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Author : Corey Sandler
Publisher :
ISBN 13 : 9780735201156
Total Pages : pages
Book Rating : 4.2/5 (11 download)
Download or read book Secrets of the Savvy 50+ Consumer written by Corey Sandler and published by . This book was released on 1999-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandler
Publisher :
ISBN 13 : 9780130212436
Total Pages : pages
Book Rating : 4.2/5 (124 download)
Download or read book Secrets Savvy 50 Plus Consumer written by Sandler and published by . This book was released on 1999-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Corey Sandler
Publisher :
ISBN 13 : 9780136735267
Total Pages : 0 pages
Book Rating : 4.7/5 (352 download)
Download or read book Secrets of the Savvy Consumer written by Corey Sandler and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with hard-hitting entries aimed at saving money and time, and improving the quality of life for the savvy consumer, this guide reveals the secrets of savvy shoppers in-the-know.
Author : Corey Sandler
Publisher :
ISBN 13 : 9780130185174
Total Pages : 560 pages
Book Rating : 4.1/5 (851 download)
Download or read book Secrets of the Savvy Consumer written by Corey Sandler and published by . This book was released on 2001 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sandler reveals the secrets of savvy shoppers, and the inside story from the people who sell them everything -- from insurance, cars and houses to telephone service and office equipment. This revised edition includes all the latest money-saving information, including information on how to buy almost anything on the Internet, Online auctions, and thousands of cost-slashing strategies for airline tickets, eyeglasses, cars and even real estate.
Author : Cynthia Shapiro
Publisher : St. Martin's Griffin
ISBN 13 : 1429968354
Total Pages : 223 pages
Book Rating : 4.4/5 (299 download)
Download or read book Corporate Confidential written by Cynthia Shapiro and published by St. Martin's Griffin. This book was released on 2005-09-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cynthia Shapiro is a former Human Resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them, including: * There's no right to free speech in the workplace. *Age discrimination exists. * Why being too smart is not too smart. * Human Resources is not there to help you, but to protect the company from you. * And forty-five more! Cynthia Shapiro pulls no punches, giving readers an inside look at a secret world of hidden agendas they would never normally see. A world of insider information and insights that can save a career!
Author : Rick Brandon
Publisher : Simon and Schuster
ISBN 13 : 0743262549
Total Pages : 328 pages
Book Rating : 4.7/5 (432 download)
Download or read book Survival of the Savvy written by Rick Brandon and published by Simon and Schuster. This book was released on 2004-12-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political styles and an application of strategies in such areas as networking and idea promotion.
Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 175 pages
Book Rating : 4.2/5 (33 download)
Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)
Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Author : John Lovett
Publisher : John Wiley & Sons
ISBN 13 : 1118149017
Total Pages : 386 pages
Book Rating : 4.1/5 (181 download)
Download or read book Social Media Metrics Secrets written by John Lovett and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)
Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Author : Randy Fenoli
Publisher : Grand Central Life & Style
ISBN 13 : 1455504939
Total Pages : 244 pages
Book Rating : 4.4/5 (555 download)
Download or read book It's All About the Dress written by Randy Fenoli and published by Grand Central Life & Style. This book was released on 2011-12-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every bride wants to feel beautiful and wants to have her dress express the essence of who she is. Now choosing the perfect thing to wear on that special day is easier than ever! Drawing on his experience as fashion director at Kleinfeld Bridal, Randy Fenoli has written a guidebook bursting with insights and inspiration for helping brides-to-be determine what story they want their dress to tell. It's All About the Dress covers: -Suggestions on flattering cuts, fabrics, and styles for every body type -Price ranges and budget -Trains, veils, headpieces, undergarments, and accessories -Insider secrets on managing the bridal dress appointment -Options for bridesmaids, mother of the bride, and more! Featuring 100 inspiring photos plus invaluable tips on how to deal with bridal dress 911's, It's All About the Dress is the ultimate sourcebook no bride-to-be should say "I do" without!
Author : Sara Lundberg
Publisher : Ulysses Press
ISBN 13 : 1612431259
Total Pages : 162 pages
Book Rating : 4.6/5 (124 download)
Download or read book Budget Savvy Diva's Guide to Slashing Your Grocery Bill by 50% Or More written by Sara Lundberg and published by Ulysses Press. This book was released on 2013-01-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers tips for scoring the best bargains and deals at the grocery store, providing advice on maximizing coupons, enjoying a stress-free shopping experience, and preparing meals that stretch every dollar.
Author : Braun Mincher
Publisher : Braun Mincher
ISBN 13 : 0979700302
Total Pages : 474 pages
Book Rating : 4.9/5 (797 download)
Download or read book The Secrets of Money written by Braun Mincher and published by Braun Mincher. This book was released on 2007-11 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to personal finance covers such topics as consumer credit, real estate mortgages, property leases, car buying and financing, insurance, taxes, investments, and wills.
Author : John-Paul Micek
Publisher : Morgan James Publishing
ISBN 13 : 1614487529
Total Pages : 330 pages
Book Rating : 4.6/5 (144 download)
Download or read book Secrets of Online Persuasion written by John-Paul Micek and published by Morgan James Publishing. This book was released on 2015-09-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
Author :
Publisher :
ISBN 13 : 9780887232701
Total Pages : 408 pages
Book Rating : 4.2/5 (327 download)
Download or read book Bottom Line's Smart Consumer written by and published by . This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Summer Rayne Oakes
Publisher : Chronicle Books
ISBN 13 : 9780811865241
Total Pages : 0 pages
Book Rating : 4.8/5 (652 download)
Download or read book Style, Naturally written by Summer Rayne Oakes and published by Chronicle Books. This book was released on 2008-12-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Style meets substance in this lavishly illustrated, highly informative, and beautifully designed book on sustainable fashion and beauty. Summer Rayne Oakes, fashion model, eco advocate, and resident expert on Treehugger.com and Discovery Network's Planet Green, shows how to make informed choices when shopping. In addition to explaining the basics (from fair trade to organically grown), Summer Rayne showcases hundreds of her favorite designers such as Stella McCartney and Safia Minney and eco-friendly brands such as Levi's, Loomstate, and Aveda that have made earth-friendly materials and sustainable practices a priority. With over 500 photos, pages of resources, and eco-style stories from the hottest trendsetters, it's the ultimate fashion and beauty bible for women who want to feel good about looking good.
Author : Jennifer Openshaw
Publisher : John Wiley & Sons
ISBN 13 : 1118959086
Total Pages : 368 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Socially Savvy Advisor written by Jennifer Openshaw and published by John Wiley & Sons. This book was released on 2014-11-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
