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Ruthless Marketing
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Book Synopsis Ruthless Marketing by : T. J. Rohleder
Download or read book Ruthless Marketing written by T. J. Rohleder and published by Club-20 International. This book was released on 2009-05-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the complicated theories... Good marketing is simply attracting and retaining the right kind of customers - who will do the largest amount of repeat business with you over the longest period of time. Now, author T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) candidly reveals his 11 greatest Ruthless Marketing tips, tricks, and proven strategies that YOU can use to dominate your market and gain a genuine unfair advantage over all of your competitors!
Book Synopsis Ruthless Marketing Secrets by : T. J. Rohleder
Download or read book Ruthless Marketing Secrets written by T. J. Rohleder and published by Club-20 International. This book was released on 2011-06-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you how to be a RUTHLESS MARKETER and get all the money that could and should be yours! Ruthless marketing has nothing to do with ripping people off. In fact, it's just the opposite. It's all about extracting the largest amount of sales and profits from your targeted marketplace... And to do this - you must re-sell to the largest number of customers. You must develop the heart of the lion and the mind of the fox! It's not about lying to people or cheating them, but it is about mastering the art of getting the largest number of people in your market to give you the biggest amount of their disposable income! That's what this fifth book in our series will help you do. Read it and be ruthless!
Book Synopsis The Ruthless Marketing Attack! by : T. J. Rohleder
Download or read book The Ruthless Marketing Attack! written by T. J. Rohleder and published by M.O.R.E. Incorporated. This book was released on 2008-09-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains 34 powerful marketing strategies that you can use to instantly get more money from your market. These tips, tricks, and little-known marketing techniques have been proven to generate many tens of millions of dollars for author T.J. Rohleder and many other smart marketers. In fact, these rare and unusual methods are making a fortune for many other people right now - and they can make a fortune for you, too! Use these methods and gain a genuine unfair advantage over all your competitors.
Book Synopsis Advertising Vs. Marketing by : Ileen Kelly
Download or read book Advertising Vs. Marketing written by Ileen Kelly and published by Universal-Publishers. This book was released on 2005 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.
Book Synopsis Ten Deadly Marketing Sins by : Philip Kotler
Download or read book Ten Deadly Marketing Sins written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2020-12-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
Book Synopsis Marketing and Selling by : Institute of Leadership & Management
Download or read book Marketing and Selling written by Institute of Leadership & Management and published by Routledge. This book was released on 2007-06-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.
Book Synopsis International Retail Marketing by : Christopher Moore
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Book Synopsis Marketing for Smart People by : Kevin Stirtz
Download or read book Marketing for Smart People written by Kevin Stirtz and published by Lulu.com. This book was released on 2005-11-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has one purpose: to help you get more customers. I've taken 20 years of my experience in growing businesses and I've put it into one fast-reading book for you. Read this book. Use the ideas you learn from it. You'll get more customers, you'll put more money in your pocket and you'll have more fun. Kevin Stirtz Praise for this Book: Kevin Stirtz knows marketing and he knows business. This book is living proof. It's full of useful advice you can use, no matter what kind of business you have. This book is worth it's weight in gold -Jeffrey J. Fox, Best-selling author of How to Become a Marketing Superstar ---------- A short quick read. Stuffed with common sense in an age when common sense is not so common. -Hal Becker, Best-selling author of Can I Have 5 Minutes of Your Time? ---------- From the Publisher: This book is a rare find. Short, fast reading, yet full of informational gems you can use right now.
Book Synopsis Music in the Marketplace by : Samuel Cameron
Download or read book Music in the Marketplace written by Samuel Cameron and published by Routledge. This book was released on 2015-03-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.
Book Synopsis Marketing for Managers by : Institute of Leadership & Management
Download or read book Marketing for Managers written by Institute of Leadership & Management and published by Taylor & Francis. This book was released on 2012-04-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).
Book Synopsis Perspectives on Higher Education by : Burton R. Clark
Download or read book Perspectives on Higher Education written by Burton R. Clark and published by Univ of California Press. This book was released on 1987-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Book Synopsis Hip Hop, Inc. by : Dr. Richard Oliver
Download or read book Hip Hop, Inc. written by Dr. Richard Oliver and published by Da Capo Press. This book was released on 2009-03-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of hip-hop—the most vigorous, electric development in the music world since the advent of punk rock—are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.
Download or read book Marketing written by and published by . This book was released on 2008 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ruthless Charmer by : Julia London
Download or read book The Ruthless Charmer written by Julia London and published by Dell. This book was released on 2008-11-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: No woman could resist Julian Dane. Except Lady Claudia Whitney. Julian had known her since childhood, but the headstrong lass had grown into a beautiful woman. Julian vows to teach her everything he knows about passion. But Claudia, in her most innocent ardor, promises to challenge him to the most dangerous emotion of all: wild, all-consuming love. The rogue met his match in the woman he was forced to wed....
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
