Selling Dreams

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Selling Dreams

Author : Gian Luigi Longinotti-Buitoni
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Selling Dreams by : Gian Luigi Longinotti-Buitoni

Download or read book Selling Dreams written by Gian Luigi Longinotti-Buitoni and published by . This book was released on 1999 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

In the Satchel, On the Train, Selling Dreams to Nancy

Author : Paul Hina
Publisher : Corba Press
ISBN 13 : 9780975883105
Total Pages : 180 pages
Book Rating : 4.8/5 (831 download)

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Book Synopsis In the Satchel, On the Train, Selling Dreams to Nancy by : Paul Hina

Download or read book In the Satchel, On the Train, Selling Dreams to Nancy written by Paul Hina and published by Corba Press. This book was released on 2004-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreams Inc. is a business where the psychology of onea??s dreams meets corporate America. The corporation reenacts peoplea??s dreams, through an intricate theatrical system in an attempt to better help the patients understand their hidden desires. In the Satchel, On the Train, Selling Dreams to Nancy revolves around three seemingly different personalities who become involved with Dreams Inc., and how each is affected by his/her involvement. All three of these characters ride the same train every morning and enjoy the familiarity of the anti-social relationship they have with the faces on that train. All three characters quickly realize that the divides that kept them at a comfortable distance from one another can be torn down by the indeterminacy of everyday life.

Selling Dreams

Author : Susanne O'Leary
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781547189762
Total Pages : 236 pages
Book Rating : 4.1/5 (897 download)

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Book Synopsis Selling Dreams by : Susanne O'Leary

Download or read book Selling Dreams written by Susanne O'Leary and published by Createspace Independent Publishing Platform. This book was released on 2014-12-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pristine blue waters and sun drenched shores of the French Riviera provide a stunning backdrop to the story of two women, Chantal and Flora, both struggling with the heartache of a lost love. Chantal Gardinier runs her real estate agency in Antibes with an iron fist. A tough businesswoman on the surface, Chantal is hiding a tragic home life and a secret love affair. When faced with a moral dilemma, she is unsure which path to choose. Flora McKenna arrives in town with high hopes of finding happiness. When she immediately lands a great job, she decides that this exotic paradise might be just the place to help her heart heal. Selling houses to expats looking for a dream home in the sun would be the ideal existence if it weren't for her demanding boss, Chantal-a woman with no scruples when it comes to bending the rules. But Chantal's personal life catches up with her, and she is forced to ask Flora to run the agency. While trying to cope with French property laws and red tape, Flora is thrown into a love affair that threatens to break her heart.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477417
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

We Are What We Sell

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis We Are What We Sell by : Danielle Sarver Coombs

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Secrets of a Rutbuster

Author : Myra Janco Daniels
Publisher : Ruder-Finn
ISBN 13 : 9781932646498
Total Pages : 0 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Secrets of a Rutbuster by : Myra Janco Daniels

Download or read book Secrets of a Rutbuster written by Myra Janco Daniels and published by Ruder-Finn. This book was released on 2009-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main reason people fail to achieve what they want is life is that they get stuck-- stuck in their routines, stuck in their thought patterns, stuck in their fear of the unknown. Learn to replace negative habits with positive ones, and to become unstuck.

The Hidden Meaning of Dreams

Author : Craig Hamilton-Parker
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9780806977737
Total Pages : 148 pages
Book Rating : 4.9/5 (777 download)

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Book Synopsis The Hidden Meaning of Dreams by : Craig Hamilton-Parker

Download or read book The Hidden Meaning of Dreams written by Craig Hamilton-Parker and published by Sterling Publishing Company, Inc.. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological and mystical meanings of symbols in dreams.

Selling Personal Training

Author : Ron Thatcher
Publisher : Trafford Publishing
ISBN 13 : 1412070872
Total Pages : 127 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Selling Personal Training by : Ron Thatcher

Download or read book Selling Personal Training written by Ron Thatcher and published by Trafford Publishing. This book was released on 2005 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Personal Training is an income producing system that was created to help personal training professionals in the health club industry improve their ability to recruit and enroll new clients.

Little People, BIG DREAMS: Inspiring Writers

Author : Maria Isabel Sanchez Vegara
Publisher : Frances Lincoln Limited
ISBN 13 : 0711243212
Total Pages : 92 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis Little People, BIG DREAMS: Inspiring Writers by : Maria Isabel Sanchez Vegara

Download or read book Little People, BIG DREAMS: Inspiring Writers written by Maria Isabel Sanchez Vegara and published by Frances Lincoln Limited. This book was released on 2019-10 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little People, BIG DREAMS: Inspiring Writers is a boxed gift edition set of three books—Maya Angelou, Anne Frank, and Jane Austen—from the best-selling series.

Sell It Like Serhant

Author : Ryan Serhant
Publisher : Hachette Books
ISBN 13 : 0316449563
Total Pages : 210 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Sell It Like Serhant by : Ryan Serhant

Download or read book Sell It Like Serhant written by Ryan Serhant and published by Hachette Books. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

The Dreamseller: The Calling

Author : Augusto Cury
Publisher : Simon and Schuster
ISBN 13 : 1439195730
Total Pages : 274 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Dreamseller: The Calling by : Augusto Cury

Download or read book The Dreamseller: The Calling written by Augusto Cury and published by Simon and Schuster. This book was released on 2011-10-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dreamseller travels the land helping people find the root of their unhappiness and realize their dreams, after which they follow the Dreamseller on his amazing journey.

Dreams from My Father

Author : Barack Obama
Publisher : Crown
ISBN 13 : 0307394123
Total Pages : 463 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Dreams from My Father by : Barack Obama

Download or read book Dreams from My Father written by Barack Obama and published by Crown. This book was released on 2007-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS In this iconic memoir of his early days, Barack Obama “guides us straight to the intersection of the most serious questions of identity, class, and race” (The Washington Post Book World). “Quite extraordinary.”—Toni Morrison In this lyrical, unsentimental, and compelling memoir, the son of a black African father and a white American mother searches for a workable meaning to his life as a black American. It begins in New York, where Barack Obama learns that his father—a figure he knows more as a myth than as a man—has been killed in a car accident. This sudden death inspires an emotional odyssey—first to a small town in Kansas, from which he retraces the migration of his mother’s family to Hawaii, and then to Kenya, where he meets the African side of his family, confronts the bitter truth of his father’s life, and at last reconciles his divided inheritance. Praise for Dreams from My Father “Beautifully crafted . . . moving and candid . . . This book belongs on the shelf beside works like James McBride’s The Color of Water and Gregory Howard Williams’s Life on the Color Line as a tale of living astride America’s racial categories.”—Scott Turow “Provocative . . . Persuasively describes the phenomenon of belonging to two different worlds, and thus belonging to neither.”—The New York Times Book Review “Obama’s writing is incisive yet forgiving. This is a book worth savoring.”—Alex Kotlowitz, author of There Are No Children Here “One of the most powerful books of self-discovery I’ve ever read, all the more so for its illuminating insights into the problems not only of race, class, and color, but of culture and ethnicity. It is also beautifully written, skillfully layered, and paced like a good novel.”—Charlayne Hunter-Gault, author of In My Place “Dreams from My Father is an exquisite, sensitive study of this wonderful young author’s journey into adulthood, his search for community and his place in it, his quest for an understanding of his roots, and his discovery of the poetry of human life. Perceptive and wise, this book will tell you something about yourself whether you are black or white.”—Marian Wright Edelman

Brand Culture

Author : Jonathan E. Schroeder
Publisher : Taylor & Francis
ISBN 13 : 9780415355995
Total Pages : 246 pages
Book Rating : 4.3/5 (559 download)

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Book Synopsis Brand Culture by : Jonathan E. Schroeder

Download or read book Brand Culture written by Jonathan E. Schroeder and published by Taylor & Francis. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Selling Dreams

Author : Margaret Allen
Publisher :
ISBN 13 : 9780460044158
Total Pages : 286 pages
Book Rating : 4.0/5 (441 download)

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Book Synopsis Selling Dreams by : Margaret Allen

Download or read book Selling Dreams written by Margaret Allen and published by . This book was released on 1981-01-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Book of Dreams and Dreaming

Author : Pamela Ball
Publisher : Arcturus Editions
ISBN 13 : 9781788887960
Total Pages : 0 pages
Book Rating : 4.8/5 (879 download)

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Book Synopsis The Complete Book of Dreams and Dreaming by : Pamela Ball

Download or read book The Complete Book of Dreams and Dreaming written by Pamela Ball and published by Arcturus Editions. This book was released on 2019-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doyenne of dream interpretation Pamela Ball has followed up her internationally successful 10,000 Dreams Interpreted with this magnificent new volume. The Complete Book of Dreams and Dreaming shows you how to use the dream state productively to help fulfill every aspect of your waking life. Immensely practical, The Complete Book of Dreams and Dreaming gives you all the techniques you need for turning your desires into reality.

101 Ways to Create and Innovate

Author : Annamalai Natarajan
Publisher : Notion Press
ISBN 13 : 1647608791
Total Pages : 331 pages
Book Rating : 4.6/5 (476 download)

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Book Synopsis 101 Ways to Create and Innovate by : Annamalai Natarajan

Download or read book 101 Ways to Create and Innovate written by Annamalai Natarajan and published by Notion Press. This book was released on 2020-02-25 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 5 pigeons were sitting on the roof of a building. A hunter shot one of them. How many are left? Answer: Any number from zero to thousands The book ‘101 Ways to Create and Innovate’ will (i) help you come OUT OF THE BOX and accept, yes, it CAN be zero to thousands (ii) provide you with skills to generate all the possibilities from zero to thousands

Living It Up

Author : James B. Twitchell
Publisher : Simon and Schuster
ISBN 13 : 0743245067
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Living It Up by : James B. Twitchell

Download or read book Living It Up written by James B. Twitchell and published by Simon and Schuster. This book was released on 2003-07-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.