Scientific And Philosophical Perspectives In Neuroethics

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Scientific and Philosophical Perspectives in Neuroethics

Author : James J. Giordano
Publisher : Cambridge University Press
ISBN 13 : 1139487272
Total Pages : 419 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Scientific and Philosophical Perspectives in Neuroethics by : James J. Giordano

Download or read book Scientific and Philosophical Perspectives in Neuroethics written by James J. Giordano and published by Cambridge University Press. This book was released on 2010-02-18 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: While neuroscience has provided insights into the structure and function of nervous systems, hard questions remain about the nature of consciousness, mind, and self. Perhaps the most difficult questions involve the meaning of neuroscientific information, and how to pursue and utilize neuroscientific knowledge in ways that are consistent with some construal of social 'good'. Written for researchers and graduate students in neuroscience and bioethics, Scientific and Philosophical Perspectives in Neuroethics explores important developments in neuroscience and neurotechnology, and addresses the philosophical, ethical, and social issues and problems that such advancements generate. It examines three core questions. First, what is the scope and direction of neuroscientific inquiry? Second, how has progress to date affected scientific and philosophical ideas, and finally, what ethical issues and problems does this progress and knowledge incur, both now and in the future?

Philosophical Neuroethics: A Personalist Approach. Volume 1

Author : James Beauregard
Publisher : Vernon Press
ISBN 13 : 1622735323
Total Pages : 229 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Philosophical Neuroethics: A Personalist Approach. Volume 1 by : James Beauregard

Download or read book Philosophical Neuroethics: A Personalist Approach. Volume 1 written by James Beauregard and published by Vernon Press. This book was released on 2019-05-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroethics is a theoretical and practical discipline that considers the many ethical issues that arise in neuroscience. From its inception, the field has sought to develop an ethical vision from within the confines of science, a task that is both misguided and, in the end, impossible. Providing a solid theoretical foundation for neuroethics means looking to other sources, most specifically to philosophy. In this groundbreaking work, the author examines the current underpinnings of neuroethical thinking and finds them inadequate to the task of neuroethics – to think ethically about persons, technology and society. Grounded in the physicalist and deterministic presuppositions of contemporary science, and drawing on utilitarian thought, neuroethics as currently conceived lacks the ability to develop a robust and adequate notion of persons and of ethics. Philosophical Neuroethics examines the historical reasons for this state of affairs, for the purpose of proposing a more viable alternative – drawing on the tradition of personalism for a more adequate metaphysical, epistemological, anthropological and ethical vision of the human person and of ethics that can serve as a solid foundation for the theory and practice of neuroethical decision making as it touches on the neurologic and psychiatric care of individuals, our philosophy of technology and the social implications of neuroscience that touch on public policy, neurotechnology, the justice system and the military. Drawing on the personalist philosophical tradition that emerged in the twentieth century in the works of Mounier, Maritain, Guardini, Wojtyla, and the Modern Ontological Personalism of Juan Manuel Burgos, Philosophical Neuroethics brings to light the limitations of contemporary neuroethical thinking and sets forth a comprehensive vision of the human person capable of interacting with the contemporary questions raised by neuroscience and technology.

Debates About Neuroethics

Author : Eric Racine
Publisher : Springer
ISBN 13 : 3319546511
Total Pages : 263 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Debates About Neuroethics by : Eric Racine

Download or read book Debates About Neuroethics written by Eric Racine and published by Springer. This book was released on 2017-06-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book entirely dedicated to exploring issues associated with the nature of neuroethics. It reflects on some of the underlying assumptions in neuroethics, and the implications of those assumptions with respect to training and education programs, research activities, policy engagement, public discourse, teaching, ethics consultation and mentoring, to name but a few areas of interest. Internationally respected and emerging leaders in the area have taken up the pen to express and debate their views about the development, focus and future of neuroethics. They share their analyses and make recommendations regarding how neuroscience could more effectively explore and tackle its philosophical, ethical, and societal implications.

Neuroethics

Author : Martha J. Farah
Publisher : MIT Press
ISBN 13 : 0262514605
Total Pages : 401 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Neuroethics by : Martha J. Farah

Download or read book Neuroethics written by Martha J. Farah and published by MIT Press. This book was released on 2010-07-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the ethical, legal, and societal issues arising from brain imaging, psychopharmacology, and other new developments in neuroscience. Neuroscience increasingly allows us to explain, predict, and even control aspects of human behavior. The ethical issues that arise from these developments extend beyond the boundaries of conventional bioethics into philosophy of mind, psychology, theology, public policy, and the law. This broader set of concerns is the subject matter of neuroethics. In this book, leading neuroscientist Martha Farah introduces the reader to the key issues of neuroethics, placing them in scientific and cultural context and presenting a carefully chosen set of essays, articles, and excerpts from longer works that explore specific problems in neuroethics from the perspectives of a diverse set of authors. Included are writings by such leading scientists, philosophers, and legal scholars as Carl Elliot, Joshua Greene, Steven Hyman, Peter Kramer, and Elizabeth Phelps. Topics include the ethical dilemmas of cognitive enhancement; issues of personality, memory and identity; the ability of brain imaging to both persuade and reveal; the legal implications of neuroscience; and the many ways in which neuroscience challenges our conception of what it means to be a person. Neuroethics is an essential guide to the most intellectually challenging and socially significant issues at the interface of neuroscience and society. Farah's clear writing and well-chosen readings will be appreciated by scientist and humanist alike, and the inclusion of questions for discussion in each section makes the book suitable for classroom use. Contributors Zenab Amin, Ofek Bar-Ilan, Richard G. Boire, Philip Campbell, Turhan Canli, Jonathan Cohen, Robert Cook-Degan, Lawrence H. Diller, Carl Elliott, Martha J. Farah, Rod Flower, Kenneth R. Foster, Howard Gardner, Michael Gazzaniga, Jeremy R. Gray, Henry Greely, Joshua Greene, John Harris, Andrea S. Heberlein, Steven E. Hyman, Judy Iles, Eric Kandel, Ronald C. Kessler, Patricia King, Adam J. Kolber, Peter D. Kramer, Daniel D. Langleben, Steven Laureys, Stephen J. Morse, Nancey Murphy, Eric Parens, Sidney Perkowitz, Elizabeth A. Phelps, President's Council on Bioethics, Eric Racine, Barbara Sahakian, Laura A. Thomas, Paul M. Thompson, Stacey A. Tovino, Paul Root Wolpe

Neuroethics

Author : Neil Levy
Publisher : Cambridge University Press
ISBN 13 : 1139465341
Total Pages : 361 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Neuroethics by : Neil Levy

Download or read book Neuroethics written by Neil Levy and published by Cambridge University Press. This book was released on 2007-07-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience has dramatically increased understanding of how mental states and processes are realized by the brain, thus opening doors for treating the multitude of ways in which minds become dysfunctional. This book explores questions such as when is it permissible to alter a person's memories, influence personality traits or read minds? What can neuroscience tell us about free will, self-control, self-deception and the foundations of morality? The view of neuroethics offered here argues that many of our new powers to read ,alter and control minds are not entirely unparalleled with older ones. They have, however, expanded to include almost all our social, political and ethical decisions. Written primarily for graduate students, this book will appeal to anyone with an interest in the more philosophical and ethical aspects of the neurosciences.

Neuroethics and the Scientific Revision of Common Sense

Author : Nada Gligorov
Publisher : Springer
ISBN 13 : 9402409653
Total Pages : 169 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Neuroethics and the Scientific Revision of Common Sense by : Nada Gligorov

Download or read book Neuroethics and the Scientific Revision of Common Sense written by Nada Gligorov and published by Springer. This book was released on 2016-09-23 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is focused on the examination of the particular relationship between developments in neuroscience and commonsense concepts, such as free will, personal identity, privacy, etc., which feature prominently in moral discourse. In the book common sense is recast as an ever-shifting repository of theories from many domains, including science. Utilizing this alternative characterization of common sense, the book reexamines the impact of neuroscience on commonsense moral conceptions. Neuroethics is one of the newest, developing branches of Bioethics. Topics often raised include issues of free will, personal identity and the self; the possible ethical implication of memory manipulation; brain imaging and mind-reading; brain stimulation/enhancement and its impacts on personal identity; and brain death.

Frontiers in Neuroethics

Author : Andrea Lavazza
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443888389
Total Pages : 160 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Frontiers in Neuroethics by : Andrea Lavazza

Download or read book Frontiers in Neuroethics written by Andrea Lavazza and published by Cambridge Scholars Publishing. This book was released on 2016-02-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroethics is a recent field of study with an increasingly widening scope. More than any other, such a discipline could act as a central aggregator for the new knowledge on human beings that is emerging from contemporary neuroscience and its very relevant ethical, social and legal implications. This volume provides an updated overview of the theoretical perspectives and empirical research related to neuroethics. The eight chapters offer a cross-section of a lively debate that will surely serve as the focus of scientific, cultural, and political reflection in years to come.

Living with Dementia

Author : Veljko Dubljević
Publisher : Springer Nature
ISBN 13 : 3030620735
Total Pages : 266 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Living with Dementia by : Veljko Dubljević

Download or read book Living with Dementia written by Veljko Dubljević and published by Springer Nature. This book was released on 2021-01-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses current issues in the neuroscience and ethics of dementia care, including philosophical as well as ethical legal, and social issues (ELSIs), issues in clinical, institutional, and private care-giving, and international perspectives on dementia and care innovations. As such, it is a must-read for anyone interested in a well-researched, thought-provoking overview of current issues in dementia diagnosis, care, and social and legal policy. All contributions reflect the latest neuroscientific research on dementia, either broadly construed or in terms of the etiologies and symptoms of particular forms of dementia. Given its interdisciplinary and international scope, its depth of research, and its qualitative emphasis, the book represents a valuable addition to the available literature on neuroethics, gerontology, and neuroscientific memory research.

Philosophical Neuroethics: A Personalist Approach. Volume 1

Author : James Beauregard
Publisher : Vernon Press
ISBN 13 : 1622735811
Total Pages : 226 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Philosophical Neuroethics: A Personalist Approach. Volume 1 by : James Beauregard

Download or read book Philosophical Neuroethics: A Personalist Approach. Volume 1 written by James Beauregard and published by Vernon Press. This book was released on 2019-08-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroethics is a theoretical and practical discipline that considers the many ethical issues that arise in neuroscience. From its inception, the field has sought to develop an ethical vision from within the confines of science, a task that is both misguided and, in the end, impossible. Providing a solid theoretical foundation for neuroethics means looking to other sources, most specifically to philosophy. In this groundbreaking work, the author examines the current underpinnings of neuroethical thinking and finds them inadequate to the task of neuroethics – to think ethically about persons, technology and society. Grounded in the physicalist and deterministic presuppositions of contemporary science, and drawing on utilitarian thought, neuroethics as currently conceived lacks the ability to develop a robust and adequate notion of persons and of ethics. Philosophical Neuroethics examines the historical reasons for this state of affairs, for the purpose of proposing a more viable alternative – drawing on the tradition of personalism for a more adequate metaphysical, epistemological, anthropological and ethical vision of the human person and of ethics that can serve as a solid foundation for the theory and practice of neuroethical decision making as it touches on the neurologic and psychiatric care of individuals, our philosophy of technology and the social implications of neuroscience that touch on public policy, neurotechnology, the justice system and the military. Drawing on the personalist philosophical tradition that emerged in the twentieth century in the works of Mounier, Maritain, Guardini, Wojtyla, and the Modern Ontological Personalism of Juan Manuel Burgos, Philosophical Neuroethics brings to light the limitations of contemporary neuroethical thinking and sets forth a comprehensive vision of the human person capable of interacting with the contemporary questions raised by neuroscience and technology.

Neuroethics and Nonhuman Animals

Author : L. Syd M Johnson
Publisher : Springer Nature
ISBN 13 : 3030310116
Total Pages : 314 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Neuroethics and Nonhuman Animals by : L. Syd M Johnson

Download or read book Neuroethics and Nonhuman Animals written by L. Syd M Johnson and published by Springer Nature. This book was released on 2020-03-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume represents a unique addition to the available literature on animal ethics, animal studies, and neuroethics. Its goal is to expand discussions on animal ethics and neuroethics by weaving together different threads: philosophy of mind and animal minds, neuroscientific study of animal minds, and animal ethics. Neuroethical questions concerning animals’ moral status, animal minds and consciousness, animal pain, and the adequacy of animal models for neuropsychiatric disease have long been topics of debate in philosophy and ethics, and more recently also in neuroscientific research. The book presents a transdisciplinary blend of voices, underscoring different perspectives on the broad questions of how neuroscience can contribute to our understanding of nonhuman minds, and on debates over the moral status of nonhuman animals. All chapters were written by outstanding scholars in philosophy, neuroscience, animal behavior, biology, neuroethics, and bioethics, and cover a range of issues and species/taxa. Given its scope, the book will appeal to scientists and students interested in the debate on animal ethics, while also offering an important resource for future researchers. Chapter 13 is available open access under a CC BY 4.0 license at link.springer.com.

Philosophy of Psychedelics

Author : Chris Letheby
Publisher : Oxford University Press
ISBN 13 : 0192581090
Total Pages : 175 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Philosophy of Psychedelics by : Chris Letheby

Download or read book Philosophy of Psychedelics written by Chris Letheby and published by Oxford University Press. This book was released on 2021-08-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent clinical trials show that psychedelics such as LSD and psilocybin can be given safely in controlled conditions, and can cause lasting psychological benefits with one or two administrations. Supervised psychedelic sessions can reduce symptoms of anxiety, depression, and addiction, and improve well-being in healthy volunteers, for months or even years. But these benefits seem to be mediated by "mystical" experiences of cosmic consciousness, which prompts a philosophical concern: do psychedelics cause psychological benefits by inducing false or implausible beliefs about the metaphysical nature of reality? This book is the first scholarly monograph in English devoted to the philosophical analysis of psychedelic drugs. Its central focus is the apparent conflict between the growing use of psychedelics in psychiatry and the philosophical worldview of naturalism. Within the book, Letheby integrates empirical evidence and philosophical considerations in the service of a simple conclusion: this "Comforting Delusion Objection" to psychedelic therapy fails. While exotic metaphysical ideas do sometimes come up, they are not, on closer inspection, the central driver of change in psychedelic therapy. Psychedelics lead to lasting benefits by altering the sense of self, and changing how people relate to their own minds and lives-not by changing their beliefs about the ultimate nature of reality. The upshot is that a traditional conception of psychedelics as agents of insight and spirituality can be reconciled with naturalism (the philosophical position that the natural world is all there is). Controlled psychedelic use can lead to genuine forms of knowledge gain and spiritual growth-even if no Cosmic Consciousness or transcendent divine Reality exists. Philosophy of Psychedelics is an indispensable guide to the literature for researchers already engaged in the field of psychedelic psychiatry, and for researchers-especially philosophers-who want to become acquainted with this increasingly topical field.

Philosophical Foundations of Neuroscience

Author : M. R. Bennett
Publisher : John Wiley & Sons
ISBN 13 : 1119530970
Total Pages : 564 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Philosophical Foundations of Neuroscience by : M. R. Bennett

Download or read book Philosophical Foundations of Neuroscience written by M. R. Bennett and published by John Wiley & Sons. This book was released on 2022-03-14 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the seminal work in the field—revised, updated, and extended In Philosophical Foundations of Neuroscience, M.R. Bennett and P.M.S. Hacker outline and address the conceptual confusions encountered in various neuroscientific and psychological theories. The result of a collaboration between an esteemed philosopher and a distinguished neuroscientist, this remarkable volume presents an interdisciplinary critique of many of the neuroscientific and psychological foundations of modern cognitive neuroscience. The authors point out conceptual entanglements in a broad range of major neuroscientific and psychological theories—including those of such neuroscientists as Blakemore, Crick, Damasio, Dehaene, Edelman, Gazzaniga, Kandel, Kosslyn, LeDoux, Libet, Penrose, Posner, Raichle and Tononi, as well as psychologists such as Baar, Frith, Glynn, Gregory, William James, Weiskrantz, and biologists such as Dawkins, Humphreys, and Young. Confusions arising from the work of philosophers such as Dennett, Chalmers, Churchland, Nagel and Searle are subjected to detailed criticism. These criticisms are complemented by constructive analyses of the major cognitive, cogitative, emotional and volitional attributes that lie at the heart of cognitive neuroscientific research. Now in its second edition, this groundbreaking work has been exhaustively revised and updated to address current issues and critiques. New discussions offer insight into functional magnetic resonance imaging (fMRI), the notions of information and representation, conflict monitoring and the executive, minimal states of consciousness, integrated information theory and global workspace theory. The authors also reply to criticisms of the fundamental arguments posed in the first edition, defending their conclusions regarding mereological fallacy, the necessity of distinguishing between empirical and conceptual questions, the mind-body problem, and more. Essential as both a comprehensive reference work and as an up-to-date critical review of cognitive neuroscience, this landmark volume: Provides a scientifically and philosophically informed survey of the conceptual problems in a wide variety of neuroscientific theories Offers a clear and accessible presentation of the subject, minimizing the use of complex philosophical and scientific jargon Discusses how the ways the brain relates to the mind affect the intelligibility of neuroscientific research Includes fresh insights on mind-body and mind-brain relations, and on the relation between the notion of person and human being Features more than 100 new pages and a wealth of additional diagrams, charts, and tables Continuing to challenge and educate readers like no other book on the subject, the second edition of Philosophical Foundations of Neuroscience is required reading not only for neuroscientists, psychologists, and philosophers, but also for academics, researchers, and students involved in the study of the mind and consciousness.

Psychiatry as Cognitive Neuroscience

Author : Matthew Broome
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Psychiatry as Cognitive Neuroscience by : Matthew Broome

Download or read book Psychiatry as Cognitive Neuroscience written by Matthew Broome and published by Oxford University Press, USA. This book was released on 2009-05-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Psychiatry as Cognitive Neuroscience' is a philosophical analysis of the study of psychpathology, considering how cognitive neuroscience has been applied in psychiatry. The text examines many neuroscientific methods, such as neuroimaging, and a variety of psychiatric disorders, including depression, and schizophrenia.

Theological Neuroethics

Author : Neil Messer
Publisher : Bloomsbury Publishing
ISBN 13 : 0567671410
Total Pages : 224 pages
Book Rating : 4.5/5 (676 download)

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Book Synopsis Theological Neuroethics by : Neil Messer

Download or read book Theological Neuroethics written by Neil Messer and published by Bloomsbury Publishing. This book was released on 2017-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil Messer brings together a range of theoretical and practical questions raised by current research on the human brain: questions about both the 'ethics of neuroscience' and the 'neuroscience of ethics'. While some of these are familiar to theologians, others have been more or less ignored hitherto, and the field of neuroethics as a whole has received little theological attention. Drawing on both theological ethics and the science-and-theology field, Messer discusses cognitive-scientific and neuroscientific studies of religion, arguing that they do not give grounds to dismiss theological perspectives on the human self. He examines a representative range of topics across the whole field of neuroethics, including consciousness, the self and the value of human life; the neuroscience of morality; determinism, freewill and moral responsibility; and the ethics of cognitive enhancement.

Neurotechnology

Author : James Giordano
Publisher : CRC Press
ISBN 13 : 1439826285
Total Pages : 354 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Neurotechnology by : James Giordano

Download or read book Neurotechnology written by James Giordano and published by CRC Press. This book was released on 2012-04-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies that allow us to investigate mechanisms and functions of the brain have shown considerable promise in treating brain disease and injury. These emerging technologies also provide a means to assess and manipulate human consciousness, cognitions, emotions, and behaviors, bringing with them the potential to transform society. Neurotechnology: Premises, Potential, and Problems explores the technical, moral, legal, and sociopolitical issues that arise in and from today’s applications of neuroscience and technology and discusses their implications for the future. Some of the issues raised in this thought-provoking volume include: Neurotechnology in education: an enablement, a treatment, or an enhancement? The potential and limitations of neuroimaging technology in determining patient prognoses Tissue implantation technology as a way of engendering personalized medicine Neuroprostheses: restoration of functions of the disabled vs. enhancement to transhuman capabilities Deep brain stimulation and its use in restoring, preserving, or changing patients’ personal identity The benefit and risk of cognitive performance tools Cyborg technology and its potential to change our vision of humanity Methodologies for reducing the risk of neurotechnology’s impact on ethical, legal, and social issues With contributions from an international group of experts working on the cutting edge of neurotechnology, this volume lays the groundwork to appreciate the ethical, legal, and social aspects of the science in ways that keep pace with this rapidly progressing field.

Neurotechnology

Author : James Giordano
Publisher : CRC Press
ISBN 13 : 1439825866
Total Pages : 357 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Neurotechnology by : James Giordano

Download or read book Neurotechnology written by James Giordano and published by CRC Press. This book was released on 2012-04-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies that allow us to investigate mechanisms and functions of the brain have shown considerable promise in treating brain disease and injury. These emerging technologies also provide a means to assess and manipulate human consciousness, cognitions, emotions, and behaviors, bringing with them the potential to transform society. Neurotechnology: Premises, Potential, and Problems explores the technical, moral, legal, and sociopolitical issues that arise in and from today’s applications of neuroscience and technology and discusses their implications for the future. Some of the issues raised in this thought-provoking volume include: Neurotechnology in education: an enablement, a treatment, or an enhancement? The potential and limitations of neuroimaging technology in determining patient prognoses Tissue implantation technology as a way of engendering personalized medicine Neuroprostheses: restoration of functions of the disabled vs. enhancement to transhuman capabilities Deep brain stimulation and its use in restoring, preserving, or changing patients’ personal identity The benefit and risk of cognitive performance tools Cyborg technology and its potential to change our vision of humanity Methodologies for reducing the risk of neurotechnology’s impact on ethical, legal, and social issues With contributions from an international group of experts working on the cutting edge of neurotechnology, this volume lays the groundwork to appreciate the ethical, legal, and social aspects of the science in ways that keep pace with this rapidly progressing field.

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Author : Atli, Dincer
Publisher : IGI Global
ISBN 13 : 1799831280
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by : Atli, Dincer

Download or read book Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience written by Atli, Dincer and published by IGI Global. This book was released on 2020-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.