Salon Appointment Reminder

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Drilling Down: Turning Customer Data into Profits with a Spreadsheet

Author : Jim Novo
Publisher : BookLocker.com, Inc.
ISBN 13 : 1644387832
Total Pages : 380 pages
Book Rating : 4.6/5 (443 download)

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Book Synopsis Drilling Down: Turning Customer Data into Profits with a Spreadsheet by : Jim Novo

Download or read book Drilling Down: Turning Customer Data into Profits with a Spreadsheet written by Jim Novo and published by BookLocker.com, Inc.. This book was released on 2004-06-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

Hair Stylist Business Budget Planner

Author : Sosha Publishing
Publisher : Independently Published
ISBN 13 : 9781707215447
Total Pages : 120 pages
Book Rating : 4.2/5 (154 download)

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Book Synopsis Hair Stylist Business Budget Planner by : Sosha Publishing

Download or read book Hair Stylist Business Budget Planner written by Sosha Publishing and published by Independently Published. This book was released on 2019-11-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a "must-have" budget planner for owners of small service-based businesses to organize and record their monthly income, expenditures and other business information, including: * Monthly projected and actual budget * Monthly income * Monthly expenses * Monthly goals and marketing plans * Monthly supply inventory and reorder reminder * Supplier contact information * Tax deduction records * Mileage and gas log to track driving expenses for taxes Sized at 8.5" x 11" (21.59 cm x 27.94 cm) with plenty of room to write, the budget planner has a soft paperback cover and bound pages that won't fall out. Order one today for yourself or as a gift for an entrepreneurial friend!

Kindness Makes the World Go Round

Author : Craig Manning
Publisher : Sesame Workshop
ISBN 13 : 1618313606
Total Pages : 32 pages
Book Rating : 4.6/5 (183 download)

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Book Synopsis Kindness Makes the World Go Round by : Craig Manning

Download or read book Kindness Makes the World Go Round written by Craig Manning and published by Sesame Workshop. This book was released on 2021-05-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elmo's mom surprised him with a camera for World Kindness Day and asked him to find kindness on Sesame Street! Journey with Elmo and his friends to discover how kindness makes the world go 'round!

Spa Appointment Book

Author : Appointment Book Designs
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983446931
Total Pages : 122 pages
Book Rating : 4.4/5 (469 download)

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Book Synopsis Spa Appointment Book by : Appointment Book Designs

Download or read book Spa Appointment Book written by Appointment Book Designs and published by Createspace Independent Publishing Platform. This book was released on 2017-12-31 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spa Appointment Book. Keep all of your business appointments organized with the 120 page softcover appointment book. Floral print cover. Interior details include: - Large 8"x10" size - Each page has 2 columns for client names - Approximately 6 months of pages (business days) - Each day is broken down from 8:00AM to 7:00PM in half-hour increments - Book is printed on thick (55 lb), pure white, acid-free paper

Shear Wealth

Author : Carole LaBute
Publisher : Page Publishing Inc
ISBN 13 : 1683485645
Total Pages : 125 pages
Book Rating : 4.6/5 (834 download)

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Book Synopsis Shear Wealth by : Carole LaBute

Download or read book Shear Wealth written by Carole LaBute and published by Page Publishing Inc. This book was released on 2020-09-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Delisted

The Beauty Industry Survival Guide

Author : Tina Alberino
Publisher :
ISBN 13 : 9780990910008
Total Pages : 356 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Beauty Industry Survival Guide by : Tina Alberino

Download or read book The Beauty Industry Survival Guide written by Tina Alberino and published by . This book was released on 2015-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Tina Alberino, and I wrote this book to save you. This is not another lame book full of generic beauty business advice. This book serves as the literary equivalent of a kick in the ass and a punch to the throat. You hold in your hands compendium of harsh lessons and a raw depiction of the true nature of this industry. The vast majority of these lessons aren't taught in schools and don't appear in textbooks; they're learned through experience--often in a way that is less-than-gentle. This book will help you navigate this tumultuous industry. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.Learn how to avoid scoundrel salon owners and crackpot contracts, build a loyal following of glamorous gals and gallant gents, and land your first big break before graduation day!

The Mobile Pet Grooming Guide

Author : Tish Bachert
Publisher :
ISBN 13 : 9780977110421
Total Pages : pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Mobile Pet Grooming Guide by : Tish Bachert

Download or read book The Mobile Pet Grooming Guide written by Tish Bachert and published by . This book was released on 2009-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mobile Pet Grooming Guide is the ultimate reference guide for entering, upscaling, or growing a mobile grooming business. Containing 160 pages, and 89 photos, the book covers topics such as: Starting with a Business Plan, Financing, Which Conversion is Right for You, Parking Issues, Build It or Buy It, New or Used, Power Sources, Water Issues, Equipment and Products, Vehicle Maintenance, Insurance, Advertising, Company Policies, Pricing, Routing and Work Zones, Appointment Management, Retailing, Hiring Other Groomers, Growing the Business, Managing a Fleet, Selling the Business, Tips and Tricks, and Sample Forms.

Hair Salon and Day Spa

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613082940
Total Pages : 1147 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Hair Salon and Day Spa by : The Staff of Entrepreneur Media

Download or read book Hair Salon and Day Spa written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2014-09-22 with total page 1147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experts at Entrepreneur provide a two-part guide to success. First, learn how you can make money while making people look good with your own hair salon and day spa. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur's Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Bridal Bible

Author : Sharon Naylor
Publisher : Rowman & Littlefield
ISBN 13 : 0762776161
Total Pages : 386 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Bridal Bible by : Sharon Naylor

Download or read book Bridal Bible written by Sharon Naylor and published by Rowman & Littlefield. This book was released on 2012-01-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, full-color guide to planning a wedding The average engagement lasts for eighteen months. During that time the bride and groom will most certainly stress over every last detail to make their Big Day the most Perfect Day. The Bridal Bible is the bride’s new best friend as it helps the couple navigate their way through the world of invitation designs, ceremony styles, cake flavors, flower bouquets, and much, much more. The only book you need to plan a wedding, The Bridal Bible offers up an abundance of expert information complete with helpful tips on stress-free planning and step-by-step DIY information and tops it off with stunning visuals and photo galleries that will both inspire and educate the new couple as they make their journey to the altar.

Business Plans Handbook

Author : Gale, Cengage Learning
Publisher : Gale, Cengage Learning
ISBN 13 : 1410365336
Total Pages : 544 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Business Plans Handbook by : Gale, Cengage Learning

Download or read book Business Plans Handbook written by Gale, Cengage Learning and published by Gale, Cengage Learning . This book was released on 2017-06-23 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Plans Handbooks are collections of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, this Handbook presents sample plans taken from businesses in the Pet Services industry -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and, financial specifics.

Start Your Own Hair Salon and Day Spa

Author : Eileen Figure Sandlin
Publisher : Entrepreneur Press
ISBN 13 : 1613082819
Total Pages : 242 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Hair Salon and Day Spa by : Eileen Figure Sandlin

Download or read book Start Your Own Hair Salon and Day Spa written by Eileen Figure Sandlin and published by Entrepreneur Press. This book was released on 2014-09-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Chocolatherapy

Author : Karen Scalf Linamen
Publisher : Baker Books
ISBN 13 : 158558617X
Total Pages : 127 pages
Book Rating : 4.5/5 (855 download)

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Book Synopsis Chocolatherapy by : Karen Scalf Linamen

Download or read book Chocolatherapy written by Karen Scalf Linamen and published by Baker Books. This book was released on 2007-04-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: When life makes you crazy, reach for the chocolate: it's cheaper than therapy and you don't need an appointment. Beloved humor author Karen Scalf Linamen is back with her first new women's book in five years, and she's got a stash of sweet treats in her purse to share. Why do women choose comfort food when they are really craving something else? What if they could stop settling for second best and give their souls what they are really seeking? Would they be content? Perhaps they would glean a deeper understanding of their emotions. Most importantly, they might be able to get into their skinny jeans and stay there. With her trademark wit and insight, Karen Linamen helps women everywhere discover what they are really hungering for--and laugh out loud in the process.

The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate

Author : Helen Beckmann
Publisher : Hodder Education
ISBN 13 : 1510415270
Total Pages : 913 pages
Book Rating : 4.5/5 (14 download)

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Book Synopsis The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate by : Helen Beckmann

Download or read book The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate written by Helen Beckmann and published by Hodder Education. This book was released on 2017-10-30 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specially for the new Technical Certificate in Beauty Therapy, this book will provide your learners with everything they need to know to succeed in their studies. Complementing quality teaching, this textbook covers all the knowledge required for each unit, as well as illustrating practical skills with industry quality photographic illustrations. - Carefully matched to the requirements of the new qualification, this comprehensive textbook will provide you and your learners with all the guidance you need through this period of transition, in clear and accessible language. - Ensures learners can visualise all the necessary practical skills with over 1000 industry quality photographs. - Provides invaluable guidance on preparing for the new written exams and practical synoptic end test.

Electro Therapy

Author : Arnaud van der Veere
Publisher : Arnaud van der Veere
ISBN 13 : 9082975513
Total Pages : 175 pages
Book Rating : 4.0/5 (829 download)

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Book Synopsis Electro Therapy by : Arnaud van der Veere

Download or read book Electro Therapy written by Arnaud van der Veere and published by Arnaud van der Veere. This book was released on 2021-02-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional comprehensive guide to Electro Therapy, Electro Stimulation, the latest EMS applications, and all other possible machines for direct application. This guide is a compilation and easy-to-use profound basis for all-round information. The guide includes a part of how to set up your own ES center, salon, or medical center.

Method Acting

Author : Adele Buck
Publisher : Quiet Confidence Press
ISBN 13 : 1736281429
Total Pages : 238 pages
Book Rating : 4.7/5 (362 download)

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Book Synopsis Method Acting by : Adele Buck

Download or read book Method Acting written by Adele Buck and published by Quiet Confidence Press. This book was released on 2021-04-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the world’s a stage until your heart is on the line. All Alicia Johnson has ever wanted is to be able to slip into someone else’s life, clothing, and makeup to become a murderess, a socialite, a mother, or a nurse for an episode or a season. And she’s good at it. Being an actress comes with a healthy dose of financial insecurity and a willingness to live out of two jammed suitcases, ready to go wherever the next director wants her. Up until now, it’s been worth it for the creative escape and the thrill of applause. All Colin St. Cyr has ever wanted is to win, going all-in to get Congress to see things his clients’ way. Despite being a Brit in Washington, D.C., he is well off, well connected…and well on his way to becoming a boring bachelor forevermore after a heinous breakup. Especially as he’s just made an arse of himself with the first woman who has knocked him sideways in years. It won’t matter how much money he donates to the theater; Alicia Johnson is still going to look at him like a goddess looks at a flea. The only thing he can do is use his highly attuned persuasive skills to talk her into giving him a second chance. The stage is set, but by the final act, is it a love story between the provocative actress and the cultured power-player or will it end in tragedy?

A Daughter's a Daughter

Author : Irene Vartanoff
Publisher : Irene Vartanoff
ISBN 13 : 0996840338
Total Pages : 370 pages
Book Rating : 4.9/5 (968 download)

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Book Synopsis A Daughter's a Daughter by : Irene Vartanoff

Download or read book A Daughter's a Daughter written by Irene Vartanoff and published by Irene Vartanoff. This book was released on 2016-02-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Pam Ridgeway loses her job in a mass Wall Street layoff, her reporter daughter offers a chance to heal their estranged relationship if Pam will go on television to talk about the firings. Pam's fiercely ambitious daughter is romantically entangled with her hot co-worker on cable financial television and prone to equally hot temper tantrums. She ruthlessly pushes Pam out of her comfort zone, so Pam seeks the aid of her retired social activist mother at her Long Island beachfront home. Her mother's handsome new neighbor and friend, Bruce, and his cute dog are a welcome distraction. Bruce pursues Pam, although he's hiding a secret agenda about her mother. Pam's elderly mother is having some trouble with her memory lately, and she wonders why Bruce reminds her of a dear friend's tragic story from World War II days. A Daughter's a Daughter is stand-alone women's fiction with satisfying endings to all the major plot threads.

Last to Leave the Room

Author : Caitlin Starling
Publisher : St. Martin's Press
ISBN 13 : 1250282624
Total Pages : 311 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Last to Leave the Room by : Caitlin Starling

Download or read book Last to Leave the Room written by Caitlin Starling and published by St. Martin's Press. This book was released on 2023-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Last to Leave the Room is a new novel of genre-busting speculative horror from Caitlin Starling, the acclaimed author of The Death of Jane Lawrence. The city of San Siroco is sinking. The basement of Dr. Tamsin Rivers, the arrogant, selfish head of the research team assigned to find the source of the subsidence, is sinking faster. As Tamsin becomes obsessed with the distorting dimensions of the room at the bottom of the stairs, she finds a door that didn’t exist before - and one night, it opens to reveal an exact physical copy of her. This doppelgänger is sweet and biddable where Tamsin is calculating and cruel. It appears fully, terribly human, passing every test Tamsin can devise. But the longer the double exists, the more Tamsin begins to forget pieces of her life, to lose track of time, to grow terrified of the outside world. With her employer growing increasingly suspicious, Tamsin must try to hold herself together long enough to figure out what her double wants from her, and just where the mysterious door leads...