Segmentation And Lifetime Value Models Using Sas

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Segmentation and Lifetime Value Models Using SAS (Hardcover Edition)

Author : Edward C. Malthouse
Publisher :
ISBN 13 : 9781642955941
Total Pages : 182 pages
Book Rating : 4.9/5 (559 download)

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Book Synopsis Segmentation and Lifetime Value Models Using SAS (Hardcover Edition) by : Edward C. Malthouse

Download or read book Segmentation and Lifetime Value Models Using SAS (Hardcover Edition) written by Edward C. Malthouse and published by . This book was released on 2019-08-28 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments.

Segmentation and Lifetime Value Models Using SAS

Author : Edward C. Malthouse
Publisher :
ISBN 13 : 9781612906966
Total Pages : 0 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Segmentation and Lifetime Value Models Using SAS by : Edward C. Malthouse

Download or read book Segmentation and Lifetime Value Models Using SAS written by Edward C. Malthouse and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments. This book is part of the SAS Press program.

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1629605298
Total Pages : 356 pages
Book Rating : 4.6/5 (296 download)

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Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition by : Randall S. Collica

Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1629605271
Total Pages : 356 pages
Book Rating : 4.6/5 (296 download)

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Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition by : Randall S. Collica

Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner. A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management. The book includes four parts, each of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics, such as when and how to update your models. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner. Finally, part 4 takes segmentation to a new level with advanced techniques, such as clustering of product associations, developing segmentation-scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions. New to the third edition is a chapter that focuses on predictive models within microsegments and combined segments, and a new parallel process technique is introduced using SAS Factory Miner. In addition, all examples have been updated to the latest version of SAS Enterprise Miner.

Statistical Analysis of Customer Lifetime Value

Author : Maurizio Toccu
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (897 download)

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Book Synopsis Statistical Analysis of Customer Lifetime Value by : Maurizio Toccu

Download or read book Statistical Analysis of Customer Lifetime Value written by Maurizio Toccu and published by . This book was released on 2013 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119239818
Total Pages : 572 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2016-10-25 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

The New Advertising

Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440833435
Total Pages : 845 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis The New Advertising by : Valerie K. Jones

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Segmentation Analytics with SAS Viya

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1951684079
Total Pages : 133 pages
Book Rating : 4.9/5 (516 download)

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Book Synopsis Segmentation Analytics with SAS Viya by : Randall S. Collica

Download or read book Segmentation Analytics with SAS Viya written by Randall S. Collica and published by SAS Institute. This book was released on 2021-07-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

Effective Complaint Management

Author : Bernd Stauss
Publisher : Springer
ISBN 13 : 3319987054
Total Pages : 496 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Effective Complaint Management by : Bernd Stauss

Download or read book Effective Complaint Management written by Bernd Stauss and published by Springer. This book was released on 2019-01-31 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition

Author : Randall S. Collica
Publisher : SAS Press
ISBN 13 : 9781607648109
Total Pages : 0 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by : Randall S. Collica

Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition written by Randall S. Collica and published by SAS Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.

The Wallet Allocation Rule

Author : Timothy L. Keiningham
Publisher : John Wiley & Sons
ISBN 13 : 1119037301
Total Pages : 241 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Wallet Allocation Rule by : Timothy L. Keiningham

Download or read book The Wallet Allocation Rule written by Timothy L. Keiningham and published by John Wiley & Sons. This book was released on 2015-02-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Analytics in a Big Data World

Author : Bart Baesens
Publisher : John Wiley & Sons
ISBN 13 : 1118892747
Total Pages : 262 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Analytics in a Big Data World by : Bart Baesens

Download or read book Analytics in a Big Data World written by Bart Baesens and published by John Wiley & Sons. This book was released on 2014-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Modern Health Care Marketing

Author : Gamini Gunawardane
Publisher : World Scientific
ISBN 13 : 9813279532
Total Pages : 515 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Author : Olivia Parr-Rud
Publisher : SAS Institute
ISBN 13 : 1629593273
Total Pages : 182 pages
Book Rating : 4.6/5 (295 download)

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Book Synopsis Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner by : Olivia Parr-Rud

Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

Policy and Marketing Strategies for Digital Media

Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Segmentation and the Integration of Customer Lifetime Value Into the Framework

Author : L. N. Sukkar
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Segmentation and the Integration of Customer Lifetime Value Into the Framework by : L. N. Sukkar

Download or read book Segmentation and the Integration of Customer Lifetime Value Into the Framework written by L. N. Sukkar and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition

Author : Randy Collica
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition by : Randy Collica

Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition written by Randy Collica and published by . This book was released on 2011 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.