Ryanair Swot Analysis Of The Leading Low Fare Airline

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Ryanair. SWOT Analysis of the Leading Low Fare Airline

Author : Irina Düsseldorf
Publisher : GRIN Verlag
ISBN 13 : 3668370230
Total Pages : 23 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Ryanair. SWOT Analysis of the Leading Low Fare Airline by : Irina Düsseldorf

Download or read book Ryanair. SWOT Analysis of the Leading Low Fare Airline written by Irina Düsseldorf and published by GRIN Verlag. This book was released on 2016-12-29 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.

Ryanair Case Study and Strategic Analysis

Author : Christoph Müller
Publisher : GRIN Verlag
ISBN 13 : 3640897323
Total Pages : 85 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Ryanair Case Study and Strategic Analysis by : Christoph Müller

Download or read book Ryanair Case Study and Strategic Analysis written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis

Author : Voica Grasu
Publisher : GRIN Verlag
ISBN 13 : 3346383105
Total Pages : 19 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis by : Voica Grasu

Download or read book Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis written by Voica Grasu and published by GRIN Verlag. This book was released on 2021-04-08 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 20. 00, Canterbury Christ Church University, course: Study Bussines with Foundation BA(HONS), language: English, abstract: The present study case pretend to be a very deep and clear analysis of the most important points into the Ryanair airline company business. Taking a look in the history of this airline it can be discovered that it was founded in 1984 as “Daren Enterprises“, by Cristopher Ryan, Liam Lonergam, the owner of irish travel agent from Club Travel agency and the irish bussines man Tony Ryan the founder of Guinness Peat Aviation, airline wich was shortly renamed “Ryanair”. As can be easily observed this business has been started like a family business and very amazing thing was this business it was started with 1 £ share capital and 25 employees. First launched route was in July 1986 with a daily flight and a small aircraft of just 15 seats. It was just one operation line from Waterford, from southeast of Ireland to London Gatwick. Over the years this small company has developed so strongly that it has come to operate over 240 destinations in 40 countries on a fleet of 470 aircrafts and has a team of over 17000 employees. This rise has led to the company performance to become one of the top budget airlines in Europe. The inspired management of the leaders, as well the right decisions made by the leaders and the good organisation of the bussines resulted in the overwhelming success of a small family business that became a strong company in the market. In the following chapters will be explained the steps and the strategies adopted to rich this target of success in business.

The low-cost airline Ryanair

Author : Stefanie Hoffmann
Publisher : GRIN Verlag
ISBN 13 : 3638501523
Total Pages : 24 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis The low-cost airline Ryanair by : Stefanie Hoffmann

Download or read book The low-cost airline Ryanair written by Stefanie Hoffmann and published by GRIN Verlag. This book was released on 2006-05-15 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, Cardiff University (University), language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O′Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.

Ryanair case study and strategic analysis

Author : Christoph Müller
Publisher : GRIN Verlag
ISBN 13 : 3640897242
Total Pages : 40 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Ryanair case study and strategic analysis by : Christoph Müller

Download or read book Ryanair case study and strategic analysis written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe’s leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter’s Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair’s external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair’s low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair’s future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Ryan Air. Environmental Analysis, Core Competencies and Strategy Proposal

Author : Judith Hoffmann
Publisher : GRIN Verlag
ISBN 13 : 3638379183
Total Pages : 18 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Ryan Air. Environmental Analysis, Core Competencies and Strategy Proposal by : Judith Hoffmann

Download or read book Ryan Air. Environmental Analysis, Core Competencies and Strategy Proposal written by Judith Hoffmann and published by GRIN Verlag. This book was released on 2005-05-19 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73% (very good), Bournemouth University (Media School), course: Strategic Marketing, language: English, abstract: Creating a sustainable marketing strategy for Ryanair means to organise its future. To plan the future one has to know the present in a broader perspective. This is the starting point of an environmental analysis, which identifies the internal and external parameters of the particular environment an organisation is operating in (Drohan, 1997) and translates it into useful plans and decisions (Albright, 2004). The environmental analysis gives Ryanair the opportunity to identify the main factors affecting the industry it is operating in and to find its opportunities and capabilities. Above all it is important to answer the question “What business are we in?” by defining the industry the organisation is competing in since this gives the opportunity to identify competitive advantages relatively to others (Kay, 1993). Ryanair is positioned as being in the European low-budget airline industry. This creates a competitor group consisting of other European no- frills airlines and low-budget sub brands of traditional airlines but excludes full-service airlines.

A strategic analysis of Ryanair

Author : Johannes Walder
Publisher : GRIN Verlag
ISBN 13 : 3656404828
Total Pages : 12 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis A strategic analysis of Ryanair by : Johannes Walder

Download or read book A strategic analysis of Ryanair written by Johannes Walder and published by GRIN Verlag. This book was released on 2013-04-10 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 67%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: This paper will analyse the reason behind the decision for low cost leadership as corporate strategy. Furthermore the implementation of the strategy into their value chain is going to be described and finally it is going to be evaluated if the strategy was successful.

An Analysis of Ryanair's Corporate Strategy

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640569342
Total Pages : 41 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis An Analysis of Ryanair's Corporate Strategy by : Miriam Mennen

Download or read book An Analysis of Ryanair's Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as "Bloody or Red Ocean Strategy". Ryanair seemed to follow a "me-too strategy"; according to Osborne, K. (2005), they "tried to be all things to all people". Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the "Value Chain") 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), "corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts." It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair's value chain are important to the company and their shareholders as Ryanair's decisions add value to both. The following report outlines the three perspectives of shaping Ryanair's business system. The value creation dimension of Ryanair's business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the l

An Analysis of Ryanair’s Corporate Strategy

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640568796
Total Pages : 19 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis An Analysis of Ryanair’s Corporate Strategy by : Miriam Mennen

Download or read book An Analysis of Ryanair’s Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-19 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according to Osborne, K. (2005), they “tried to be all things to all people”. Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the “Value Chain”) 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), “corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts.” It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair’s value chain are important to the company and their shareholders as Ryanair’s decisions add value to both. The following report outlines the three perspectives of shaping Ryanair’s business system. The value creation dimension of Ryanair’s business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the linkages in the airline’s value chain and their resource base will be analysed, considering Hamel and Prahalad’s (1990) core competency model (inside-out approach). In section 2, the future challenges of the airline are considered. Ryanair’s strengths and weaknesses will be analysed, internal value creating factors such as assets, skills or resources, to consider how the airline can create alignment to its opportunities and threats, external factors. An stronger “outside – in” approach for Ryanair’s future corporate strategy will be considered, applying Porter’s five forces model, placing the market, the competition, and the customer at the starting point of the strategy process.

Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346782484
Total Pages : 28 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair by :

Download or read book Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair written by and published by GRIN Verlag. This book was released on 2022-12-22 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The purpose of the report is to undertake a situational analysis of Ryanair. The situational analysis will be undertaken through the use of models and frameworks such as STEEPLE, Porter's Five Forces model, McKinsey’s 7S framework and SWOT analysis. Thereafter, the challenges facing Ryanair will be explored. Secondly, the report will provide a logical and clear strategic plan that is linked to the findings of the situational analysis. The strategic plan will be developed to assist Ryanair to keep a competitive advantage and achieve the strategic objectives of the company. Ryanair is an Irish low-cost airline that was founded in 1984. In the 1st year of operation of the airline, over five thousand customers travelled between Ireland and London. By 1989, over 600,000 passengers were travelling via Ryanair. In the initial 4 years of the operation of the company, the company made a combined loss of £20 million. The management of the company changed in 1990 when Michael O’Leary was appointed as the CEO. O’Leary made several changes to Ryanair thus adopting a no-frills operational model as well as the reduction of the routes. In the next 6 years, the fleet was increased to over 21 leading to an increase in customers due to the low prices. Following the deregulation of EU air transportation regulations that restricted the low pricing policy of the firm, the firm took advantage and was able to increase its profitability and market share in low-cost airlines.

Ryanair and its low cost flights in Europe

Author : Sascha Mayer
Publisher : GRIN Verlag
ISBN 13 : 363806624X
Total Pages : 40 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Ryanair and its low cost flights in Europe by : Sascha Mayer

Download or read book Ryanair and its low cost flights in Europe written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-06-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company’s position in the market. It is precisely tailored to the company’s actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business – low cost flights – with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat – it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market – closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than €2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we developed a Marketing Plan with specific tactical marketing activities. We have ambitious goals and objectives for further growth and market penetration in Europe within a time frame of 6 years till 2012. On the one hand we plan to raise the market share within the low cost sector up to 40%. With our growing fleet of 200 airplanes in 2012, we want to double our annual passenger transportation to 80 million by then. On the other side we plan to eliminate the rest of our costly call centers and base the distribution only on online booking. These concrete plans base on a realistic financial plan.The included best and worst case scenarios illustrate clearly that with implementing and executing all activities properly, the airline can quadruple its annual profit up to €1,230 billion in 2012.

Marketing Plan for Ryanair

Author : Kathrin C. Hägele
Publisher : GRIN Verlag
ISBN 13 : 3638500640
Total Pages : 75 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Marketing Plan for Ryanair by : Kathrin C. Hägele

Download or read book Marketing Plan for Ryanair written by Kathrin C. Hägele and published by GRIN Verlag. This book was released on 2006-05-12 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Pforzheim University, language: English, abstract: This study looks at external and internal key influences of the environment of the Ryanair Company. This is as a first step important to come up with strategies, which Ryanair could take to stay as successful as they are right now. The first chapter starts with an analysis (PESTEL) of the external environment (macro-environmental), which includes all the external factors such as economic, political, legal, technological, ecological and sociocultural, that can exert direct and indirect pressure on both domestic and international marketing activities. The second chapter goes on with a critical evaluation of the firm’s current and anticipated internal environment (micro-environmental) with respect to its objectives and performance, allocation of resources, structural characteristics, and political power. Therefore the SWOT Analysis is used as well as the Value Chain Analysis. The last point in this part is the identification of core competencies of Ryanair. Furthermore the Porter’s Five Forces Method is used for identifying the market structure in which Ryanair is operating. The Competitor Analysis follows this. Finally, the last section gives a brief summary with important concluding remarks. What has to be stated is that in the following 15 pages just a rough overview of the main points of this assignment is given. Further details are important to evaluate everything and this is given in the appendix.

Analysis of the business and financial performance of Ryanair

Author : Salamun Adnan
Publisher : GRIN Verlag
ISBN 13 : 3668961581
Total Pages : 38 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Analysis of the business and financial performance of Ryanair by : Salamun Adnan

Download or read book Analysis of the business and financial performance of Ryanair written by Salamun Adnan and published by GRIN Verlag. This book was released on 2019-06-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Accounting and Taxes, grade: 50%, Oxford Brookes University, language: English, abstract: The aim of this research is to analyze the business and financial performance of Ryanair by focusing on financial and non-financial performance such as financial management, business strategy, future prospects and ways of achieving its objectives in its competitive environment from a stakeholder point of view. In 1985, Ryanair was set up by the Ryan family with a share capital of just £1, and a staff of 25. The company launched its first route in July with daily flights from Waterford in the southeast of Ireland to London Gatwick. Since then, the company has grown considerably and became one of Europe’s largest low-fare airlines.

A SWOT Analysis for the “flag-carriers”

Author : Martin Fett
Publisher : GRIN Verlag
ISBN 13 : 3640931912
Total Pages : 13 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis A SWOT Analysis for the “flag-carriers” by : Martin Fett

Download or read book A SWOT Analysis for the “flag-carriers” written by Martin Fett and published by GRIN Verlag. This book was released on 2011-06-06 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Lugano, course: Corporate Strategy, language: English, abstract: Due to exogenous shocks like the 1973 oil crisis or the 2001 terrorist attacks as well as the 2003 Iraq war the worldwide Air Transport Industry faces its most severe crisis in its history. Many companies since then downsized their workforce and even European flag carriers like Swissair and the Belgian Sabena did not succeed to re-invent themselves, went bankrupt and so out of business. The business and social world is getting more and more mobile, individual and flexible – and so the people’s lives are determined by a high desire for mobility and travelling.

Ryanair, the low fares airline

Author : Paulina Gugenheimer
Publisher : GRIN Verlag
ISBN 13 : 3638497976
Total Pages : 18 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Ryanair, the low fares airline by : Paulina Gugenheimer

Download or read book Ryanair, the low fares airline written by Paulina Gugenheimer and published by GRIN Verlag. This book was released on 2006-05-06 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - General, grade: 2,0, Lund University, language: English, abstract: The European airline industry has historically been dominated by national carriers like British Airways, Lufthansa and Air France, whose aggregate share of intra European routes was about 70 percent by the end of 1998. But from 1990 a rising share of the market started to migrate to the budget carriers because of the deregulation policy of the EU. This essay contains an analysis of the European airline industry as a part of the transportation industry at the beginning of 1999 with a special emphasis on the budget sector. In that sector, one of the most famous and successful budget carriers, Ryanair, will be contemplated with regard to its strategy and its strengths and weaknesses. Finally, a short summary will be done about what happened in the European airline industry between 1999 and 2003.

A strategic analysis of Scandinavian airlines (SAS)

Author : Johannes Walder
Publisher : GRIN Verlag
ISBN 13 : 365640481X
Total Pages : 13 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis A strategic analysis of Scandinavian airlines (SAS) by : Johannes Walder

Download or read book A strategic analysis of Scandinavian airlines (SAS) written by Johannes Walder and published by GRIN Verlag. This book was released on 2013-04-10 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.

Case Study and Comparative Strategic Analysis of Toyota and Ryanair

Author : Christoph Müller
Publisher : GRIN Verlag
ISBN 13 : 3640896793
Total Pages : 73 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Case Study and Comparative Strategic Analysis of Toyota and Ryanair by : Christoph Müller

Download or read book Case Study and Comparative Strategic Analysis of Toyota and Ryanair written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.