Salesforce All In One (Salesforce Platform Developer I And Il Certification Guide, Marketing Cloud, Lightning Aura Component and Lightning Component, Scenario Based

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Salesforce All In One (Salesforce Platform Developer I And Il Certification Guide, Marketing Cloud, Lightning Aura Component and Lightning Component, Scenario Based by : Sujay Ganguly

Download or read book Salesforce All In One (Salesforce Platform Developer I And Il Certification Guide, Marketing Cloud, Lightning Aura Component and Lightning Component, Scenario Based written by Sujay Ganguly and published by Independently Published. This book was released on 2021-01-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the details related to Salesforce thatyou have to know for study & crackthe Salesforce job interviews along with two very important certification guides. Likes, Salesforce Scenariobased questions and answers, Salesforce lightning components, lightning aura components, Salesforce marketing clouds along with codes that helps you to clear each and every thing from the beginningto advance. Also this book contains two important Salesforce certificationguides, you can get mostly commonquestions that maybe come in the exam. Read all the questions and answers ofthis books carefully and then take some free and paid mock test for the exam (Exam links are in last page of this book), be confidence and you will definitelyclear the exam. Topics: 1. Salesforce Scenario Based Interview Questions And Answers,2. Lightning Aura Component and Lightning Component,3. Salesforce Marketing Cloud,4. Salesforce Platform Developer I Certification Guide,5. Salesforce Platform Developer Il Certification Guide.

Salesforce Platform Developer I Certification Guide

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789611288
Total Pages : 533 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Salesforce Platform Developer I Certification Guide by : Jan Vandevelde

Download or read book Salesforce Platform Developer I Certification Guide written by Jan Vandevelde and published by Packt Publishing Ltd. This book was released on 2019-05-24 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and deploy scalable applications on the Salesforce Lightning Platform using the latest features of Spring '19 Key FeaturesAn end-to end-guide with practice tests to help you achieve the Salesforce Platform Developer certificationDesign data models, user interfaces, and business logic for your custom applicationsUnderstand the complete development life cycle from designing to testingBook Description Salesforce Lightning Platform, used to build enterprise apps, is being increasingly adopted by admins, business analysts, consultants, architects, and especially developers. With this Salesforce certification, you'll be able to enhance your development skills and become a valuable member of your organization. This certification guide is designed to be completely aligned with the official exam study guide for the latest Salesforce Certified Platform Developer I release and includes updates from Spring '19. Starting with Salesforce fundamentals and performing data modeling and management, you’ll progress to automating logic and processes and working on user interfaces with Salesforce components. Finally, you'll learn how to work with testing frameworks, perform debugging, and deploy metadata, and get to grips with useful tips and tricks. Each chapter concludes with sample questions that are commonly found in the exam, and the book wraps up with mock tests to help you prepare for the DEV501 certification exam. By the end of the book, you’ll be ready to take the exam and earn your Salesforce Certified Platform Developer I certification. What you will learnSolve sample questions and mock tests and work with exam patternsGain an understanding of declarative Salesforce tools such as Process Builder, flows, and many moreCode in Salesforce using the Developer Console and IDEsGrasp the basics of object-oriented programmingWrite Apex classes, Visualforce pages, and Apex test classes with easy-to-follow stepsExplore the different deployment tools that you can use to push metadata to different environmentsBuild custom declarative apps and programs on Force.com platformsWho this book is for The Salesforce Platform Developer I Certification Guide is for you if you want to learn how to develop and deploy business logic and user interfaces using the capabilities of the Lightning Platform. No prior knowledge of Apex programming is required.

Mastering Salesforce DevOps

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Author :
Publisher : Apress
ISBN 13 : 1484254732
Total Pages : 464 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Mastering Salesforce DevOps by : Andrew Davis

Download or read book Mastering Salesforce DevOps written by Andrew Davis and published by Apress. This book was released on 2019-10-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in their core competencies rather than maintain their own infrastructure, the goal of DevOps is to optimize the process of delivering software innovation and value. The release of Salesforce DX in late 2017 unlocks the possibility of a true DevOps workflow on Salesforce. But DevOps is new to the Salesforce world and there is not a widespread understanding of its goals and methods, and so adoption of Salesforce DX is still in the early stages. Mastering Salesforce DevOps explains how to build a powerful and comprehensive DevOps workflow for Salesforce—allowing you to finally deploy the world's most innovative platform using the world's most effective and efficient techniques. It addresses the need for a comprehensive guide to DevOps for Salesforce, allowing teams to bring proven practices from the IT world to resolve the hardest problems facing Salesforce developers today. What You Will Learn Improve company performance and software delivery performance using Salesforce DX Translate DevOps concepts into the unique language and practices of Salesforce Understand why and how you can implement Salesforce DX to achieve greater productivity and innovation Enable continuous delivery on Salesforce Build packages and architect code so it can be deployed easilyAllow admins to participate in what has traditionally been a developer workflow Know the techniques for reducing the stress and risk of deploymentApply the full range of automated tests that can be used on Salesforce Who This Book Is for Salesforce developers, release managers, and those managing Salesforce development teams who need a guide to DevOps, and DevOps specialists who need to apply familiar concepts to Salesforce

Blockchain Chicken Farm

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Publisher : FSG Originals
ISBN 13 : 0374721254
Total Pages : 256 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Blockchain Chicken Farm by : Xiaowei Wang

Download or read book Blockchain Chicken Farm written by Xiaowei Wang and published by FSG Originals. This book was released on 2020-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

The Internet of Things

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Author :
Publisher : CRC Press
ISBN 13 : 1498761291
Total Pages : 393 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis The Internet of Things by : Pethuru Raj

Download or read book The Internet of Things written by Pethuru Raj and published by CRC Press. This book was released on 2017-02-24 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more devices become interconnected through the Internet of Things (IoT), there is an even greater need for this book,which explains the technology, the internetworking, and applications that are making IoT an everyday reality. The book begins with a discussion of IoT "ecosystems" and the technology that enables them, which includes: Wireless Infrastructure and Service Discovery Protocols Integration Technologies and Tools Application and Analytics Enablement Platforms A chapter on next-generation cloud infrastructure explains hosting IoT platforms and applications. A chapter on data analytics throws light on IoT data collection, storage, translation, real-time processing, mining, and analysis, all of which can yield actionable insights from the data collected by IoT applications. There is also a chapter on edge/fog computing. The second half of the book presents various IoT ecosystem use cases. One chapter discusses smart airports and highlights the role of IoT integration. It explains how mobile devices, mobile technology, wearables, RFID sensors, and beacons work together as the core technologies of a smart airport. Integrating these components into the airport ecosystem is examined in detail, and use cases and real-life examples illustrate this IoT ecosystem in operation. Another in-depth look is on envisioning smart healthcare systems in a connected world. This chapter focuses on the requirements, promising applications, and roles of cloud computing and data analytics. The book also examines smart homes, smart cities, and smart governments. The book concludes with a chapter on IoT security and privacy. This chapter examines the emerging security and privacy requirements of IoT environments. The security issues and an assortment of surmounting techniques and best practices are also discussed in this chapter.

Becoming a Salesforce Certified Technical Architect

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1800565283
Total Pages : 629 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Becoming a Salesforce Certified Technical Architect by : Tameem Bahri

Download or read book Becoming a Salesforce Certified Technical Architect written by Tameem Bahri and published by Packt Publishing Ltd. This book was released on 2021-02-12 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and build high-performance, secure, and scalable Salesforce solutions to meet business demands and gain practical experience using real-world scenarios by creating engaging end-to-end solution presentations Key Features Learn common integration, data migration, and security patterns for designing scalable and reliable solutions on the Salesforce Lightning platform Build an end-to-end delivery framework pipeline for delivering successful projects within specified timelines Gain access to an exclusive book club of skilled Salesforce professionals, to discuss ideas, best practices, and share experiences of designing modern solutions using Salesforce Book DescriptionSalesforce Certified Technical Architect (CTA) is the ultimate certification to validate your knowledge and skills when it comes to designing and building high-performance technical solutions on the Salesforce platform. The CTA certificate is granted after successfully passing the CTA review board exam, which tests your platform expertise and soft skills for communicating your solutions and vision. You’ll start with the core concepts that every architect should master, including data lifecycle, integration, and security, and build your aptitude for creating high-level technical solutions. Using real-world examples, you’ll explore essential topics such as selecting systems or components for your solutions, designing scalable and secure Salesforce architecture, and planning the development lifecycle and deployments. Finally, you'll work on two full mock scenarios that simulate the review board exam, helping you learn how to identify requirements, create a draft solution, and combine all the elements together to create an engaging story to present in front of the board or to a client in real life. By the end of this Salesforce book, you’ll have gained the knowledge and skills required to pass the review board exam and implement architectural best practices and strategies in your day-to-day work.What you will learn Explore data lifecycle management and apply it effectively in the Salesforce ecosystem Design appropriate enterprise integration interfaces to build your connected solution Understand the essential concepts of identity and access management Develop scalable Salesforce data and system architecture Design the project environment and release strategy for your solution Articulate the benefits, limitations, and design considerations relating to your solution Discover tips, tricks, and strategies to prepare for the Salesforce CTA review board exam Who this book is for This book is for Salesforce architects who want to become certified technical architects by learning how to design secure and scalable technical solutions for their organizations. A solid understanding of the Salesforce platform is required, ideally combined with 3 to 5 years of practical experience as an application architect, system architect, enterprise architect, or solution architect.

Salesforce Lightning Platform Enterprise Architecture

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789953669
Total Pages : 637 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Salesforce Lightning Platform Enterprise Architecture by : Andrew Fawcett

Download or read book Salesforce Lightning Platform Enterprise Architecture written by Andrew Fawcett and published by Packt Publishing Ltd. This book was released on 2019-11-04 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Features Use the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightning Component framework to deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce Mobile Extend your application with access to external services and AI Book DescriptionSalesforce Lightning provides a secure and scalable platform to build, deploy, customize, and upgrade applications. This book will take you through the architecture of building an application on the Lightning platform to help you understand its features and best practices, and ensure that your app keeps up with your customers’ increasing needs as well as the innovations on the platform. This book guides you in working with the popular aPaaS offering from Salesforce, the Lightning Platform. You’ll see how to build and ship enterprise-grade apps that not only leverage the platform's many productivity features, but also prepare your app to harness its extensibility and customization capabilities. You'll even get to grips with advanced application architectural design patterns such as Separation of Concerns, Unit Testing and Dependency Integration. You will learn to use Apex and JavaScript with Lightning Web Components, Platform Events, among others, with the help of a sample app illustrating patterns that will ensure your own applications endure and evolve with the platform. Finally, you will become familiar with using Salesforce DX to develop, publish, and monitor a sample app and experience standard application life cycle processes along with tools such as Jenkins to implement CI/CD. By the end of this book, you will have learned how to develop effective business apps and be ready to explore innovative ways to meet customer demands.What you will learn Create and deploy AppExchange packages and manage upgrades Understand Enterprise Application Architecture patterns Customize mobile and desktop user experience with Lightning Web Components Manage large data volumes with asynchronous processing and big data strategies Implement Source Control and Continuous Integration Add AI to your application with Einstein Use Lightning External Services to integrate external code and data with your Lightning Application Who this book is for This book is for Lightning platform developers who want to discover the true potential of the platform to develop complex scalable applications for use in enterprise businesses.

The Architect Mindset

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Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.7/5 (196 download)

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Book Synopsis The Architect Mindset by : Chris Gardner

Download or read book The Architect Mindset written by Chris Gardner and published by . This book was released on 2021-07-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of my favorite parts of working in the Salesforce ecosystem is the opportunity to work with many incredibly talented admins, analysts, consultants, developers, project managers, and architects. As I grew in my Salesforce consulting career, I started to see a pattern. There were specific individuals that consistently delivered successful projects. Some were project managers, others were architects, and others were consultants or developers. And their success didn't really depend on the project size, industry, or team. These "Rockstar" team members each possessed their own unique mix of skills. I surveyed colleagues and clients to help identify the skills that help someone succeed. The survey identified six specific skills that were found in top performers. Each one provides benefits to any Salesforce role. But the combination of multiple skills shapes the way one approaches problems. I call this combination of skills "The Architect Mindset". It provides a framework to tackle problems, work with stakeholders and achieve successful Salesforce projects. In this book, we'll be diving deep into each of the six skills outlined by the survey. Where appropriate, I'll share real-world examples and scenarios that I've encountered. First, we'll discuss the process of setting expectations. In my opinion, this is the most critical factor in the success or failure of a Salesforce project. If expectations aren't set and maintained, projects are at great risk. Next, we'll dive into database architecture. Knowing how databases are constructed, and how that translates to Salesforce provides crucial context for design decisions. This foundational knowledge informs the logic behind Salesforce best practices and limits. With that background, we will talk about balancing technical debt in chapter 4. Every customization in Salesforce carries some debt, so it is crucial to understand the impacts. You'll learn how to merge processes and systems in the best way possible. Understanding the impact of debt will often require you to deny requests. So, in chapter 5, we'll discuss the importance of saying "no, but...". You need to protect the org, but present alternatives to keep things moving forward. In chapter 6, we'll talk about the importance of designing for your end users. Adoption is a key metric in any Salesforce project. An incredible solution that goes unused is just wasted effort. So, go directly to the source when you try to solve a problem. Finally, we'll talk about the importance of documentation. From project documents, to internal Salesforce documentation, making things accessible and useful for your audience will reduce rework and issues.

Expert Clouds and Applications

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Author :
Publisher : Springer Nature
ISBN 13 : 9811621268
Total Pages : 703 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Expert Clouds and Applications by : I. Jeena Jacob

Download or read book Expert Clouds and Applications written by I. Jeena Jacob and published by Springer Nature. This book was released on 2021-07-15 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features original papers from International Conference on Expert Clouds and Applications (ICOECA 2021), organized by GITAM School of Technology, Bangalore, India during February 18–19, 2021. It covers new research insights on artificial intelligence, big data, cloud computing, sustainability, and knowledge-based expert systems. The book discusses innovative research from all aspects including theoretical, practical, and experimental domains that pertain to the expert systems, sustainable clouds, and artificial intelligence technologies.

Advanced Apex Programming in Salesforce

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Publisher :
ISBN 13 : 9781936754120
Total Pages : 334 pages
Book Rating : 4.7/5 (541 download)

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Book Synopsis Advanced Apex Programming in Salesforce by : Dan Appleman

Download or read book Advanced Apex Programming in Salesforce written by Dan Appleman and published by . This book was released on 2018 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Apex Programming focuses entirely on the Apex language and core design patterns. You'll learn how to truly think in Apex - to embrace limits and bulk patterns. You'll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You'll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs.Based on his experience as a consultant, Salesforce MVP, and architect of major AppExchange packages, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

Beginning Salesforce Developer

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Publisher : Apress
ISBN 13 : 148423300X
Total Pages : 273 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Beginning Salesforce Developer by : Michael Wicherski

Download or read book Beginning Salesforce Developer written by Michael Wicherski and published by Apress. This book was released on 2017-12-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get started developing on the Force.com platform in no time. With step-by-step guidance, starting with setting up your developer environment and progressing through to deploying to production, you will learn industry best practices to release robust custom applications with tangible benefits to your company or your client. Geared specifically toward beginning developers, Beginning Salesforce Developer establishes a strong understanding of basic code constructs through examples. Rather than simply explaining how to use the platform, you will receive a comprehensive understanding of why, allowing you to address platform quirks and "gotchas" that might occur. The book also serves to lay the foundation for continuing on to Salesforce Developer Pro. What You’ll Learn Configure your Salesforce development environment Understand the Salesforce data model and query languages Create basic Apex triggers Use standard controllers with basic Visualforce pages Utilize Visualforce with custom-built Apex controllers Write test coverage Who This Book Is For Salesforce administrators who wish to transition into developing on the Force.com platform. The book also serves as a quick immersion into the world of development for complete beginners through proprietary Salesforce development languages on the Force.com platform.

Practical Guide to Salesforce Communities

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Publisher : Apress
ISBN 13 : 1484236092
Total Pages : 357 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Practical Guide to Salesforce Communities by : Philip Weinmeister

Download or read book Practical Guide to Salesforce Communities written by Philip Weinmeister and published by Apress. This book was released on 2018-06-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code. Each Salesforce community is a part of a widespread ecosystem, with thousands of communities and millions of users active today on Community Cloud. Through valuable social and business tools, this online platform enables companies to empower and equip their customers, partners, and employees in new, powerful ways. In this book, Philip Weinmeister, a Salesforce MVP and the first-ever recipient of the “Community Cloud MVP” Trailblazer award, leads you through the ins and outs of Salesforce communities and provides you with an array of best practices to deliver top-notch business portals on the Salesforce platform. Practical Guide to Salesforce Communities is the first book to comprehensively cover this next-generation offering from Salesforce, providing real, actionable guidance to help individuals build effective and engaging online communities. The book takes you through the entire process: from planning and designing a community to configuration/build, setup, and administration, all the way to deployment. Detailed explanations are provided of key components, templates, and features such as Community Builder, Audience Targeting, Lightning Bolts, and much more. Additionally, considerations and best practices are covered, including valuable tips and insights. What You’ll Learn Plan and design a community Conceptualize how employees, partners, and customers use and benefit from communities Assess available templates and make an informed selection decision Use Community Builder and Lightning components within a Lightning community template Apply topics and knowledge articles to a community to increase value and adoption Inject process automation into a community using Workflow, Flow, and Process Builder Create dynamic and personalized user experiences with audience targeting Build, export, and import unique templates with the Lightning Bolt solution framework Provide community data for members or community managers Who This Book Is For Salesforce administrators, Salesforce developers, Salesforce functional architects, Salesforce business analysts, and Salesforce community managers

Learning Salesforce Development with Apex

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Author :
Publisher : BPB Publications
ISBN 13 : 9389898188
Total Pages : 234 pages
Book Rating : 4.3/5 (898 download)

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Book Synopsis Learning Salesforce Development with Apex by : Paul Battisson

Download or read book Learning Salesforce Development with Apex written by Paul Battisson and published by BPB Publications. This book was released on 2020-08-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to harness the power of the Apex language to build Salesforce applications Ê KEY FEATURESÊÊ - Learn how to work with the Apex language. - Learn how to develop Apex Triggers. - Learn how to use SOQL and SOSL to retrieve data. - Learn how to write Object-Oriented SalesforceÊ code. - Explore the best practices to deliver scalable and maintainable code. Ê DESCRIPTIONÊ This book covers the fundamentals of the Salesforce Apex programming language used by developers to build powerful applications in the cloud.Ê In this book, you will learn how to work with the Apex language to build scalable applications that can interact with and update data from your users. We cover the language from the ground up, introducing programming concepts such as variables and control statements alongside clear and concise examples to help you understand the key concepts and features. Platform-specific features such as Apex triggers, SOQL and SOSL are covered in detail to help ensure you deliver robust and scalable solutions. Nuances and best practices for development are discussed along with how to effectively test your code to ensure that you can deploy it to users with confidence. Object-oriented programming in Apex is also covered in-depth to ensure that you can develop dynamic solutions and build for the future. The book also discusses and shows developers how to integrate with third-party solutions using REST APIs in Apex.Ê By the end of the book, the reader will know how to start developing applications using Apex with confidence. Ê WHAT WILL YOU LEARNÊÊ - Learn how to declare variables in Apex. - Understand how to work with collections in Apex. - Use different control statements within Apex to control program flow. - Learn how to use the built-in tools to test in Apex. - Understand how to make callouts to external applications and data sources. WHO THIS BOOK IS FORÊÊ This book is intended for those starting out with Apex, whether existing Salesforce Admins or those joining the Salesforce ecosystem with little professional prior programming experience, such as students. The reader is expected to have some basic familiarity with Salesforce as a platform, although key concepts are reviewed. TABLE OF CONTENTS 0. Introduction 1. An Introduction to the Salesforce Platform 2. What is Apex? 3. Variables in Apex 4. Collections 5. Control Statements 6. Apex Triggers 7. SOQL 8. SOSL 9. Defining Apex Classes 10. Apex Class Inheritance 11. Testing Apex 12. Callouts in Apex 13. Epilogue

The Woman in the Zoot Suit

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Author :
Publisher : Duke University Press
ISBN 13 : 0822388642
Total Pages : 258 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Woman in the Zoot Suit by : Catherine S. Ramírez

Download or read book The Woman in the Zoot Suit written by Catherine S. Ramírez and published by Duke University Press. This book was released on 2009-01-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mexican American woman zoot suiter, or pachuca, often wore a V-neck sweater or a long, broad-shouldered coat, a knee-length pleated skirt, fishnet stockings or bobby socks, platform heels or saddle shoes, dark lipstick, and a bouffant. Or she donned the same style of zoot suit that her male counterparts wore. With their striking attire, pachucos and pachucas represented a new generation of Mexican American youth, which arrived on the public scene in the 1940s. Yet while pachucos have often been the subject of literature, visual art, and scholarship, The Woman in the Zoot Suit is the first book focused on pachucas. Two events in wartime Los Angeles thrust young Mexican American zoot suiters into the media spotlight. In the Sleepy Lagoon incident, a man was murdered during a mass brawl in August 1942. Twenty-two young men, all but one of Mexican descent, were tried and convicted of the crime. In the Zoot Suit Riots of June 1943, white servicemen attacked young zoot suiters, particularly Mexican Americans, throughout Los Angeles. The Chicano movement of the 1960s–1980s cast these events as key moments in the political awakening of Mexican Americans and pachucos as exemplars of Chicano identity, resistance, and style. While pachucas and other Mexican American women figured in the two incidents, they were barely acknowledged in later Chicano movement narratives. Catherine S. Ramírez draws on interviews she conducted with Mexican American women who came of age in Los Angeles in the late 1930s, 1940s, and 1950s as she recovers the neglected stories of pachucas. Investigating their relative absence in scholarly and artistic works, she argues that both wartime U.S. culture and the Chicano movement rejected pachucas because they threatened traditional gender roles. Ramírez reveals how pachucas challenged dominant notions of Mexican American and Chicano identity, how feminists have reinterpreted la pachuca, and how attention to an overlooked figure can disclose much about history making, nationalism, and resistant identities.

Sport Marketing

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Learning Apex Programming

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1782173986
Total Pages : 302 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Learning Apex Programming by : Matt Kaufman

Download or read book Learning Apex Programming written by Matt Kaufman and published by Packt Publishing Ltd. This book was released on 2015-01-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a developer who has some object-oriented programming experience, Learning Apex Programming is the perfect book for you. This book is most appropriate for developers who wish to gain an understanding of the Force.com platform and how to use Apex to create business applications.

From Out of the Shadows

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Author :
Publisher : OUP USA
ISBN 13 : 0195374770
Total Pages : 305 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis From Out of the Shadows by : Vicki Ruíz

Download or read book From Out of the Shadows written by Vicki Ruíz and published by OUP USA. This book was released on 2008-11-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anniversary edition of the first full study of Mexican American women in the twentieth century, with new preface