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Selling College
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Book Synopsis Selling Hope and College by : Alex Posecznick
Download or read book Selling Hope and College written by Alex Posecznick and published by Cornell University Press. This book was released on 2017-04-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy." And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution’s special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.
Download or read book Selling Saturdays written by Jeff Beals and published by . This book was released on 2012-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team! In the world of college football, the effort to attract talented players is known as "recruiting," but it's not like the human resources recruiting you see in a typical company. College football recruiting is marketing in its purest and most competitive form. In this one-of-a-kind book, Jeff Beals shares the sales-and-marketing secrets of famous football coaches such as Barry Switzer, Tom Osborne, Phillip Fulmer, Gary Barnett, John Cooper, Hayden Fry, R.C. Slocum, Jim Donnan, Joe Moglia and Jeff Tedford. The result is a page-turning sales book that reads like a novel. Study the gridiron's greatest salesmen -- and imitate their strategies and tactics -- and become a better marketer regardless of your profession!
Download or read book Selling for Coaches written by Dan Tudor and published by Lulu.com. This book was released on 2014-07-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for college coaches who want to recruit their high school sports prospects more effectively and efficiently. Since 2006, the book Selling for Coaches has proved to be a foundational resource for hundreds of college coaches who have never been trained to recruit, but want to become more proficient at the art of modern athletic recruiting.
Download or read book Selling Paris written by Alexia M. Yates and published by Harvard University Press. This book was released on 2015-10-06 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1871 Paris was a city in crisis. Besieged during the Franco-Prussian War, its buildings and boulevards were damaged, its finances mired in debt, and its new government untested. But if Parisian authorities balked at the challenges facing them, entrepreneurs and businessmen did not. Selling Paris chronicles the people, practices, and politics that spurred the largest building boom of the nineteenth century, turning city-making into big business in the French capital. Alexia Yates traces the emergence of a commercial Parisian housing market, as private property owners, architects, speculative developers, and credit-lending institutions combined to finance, build, and sell apartments and buildings. Real estate agents and their innovative advertising strategies fed these new residential spaces into a burgeoning marketplace. Corporations built empires with tens of thousands of apartments under management for the benefit of shareholders. By the end of the nineteenth century, the Parisian housing market caught the attention of the wider public as newspapers began reporting its ups and downs. The forces that underwrote Paris’s creation as the quintessentially modern metropolis were not only state-centered or state-directed but also grew out of the uncoordinated efforts of private actors and networks. Revealing the ways housing and property became commodities during a crucial period of urbanization, Selling Paris is an urban history of business and a business history of a city that transforms our understanding of both.
Book Synopsis Emergency Care and Transportation of the Sick and Injured by : Bruce D. Browner
Download or read book Emergency Care and Transportation of the Sick and Injured written by Bruce D. Browner and published by Gareth Stevens Publishing. This book was released on 1999 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Hope and College by : Alex Posecznick
Download or read book Selling Hope and College written by Alex Posecznick and published by Cornell University Press. This book was released on 2017-04-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy."And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution's special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.
Book Synopsis Selling School by : Catherine DiMartino
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Book Synopsis SHRM Certification Prep by : Test Prep Books
Download or read book SHRM Certification Prep written by Test Prep Books and published by Test Prep Books. This book was released on 2017-12-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test Prep Book's SHRM Certification Prep: Study Guide & Practice Exam Questions for the Society for Human Resource Management Certified Professional Test Developed by Test Prep Books for test takers trying to achieve a passing score on the SHRM CP exam, this comprehensive study guide includes: -Quick Overview -Test-Taking Strategies -Introduction -SHRM Behavioral Competencies -SHRM Technical Knowledge -Practice Questions -Detailed Answer Explanations Disclaimer: SHRM(R) is a registered trademark of Society for Human Resource Management, which was not involved in the production of, and does not endorse, this product. Each section of the test has a comprehensive review created by Test Prep Books that goes into detail to cover all of the content likely to appear on the SHRM certification test. The Test Prep Books SHRM practice test questions are each followed by detailed answer explanations. If you miss a question, it's important that you are able to understand the nature of your mistake and how to avoid making it again in the future. The answer explanations will help you to learn from your mistakes and overcome them. Understanding the latest test-taking strategies is essential to preparing you for what you will expect on the exam. A test taker has to not only understand the material that is being covered on the test, but also must be familiar with the strategies that are necessary to properly utilize the time provided and get through the test without making any avoidable errors. Test Prep Books has drilled down the top test-taking tips for you to know. Anyone planning to take this exam should take advantage of the SHRM review material, practice test questions, and test-taking strategies contained in this Test Prep Books study guide.
Download or read book U Chic written by Christie Garton and published by Sourcebooks, Inc.. This book was released on 2009-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to a Fabulous College Life! From the day you set foot on campus until the day you wear a cap and gown, get advice from a source you can trust: the expert team of all-star college students and recent grads behind U Chic. This indispensible college resource has everything you need to know, including: Getting Started:First week advice and tuning out the homesick blues Sharing Space: A fashionista's tips for fitting it all in Healthy and Happy: Common campus ailments, staying fit on dorm food, and Sex Ed 101 Sorority Chic: The ins and outs of going Greek Love Life: Love vs. hookups and surviving long-distance relationships Head of the Class: Picking the right major, getting ready for finals, and studying tips and tricks PRAISE FOR U CHIC "Get ready to be empowered. This isn't just a manual to college, but to life!" Stephanie Elizondo Griest | Author of 100 Places Every Woman Should Go "Lots of clever strategies on how to have a fabulous time at college, combined with wise advice on how to avoid all-too-common mistakes. A great resource for anyone who wants to be a chic college coed." Kim Clark | Senior Writer, U.S.News & World Report "Full of fun, sassy adviceon how to make the most of a great time of life, U Chic makes me yearn for my college days!" Marcy McGinnis | Associate Dean, School of Journalism, Stony Brook University "From the sisterhood of girlfriends who've been there, U Chic answers everything a college girl really wants to know." Tracey Wong Briggs | Former coordinator of USA TODAY's All-USA Academic and Teacher Teams
Book Synopsis College Essay Essentials by : Ethan Sawyer
Download or read book College Essay Essentials written by Ethan Sawyer and published by Sourcebooks, Inc.. This book was released on 2016-07-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let the College Essay Guy take the stress out of writing your college admission essay. Packed with brainstorming activities, college personal statement samples and more, this book provides a clear, stress-free roadmap to writing your best admission essay. Writing a college admission essay doesn't have to be stressful. College counselor Ethan Sawyer (aka The College Essay Guy) will show you that there are only four (really, four!) types of college admission essays. And all you have to do to figure out which type is best for you is answer two simple questions: 1. Have you experienced significant challenges in your life? 2. Do you know what you want to be or do in the future? With these questions providing the building blocks for your essay, Sawyer guides you through the rest of the process, from choosing a structure to revising your essay, and answers the big questions that have probably been keeping you up at night: How do I brag in a way that doesn't sound like bragging? and How do I make my essay, like, deep? College Essay Essentials will help you with: The best brainstorming exercises Choosing an essay structure The all-important editing and revisions Exercises and tools to help you get started or get unstuck College admission essay examples Packed with tips, tricks, exercises, and sample essays from real students who got into their dream schools, College Essay Essentials is the only college essay guide to make this complicated process logical, simple, and (dare we say it?) a little bit fun. The perfect companion to The Fiske Guide To Colleges 2020/2021. For high school counselors and college admission coaches, this is an essential book to help walk your students through writing a stellar, authentic college essay.
Book Synopsis What Color Is Your Parachute? for College by : Katharine Brooks, EdD
Download or read book What Color Is Your Parachute? for College written by Katharine Brooks, EdD and published by Ten Speed Press. This book was released on 2021-04-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for college students, adapted from the world’s most popular and bestselling career book, What Color Is Your Parachute? What Color Is Your Parachute? for College is the only guide you need for making the most of your college career from start to finish. Based on the bestselling job-hunting system in the world, created by Richard N. Bolles, it covers deciding on a major, designing a four-year plan with your interests and values in mind, creating impactful social media, developing a resume that stands out in a crowd, and making invaluable connections to the workplace. Filled with introspective activities designed to bring out your unique skills and knowledge for interviews, resumes, and cover letters, this book provides easy-to-follow templates, rubrics, and lists to help you create the best possible social media platform, including LinkedIn. You’ll discover how to leverage your skills and experiences throughout college to start your future—whether that means landing a meaningful internship (and making the most of it!), finding your first job, continuing on to graduate school, or taking a gap year. Whatever your future plans, What Color Is Your Parachute? for College will get you there.
Book Synopsis What the Best College Students Do by : Ken Bain
Download or read book What the Best College Students Do written by Ken Bain and published by Harvard University Press. This book was released on 2012-08-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the best-selling What the Best College Teachers Do is back with more humane, doable, and inspiring help, this time for students who want to get the most out of college—and every other educational enterprise, too. The first thing they should do? Think beyond the transcript. The creative, successful people profiled in this book—college graduates who went on to change the world we live in—aimed higher than straight A’s. They used their four years to cultivate habits of thought that would enable them to grow and adapt throughout their lives. Combining academic research on learning and motivation with insights drawn from interviews with people who have won Nobel Prizes, Emmys, fame, or the admiration of people in their field, Ken Bain identifies the key attitudes that distinguished the best college students from their peers. These individuals started out with the belief that intelligence and ability are expandable, not fixed. This led them to make connections across disciplines, to develop a “meta-cognitive” understanding of their own ways of thinking, and to find ways to negotiate ill-structured problems rather than simply looking for right answers. Intrinsically motivated by their own sense of purpose, they were not demoralized by failure nor overly impressed with conventional notions of success. These movers and shakers didn’t achieve success by making success their goal. For them, it was a byproduct of following their intellectual curiosity, solving useful problems, and taking risks in order to learn and grow.
Book Synopsis Creating a Class by : Mitchell L Stevens
Download or read book Creating a Class written by Mitchell L Stevens and published by Harvard University Press. This book was released on 2009-06-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In real life, Stevens is a professor at Stanford University. But for a year and a half, he worked in the admissions office of a bucolic New England college known for its high academic standards, beautiful campus, and social conscience. Ambitious high schoolers and savvy guidance counselors know that admission here is highly competitive. But creating classes, Stevens finds, is a lot more complicated than most people imagine.
Book Synopsis How to Make Money in High School and College by : Clement Harrison
Download or read book How to Make Money in High School and College written by Clement Harrison and published by . This book was released on 2020-06-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lower Ed by : Tressie McMillan Cottom
Download or read book Lower Ed written by Tressie McMillan Cottom and published by New Press, The. This book was released on 2017-02-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years—during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom—a bold and rising public scholar, herself once a recruiter at two for-profit colleges—expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won't end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn't stop there. With sharp insight and deliberate acumen, McMillan Cottom delivers a comprehensive view of postsecondary for-profit education by illuminating the experiences of the everyday people behind the shareholder earnings, congressional battles, and student debt disasters. The relatable human stories in Lower Ed—from mothers struggling to pay for beauty school to working class guys seeking "good jobs" to accomplished professionals pursuing doctoral degrees—illustrate that the growth of for-profit colleges is inextricably linked to larger questions of race, gender, work, and the promise of opportunity in America. Drawing on more than one hundred interviews with students, employees, executives, and activists, Lower Ed tells the story of the benefits, pitfalls, and real costs of a for-profit education. It is a story about broken social contracts; about education transforming from a public interest to a private gain; and about all Americans and the challenges we face in our divided, unequal society.
Book Synopsis Rock Brands by : Elizabeth Barfoot Christian
Download or read book Rock Brands written by Elizabeth Barfoot Christian and published by Lexington Books. This book was released on 2010-12-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Book Synopsis Professional Selling by : C. Shane Hunt
Download or read book Professional Selling written by C. Shane Hunt and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The role of selling in our economy and our lives continues to grow. Numerous textbooks and sales courses introduce students to the best practices and importance of sales professionals to every organization. Students and professors want-and deserve-learning and teaching experiences that engage and empower them to appreciate and choose selling as a profession"--
