americans.
Author : Ted Lindsay
Publisher :
ISBN 13 : 9781425982669
Total Pages : 108 pages
Book Rating : 4.9/5 (826 download)
Download or read book Insider Trading written by Ted Lindsay and published by . This book was released on 2007-02 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for consciousness is a timely topic in today's world. Anne Felt takes a fresh look at the three basic questions facing mankind today: Who am I? Why am I here? What is my legacy? Our unique personal journeys challenge us to understand the meaning of complex situations, relationships, apparent successes, seeming failures, and coincidental events. These are the primary arenas in which we search for a coherent sense of self in this often confusing world. Ms. Felt succinctly and masterfully summarizes the elements of personal awakening through the use of stories and metaphors that highlight this universal process. Taking responsibility for overcoming one's hurts and obstacles propels the individual beyond the pettiness of everyday life. Conscious awareness of the factors that have influenced the formation of one's personality, attitudes and beliefs can lead to deeper growth in character, trust, faith, hope and love. This is the place of emotional intelligence, wholeness and healing. Ms. Felt teaches the reader the navigational tools for "The River of Life", the ultimate journey to truth and fulfillment.
Author : Dr. Harbhajan S. Batth
Publisher : Dr. Batth
ISBN 13 : 0463994787
Total Pages : 40370 pages
Book Rating : 4.4/5 (639 download)
Download or read book Fixing Stereotypes...My Way written by Dr. Harbhajan S. Batth and published by Dr. Batth. This book was released on with total page 40370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of stereotyping is commonly used to make things mindlessly easier for us to understand. To categorize individuals and to classify them into groups so we can make sense of the world. We use it in various contexts: Indians are snobs, arrogant and under-endowed, Chinese do not know how to drive, blondes are dumb, Nigerians are scammers etc. We are all guilty of stereotyping at some point in our lives. It may be based on nationality, color of skin, gender, race etc. The categorization of a group of people that we tend to pigeon-hole is based on but limited to our personal experiences, what is showcased and broadcast in media, the stories that we have heard and so on; but we make the mistake to apply it to an entire group. Having spent two decades of my life in West Africa, through this book I intend to challenge the epidemic of stereotyping of Nigeria. There is corruption in Nigeria but don't label the entire country as being corrupt, there is corruption in India too. There are scams in Nigeria but don't label all Nigerian as scammers, there are scams in Hong Kong too. There is drug trafficking in Nigeria but don't label all Nigerian as drug peddlers, there is drug trafficking in Mexico too. What follows in this book shall give a window into the consciousness of the minds housing Nigerian stereotypes. Please be mindful that along the way the filter of typecasts will cloud your vision. Therefore, through my narrative based on first-hand experiences, I invite you to get to know what Nigeria and Nigerians are all about. Remember, oftentimes the reality is far more attractive and superior than what we dare to acknowledge.
Author : Jacob Jacoby
Publisher : Free Press
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)
Download or read book Personal Selling written by Jacob Jacoby and published by Free Press. This book was released on 1984 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Marjorie L. Hilton
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822977486
Total Pages : 352 pages
Book Rating : 4.8/5 (229 download)
Download or read book Selling to the Masses written by Marjorie L. Hilton and published by University of Pittsburgh Pre. This book was released on 2012-01-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling to the Masses, Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture—it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.
Author : Katherine Puddifoot
Publisher : Oxford University Press
ISBN 13 : 0192845551
Total Pages : 225 pages
Book Rating : 4.1/5 (928 download)
Download or read book How Stereotypes Deceive Us written by Katherine Puddifoot and published by Oxford University Press. This book was released on 2021 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotypes sometimes lead us to make poor judgements of other people, but they also have the potential to facilitate quick, efficient, and accurate judgements. How can we discern whether any individual act of stereotyping will have the positive or negative effect? How Stereotypes Deceive Us addresses this question. It identifies various factors that determine whether or not the application of a stereotype to an individual in a specific context will facilitate or impede correct judgements and perceptions of the individual. It challenges the thought that stereotyping only and always impedes correct judgement when the stereotypes that are applied are inaccurate, failing to reflect social realities. It argues instead that stereotypes that reflect social realities can lead to misperceptions and misjudgements, and that inaccurate but egalitarian social attitudes can therefore facilitate correct judgements and accurate perceptions. The arguments presented in this book have important implications for those who might engage in stereotyping and those who are at risk of being stereotyped. They have implications for those who work in healthcare and those who have mental health conditions. How Stereotypes Deceive Us provides a new conceptual framework-evaluative dispositionalism-that captures the epistemic faults of stereotypes and stereotyping, providing conceptual resources that can be used to improve our own thinking by avoiding the pitfalls of stereotyping, and to challenge other people's stereotyping where it is likely to lead to misperception and misjudgement.
