Selling Naked

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Author :
Publisher : Currency
ISBN 13 : 1984826263
Total Pages : 306 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Selling Naked by : Jesse Horwitz

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Getting Naked

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787976393
Total Pages : 245 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Getting Naked by : Patrick M. Lencioni

Download or read book Getting Naked written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2010-02-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Naked Puts

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Author :
Publisher : Marketplace Books
ISBN 13 : 9781592803309
Total Pages : 0 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Naked Puts by : Ernie Zerenner

Download or read book Naked Puts written by Ernie Zerenner and published by Marketplace Books. This book was released on 2008-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for the secrets of a reliable, income-generating strategy in stock options? Then you are ready to learn about selling naked puts -- a conservative strategy that allows investors to earn premium on bullish and neutral stocks and acquire stock at a discount. You may have heard rumors that trading naked puts is risky, but these rumors are outdated; the reality is that naked puts have the same risk-reward tolerance as covered calls, one of the most conservative of strategies. The naked put position allows an investor to take advantage of a neutral to bullish market sentiment without actually buying shares of stock.

Naked Statistics: Stripping the Dread from the Data

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393089827
Total Pages : 320 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Naked Statistics: Stripping the Dread from the Data by : Charles Wheelan

Download or read book Naked Statistics: Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

Naked Short Selling

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Author :
Publisher :
ISBN 13 : 9780578047782
Total Pages : 240 pages
Book Rating : 4.0/5 (477 download)

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Book Synopsis Naked Short Selling by : Frank J. Dobrucki

Download or read book Naked Short Selling written by Frank J. Dobrucki and published by . This book was released on 2010-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Naked Economics: Undressing the Dismal Science (Fully Revised and Updated)

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393337642
Total Pages : 385 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Naked Economics: Undressing the Dismal Science (Fully Revised and Updated) by : Charles Wheelan

Download or read book Naked Economics: Undressing the Dismal Science (Fully Revised and Updated) written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2010-04-19 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeks to provide an engaging and comprehensive primer to economics that explains key concepts without technical jargon and using common-sense examples.

Naked, Short and Greedy

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Author :
Publisher : Spiramus Press Ltd
ISBN 13 : 1910151831
Total Pages : 372 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Naked, Short and Greedy by : Susanne Trimbath

Download or read book Naked, Short and Greedy written by Susanne Trimbath and published by Spiramus Press Ltd. This book was released on 2019-12-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short selling, the failure to settle, and her efforts over decades, trying to get this fixed. Twenty-five years ago, Trimbath was working “backstage at Wall Street” when a group of corporate trust specialists told her about a problem in shareholder voting rights. When she went to senior management at Depository Trust Company (DTC), then and still the largest securities depository in the world, they brushed it off saying, “You can’t balance the world.” Ten years later, a lawyer from Texas would tell her that the same problem was about to blow up the financial markets: Wall Street brokers are using short sales and fails to deliver to grab the assets of American entrepreneurs. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

Naked Sales

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Author :
Publisher :
ISBN 13 : 9781619617568
Total Pages : 132 pages
Book Rating : 4.6/5 (175 download)

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Book Synopsis Naked Sales by : Ashley Welch

Download or read book Naked Sales written by Ashley Welch and published by . This book was released on 2017-09-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table-and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it's an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones's proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at www.somersaultinnovation.com.

Selling Naked

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Author :
Publisher : Currency
ISBN 13 : 1984826271
Total Pages : 304 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Selling Naked by : Jesse Horwitz

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Summary of Jesse Horwitz's Selling Naked

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Author :
Publisher : Everest Media LLC
ISBN 13 : 1669346846
Total Pages : 41 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Jesse Horwitz's Selling Naked by : Everest Media

Download or read book Summary of Jesse Horwitz's Selling Naked written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-24T14:21:00Z with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."

The Bare Naked Book

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Author :
Publisher : Annick Press
ISBN 13 : 1773214748
Total Pages : 250 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Bare Naked Book by : Kathy Stinson

Download or read book The Bare Naked Book written by Kathy Stinson and published by Annick Press. This book was released on 2021-03-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bodies, bodies! Big and small, short and tall, young and old—Every BODY is different! The Bare Naked Book has been a beloved fixture in libraries, classrooms, and at-home story times since its original publication in 1986. Now, this revised edition is ready to meet a new generation of readers. The text has been updated to reflect current understandings of gender and inclusion, which are also showcased in the brand-new, vibrant illustrations by Melissa Cho. Featuring a note from the author explaining the history of the book and the importance of this updated edition, readers will delight in this celebration of all kinds of bodies.

Write Naked

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Author :
Publisher : Penguin
ISBN 13 : 1440347344
Total Pages : 241 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Write Naked by : Jennifer Probst

Download or read book Write Naked written by Jennifer Probst and published by Penguin. This book was released on 2017-03-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to transform your passion for writing into a career. New York Times best-selling author Jennifer Probst reveals her pathway to success, from struggling as a new writer to signing a seven-figure deal. Write Naked intermingles personal essays on craft with down-to-earth advice on writing romance in the digital age. Probst will teach you how to: • Commit to your current work-in-progress, get focused, and complete it on schedule • Reveal raw emotions and thoughts on the page to hook your readers • Assemble a street team to promote and celebrate your books • Overcome writer's block with ease • Develop themes that tie together your books and series • Write the most difficult elements of romance--including sex scenes--with skill and style Regardless of the genre, every novelist faces a difficult task. Creating authentic characters and an engaging plot are challenging enough. But attempting to break into the hotter-than-ever romance genre, which is constantly flooded with new titles and fresh faces? It can feel impossible. This is where Probst's Write Naked comes in. To survive--and thrive--you need the help and wisdom of an expert. Written in Probst's unmistakable and honest voice, Write Naked is filled with the lessons and craft advice every writer needs in order to carve out a rewarding career.

The Option Trader's Hedge Fund

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Author :
Publisher : FT Press
ISBN 13 : 0132823411
Total Pages : 240 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis The Option Trader's Hedge Fund by : Dennis A. Chen

Download or read book The Option Trader's Hedge Fund written by Dennis A. Chen and published by FT Press. This book was released on 2012-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a hedge fund manager and an option trading coach show you how to earn steady, reliable income selling options by managing your option trades and running your option portfolio as a real business with consistent, steady returns. Packed with real-world examples, the authors show you how to manage your own “one man” hedge fund and make consistent profits from selling options by applying the basic framework and fundamental business model and principles of an “insurance company”. This framework helps you to apply your option trading strategy to a solid, predictable, business model with consistent returns. For someone who has some knowledge of trading options and wants to become a consistent income earner. The authors provide a complete “operations manual” for setting up your business. Gain pearls of wisdom from both a professional options trader and coach, and from a hedge fund manager focused on managing an options based portfolio.

Sell Naked

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Author :
Publisher :
ISBN 13 : 9781941688700
Total Pages : pages
Book Rating : 4.6/5 (887 download)

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Book Synopsis Sell Naked by : RYAN. FREDERICK

Download or read book Sell Naked written by RYAN. FREDERICK and published by . This book was released on 2021-02-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a successful business-person and running a successful services firm associated to a craft is a challenge for many because the business aspects can be seen as an anchor to the craft. Many crafts-people just want to design beautiful homes, write code, help clients with legal matters, create award-winning user interfaces, and so on. Running successful services firms doesn't mean the crafts-people have to run away from their craft to be successful. But they do have to embrace, understand, and get good at the business-person side of it, or they will end up working for someone else who has figured it out. Between the covers of this book, you will find scores of insights, tips, and strategies gleaned from the author's decades of experience in managing and selling for services firms. From team dynamics, to cash-flow management, from growth strategies to finding the right client fit, and from forming partnerships to the best exit strategy, this book's eight sections will help you understand the art and skill-sets required to manage a successful services firm. Much of the focus of this book is on growing a services firm. Many firms get marketing and sales wrong across the board. Some firms get pieces of it right, but it is rare to see a firm that is executing well across the entire marketing and sales continuum. In addition to explaining why he recommends that you should "sell naked," author Ryan Frederick covers a range of marketing and sales strategies and activities to help services firms of all types become business-development juggernauts. Most of these marketing and sales strategies are not epiphanies. Some are counter-intuitive and challenge preconceived ideas of how things should be done around business development for a services firm, but none of them are out of reach for any services firm.Services firms that choose to become intentional and disciplined about becoming great marketing and sales firms will get there over time. The best advice is to START now.

Go Naked

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Author :
Publisher : Rethink Press Limited
ISBN 13 : 9781781330937
Total Pages : 178 pages
Book Rating : 4.3/5 (39 download)

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Book Synopsis Go Naked by : Michael Smith

Download or read book Go Naked written by Michael Smith and published by Rethink Press Limited. This book was released on 2014-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the traditional model of selling which says that you should focus first on the transaction or the sale. It's outdated thinking and there is another way. A way to develop stronger, more powerful relationships by adopting an approach which is more authentic; which strips away the unnecessary layers, then focuses on how to add greater significance to others. That way is to GO NAKED. This book will help you discover how to build stronger, more effective relationships with people, so that whether you are selling yourself, a product or a service, you can step away from the majority and increase your chances of long-term success.

Naked Option

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Author :
Publisher : Harriman House Limited
ISBN 13 : 1905641478
Total Pages : 271 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Naked Option by : Joe Kolman

Download or read book Naked Option written by Joe Kolman and published by Harriman House Limited. This book was released on 2007 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Ackerman, the narrator of Naked Option, is a brilliant trader but one day, recklessly trying to one-up his firm's superstar,he goes naked on anoption trade and loses $112 million in two hours. His career is over. Thenhe hears about an auditing job at an investment bank. He knows within minutes that something is very wrong, but he's so desperate, he takes the job. His new partner is Susanna Cassuto, an attractive young auditor he tags as a rich party girl.yut on the couch with the lights off, she becomes something else - awkward and inexperienced. What is going on? Together, they discover the elegant embezzlement scheme going on: one trader is workinginside with a partner outside. When somebody turns up dead, Dave and Susanna race to put the pieces together - but the bank drops the case. They're fired. Furious, Dave goes out on his own to find the killer. But the killer finds him first.

Naked

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Author :
Publisher : Back Bay Books
ISBN 13 : 0316073628
Total Pages : 304 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Naked by : David Sedaris

Download or read book Naked written by David Sedaris and published by Back Bay Books. This book was released on 2009-05-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Naked, David Sedaris's message alternately rendered in Fakespeare, Italian, Spanish, and pidgin Greek is the same: pay attention to me. Whether he's taking to the road with a thieving quadriplegic, sorting out the fancy from the extra-fancy in a bleak fruit-packing factory, or celebrating Christmas in the company of a recently paroled prostitute, this collection of memoirs creates a wickedly incisive portrait of an all-too-familiar world. It takes Sedaris from his humiliating bout with obsessive behavior in A Plague of Tics to the title story, where he is finally forced to face his naked self in the mirrored sunglasses of a lunatic. At this soulful and moving moment, he picks potato chip crumbs from his pubic hair and wonders what it all means. This remarkable journey into his own life follows a path of self-effacement and a lifelong search for identity, leaving him both under suspicion and overdressed.