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Author :
Publisher :
ISBN 13 : 9789592588882
Total Pages : 315 pages
Book Rating : 4.5/5 (888 download)
Download or read book Selección de lecturas sobre fundamentos de publicidad written by and published by . This book was released on 2005 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Begoña Gómez Nieto
Publisher : ESIC Editorial
ISBN 13 : 841670161X
Total Pages : 257 pages
Book Rating : 4.4/5 (167 download)
Download or read book Fundamentos de la publicidad written by Begoña Gómez Nieto and published by ESIC Editorial. This book was released on 2017-01-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Fundamentos de la publicidad constituye un estudio riguroso, sistemático y sintético sobre el complejo engranaje del sistema publicitario. La publicidad es analizada exhaustivamente desde dos perspectivas bien diferenciadas: a nivel conceptual y a nivel operativo-práctico. Por eso, este texto es un instrumento imprescindible para la comprensión y acercamiento al diverso y fascinante entramado de la actividad publicitaria, destinado al alumnado y al público que desee entender en qué consiste la actividad publicitaria en sí. Su estructura se compone de tres bloques principales, abordando en cada uno de ellos áreas relevantes del ámbito publicitario. El primer bloque se centra en el estudio teórico y conceptual de la publicidad: la disciplina como teoría científica, sus orígenes, la relación con el marketing y las relaciones públicas, así como aspectos sociológicos, culturales y económicos. El segundo bloque desarrolla el sistema publicitario en sí a través de los elementos núcleo de dicho sistema y sus interrelaciones: el anunciante, la agencia de publicidad, los medios de comunicación y el consumidor. En este bloque, se tratan conceptos como identidad e imagen corporativa, posicionamiento, así como aspectos relativos a la creatividad publicitaria y planificación de medios. El tercer bloque centra su atención en los nuevos formatos publicitarios al servicio de las organizaciones tales como street marketing, ambient media, marketing de guerrilla, etc., enfatizando en el caso de nuevas acciones comunicativas aplicadas al ámbito de Internet y las redes sociales. El texto concluye con una reflexión sobre la nueva dirección de la publicidad, conclusiones y bibliografía.
Author : Nancy Yion Fernández
Publisher :
ISBN 13 : 9789590701986
Total Pages : 358 pages
Book Rating : 4.7/5 (19 download)
Download or read book Comunicación, Propaganda, Psicología y Publicidad written by Nancy Yion Fernández and published by . This book was released on 2006 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es parte de la colección e-Libro en BiblioBoard.
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ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.:/5 (854 download)
Download or read book Comunicación, propaganda, psicología y publicidad written by and published by . This book was released on 2006 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
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ISBN 13 :
Total Pages : 990 pages
Book Rating : 4.A/5 ( download)
Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author : Rachel Pollack
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (318 download)
Download or read book Salvador Dali's Tarot written by Rachel Pollack and published by . This book was released on 1985 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Gleick
Publisher : Vintage
ISBN 13 : 0307379574
Total Pages : 400 pages
Book Rating : 4.3/5 (73 download)
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Author : Braja M. Das
Publisher : Cengage Learning
ISBN 13 : 9781337705028
Total Pages : 944 pages
Book Rating : 4.7/5 (5 download)
Download or read book Principles of Foundation Engineering written by Braja M. Das and published by Cengage Learning. This book was released on 2018-10-03 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the core concepts and applications of foundation analysis and design with Das/Sivakugan’s best-selling PRINCIPLES OF FOUNDATION ENGINEERING, 9th Edition. Written specifically for those studying undergraduate civil engineering, this invaluable resource by renowned authors in the field of geotechnical engineering provides an ideal balance of today's most current research and practical field applications. A wealth of worked-out examples and figures clearly illustrate the work of today's civil engineer, while timely information and insights help readers develop the critical skills needed to properly apply theories and analysis while evaluating soils and foundation design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.F/5 ( download)
Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : Robert S. Kaplan
Publisher : Harvard Business Review Press
ISBN 13 : 1422148165
Total Pages : 322 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Balanced Scorecard written by Robert S. Kaplan and published by Harvard Business Review Press. This book was released on 1996-08-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Author : Simon Singh
Publisher : Anchor
ISBN 13 : 0385495323
Total Pages : 434 pages
Book Rating : 4.3/5 (854 download)
Download or read book The Code Book written by Simon Singh and published by Anchor. This book was released on 2000-08-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Author : Christian Grönroos
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (614 download)
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debi Prasanna Pattanayak
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (91 download)
Download or read book Literacy Education written by Debi Prasanna Pattanayak and published by . This book was released on 1980 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard W. Schwarz
Publisher :
ISBN 13 : 9780816317950
Total Pages : 688 pages
Book Rating : 4.3/5 (179 download)
Download or read book Light Bearers written by Richard W. Schwarz and published by . This book was released on 2000 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
