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The Strategic Marketing of Science, Technology, and Medical Journals

Author : Albert N. Greco
Publisher : Springer Nature
ISBN 13 : 3031319648
Total Pages : 186 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Strategic Marketing of Science, Technology, and Medical Journals by : Albert N. Greco

Download or read book The Strategic Marketing of Science, Technology, and Medical Journals written by Albert N. Greco and published by Springer Nature. This book was released on 2023-06-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.

Technology Transfer, Innovation, and Marketing in Science-oriented Spin-off Firms

Author : Lawrence M. Lamont
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Technology Transfer, Innovation, and Marketing in Science-oriented Spin-off Firms by : Lawrence M. Lamont

Download or read book Technology Transfer, Innovation, and Marketing in Science-oriented Spin-off Firms written by Lawrence M. Lamont and published by . This book was released on 1971 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Technology and Innovation for Marketing

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 0429837070
Total Pages : 252 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano

Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Marketing, Technology and Customer Commitment in the New Economy

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117793
Total Pages : 340 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts

Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Technologies

Author : Elena Simakova
Publisher : Routledge
ISBN 13 : 1136238107
Total Pages : 210 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Marketing Technologies by : Elena Simakova

Download or read book Marketing Technologies written by Elena Simakova and published by Routledge. This book was released on 2013-05-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.

Architecting Experience: A Marketing Science And Digital Analytics Handbook

Author : Scot R Wheeler
Publisher : World Scientific
ISBN 13 : 9814678430
Total Pages : 281 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Architecting Experience: A Marketing Science And Digital Analytics Handbook by : Scot R Wheeler

Download or read book Architecting Experience: A Marketing Science And Digital Analytics Handbook written by Scot R Wheeler and published by World Scientific. This book was released on 2015-12-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Diffusion of New Technologies in the Post-Communist World

Author : Y.M. Rabkin
Publisher : Springer Science & Business Media
ISBN 13 : 9401157707
Total Pages : 177 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Diffusion of New Technologies in the Post-Communist World by : Y.M. Rabkin

Download or read book Diffusion of New Technologies in the Post-Communist World written by Y.M. Rabkin and published by Springer Science & Business Media. This book was released on 2013-03-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The end of this century has witnessed dramatic changes in morality, history and geography. These changes were felt throughout the world, and also across the entire gamut of professional concerns. Even relatively remote and seemingly insulated activities such as science and technology have experienced, and up to a point contributed to, these dramatic changes. This volume presents a series of views on the effect of these changes on science and technology, and more specifically, on the international diffusion of new technologies. These views come from a variety of fields, among them history and sociology of science, political science, information sciences, marketing. Yet, most authors share an interest in science policy studies which permeates this collection. It would be fair to say that this volume belongs to the intellectual domain known as STS, i. e. studies in Science, Technology and Society. The authors come from nine countries, and their contributions are expected to reflect this diversity. It is well known that the dominant lingua franca in the end of the 20th century is Broken English, with the possible exception of a minority of native English speakers some of whom fail to learn this new language. An attempt was therefore made throughout this volume to conform to a certain standard of English usage and, at the same time, to preserve the local flavour of expression, and the stylistic and cultural dimensions of each chapter.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 272 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Smart Marketing With the Internet of Things

Author : Simões, Dora
Publisher : IGI Global
ISBN 13 : 1522557644
Total Pages : 323 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Smart Marketing With the Internet of Things by : Simões, Dora

Download or read book Smart Marketing With the Internet of Things written by Simões, Dora and published by IGI Global. This book was released on 2018-07-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Science, Technology and Marketing

Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (67 download)

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Book Synopsis Science, Technology and Marketing by : American Marketing Association

Download or read book Science, Technology and Marketing written by American Marketing Association and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Science, Technology, and Marketing

Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.:/5 (219 download)

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Book Synopsis Science, Technology, and Marketing by : American Marketing Association

Download or read book Science, Technology, and Marketing written by American Marketing Association and published by . This book was released on 1966 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406366
Total Pages : 292 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Management of Innovation and Technology

Author : John Howells
Publisher : SAGE
ISBN 13 : 1847877214
Total Pages : 301 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis The Management of Innovation and Technology by : John Howells

Download or read book The Management of Innovation and Technology written by John Howells and published by SAGE. This book was released on 2005-01-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book provides a valuable resource for researchers, practitioners and policy-makers... In particular, it provides a good introduction to broader aspects of the field of innovation for researchers based within the engineering and science traditions′ - Journal of Manufacturing Technology Management `Howells has synthesised a broad range of sources with considerable insight to provide the first sophisticated single volume on innovation that draws on economics, sociology, law and from the history of science and technology. By setting innovation in social and institutional context, he convincingly shows how firms and markets shape and can be shaped by the decisions of managers and entrepreneurs. I will certainly be using this book as a central text for my Masters degree teaching on innovation management, management of technology and related topics′ - Jonathan Liebenau, London School of Economics and Columbia University `A great strength of the book is the extensive and detailed integration of rich case study analyses into the main flow of the argument. Many apparently well known cases are revisited and critically assessed to draw clear and often contrary to popular belief lessons. This is a highly original and commendable feature of this text. It provides an unusually strong integration between theory and examples. And there is no doubt of the relevance of the examples: they are not inserted as an afterthought, but are intrinsically part of the development of the thinking′ - Professor James Fleck, Head of Entrepreneurship and Innovation Group, University of Edinburgh Management School This book analyses a range of social contexts in which human decisions shape technology in the market economy. It comprises a critical review of both a select research literature and in-depth historical studies. Material is drawn from many social science disciplines to inform the reader of the reality of taking decisions on innovation. The chapters cover: - The social context for individual acts of creative insight - The development of the technology-market relationship - The management of R&D and technological standards - Technological competition - The role of institutions of finance in innovation - The reciprocal relationship between intellectual property law and technological innovation. - The role of technological skills and regimes of technological education in innovation. - An introduction to the role of the state in maintaining the innovative capacity of the private sector.

Science, Technology and Marketing

Author : American Marketing Association. Fall Conference
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (91 download)

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Book Synopsis Science, Technology and Marketing by : American Marketing Association. Fall Conference

Download or read book Science, Technology and Marketing written by American Marketing Association. Fall Conference and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Code to Commerce

Author : Edward Vesely
Publisher : iUniverse
ISBN 13 : 0595246907
Total Pages : 138 pages
Book Rating : 4.5/5 (952 download)

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Book Synopsis Code to Commerce by : Edward Vesely

Download or read book Code to Commerce written by Edward Vesely and published by iUniverse. This book was released on 2002-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Code to Commerce is a high technology marketing sourcebook that can be used from war room to boardroom. It is written for senior business and marketing professionals who want to achieve breakthrough results and understand that they must first develop a strategic plan to achieve market dominance. Code to Commerce provides a rare look at marketing best practices that add lasting value to brands and the stakeholders that rely on them. It provides refreshing and insightful experience for high technology business professionals who are under constant fire to produce, motivates readers and challenges their current assumptions, and explains specific strategies and techniques regarding the commercialization process that companies must navigate in order to succeed. Scores of marketing books convey generalities and interesting stories that make good cocktail party material, but provide little value to serious business professionals who are under pressure to perform. Code to Commerce is the first practical resource that fills this void and addresses how high technology business and marketing professionals can achieve commercial success.