Rowntree And The Marketing Revolution 1862 1969

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Rowntree and the Marketing Revolution, 1862-1969

Author : Robert Fitzgerald
Publisher : Cambridge University Press
ISBN 13 : 0521435129
Total Pages : 774 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Rowntree and the Marketing Revolution, 1862-1969 by : Robert Fitzgerald

Download or read book Rowntree and the Marketing Revolution, 1862-1969 written by Robert Fitzgerald and published by Cambridge University Press. This book was released on 1995-01-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

George Harris and the Marketing Revolution at Rowntree

Author : Ralph A. Kaner
Publisher :
ISBN 13 : 9781904497608
Total Pages : 44 pages
Book Rating : 4.4/5 (976 download)

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Book Synopsis George Harris and the Marketing Revolution at Rowntree by : Ralph A. Kaner

Download or read book George Harris and the Marketing Revolution at Rowntree written by Ralph A. Kaner and published by . This book was released on 2015 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beckett's Industrial Chocolate Manufacture and Use

Author : Steve T. Beckett
Publisher : John Wiley & Sons
ISBN 13 : 1118780140
Total Pages : 806 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Beckett's Industrial Chocolate Manufacture and Use by : Steve T. Beckett

Download or read book Beckett's Industrial Chocolate Manufacture and Use written by Steve T. Beckett and published by John Wiley & Sons. This book was released on 2017-05-08 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition of Industrial Chocolate Manufacture and Use in 1988, it has become the leading technical book for the industry. From the beginning it was recognised that the complexity of the chocolate industry means that no single person can be an expert in every aspect of it. For example, the academic view of a process such as crystallisation can be very different from that of a tempering machine operator, so some topics have more than one chapter to take this into account. It is also known that the biggest selling chocolate, in say the USA, tastes very different from that in the UK, so the authors in the book were chosen from a wide variety of countries making the book truly international. Each new edition is a mixture of updates, rewrites and new topics. In this book the new subjects include artisan or craft scale production, compound chocolates and sensory. This book is an essential purchase for all those involved in the manufacture, use and sale of chocolate containing products, especially for confectionery and chocolate scientists, engineers and technologists working both in industry and academia. The new edition also boasts two new co-editors, Mark Fowler and Greg Ziegler, both of whom have contributed chapters to previous editions of the book. Mark Fowler has had a long career at Nestle UK, working in Cocoa and Chocolate research and development – he is retiring in 2013. Greg Ziegler is a professor in the food science department at Penn State University in the USA.

Green Capitalism?

Author : Hartmut Berghoff
Publisher : University of Pennsylvania Press
ISBN 13 : 0812293886
Total Pages : 311 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Green Capitalism? by : Hartmut Berghoff

Download or read book Green Capitalism? written by Hartmut Berghoff and published by University of Pennsylvania Press. This book was released on 2017-04-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to "green" capitalism as the key to humanity's long-term survival. Indeed, even before the rise of the environmental movement in the 1970s, businesses sometimes had reasons to protect parts of nature, limit their production of wastes, and support broader environmental reforms. In the last thirty years, especially, many businesses have worked hard to reduce their direct and indirect environmental footprint. But are these efforts exceptional, or can capitalism truly be environmentally conscious? Green Capitalism? offers a critical, historically informed perspective on building a more sustainable economy. Written by scholars of business history and environmental history, the essays in this volume consider the nature of capitalism through historical overviews of twentieth-century businesses and a wide range of focused case studies. Beginning early in the century, contributors explore the response of business leaders to environmental challenges in an era long before the formation of the modern regulatory state. Moving on to midcentury environmental initiatives, scholars analyze failed business efforts to green products and packaging—such as the infamous six-pack ring—in the 1960s and 1970s. The last section contains case studies of businesses that successfully managed greening initiatives, from the first effort by an electric utility to promote conservation, to the environmental overhaul of a Swedish mining company, to the problem of household waste in pre-1990 West Germany. Ranging in geographic scope from Europe to the United States, Green Capitalism? raises questions about capitalism in different historical, sociocultural, and political contexts. Contributors: Hartmut Berghoff, Ann-Kristin Bergquist, Brian C. Black, William D. Bryan, Julie Cohn, Leif Fredrickson, Hugh S. Gorman, Geoffrey Jones, David Kinkela, Roman Köster, Joseph A. Pratt, Adam Rome, Christine Meisner Rosen.

Diet for a Large Planet

Author : Chris Otter
Publisher : University of Chicago Press
ISBN 13 : 0226826538
Total Pages : 420 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Diet for a Large Planet by : Chris Otter

Download or read book Diet for a Large Planet written by Chris Otter and published by University of Chicago Press. This book was released on 2023-06-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the unsustainable modern diet—heavy in meat, wheat, and sugar—that requires more land and resources than the planet is able to support. We are facing a world food crisis of unparalleled proportions. Our reliance on unsustainable dietary choices and agricultural systems is causing problems both for human health and the health of our planet. Solutions from lab-grown food to vegan diets to strictly local food consumption are often discussed, but a central question remains: how did we get to this point? In Diet for a Large Planet, Chris Otter goes back to the late eighteenth century in Britain, where the diet heavy in meat, wheat, and sugar was developing. As Britain underwent steady growth, urbanization, industrialization, and economic expansion, the nation altered its food choices, shifting away from locally produced plant-based nutrition. This new diet, rich in animal proteins and refined carbohydrates, made people taller and stronger, but it led to new types of health problems. Its production also relied on far greater acreage than Britain itself, forcing the nation to become more dependent on global resources. Otter shows how this issue expands beyond Britain, looking at the global effects of large agro-food systems that require more resources than our planet can sustain. This comprehensive history helps us understand how the British played a significant role in making red meat, white bread, and sugar the diet of choice—linked to wealth, luxury, and power—and shows how dietary choices connect to the pressing issues of climate change and food supply.

Railway Photographic Advertising in Britain, 1900-1939

Author : Alexander Medcalf
Publisher : Springer
ISBN 13 : 3319708570
Total Pages : 243 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Railway Photographic Advertising in Britain, 1900-1939 by : Alexander Medcalf

Download or read book Railway Photographic Advertising in Britain, 1900-1939 written by Alexander Medcalf and published by Springer. This book was released on 2018-03-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

The Biggest and Best

Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489623
Total Pages : 759 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis The Biggest and Best by : Graham Thomas

Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.

Industrial Chocolate Manufacture and Use

Author : Steve T. Beckett
Publisher : John Wiley & Sons
ISBN 13 : 1444357557
Total Pages : 676 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Industrial Chocolate Manufacture and Use by : Steve T. Beckett

Download or read book Industrial Chocolate Manufacture and Use written by Steve T. Beckett and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the third edition of this standard work in 1999, there has been a significant increase in the amount of chocolate manufactured worldwide. The fourth edition of Industrial Chocolate Manufacture and Use provides up-to-date coverage of all major aspects of chocolate manufacture and use, from the growing of cocoa beans to the packaging and marketing of the end product. Retaining the important and well-received key features of the previous edition, the fourth edition also contains completely new chapters covering chocolate crumb, cold forming technologies, intellectual property, and nutrition. Furthermore, taking account of significant changes and trends within the chocolate industry, much new information is incorporated, particularly within such chapters as those covering the chemistry of flavour development, chocolate flow properties, chocolate packaging, and chocolate marketing. This fully revised and expanded new edition is an essential purchase for all those involved in the manufacture and use of chocolate.

Dragons

Author : Liam Byrne
Publisher : Bloomsbury Publishing
ISBN 13 : 1781857466
Total Pages : 585 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis Dragons by : Liam Byrne

Download or read book Dragons written by Liam Byrne and published by Bloomsbury Publishing. This book was released on 2016-05-26 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain's rise to global dominance from the 16th century owed as much to the vision and creativity of traders, industrialists and bankers as it did to wars of conquest fought by military men. DRAGONS tells the story of British business endeavour through the lives of ten titans of commerce. Beginning with the Tudor merchants who transformed England's economy via trade with the New World, Liam Byrne traces an entrepreneurial golden line through men such as Thomas Pitt, saviour of the East India Company; financier Nathan Rothschild, creator of the modern bond market; William Lever, brand-builder, philanthropist, and creator of Britain's first great multinational; and John Spedan Lewis, founder of the employee-owned John Lewis Partnership. At the start of the 21st century Britain remains a major economic power. DRAGONS is both a rousing celebration of British business genius and a fascinatingly informative narrative of a neglected but essential strand of our island's story.

Practical Utopia

Author : Anna Neima
Publisher : Cambridge University Press
ISBN 13 : 1009058789
Total Pages : 323 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Practical Utopia by : Anna Neima

Download or read book Practical Utopia written by Anna Neima and published by Cambridge University Press. This book was released on 2022-04-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dartington Hall was a social experiment of kaleidoscopic vitality, founded in Devon in 1925, where ambitious ideals were turned into a reality. Practical Utopia explores its compelling history, through the lives of its founders and participants, and opens a window onto British and international social reform between the wars.

Renewing Unilever : Transformation and Tradition

Author : Geoffrey Jones
Publisher : Oxford University Press, UK
ISBN 13 : 0191556386
Total Pages : 491 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Renewing Unilever : Transformation and Tradition by : Geoffrey Jones

Download or read book Renewing Unilever : Transformation and Tradition written by Geoffrey Jones and published by Oxford University Press, UK. This book was released on 2005-07-01 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading businesshistorian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's,Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management.The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Hard sell

Author : Sean Nixon
Publisher : Manchester University Press
ISBN 13 : 1526111160
Total Pages : 334 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Hard sell by : Sean Nixon

Download or read book Hard sell written by Sean Nixon and published by Manchester University Press. This book was released on 2016-05-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Chocolate on Trial

Author : Lowell Joseph Satre
Publisher : Ohio University Press
ISBN 13 : 0821416251
Total Pages : 337 pages
Book Rating : 4.8/5 (214 download)

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Book Synopsis Chocolate on Trial by : Lowell Joseph Satre

Download or read book Chocolate on Trial written by Lowell Joseph Satre and published by Ohio University Press. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1901, Cadbury learned that its cocoa beans purchased from Portuguese-owned plantations on the island of Sao Tome off West Africa were produced by slave labor.

Families in Motion

Author : Clara Gerhardt
Publisher : SAGE Publications
ISBN 13 : 1544329199
Total Pages : 356 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Families in Motion by : Clara Gerhardt

Download or read book Families in Motion written by Clara Gerhardt and published by SAGE Publications. This book was released on 2019-11-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of the family can be seen as a complex set of interrelated cogs, like the dials and wheels within a sophisticated timepiece. Families in Motion: Dynamics in Diverse Contexts is a clear, comprehensive, and contextual view of how the dials and wheels of that complex set work together. With a focus on multicultural competence through diverse contexts and examples, this new text explores the complexities of the family regarding roles, functions, and development in a way that is approachable for students. Grounded in theory and using 40 years of academic experience, author Clara Gerhardt guides readers through concepts of family theories and examines the ever-changing movement, communication, and conditions of both the family as a system and each member within the system. Covering approaches from the theoretical to the therapeutic, Families in Motion will support students in extending their cultural competence while understanding families and their members with greater confidence.

Management and Business in Britain and France

Author : Youssef Cassis
Publisher : Oxford University Press
ISBN 13 : 9780198289401
Total Pages : 264 pages
Book Rating : 4.2/5 (894 download)

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Book Synopsis Management and Business in Britain and France by : Youssef Cassis

Download or read book Management and Business in Britain and France written by Youssef Cassis and published by Oxford University Press. This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparison of economic and business development in Britain and France in the 19th and 20th centuries. With a mixture of case-studies, sectoral analysis, and comparison, this book is a useful addition to an understanding of the evolution of business organization, competitiveness, and performance.

Crossing the Ether

Author : Sean Street
Publisher : Indiana University Press
ISBN 13 : 9780861966684
Total Pages : 308 pages
Book Rating : 4.9/5 (666 download)

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Book Synopsis Crossing the Ether by : Sean Street

Download or read book Crossing the Ether written by Sean Street and published by Indiana University Press. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of British broadcasting suggest that the BBC monopoly was never seriously challenged until the coming of ITV in 1955. Crossing the Ether counters this view, telling the story of commercial radio's first challenge to the Public Service monopoly between 1930 and 1939. In the telling, this account provides substantial primary evidence that radio in Britain during the 1930s was a battleground between continental-based stations, run by British and American commercial interests, and the BBC, beset by paternalistic and sabbatarian principles.

Trademarks, Brands, and Competitiveness

Author : Teresa da Silva Lopes
Publisher : Routledge
ISBN 13 : 1135177325
Total Pages : 382 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes

Download or read book Trademarks, Brands, and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.