Savvy Designers Guide To Success

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Savvy Designer's Guide To Success

Author : Jeff Fisher
Publisher : HOW Books
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Savvy Designer's Guide To Success by : Jeff Fisher

Download or read book Savvy Designer's Guide To Success written by Jeff Fisher and published by HOW Books. This book was released on 2004-11-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.

Work for Money, Design for Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0133052753
Total Pages : 255 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Work for Money, Design for Love by : David Airey

Download or read book Work for Money, Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

The Graphic Designer's Guide to Better Business Writing

Author : Ruth Cash-Smith
Publisher : Simon and Schuster
ISBN 13 : 1581158041
Total Pages : 291 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Graphic Designer's Guide to Better Business Writing by : Ruth Cash-Smith

Download or read book The Graphic Designer's Guide to Better Business Writing written by Ruth Cash-Smith and published by Simon and Schuster. This book was released on 2010-06-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Designer's Guide To Marketing And Pricing

Author : Ilise Benun
Publisher : Simon and Schuster
ISBN 13 : 1440325162
Total Pages : 288 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Designer's Guide To Marketing And Pricing by : Ilise Benun

Download or read book The Designer's Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

The Savvy Author's Guide to Book Publicity

Author : Lissa Warren
Publisher : Da Capo Press
ISBN 13 : 9780786712755
Total Pages : 251 pages
Book Rating : 4.7/5 (127 download)

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Book Synopsis The Savvy Author's Guide to Book Publicity by : Lissa Warren

Download or read book The Savvy Author's Guide to Book Publicity written by Lissa Warren and published by Da Capo Press. This book was released on 2004 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.

The Graphic Designer's Guide to Clients

Author : Ellen M. Shapiro
Publisher : Simon and Schuster
ISBN 13 : 162153409X
Total Pages : 256 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Graphic Designer's Guide to Clients by : Ellen M. Shapiro

Download or read book The Graphic Designer's Guide to Clients written by Ellen M. Shapiro and published by Simon and Schuster. This book was released on 2014-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for more CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Album Moxie

Author : Khara Plicanic
Publisher : Peachpit Press
ISBN 13 : 0133433013
Total Pages : 216 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Album Moxie by : Khara Plicanic

Download or read book Album Moxie written by Khara Plicanic and published by Peachpit Press. This book was released on 2013-07-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, clean, and SIMPLE. Album Moxie makes designing photo albums a breeze. For a lot of photographers, album design is synonymous with headache. The hours (and hours!) spent designing are usually followed by weeks (or even months) of revisions, making for a painful experience for everyone involved. But it doesn’t have to be that way! This book will show you how to combine the right tools with a simple strategy, making it possible (even easy) to design basic albums in seconds, and custom wedding or portrait albums in an hour–or less. By the time you finish the book, you’ll have a beautiful, finished design that’s ready to be ordered! Overhauling the entire approach to traditional album design and marketing, Album Moxie shows how albums can be as good for your workflow as they are for your bottom line–all while adding value for your clients. This fun, spunky, and no-nonsense book: Provides a simplified approach for photographers looking to create and market wedding and portrait albums Walks through the entire album process, from choosing a vendor to exporting production-ready files Guides readers step by step through the design, retouching, and exporting of an actual 20-page album Covers all the necessary tools, including the basics of the one tool that design professionals know and love–Adobe InDesign

The Savvy Presenter

Author : Joanne G. Linowes
Publisher : Images Publishing Dist Ac
ISBN 13 : 9781864703610
Total Pages : 0 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis The Savvy Presenter by : Joanne G. Linowes

Download or read book The Savvy Presenter written by Joanne G. Linowes and published by Images Publishing Dist Ac. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to present ideas effectively and compellingly is a valued skill. This handy book of quick hints goes beyond basic presentation skills to provide the fine-tuning required for turning a good presentation into an influential, impressive presentation. These techniques are just part of the author's comprehensive family of presentation methodologies. Linowes Executive Development Institute (LXDi) provides presentation coaching, professional development programs, and continuing education to help you achieve excellence in presentations, interviews, communications, and marketing. Since 1986, these copyrighted techniques have proven successful with thousands of top executives, managers, associates, and professionals at every level in companies and public agencies throughout the U.S. and internationally.

Starting Your Career as a Freelance Web Designer

Author : Neil Tortorella
Publisher : Simon and Schuster
ISBN 13 : 1581158602
Total Pages : 256 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as a Freelance Web Designer by : Neil Tortorella

Download or read book Starting Your Career as a Freelance Web Designer written by Neil Tortorella and published by Simon and Schuster. This book was released on 2011-09-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains the wisdom and advice of noted industry authorities and business leaders. Readers will learn how to draft a solid business plan, negotiate contracts, manage time and money, deal with taxes, manage projects and clients, determine rates, and create winning proposals.

2011 Artist's and Graphic Designer's Market

Author : Mary Burzlaff Bostic
Publisher : Penguin
ISBN 13 : 1599632586
Total Pages : 610 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis 2011 Artist's and Graphic Designer's Market by : Mary Burzlaff Bostic

Download or read book 2011 Artist's and Graphic Designer's Market written by Mary Burzlaff Bostic and published by Penguin. This book was released on 2010-10-18 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE TOOLS TO BUILD A SUCCESSFUL ART CAREER 2011 Artist's & Graphic Designer's Market is the must-have reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design.This edition is packed with resources you can use including: • Complete, up-to-date contact information for more than 1,000 art markets, including, galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and more • Articles on the business of freelancing - from basic copyright information to tips on promoting your work • Special features on economic survival as a freelance artist, finding work and maintaining business relationships, an insider's guide to the illustration industry, getting your work into galleries, photographing your artwork, and an interview with literary agent Anna Olswanger • Information on grants, residencies, organizations, publications and websites that offer support and direction for creative artists of all types

The Business of Design

Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1648960340
Total Pages : 224 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis The Business of Design by : Keith Granet

Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Design Matters

Author : Capsule
Publisher : Rockport Publishers
ISBN 13 : 1610581628
Total Pages : 448 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Design Matters by : Capsule

Download or read book Design Matters written by Capsule and published by Rockport Publishers. This book was released on 2011-10-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.

Design Matters: Portfolios 01

Author : Maura Keller
Publisher : Rockport Publishers
ISBN 13 : 1616738766
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Design Matters: Portfolios 01 by : Maura Keller

Download or read book Design Matters: Portfolios 01 written by Maura Keller and published by Rockport Publishers. This book was released on 2010-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designerâ€™s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.

The Graphic Designer's Business Survival Guide

Author : Lawrence J. Daniels
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432417
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Graphic Designer's Business Survival Guide by : Lawrence J. Daniels

Download or read book The Graphic Designer's Business Survival Guide written by Lawrence J. Daniels and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world business wisdom they don't teach in design school.

American Graphic Design and Advertising 25

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0061836893
Total Pages : 344 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis American Graphic Design and Advertising 25 by : David E. Carter

Download or read book American Graphic Design and Advertising 25 written by David E. Carter and published by Harper Collins. This book was released on 2010-01-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

Web Services, Service-Oriented Architectures, and Cloud Computing

Author : Douglas K. Barry
Publisher : Elsevier
ISBN 13 : 0080520944
Total Pages : 245 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Web Services, Service-Oriented Architectures, and Cloud Computing by : Douglas K. Barry

Download or read book Web Services, Service-Oriented Architectures, and Cloud Computing written by Douglas K. Barry and published by Elsevier. This book was released on 2003-05-28 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web services are leading to the use of more packaged software either as an internal service or an external service available over the Internet. These services, which will be connected together to create the information technology systems of the future, will require less custom software in our organizations and more creativity in the connections between the services. This book begins with a high-level example of how an average person in an organization might interact with a service-oriented architecture. As the book progresses, more technical detail is added in a "peeling of the onion" approach. The leadership opportunities within these developing service-oriented architectures are also explained. At the end of the book there is a compendium or "pocket library" for software technology related to service-oriented architectures. · Only web services book to cover both data management and software engineering perspectives, excellent resource for ALL members of IT teams · Jargon free, highly illustrated, with introduction that anyone can read that then leads into increasing technical detail · Provides a set of leadership principles and suggested application for using this technology.

Logolicious

Author : Peleg Top
Publisher : Harper Collins
ISBN 13 : 0061970123
Total Pages : 340 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Logolicious by : Peleg Top

Download or read book Logolicious written by Peleg Top and published by Harper Collins. This book was released on 2010-10-05 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A snapshot of today's most visually delicious logos, selected by some of the world's top designers. From iconic symbols to dramatic wordmarks, Logolicious features more than 1,000 inspirational examples of modern logo work. More than a professional guidebook, it is a visually compelling look at the movers and shakers shaping today's design culture.