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Author : Joe McGinniss
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)
Download or read book The Selling of the President 1968 written by Joe McGinniss and published by . This book was released on 1969 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe McGinniss
Publisher : Penguin
ISBN 13 : 0140112405
Total Pages : 273 pages
Book Rating : 4.1/5 (41 download)
Download or read book The Selling of the President written by Joe McGinniss and published by Penguin. This book was released on 1988-08-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Author : Joe MacGinniss
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (248 download)
Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Harold White
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Making of the President, 1960 written by Theodore Harold White and published by . This book was released on 1961 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Morello
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313075263
Total Pages : 126 pages
Book Rating : 4.3/5 (13 download)
Download or read book Selling the President, 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author : Jon Western
Publisher : JHU Press
ISBN 13 : 9780801881091
Total Pages : 328 pages
Book Rating : 4.8/5 (81 download)
Download or read book Selling Intervention and War written by Jon Western and published by JHU Press. This book was released on 2005-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Intervention and War examines the competition among foreign policy elites in the executive branch and Congress in winning the hearts and minds of the American public for military intervention. The book studies how the president and his supporters organize campaigns for public support for military action. According to Jon Western, the outcome depends upon information and propaganda advantages, media support or opposition, the degree of cohesion within the executive branch, and the duration of the crisis. Also important is whether the American public believes that military threat is credible and victory plausible. Not all such campaigns to win public support are successful; in some instances, foreign policy elites and the president and his advisors have to back off. Western uses several modern conflicts, including the current one in Iraq, as case studies to illustrate the methods involved in selling intervention and war to the American public: the decision not to intervene in French Indochina in 1954, the choice to go into Lebanon in 1958, and the more recent military actions in Grenada, Somalia, Bosnia, and Iraq. Selling Intervention and War is essential reading for scholars and students of U.S. foreign policy, international security, the military and foreign policy, and international conflict.
Author : Sarah Blaskey
Publisher : PublicAffairs
ISBN 13 : 1541756967
Total Pages : 256 pages
Book Rating : 4.5/5 (417 download)
Download or read book The Grifter's Club written by Sarah Blaskey and published by PublicAffairs. This book was released on 2020-08-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An astonishing look inside the gilded gates of Mar-a-Lago, the palatial resort where President Trump conducts government business with little regard for ethics, security, or even the law. Donald Trump's opulent Palm Beach club Mar-a-Lago has thrummed with scandal since the earliest days of his presidency. Long known for its famous and wealthy clientele, the resort's guest list soon started filling with political operatives and power-seekers. Meanwhile, as Trump re-branded Mar-a-Lago "the Winter White House" and began spending weekends there, state business spilled out into full view of the club's members, and vast sums of taxpayer money and political donations began flowing into its coffers, and into the pockets of the president. The Grifter's Club is a breakthrough account of the impropriety, intrigue, and absurdity that has been on display in the place where the president is at his most relaxed. In these pages, a team of prizewinning Miami Herald journalists reveal the activities and motivations of the strange array of charlatans and tycoons who populate its halls. Some peddle influence, some seek inside information, and some just want to soak up the feeling of unfettered access to the world's most powerful leaders. With the drama of an expose and the edgy humor of a Carl Hiaasen novel, The Grifter's Club takes you behind the velvet ropes of this exclusive club and into its bizarre world of extravagance and scandal.
Author : Ben Fritz
Publisher : Simon and Schuster
ISBN 13 : 9780743262514
Total Pages : 354 pages
Book Rating : 4.2/5 (625 download)
Download or read book All the President's Spin written by Ben Fritz and published by Simon and Schuster. This book was released on 2004-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certainly all presidents and prime ministers have engaged in spin to a certain extent, but in the past the media - and the public - checked the extent to which our leaders were able to fudge the truth. However, President Bush has repeatedly used deception, told outright lies, and rewritten history to sell his policy agenda. And thanks to one of the most aggressive public relations teams ever assembled, he has been able to get away with it since he began his campaign. In the wake of September 11, the administration has taken its questionable conduct to a new level by attempting to intimidate critics and has tried to connect virtually every policy initiative to the war on terrorism. Bush has used the same tactics to mislead the public on a wide range of other major policy initiatives, from the environment to homeland security to Social Security - all with little scepticism from the media.
Author : Joe McGinniss
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (426 download)
Download or read book Selling of the President written by Joe McGinniss and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald J. Trump
Publisher : Ballantine Books
ISBN 13 : 0307575330
Total Pages : 401 pages
Book Rating : 4.3/5 (75 download)
Download or read book Trump: The Art of the Deal written by Donald J. Trump and published by Ballantine Books. This book was released on 2009-12-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Author : Lane Smith
Publisher : Hyperion
ISBN 13 : 9781423108467
Total Pages : 0 pages
Book Rating : 4.1/5 (84 download)
Download or read book Madam President written by Lane Smith and published by Hyperion. This book was released on 2008-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little girl imagines what her day would be like if she were Madam President. There would be executive orders to give, babies to kiss, tuna casseroles to veto (or VETO!)…and so much more! Not to mention that recess would definitely require more security. With deadpan wit and hilarious illustrations, best-selling picture book creator Lane Smith introduces readers to an unforgettable new character. /DIVDIV
Author : Charles Lewis
Publisher : Avon Books
ISBN 13 : 9780380784202
Total Pages : 271 pages
Book Rating : 4.7/5 (842 download)
Download or read book The Buying of the President written by Charles Lewis and published by Avon Books. This book was released on 1996 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author : Gerard DeGroot
Publisher : Bloomsbury Publishing
ISBN 13 : 0857729306
Total Pages : 209 pages
Book Rating : 4.8/5 (577 download)
Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author : Bob Woodward
Publisher : Simon and Schuster
ISBN 13 : 1501116460
Total Pages : 304 pages
Book Rating : 4.5/5 (11 download)
Download or read book The Last of the President's Men written by Bob Woodward and published by Simon and Schuster. This book was released on 2015-10-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob Woodward exposes one of the final pieces of the Richard Nixon puzzle in his new book The Last of the President’s Men. Woodward reveals the untold story of Alexander Butterfield, the Nixon aide who disclosed the secret White House taping system that changed history and led to Nixon’s resignation. In forty-six hours of interviews with Butterfield, supported by thousands of documents, many of them original and not in the presidential archives and libraries, Woodward has uncovered new dimensions of Nixon’s secrets, obsessions and deceptions. The Last of the President’s Men could not be more timely and relevant as voters question how much do we know about those who are now seeking the presidency in 2016—what really drives them, how do they really make decisions, who do they surround themselves with, and what are their true political and personal values?
Author : James Patterson
Publisher : Little, Brown and Knopf
ISBN 13 : 0316540730
Total Pages : 519 pages
Book Rating : 4.3/5 (165 download)
Download or read book The President's Daughter written by James Patterson and published by Little, Brown and Knopf. This book was released on 2021-06-07 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rocket ride of a thriller—the #1 New York Times bestselling blockbuster by President Bill Clinton and James Patterson, "the dream team" (Lee Child). All Presidents have nightmares. This one is about to come true. Every detail is accurate—because one of the authors is President Bill Clinton. The drama and action never stop—because the other author is James Patterson. Matthew Keating, a one-time Navy SEAL—and a past president—has always defended his family as staunchly as he has his country. Now those defenses are under attack. A madman abducts Keating's teenage daughter, Melanie—turning every parent's deepest fear into a matter of national security. As the world watches in real time, Keating embarks on a one-man special-ops mission that tests his strengths: as a leader, a warrior, and a father. The authors' first collaboration, The President Is Missing, a #1 New York Times bestseller and the #1 bestselling novel of 2018, was praised as "ambitious and wildly readable" (New York Times Book Review) and "a fabulously entertaining thriller" (Pulitzer Prize-winning author Ron Chernow).
Author : Barack Obama
Publisher : Random House
ISBN 13 : 1524763179
Total Pages : 801 pages
Book Rating : 4.5/5 (247 download)
Download or read book A Promised Land written by Barack Obama and published by Random House. This book was released on 2024-08-13 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.
Author : Dan Alexander
Publisher : Penguin
ISBN 13 : 0593188527
Total Pages : 322 pages
Book Rating : 4.5/5 (931 download)
Download or read book White House, Inc. written by Dan Alexander and published by Penguin. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.
