Selection Of Crm Software For The Event Sector

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Selection of CRM software for the event sector

Author : Thomas Punzel
Publisher : GRIN Verlag
ISBN 13 : 364087420X
Total Pages : 128 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Selection of CRM software for the event sector by : Thomas Punzel

Download or read book Selection of CRM software for the event sector written by Thomas Punzel and published by GRIN Verlag. This book was released on 2011-03-22 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A- (1,5), University of Birmingham (University College Birmingham), language: English, abstract: This study was undertaken to recommend a suitable customer relationship management (CRM) software for the German event agency XYZ. For this reason three different CRM software products were evaluated. Four research objectives were established to achieve the aim. They were the principles of customer relationship management; the benefits and problems connected with the implementation of CRM; the importance of measures to get loyal customers and a comparison of different software products with regard to different criteria. Using the case study strategy including secondary research methods the researcher was able to answer the research objectives and the aim. The main sources used in this investigation were secondary sources due to the large number of information available in these sources. Prior the development of an assessment schematic was necessary to evaluate the credibility of these sources. Personal experience with CRM, the current importance of this topic and the gap in the event based literature motivated the researcher to undertake this study. The findings indicated that the competitive environment in which small and medium enterprises operate make it necessary to implement a good working CRM system to identify potential customers who might become loyal. Indeed, a universal definition of terms such as CRM, customer satisfaction and loyalty is missing or the terms are not clearly defined. Findings also revealed that there is still a gap in literature concerning CRM within the event industry, especially within event management companies. The number of data concerning aspects such as competition and customer orientation regarding to event management companies is also rare or missing. Beside these limitations, research indicates that the market of CRM software products is growing. Especially web based CRM solutions such as on-demand software have become more popular in the last few years, due to the mostly unproblematic implementation and the lower price of these products compared to traditional software packages. Recommendations for further research include a deeper analysis of CRM within the events industry and a clear definition of terms which are connected with CRM such as customer satisfaction and customer loyalty. More information on customer orientation, customer loyalty and competitiveness especially within event management companies would help to establish a more precise catalogue of software selection criteria.

Customer Relationship Management in the Financial Industry

Author : Federico Rajola
Publisher : Springer Science & Business Media
ISBN 13 : 3642355544
Total Pages : 187 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Customer Relationship Management in the Financial Industry by : Federico Rajola

Download or read book Customer Relationship Management in the Financial Industry written by Federico Rajola and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. .

Managing Sport Events

Author : T. Christopher Greenwell
Publisher : Human Kinetics
ISBN 13 : 1718217633
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Managing Sport Events by : T. Christopher Greenwell

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2024-06-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Emerging Intelligent Technologies in Industry

Author : Dominik Ryżko
Publisher : Springer Science & Business Media
ISBN 13 : 3642227317
Total Pages : 348 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Emerging Intelligent Technologies in Industry by : Dominik Ryżko

Download or read book Emerging Intelligent Technologies in Industry written by Dominik Ryżko and published by Springer Science & Business Media. This book was released on 2011-08-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent technologies are the essential factors of innovation, and enable the industry to overcome technological limitations and explore the new frontiers. Therefore it is necessary for scientists and practitioners to cooperate and inspire each other, and use the latest research results in creating new designs and products. The idea of this book came out with the industrial workshop organized at the ISMIS conference in Warsaw, 2011. The book covers several applications of emerging, intelligent technologies in various branches of the industry. The contributions describe modern intelligent tools, algorithms and architectures, which have the potential to solve real problems, experienced by practitioners in various industry sectors. We hope this volume will show new directions for cooperation between science and industry and will facilitate efficient transfer of knowledge in the area of intelligent information systems.

Event Management and Sustainability

Author : Razaq Raj
Publisher : CABI
ISBN 13 : 184593525X
Total Pages : 284 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Event Management and Sustainability by : Razaq Raj

Download or read book Event Management and Sustainability written by Razaq Raj and published by CABI. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.

Enterprise Applications, Markets and Services in the Finance Industry

Author : Jos van Hillegersberg
Publisher : Springer Nature
ISBN 13 : 3031316711
Total Pages : 146 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Enterprise Applications, Markets and Services in the Finance Industry by : Jos van Hillegersberg

Download or read book Enterprise Applications, Markets and Services in the Finance Industry written by Jos van Hillegersberg and published by Springer Nature. This book was released on 2023-04-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 11th International Workshop on Enterprise Applications, Markets and Services in the Finance Industry, FinanceCom 2022, held in Twente, The Netherlands, in August 2022. The 8 full papers presented in this volume were carefully reviewed and selected from a total of 25 submissions. They deal with the adoption of innovative technologies in the financial services industry. The conference features four main themes: networks and business models, financial markets, IT and implementations, and new emerging digital and virtual financial markets.

Facilities Management and Development for Tourism, Hospitality and Events

Author : Ahmed Hassanien
Publisher : CABI
ISBN 13 : 178064034X
Total Pages : 383 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Facilities Management and Development for Tourism, Hospitality and Events by : Ahmed Hassanien

Download or read book Facilities Management and Development for Tourism, Hospitality and Events written by Ahmed Hassanien and published by CABI. This book was released on 2013 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.

Special Event Production: The Process

Author : Doug Matthews
Publisher : Routledge
ISBN 13 : 1317664302
Total Pages : 284 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Special Event Production: The Process by : Doug Matthews

Download or read book Special Event Production: The Process written by Doug Matthews and published by Routledge. This book was released on 2015-08-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

The Morgan Stanley and d&a European Technology Atlas 2005

Author :
Publisher : d&a hi-tech information Ltd.
ISBN 13 : 9659029357
Total Pages : 281 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis The Morgan Stanley and d&a European Technology Atlas 2005 by :

Download or read book The Morgan Stanley and d&a European Technology Atlas 2005 written by and published by d&a hi-tech information Ltd.. This book was released on with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Employability and Skills Development in the Sports, Events, and Hospitality Industry

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 : 1799877833
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Employability and Skills Development in the Sports, Events, and Hospitality Industry by : Nadda, Vipin

Download or read book Employability and Skills Development in the Sports, Events, and Hospitality Industry written by Nadda, Vipin and published by IGI Global. This book was released on 2022-06-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer Nature
ISBN 13 : 9811910405
Total Pages : 680 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2022-06-23 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Business Event Legacies

Author : Carmel Foley
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 191163531X
Total Pages : 275 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Business Event Legacies by : Carmel Foley

Download or read book Business Event Legacies written by Carmel Foley and published by Goodfellow Publishers Ltd. This book was released on 2021-10-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.

Customer Relationship Management

Author : Federico Rajola
Publisher : Springer Science & Business Media
ISBN 13 : 3540247181
Total Pages : 177 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Customer Relationship Management by : Federico Rajola

Download or read book Customer Relationship Management written by Federico Rajola and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Evaluation of Novel Approaches to Software Engineering

Author : Leszek A. Maciaszek
Publisher : Springer
ISBN 13 : 3642454224
Total Pages : 179 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Evaluation of Novel Approaches to Software Engineering by : Leszek A. Maciaszek

Download or read book Evaluation of Novel Approaches to Software Engineering written by Leszek A. Maciaszek and published by Springer. This book was released on 2013-12-13 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed proceedings of the 7th International Conference on Evaluation of Novel Approaches to Software Engineering, ENASE 2012, held in Wroclaw, Poland, in June 2012. The 11 full papers presented were carefully reviewed and selected from 54 submissions. The papers cover various topics in software engineering and focus on the comparison of novel approaches with established traditional practices and by evaluating them against software quality criteria.

Customer Relationship Management

Author : Srivastava Mallika
Publisher : Vikas Publishing House
ISBN 13 : 9325974118
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Customer Relationship Management by : Srivastava Mallika

Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.The book can serve as a guide for deploying CRM in an organization stating the critical success factors.KEY FEATURES• Basic concepts of CRM and environmental changes that lead to CRM adoption• Technological advancements that have served as catalyst for managing relationships• Customer strategy as a necessary and important element for managing every successful organization• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction• The concept of customer loyalty management as an important business strategy• The role of CRM in business market• The importance of people factor for the organization from the customer's perspective• Central role of customer related databases to successfully deliver CRM objectives• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy

Competitiveness and Private Sector Development Competitiveness in South East Europe A Policy Outlook

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264250522
Total Pages : 444 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Competitiveness and Private Sector Development Competitiveness in South East Europe A Policy Outlook by : OECD

Download or read book Competitiveness and Private Sector Development Competitiveness in South East Europe A Policy Outlook written by OECD and published by OECD Publishing. This book was released on 2016-02-26 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future economic development and the wellbeing of citizens in South East Europe (SEE) depend more than ever on greater economic competitiveness. To underpin the drive to improve competitiveness and foster private investment, an integrated policy approach is needed.

Sustainable Management of Manufacturing Systems in Industry 4.0

Author : Lucia Knapcikova
Publisher : Springer Nature
ISBN 13 : 3030904628
Total Pages : 271 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Sustainable Management of Manufacturing Systems in Industry 4.0 by : Lucia Knapcikova

Download or read book Sustainable Management of Manufacturing Systems in Industry 4.0 written by Lucia Knapcikova and published by Springer Nature. This book was released on 2022-02-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive exchange of information on current developments in the field of sustainable management of manufacturing systems and Industry 4.0. The authors’ ambition is to establish channels of communication and disseminate knowledge among professionals working in smart manufacturing and related institutions. The book brings together world-leading academics and practitioners from the fields of engineering, infrastructure planning, manufacturing management, and economics. The unique combination of fields and disciplines focused on Industry 4.0 provides presents opportunities to create a bridge between science and practice.