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Selling Radio Pb
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Download or read book SELLING RADIO PB written by SMULYAN SUSAN and published by Smithsonian. This book was released on 1996-09-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money". Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys". In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using ATandT's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.
Book Synopsis Making More Money by : Godfrey W. Herweg
Download or read book Making More Money written by Godfrey W. Herweg and published by . This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Radio Dealer written by and published by . This book was released on 1925 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Radio Station by : John Allen Hendricks
Download or read book The Radio Station written by John Allen Hendricks and published by Routledge. This book was released on 2018-05-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Book Synopsis Keith's Radio Station by : John Allen Hendricks
Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Book Synopsis Selling Radio Direct by : Michael C. Keith
Download or read book Selling Radio Direct written by Michael C. Keith and published by Butterworth-Heinemann. This book was released on 1992 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.
Download or read book The Commodore written by and published by . This book was released on 1986 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radio Boy (Radio Boy, Book 1) by : Christian O’Connell
Download or read book Radio Boy (Radio Boy, Book 1) written by Christian O’Connell and published by HarperCollins UK. This book was released on 2017-01-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: From leading breakfast radio star Christian O’Connell comes a brilliant and laugh-out-loud story of an ordinary boy with an extraordinary secret radio show. (Broadcast from his shed.)
Book Synopsis THE INDIAN LISTENER by : All India Radio (AIR),New Delhi
Download or read book THE INDIAN LISTENER written by All India Radio (AIR),New Delhi and published by All India Radio (AIR),New Delhi. This book was released on 1939-10-22 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 december, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. NAME OF THE JOURNAL: The Indian Listener LANGUAGE OF THE JOURNAL: English DATE,MONTH & YEAR OF PUBLICATION: 22-10-1939 PERIODICITY OF THE JOURNAL: Fortnightly NUMBER OF PAGES: 68 VOLUME NUMBER: Vol. IV, No. 21. BROADCAST PROGRAMME SCHEDULE PUBLISHED(PAGE NOS): 1481-1540 Document ID: INL-1939 (J-D) Vol- II (09)
Book Synopsis How to Sell Radio Advertising by : Si Willing
Download or read book How to Sell Radio Advertising written by Si Willing and published by . This book was released on 1970 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Federal Register written by and published by . This book was released on 1946-03 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Record of the Batasan by : Philippines. Batasang Pambansa
Download or read book Record of the Batasan written by Philippines. Batasang Pambansa and published by . This book was released on 1985 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1948 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales and Idea Book written by and published by . This book was released on 1946 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1994-01-15 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Book Synopsis Broadcasting Freedom by : Barbara Dianne Savage
Download or read book Broadcasting Freedom written by Barbara Dianne Savage and published by UNC Press Books. This book was released on 1999 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how Blacks used radio
