Routledge Handbook Of The Influence Industry

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Routledge Handbook of the Influence Industry

Author : Emma L. Briant
Publisher : Taylor & Francis
ISBN 13 : 1040121985
Total Pages : 448 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Routledge Handbook of the Influence Industry by : Emma L. Briant

Download or read book Routledge Handbook of the Influence Industry written by Emma L. Briant and published by Taylor & Francis. This book was released on 2024-10-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term ‘influence’ here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience’s emotions, ideas and behaviors in order to advance a state or non-state actor’s objectives – increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.

Routledge Handbook of the Influence Industry

Author : Emma Briant
Publisher :
ISBN 13 : 9781032189000
Total Pages : 0 pages
Book Rating : 4.1/5 (89 download)

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Book Synopsis Routledge Handbook of the Influence Industry by : Emma Briant

Download or read book Routledge Handbook of the Influence Industry written by Emma Briant and published by . This book was released on 2024-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas, and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections, and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism"--

Routledge Handbook of the Extractive Industries and Sustainable Development

Author : Natalia Yakovleva
Publisher : Routledge
ISBN 13 : 1000579166
Total Pages : 772 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Handbook of the Extractive Industries and Sustainable Development by : Natalia Yakovleva

Download or read book Routledge Handbook of the Extractive Industries and Sustainable Development written by Natalia Yakovleva and published by Routledge. This book was released on 2022-05-30 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of the Extractive Industries and Sustainable Development provides a cutting-edge, comprehensive overview of current trends, challenges and opportunities for metal and mineral production and use, in the context of climate change and the United Nations Sustainable Development Agenda 2030. Minerals and metals are used throughout the world in manufacturing, construction, infrastructure, production of electronics and consumer goods. Alongside this widespread use, extraction and processing of mineral resources take place in almost every nation at varying scales, both in developing countries and major developed nations. The chapters in this interdisciplinary handbook examine the international governance mechanisms regulating social, environmental and economic implications of mineral resource extraction and use. The original contributions, from a range of scholars, examine the relevance of the mining industry to the United Nations Sustainable Development Goals (SDGs), reviewing important themes such as local communities Indigenous peoples, gender equality and fair trade, showing how mining can influence global sustainable development. The chapters are organised into three sections: Global Trends in Mineral Resources Consumption and Production; Technology, Minerals and Sustainable Development; and Management of Social, Environmental and Economic Issues in the Mining Industry. This handbook will serve as an important resource for students and researchers of geology, geography, earth science, environmental studies, engineering, international development, sustainable development and business management, among others. It will also be of interest to professionals in governmental, international and non-governmental organisations that are working on issues of resource governance, environmental protection and social justice.

Routledge Handbook of Industry and Development

Author : John Weiss
Publisher : Routledge
ISBN 13 : 1136698922
Total Pages : 620 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Routledge Handbook of Industry and Development by : John Weiss

Download or read book Routledge Handbook of Industry and Development written by John Weiss and published by Routledge. This book was released on 2015-09-16 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Industry and Development is a global overview of industrialisation. Each chapter will provide readers with contemporary insights into this this essential aspect of economic development. Industrialisation has been at the forefront of discussion on economic development since the earliest days of development economics. But over the last fifty years, the manufacturing sectors of different countries and regions have grown at strikingly different rates. In 1960 developing countries took a very small share of global manufacturing production. Today the position had changed radically with fast growth of manufacturing in many parts of what was originally the developing world, particularly in China and the rest of East Asia. On the other hand, countries in Africa and parts of Latin America have been largely left behind by this process of industrialisation. This volume aims to illuminate this uneven development and takes stock of the current issues that hinder and support industrialisation in low and middle income economies. This Handbook is a collection of chapters on different aspects of industrialisation experience in a range of countries. Key themes include, the role of manufacturing in growth, the nature of structural change at different stages of development, the role of manufacturing in employment creation, alternative options for trade and industrial policy, the key role of technology and technical change, and the impact of globalisation and the spread of global value chains and foreign direct investment on prospects for industrialisation. Several chapters discuss individual country experiences with examples from India, Mexico, South Africa and Tanzania, as well as an overview of African industrialisation. This authoritative Handbook will be a key reference source for those studying or wishing to understand contemporary economic development. Offering inspiration and direction for future research, this landmark volume will be of crucial importance to all development economics scholars and researchers.

The Routledge Handbook of Integrated Reporting

Author : Charl de Villiers
Publisher : Routledge
ISBN 13 : 1000070352
Total Pages : 487 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Routledge Handbook of Integrated Reporting by : Charl de Villiers

Download or read book The Routledge Handbook of Integrated Reporting written by Charl de Villiers and published by Routledge. This book was released on 2020-05-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook provides a current and comprehensive examination of integrated reporting, both practical and research-based. It offers insights and different perspectives from more than 60 authors, including representatives of the International Integrated Reporting Council, Integrated Reporting Committee of South Africa, professional bodies and audit firms, as well as leading academics in the fields of integrated reporting, sustainability reporting and corporate social responsibility. This collected work provides an in-depth review of the development of integrated reporting, with a focus on the interpretation and guidance provided by the International Integrated Reporting Council. It encourages the development of new thinking and research topics in the area of integrated reporting (such as links between integrated reporting and reports focused on financial and corporate social responsibility matters), as well as showcasing how integrated reporting issues are seen and practiced in different parts of the world. The chapters include reviews of the most recent research, practitioner viewpoints, conceptual pieces, case studies and disclosure analyses. Accessible and engaging, this handbook will be an invaluable overview for those new to the field or those who are interested in ensuring they are up to date with its developments, as well as those who are concerned with how to construct an integrated report.

Routledge Handbook of Football Business and Management

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1351262785
Total Pages : 600 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Routledge Handbook of Football Business and Management by : Simon Chadwick

Download or read book Routledge Handbook of Football Business and Management written by Simon Chadwick and published by Routledge. This book was released on 2018-11-19 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Routledge Handbook of Political Management

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135897492
Total Pages : 653 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Routledge Handbook of Political Management by : Dennis W. Johnson

Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

Leader Interpersonal and Influence Skills

Author : Ronald E. Riggio
Publisher : Routledge
ISBN 13 : 1135018189
Total Pages : 376 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Leader Interpersonal and Influence Skills by : Ronald E. Riggio

Download or read book Leader Interpersonal and Influence Skills written by Ronald E. Riggio and published by Routledge. This book was released on 2013-12-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores different models, conceptualizations, and measures of leader interpersonal and influence "soft skills" that are so necessary for effective leadership. These include the communication skills, persuasion skills, political savvy, and emotional abilities used by leaders to inspire, motivate, and move followers toward the accomplishment of goals. The book emanates from the two-day-long 21st Kravis-de Roulet leadership conference, which brought together top scholars working in this area. The intent of the conference and this edited volume is to increase understanding of the interpersonal and influence skills, or "soft skills," of the leader, to highlight state-of-the-art research on the topic, and to provide clear, research-based guidelines for the development of leader skills.Chapter authors are recognized experts in their respective areas, and each section of the book will be introduced by an editor-authored chapter reviewing the specific topic area in brief.

Influencer

Author : T. Bettina Cornwell
Publisher : Routledge
ISBN 13 : 1000317862
Total Pages : 109 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Influencer by : T. Bettina Cornwell

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Routledge Handbook of Theory in Sport Management

Author : George B. Cunningham
Publisher : Routledge
ISBN 13 : 1317621158
Total Pages : 564 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of Theory in Sport Management by : George B. Cunningham

Download or read book Routledge Handbook of Theory in Sport Management written by George B. Cunningham and published by Routledge. This book was released on 2015-10-16 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

The Routledge Handbook of Financial Literacy

Author : Gianni Nicolini
Publisher : Routledge
ISBN 13 : 1000487849
Total Pages : 560 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Handbook of Financial Literacy by : Gianni Nicolini

Download or read book The Routledge Handbook of Financial Literacy written by Gianni Nicolini and published by Routledge. This book was released on 2021-12-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial literacy and financial education are not new topics, even though interest in these topics among policymakers, financial authorities, and academics continues to grow. The Routledge Handbook of Financial Literacy provides a comprehensive reference work that addresses both research perspectives and practical applications to financial education. This is the first volume to summarize the milestones of research in financial literacy from multiple perspectives to offer an overview. The book is organized into six parts. The first three parts provide a conceptual framework, which discusses what financial literacy is, how it should be measured, and explains why it represents a relevant topic and effective tool in enhancing decision-making among consumers as well as consumer protection strategies. Part IV addresses the connection between financial education and financial literacy, with chapters about financial education in school settings as well as for adults. This part includes an analysis of the role of Fintech and the use of gamification in financial education. Part V is a collection of contributions that analyze financial literacy and financial education around the world, with a focus on geographical areas including the U.S., South America, Western Europe, Eastern Europe, Asia, and Africa. This part also considers how financial literacy should be addressed in the case of Islamic finance. The concluding part of the book examines how financial literacy is related to other possible approaches to consumer finance and consumer protection, addressing the relationships between financial literacy and behavioral economics, financial well-being, and financial inclusion. This volume is an indispensable reference for scholars who are new to the topic, including undergraduate and graduate students, and for experienced researchers who wish to enrich their knowledge, policymakers seeking a broader understanding and an international perspective, and practitioners who seek knowledge of best practices as well as innovative approaches.

The Routledge Handbook of Critical Public Relations

Author : Jacquie L'Etang
Publisher : Routledge
ISBN 13 : 1317918851
Total Pages : 590 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang

Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Routledge Handbook of Private Security Studies

Author : Rita Abrahamsen
Publisher : Routledge
ISBN 13 : 1317914325
Total Pages : 425 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Routledge Handbook of Private Security Studies by : Rita Abrahamsen

Download or read book Routledge Handbook of Private Security Studies written by Rita Abrahamsen and published by Routledge. This book was released on 2015-10-08 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Handbook offers a comprehensive overview of current research on private security and military companies, comprising essays by leading scholars from around the world. The increasing privatization of security across the globe has been the subject of much debate and controversy, inciting fears of private warfare and even the collapse of the state. This volume provides the first comprehensive overview of the range of issues raised by contemporary security privatization, offering both a survey of the numerous roles performed by private actors and an analysis of their implications and effects. Ranging from the mundane to the spectacular, from secretive intelligence gathering and neighbourhood surveillance to piracy control and warfare, this Handbook shows how private actors are involved in both domestic and international security provision and governance. It places this involvement in historical perspective, and demonstrates how the impact of security privatization goes well beyond the security field to influence diverse social, economic and political relationships and institutions. Finally, this volume analyses the evolving regulation of the global private security sector. Seeking to overcome the disciplinary boundaries that have plagued the study of private security, the Handbook promotes an interdisciplinary approach and contains contributions from a range of disciplines, including international relations, politics, criminology, law, sociology, geography and anthropology. This book will be of much interest to students of private security companies, global governance, military studies, security studies and IR in general.

The Routledge Handbook of Sport and Sustainable Development

Author : Brian P. McCullough
Publisher : Routledge
ISBN 13 : 1000528049
Total Pages : 446 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of Sport and Sustainable Development by : Brian P. McCullough

Download or read book The Routledge Handbook of Sport and Sustainable Development written by Brian P. McCullough and published by Routledge. This book was released on 2022-01-29 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport and Sustainable Development is a comprehensive and powerful survey of the ways in which sport engages with its social, environmental, and ethical responsibilities. It considers how sport can use its unique profile and platform to influence the attitudes of sport fans and consumers to promote positive social and environmental action around the world and to contribute to sustainable development, perhaps the most important issue of our time. The book is structured around the 17 UN Sustainable Development Goals, with a section devoted to each goal that contains chapters reviewing key theory and current research, measurement and evaluation issues, and the application of current knowledge in real-world development situations. Drawing on research and expertise from management, sociology, development studies, psychology, and other disciplines, the book examines the role that sport must play in areas such as health and well-being, poverty, education, gender equality, decent work, responsible consumption, and climate action. Representing a keynote work on the wider social responsibilities of sport as both an industry and sociocultural activity, this is essential reading for any advanced student or researcher working in sport development, sport management, sport sociology, event studies, development studies, or environmental studies, and for any development practitioner or sport management professional looking to understand how to achieve positive social change in and through sport.

The Routledge Handbook of Cultural Tourism

Author : Melanie K. Smith
Publisher : Routledge
ISBN 13 : 0415523516
Total Pages : 440 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis The Routledge Handbook of Cultural Tourism by : Melanie K. Smith

Download or read book The Routledge Handbook of Cultural Tourism written by Melanie K. Smith and published by Routledge. This book was released on 2013 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Section One: History Philosophy and Theory 1. The Nineteenth Century 'Golden Age' of Cultural Tourism: How the Beaten Track of the Intellectuals became the Modern Tourist Trail 2. Cultivated Pursuits: Cultural tourism as Metempsychosis and Metensomatosis 3. Talking Tourists: The Intimacies of Inter-cultural Dialogue 4. The (Im)mobility of Tourism Imaginaries 5. Reflections on Globalization and Cultural Tourism 6. Philosophy and the Nature of the Authentic 7. The Multilogical Imagination: Tourism Studies and the Imperative for Postdisciplinary Knowing Section Two: Politics, Policy and Economics 8. Tourism Policy Challenges: Balancing Acts, Co-operative Stakeholders and Maintaining Authenticity 9. Co-operation as a Central Element of Cultural Tourism: A German Perspective 10. Territory, Culture, Nationalism, and the Politics of Place 11. Cultural Lessons: the Case of Portuguese Tourism during Estado Novo 12. The Establishment of National Heritage Tourism: Celebrations for the 150th Anniversary of the Unification of Italy 13. Potential Methods for Measuring Economic Impacts of Cultural Tourism 14. The Economic Impacts of Cultural Tourism 15. The Economic Value of Cultural Tourism: Determinants of Cultural Tourists' Expenditures 16. Can the Value Chain of a Cultural Tourism Destination be Measured? Section Three: Social Patterns and Trends 17. Cultural Tourism and the Mobilities Paradigm 18. Erasmus Students - the 'Ambassadors' of Cultural Tourism 19. Performing and Recording Culture: Reflexivity in Tourism Research 20. Cosmopolitanism and Hospitality 21. Hospitality 22. A Darker Type of Cultural Tourism 23. Tattoo Tourism in the Contemporary West and in Thailand Section Four: Community and Development 24. Tourism, Anthropology and Cultural Configuration Souvenirs and Cultural Tourism 25. Documenting Culture through Film in Touristic Settings 26. Understanding Indigenous Tourism 27. Indigenous Tourism and the Challenge of Sustainability 28. Maori Tourism: A Case Study of Managing Indigenous Cultural Values 29. Social Entrepreneurship and Cultural Tourism in Developing Economies Section Five: Landscapes and Destinations 30. Space and Place-making Space, Culture and Tourism31. The Development of the Historic Landscape as a Cultural Tourism Product32. Finding a Place for Heritage in South East Asian cities 33. Campus Tourism, Universities and Destination Development 34. Cultural Heritage Resources of Traditional Agricultural Landscapes - Inspired by Chinese Experiences35. Special Interest Cultural Tourism Products: The Case of Gyimes in Transylvania Section Six: Regeneration and Planning 36. Tourism Development Trajectories- From Culture to Creativity? 37. Critiquing Creativity in Tourism 38. Cultural Tourism Development in the Post-Industrial City: Development Strategies and Critical Reflection 39. After the Crisis: Cultural Tourism and Urban Regeneration in Europe 40. From the Dual Tourist City to the Creative Melting Pot: the Liquid Geographies of Global Cultural Consumption 41. Regeneration and Cultural Quarters: Changing Urban Cultural Space 42. 'Ethnic Quarters': Exotic Islands of Trans-national Hotbeds of Innovation? 43. Ethnic Tourism: Who is Exotic for Whom? Section Seven: The Tourist and Visitor Experience 44. The Tactical Tourist - Growing Self-awareness and Challenging the Strategists: Visitor Groups in Berlin 45. Cultural Routes, Trails and the Experience of Place 46. Cultural Value Perception in the Memorable Tourism Experience 47. An Experiential Approach to Differentiating Tourism Offers in Cultural Heritage 48. Visitor Experiences in Cultural Spaces 49. Engaging with Generation Y at Museums Conclusions and Future Directions for Cultural Tourism Research.

Routledge Handbook of Hospitality Marketing

Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1315445506
Total Pages : 788 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Routledge Handbook of Hospitality Marketing by : Dogan Gursoy

Download or read book Routledge Handbook of Hospitality Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2017-10-02 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Routledge Handbook of Sport Communication

Author : Paul M. Pedersen
Publisher : Taylor & Francis
ISBN 13 : 1040145760
Total Pages : 611 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul M. Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul M. Pedersen and published by Taylor & Francis. This book was released on 2024-10-24 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world, the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational, technological, and managerial aspects. This new edition includes expanded coverage of important and emerging topics within sport communication including cross-cultural communication, rhetoric in sport, storytelling, the business of sports broadcasting, athlete activism, and communication within sports teams. Taking stock of current research, new ideas, and key issues, this book is an essential reference for any advanced student, researcher, or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.