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Author : Douglas A. Gray
Publisher : Self-Counsel Press
ISBN 13 : 9780889088788
Total Pages : 204 pages
Book Rating : 4.0/5 (887 download)
Download or read book The Entrepreneur's Complete Self-assessment Guide written by Douglas A. Gray and published by Self-Counsel Press. This book was released on 1990 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Michel Wedel
Publisher : Springer Science & Business Media
ISBN 13 : 1461546516
Total Pages : 387 pages
Book Rating : 4.4/5 (615 download)
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Author : Great Britain: Parliament: House of Commons: Committee of Public Accounts
Publisher : The Stationery Office
ISBN 13 : 9780215017536
Total Pages : 56 pages
Book Rating : 4.0/5 (175 download)
Download or read book Difficult Forms written by Great Britain: Parliament: House of Commons: Committee of Public Accounts and published by The Stationery Office. This book was released on 2004 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forms are one of the most frequent ways a citizen interacts with government departments. If a form is badly designed it is likely lead to errors and increase processing costs, also the public is less inclined to believe that progress is being made to a more responsive and accessible service. Based on an NAO report (HC 1145 2002-03 ISBN 0102923604), the Committee took evidence from the Inland Revenue, DES, DWP and Passport Service on the three main issues of: designing user friendly forms; improved administrative efficiency; progress to providing online services. The \are 12 main recommendations.
Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.0/5 ( download)
Download or read book Resources in Education written by and published by . This book was released on 1991 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilhelm Nel
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171611
Total Pages : 516 pages
Book Rating : 4.1/5 (716 download)
Download or read book Management for Engineers, Technologists and Scientists written by Wilhelm Nel and published by Juta and Company Ltd. This book was released on 2007-04 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.
Author : Glenn Wong
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763728845
Total Pages : 554 pages
Book Rating : 4.7/5 (637 download)
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn Wong and published by Jones & Bartlett Learning. This book was released on 2011-06-07 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more students enter the growing field of sports management, there is a greater need for information informing them about their career choices. Careers in Sports provides an overview of what students should consider and expect from the varied career options available to them. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary can they expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for individuals to prepare themselves well and to make the right decisions along the way. Although there are no guarantees of success, this book will increase students’ likelihood of finding success in the sports industry. Encouraging research and realistic expectations, this book has been developed by an author with many years of experience as a respected practitioner, teacher and internship coordinator.
Author : Gad Selig
Publisher : Van Haren
ISBN 13 : 9087537743
Total Pages : 327 pages
Book Rating : 4.0/5 (875 download)
Download or read book Implementing IT Governance - A Practical Guide to Global Best Practices in IT Management written by Gad Selig and published by Van Haren. This book was released on 2008-04-12 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues, opportunities and challenges of aligning information technology more closely with an organization and effectively governing an organization s Information Technology (IT) investments, resources, major initiatives and superior uninterrupted service is becoming a major concern of the Board and executive management in enterprises on a global basis. An integrated and comprehensive approach to the alignment, planning, execution and governance of IT and its resources has become critical to more effectively align, integrate, invest, measure, deploy, service and sustain the strategic and tactical direction and value proposition of IT in support of organizations. Much has been written and documented about the individual components of IT Governance such as strategic planning, demand (portfolio investment) management, program and project management, IT service management and delivery, strategic sourcing and outsourcing, performance management and metrics, like the balanced scorecard, compliance and others. Much less has been written about a comprehensive and integrated IT/Business Alignment, Planning, Execution and Governance approach. This new title fills that need in the marketplace and gives readers a structured and practical solutions using the best of the best principles available today. The book is divided into nine chapters, which cover the three critical pillars necessary to develop, execute and sustain a robust and effective IT governance environment - leadership and proactive people and change agents, flexible and scalable processes and enabling technology. Each of the chapters also covers one or more of the following action oriented topics: demand management and alignment (the why and what of IT strategic planning, portfolio investment management, decision authority, etc.); execution management (includes the how - Program/Project Management, IT Service Management with IT Infrastructure Library (ITIL) and Strategic Sourcing and outsourcing); performance, risk and contingency management (e.g. includes COBIT, the balanced scorecard and other metrics and controls); and leadership, teams and people skills.
Author : W. G. Leader
Publisher : Nelson Thornes
ISBN 13 : 9780748703883
Total Pages : 306 pages
Book Rating : 4.7/5 (38 download)
Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Solomon
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834207684
Total Pages : 508 pages
Book Rating : 4.2/5 (76 download)
Download or read book The Physician Manager's Handbook written by Robert J. Solomon and published by Jones & Bartlett Learning. This book was released on 1997 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physicians are increasingly taking on new roles as executives and managers in today's health care delivery system. This work provides an overview of the essential business management skills that physician managers need to succeed.
Author : Zahid Ameer
Publisher : Zahid Ameer
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)
Download or read book Digital Product Creation: A Comprehensive Guide written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-29 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to successful digital product creation with our comprehensive guide, "Digital Product Creation: A Comprehensive Guide." This eBook covers everything you need to know about developing, marketing, and scaling digital products like eBooks, online courses, software, apps, and more. Learn how to identify profitable niches, validate your ideas, and create high-quality content that captivates your audience. Discover the best tools and resources for writing, designing, and launching your products, and explore effective marketing strategies to reach and engage your target market. With practical tips, real-life case studies, and proven techniques, this guide equips you with the knowledge and skills to turn your digital product ideas into successful ventures. Perfect for entrepreneurs, creators, and anyone interested in the booming digital economy, this eBook provides actionable insights and expert advice to help you thrive in digital product creation.
Author :
Publisher : Transportation Research Board
ISBN 13 : 0309155428
Total Pages : 96 pages
Book Rating : 4.3/5 (91 download)
Download or read book Improving Mobility for Veterans written by and published by Transportation Research Board. This book was released on 2011 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This digest presents the results of TCRP Project J-6 Task 74, which was conducted by Westat, Rockville, Maryland in association with J.M. Rubino Consulting, St. Augustine, Florida. The digest was prepared by Jon E. Burkhardt, Joseph M. Rubino, and Joohee Yum.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 1174 pages
Book Rating : 4.0/5 (18 download)
Download or read book Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations for 1999: Rural economic and community development programs written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies and published by . This book was released on 1998 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Monetary Fund. European Dept.
Publisher : International Monetary Fund
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4.4/5 (2 download)
Download or read book Italy written by International Monetary Fund. European Dept. and published by International Monetary Fund. This book was released on 2022-08 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: GDP has fully recovered from the pandemic crisis, but government debt has risen to very high levels. The war in Ukraine triggered a surge in energy prices and the prospect of monetary policy tightening caused government bond yields to rise sharply. Implementation of the National Recovery and Resilience Plan (NRRP), which provides large EU grants and loans conditioned on implementing a comprehensive reform and investment program, is underway.
Author : Peter Liao
Publisher : RTI Press
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)
Download or read book A practical guide to opportunity assessment methods written by Peter Liao and published by RTI Press. This book was released on 2008-02-28 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' experience, a gap is apparent between technology managers' needs and opportunity assessment resources. Many organizations need a tool for evaluating seed funding or small business investment opportunities, but they lack a means for determining what options are available. This research report describes several opportunity assessment methods and matches the methods to user types in public and private sector organizations in analyzing technical, business, and market information for investment and commercialization decisions. Organizations that may benefit from this review share a common goal of seeking to strengthen the viability of a new technology venture or capitalizing on their investment in new technology. These include venture capitalists who choose investments (in early-stage technology companies) that will return the largest return on investment for their client investors, angel investors placing their own money in pet projects, public or quasi-public new or small business-funding agencies, and academic and government research and development agencies. The authors' focus was to evaluate not only the availability of methods but also the associated analysis framework in order to understand which opportunity assessment methods are optimal in supporting various investment objectives and stakeholders. This report should also provide individuals in the technology transfer and commercialization community with a succinct, useful reference for identifying what methods are available to them and which methods work best in various situations.
Author :
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.F/5 ( download)
Download or read book PKI Assessment Guidelines written by and published by . This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
