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Author : Roderick Jefferson
Publisher :
ISBN 13 : 9781944730116
Total Pages : pages
Book Rating : 4.7/5 (31 download)
Download or read book Sales Enablement 3.0 written by Roderick Jefferson and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roderick Jefferson
Publisher : Poppy Court Publishing
ISBN 13 : 1736190911
Total Pages : 120 pages
Book Rating : 4.7/5 (361 download)
Download or read book Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence written by Roderick Jefferson and published by Poppy Court Publishing. This book was released on 2021-04-23 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations. At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy! This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.
Author : Byron Matthews
Publisher : John Wiley & Sons
ISBN 13 : 1119440270
Total Pages : 263 pages
Book Rating : 4.1/5 (194 download)
Download or read book Sales Enablement written by Byron Matthews and published by John Wiley & Sons. This book was released on 2018-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
Author : Pam Didner
Publisher : Kogan Page Publishers
ISBN 13 : 0749483652
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)
Download or read book Effective Sales Enablement written by Pam Didner and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
Author : Elay Cohen
Publisher :
ISBN 13 : 9781626345744
Total Pages : 0 pages
Book Rating : 4.3/5 (457 download)
Download or read book Enablement Mastery written by Elay Cohen and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elay Cohen earned his reputation as a sales executive in one of the most successful organizations of the past 50 years - Salesforce. Here, he explains the "sales enablement" function, what it means, how to build it and how its smooth functioning helps organizations succeed and sustain their success. Cohen's information-rich and highly detailed how-to guide gives executives, managers and salespeople a blueprint for implementing a more rigorous sales process based on enablement. He suggests taking a top-down and bottom-up approach to sales, emphasizing learning and peer-to-peer knowledge, and leveraging appreciation and rewards. Though he may bounce a bit from topic to topic and sometimes repeat himself, sales managers and salespeople will benefit from his insight.
Author : Elay Cohen
Publisher : Greenleaf Book Group
ISBN 13 : 1626345759
Total Pages : 169 pages
Book Rating : 4.6/5 (263 download)
Download or read book Enablement Mastery written by Elay Cohen and published by Greenleaf Book Group. This book was released on 2019-01-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply Your Revenue. Enable Organizational Excellence. When sales enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms. In Enablement Mastery, author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward sales enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes.
Author : Mike Kunkle
Publisher : Association for Talent Development
ISBN 13 : 1952157633
Total Pages : 235 pages
Book Rating : 4.9/5 (521 download)
Download or read book The Building Blocks of Sales Enablement written by Mike Kunkle and published by Association for Talent Development. This book was released on 2021-09-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Sales Framework for Achieving Business Success Sales enablement is no longer the new kid on the block. Having grown rapidly in recent years, it’s now considered a best practice at many sales organizations. But there’s little alignment across the sales profession on what sales enablement is or how to achieve it, nor is there a formalized strategy on what a sales enablement practice is or requires. In his new book The Building Blocks of Sales Enablement, sales enablement expert Mike Kunkle addresses these issues and presents a proven approach that both supports sales talent and achieves true business results. Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. The book also includes a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources. Impactful sales enablement projects are basically change management initiatives in disguise. Use the building blocks framework to navigate challenges, measure successes, and determine a path forward to improving business outcomes.
Author : Cory Bray
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546744764
Total Pages : 164 pages
Book Rating : 4.7/5 (447 download)
Download or read book The Sales Enablement Playbook written by Cory Bray and published by Createspace Independent Publishing Platform. This book was released on 2017-06-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Author : Stephen G. Diorio
Publisher : John Wiley & Sons
ISBN 13 : 1119871123
Total Pages : 292 pages
Book Rating : 4.1/5 (198 download)
Download or read book Revenue Operations written by Stephen G. Diorio and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
Author : Alistair McQuade
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.7/5 (234 download)
Download or read book Tribe written by Alistair McQuade and published by . This book was released on 2021-03-17 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades the sales profession has been fixated on individual sales performance and leadership. Sales methodologies like the Challenger Sale, Sandler Selling, and SPIN selling all focus on the individual seller. But B2B customers have complex problems that require a diverse team effort to solve. That's the first reason why sales methodologies are not working for most companies. Not only do we promote selling as individuals, but we manage this way too. One-to-many hierarchical sales coaching methods ensure sales managers are a bottleneck and will never have the capacity to coach their teams and deals effectively. That's the second reason why sales methodologies are not working for most companies. Tribe is a many-to-many sales coaching system leveraging the power of teams in the sales process. Tribe reduces the current bottleneck of manager coaching as salespeople coach each other. You can add Tribe to any sales methodology to make it work. Why? Because we're all hard-wired to be tribal, it's not optional but a matter of survival. Our brains experience tribal connection as a matter of life or death. It drives the way we think, what we believe, and the way we act. Tribe is the power behind all successful teams through human history. The Tribe Playbook shows how to use this power to motivate and grow sales organizations and get your sales playbook or sales methodology working.
Author : Murray Newlands
Publisher : John Wiley & Sons
ISBN 13 : 111999277X
Total Pages : 212 pages
Book Rating : 4.1/5 (199 download)
Download or read book Online Marketing written by Murray Newlands and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Author : Rana Salman
Publisher : McGraw-Hill Companies
ISBN 13 : 9781265224448
Total Pages : 0 pages
Book Rating : 4.2/5 (244 download)
Download or read book Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota written by Rana Salman and published by McGraw-Hill Companies. This book was released on 2023-04-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-know concepts and smart strategies to improve every part of your sales process--from the new Essential Series for business professionals With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process--before, during, and after--to ensure you've mastered all the tools you need to further your career. * PART I: THE ESSENTIALS explores the foundation for the sales experience--the human connection. It also dives into the common challenges (and opportunities) sellers encounter and actionable insights to address them, followed by the characteristics and attributes associated with the most successful salespeople and more. * PART II: THE ESSENTIALS APPLIED gives you tools to use before, during, and after the sale, including tips on prospecting, preparing and conducting the discovery meetings, qualifying in and out, getting the most out of follow-up meetings, closing deals, and setting up accounts for success and expansion. Real, raw, and direct, you'll learn from someone that has been in the sales trenches for years--no fluff! * PART III: BEYOND THE ESSENTIALS offers even more hands-on advice about the human side of sales-from dealing with rejection and self-doubt to learning about specific tactics to help protect your mental health.. Filled with practical advice, useful tools, assessments, a toolkit, and more, Sales Essentials ensures you'll walk away feeling more confident in your skills at every step in the sales process--and ready to put them into action right away.
Author : Nick Kane
Publisher : John Wiley & Sons
ISBN 13 : 1119052580
Total Pages : 230 pages
Book Rating : 4.1/5 (19 download)
Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9781489194053
Total Pages : 0 pages
Book Rating : 4.1/5 (94 download)
Download or read book Sales Enablement Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elay Cohen
Publisher : Greenleaf Book Group
ISBN 13 : 1626340501
Total Pages : 232 pages
Book Rating : 4.6/5 (263 download)
Download or read book Saleshood written by Elay Cohen and published by Greenleaf Book Group. This book was released on 2014-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.
Author : Pam Didner
Publisher : McGraw Hill Professional
ISBN 13 : 0071840982
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)
Download or read book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Author : Stephen G. Diorio
Publisher : McGraw Hill Professional
ISBN 13 : 9780071376495
Total Pages : 364 pages
Book Rating : 4.3/5 (764 download)
Download or read book Beyond "e" written by Stephen G. Diorio and published by McGraw Hill Professional. This book was released on 2002 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing business. --
