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Author : Paul Temporal
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (925 download)
Download or read book Romancing the Customer written by Paul Temporal and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author : Don Williams
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781725734432
Total Pages : 112 pages
Book Rating : 4.7/5 (344 download)
Download or read book Romancing Your Customer written by Don Williams and published by Createspace Independent Publishing Platform. This book was released on 2018-08-24 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Author : Maureen Smith
Publisher : Harlequin
ISBN 13 : 1459214366
Total Pages : 224 pages
Book Rating : 4.4/5 (592 download)
Download or read book Romancing the M.D. written by Maureen Smith and published by Harlequin. This book was released on 2011-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.
Author : J.N Halm
Publisher : AuthorHouse
ISBN 13 : 1491896795
Total Pages : 135 pages
Book Rating : 4.4/5 (918 download)
Download or read book Customer Romance written by J.N Halm and published by AuthorHouse. This book was released on 2014-05-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Author : Paul Temporal
Publisher : Wiley
ISBN 13 : 9780471846154
Total Pages : 0 pages
Book Rating : 4.8/5 (461 download)
Download or read book Romancing the Customer written by Paul Temporal and published by Wiley. This book was released on 2001-06-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
Author : Judy Julin
Publisher :
ISBN 13 : 9781844091294
Total Pages : 0 pages
Book Rating : 4.0/5 (912 download)
Download or read book Romancing the Future written by Judy Julin and published by . This book was released on 2007-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaves together the author's personal story of having a dream, of making a difference in the world, with the spiritual principles she learned from meeting and working with Deepak Chopra to pioneer a new spiritually based learning/enrichment centre for children and families. This book is really the story of how she got to where she is today.
Author : Jermsittiparsert, Kittisak
Publisher : IGI Global
ISBN 13 : 1668472813
Total Pages : 311 pages
Book Rating : 4.6/5 (684 download)
Download or read book Governmental Power Market-Ing in the VU-CHAOS World written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2023-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.
Author : Debra White Smith
Publisher : Harvest House Publishers
ISBN 13 : 0736913017
Total Pages : 242 pages
Book Rating : 4.7/5 (369 download)
Download or read book Romancing Your Wife written by Debra White Smith and published by Harvest House Publishers. This book was released on 2005-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debra White Smith, author of "Romancing Your Husband" (more than 75,000 copies sold), and her husband, Daniel, show husbands how to make their marriages sparkle! Exploring how to woo their wives and turn their marriages into ardent romances, men will discover that-- helping with housework without being asked is as romantic as bringing her flowers "little gestures" create a loving atmosphere tender words and gentle hugs without sexual overtures are vital letting her know she's more important than everything makes her feel special talking and sharing are crucial to a lively relationship "Romancing Your Wife "helps husbands and wives realize their marriages can be more dynamic, more passionate, and more intimate than they thought possible!
Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 450 pages
Book Rating : 4.3/5 (174 download)
Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author : Diane Tober
Publisher : Rutgers University Press
ISBN 13 : 0813590809
Total Pages : 241 pages
Book Rating : 4.8/5 (135 download)
Download or read book Romancing the Sperm written by Diane Tober and published by Rutgers University Press. This book was released on 2018-11-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s marked a new era in family formation. Increased access to donor sperm enabled single women and lesbian couples to create their families on their own terms, outside the bounds of heterosexual married relationships. However, emerging “alternative” families were not without social and political controversy. Women who chose to have children without male partners faced many challenges in their quest to have children. Despite current wider social acceptance of single people and same sex couples becoming parents, many of these challenges continue. In Romancing the Sperm, Diane Tober explores the intersections between sperm donation and the broader social and political environment in which “modern families” are created and regulated. Through tangible and intimate stories, this book provides a captivating read for anyone interested in family and kinship, genetics and eugenics, and how ever-expanding assisted reproductive technologies continue to redefine what it means to be human.
Author : Barbara Dawson Smith
Publisher : Macmillan
ISBN 13 : 9780312975111
Total Pages : 390 pages
Book Rating : 4.9/5 (751 download)
Download or read book Romancing the Rogue written by Barbara Dawson Smith and published by Macmillan. This book was released on 2000-09-15 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Michael Kenyon, the Marquess of Stokeford, finds his grandmother having her palm read by a gypsy beauty, he's convinced that Vivien Thorne is a fortune hunter. The Marquess is determined to expose her as a fraud-and Vivien is equally determined to claim her rightful heritage. Yet neither the spirited gypsy nor the notorious rogue foresee the white-hot desire that turns their battle into a daring game where to surrender is unthinkable...impossible...and altogether irresistible.
Author : Debra White Smith
Publisher : Harvest House Publishers
ISBN 13 : 0736947639
Total Pages : 242 pages
Book Rating : 4.7/5 (369 download)
Download or read book Romancing Your Husband written by Debra White Smith and published by Harvest House Publishers. This book was released on 2013-02-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging misconceptions about the biblical message on marriage, a spirited guide for women encourages wives to revolutionize their unions, from praying with their partners to arranging romantic times despite busy schedules. Original.
Author : Kate Pearce
Publisher : Zebra Books
ISBN 13 : 1420152602
Total Pages : 352 pages
Book Rating : 4.4/5 (21 download)
Download or read book Romancing the Rancher written by Kate Pearce and published by Zebra Books. This book was released on 2021-12-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to California’s ranch country, where the cowboys of New York Times bestselling author Kate Pearce’s sexy and heartwarming series live, learn, and find love . . . Ranching will always run in Evan Miller’s blood, but as the fifth son, he also wants to prove to his skeptical family that he can forge his own path. Drawn to the world of rodeo, Evan encounters Josie Martinez, half-sister of world champion bull rider Rio Martinez. He hopes Josie might show him the ropes—among other things—but Josie has priorities of her own . . . Josie’s not sure what she’s doing at her brother’s ranch when she should be at her office in San Francisco, fulfilling her dream of becoming young entrepreneur of the year. Ever since violence unexpectedly entered her life and her home, she’s struggled to get her life back on track. The ranch offers a sanctuary—with one gorgeous exception: Evan. But is he just a distraction, or can their growing bond—and undeniable attraction—persuade Josie that her heart is big enough for work and love . . . Praise for The Rancher Meets His Match “Pearce effortlessly draws readers in. . . . Fans will be entranced.” —Publishers Weekly
Author : Ann Jacobus
Publisher : Macmillan
ISBN 13 : 1250064430
Total Pages : 285 pages
Book Rating : 4.2/5 (5 download)
Download or read book Romancing the Dark in the City of Light written by Ann Jacobus and published by Macmillan. This book was released on 2015-10-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A troubled teen, living in Paris, is torn between two boys, one of whom encourages her to embrace life, while the other—dark, dangerous, and attractive—urges her to embrace her fatal flaws.
Author : Gabrielle M. Spiegel
Publisher : Univ of California Press
ISBN 13 : 9780520077102
Total Pages : 446 pages
Book Rating : 4.0/5 (771 download)
Download or read book Romancing the Past written by Gabrielle M. Spiegel and published by Univ of California Press. This book was released on 1993 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reading Spiegel's book is like seeing the scattered pieces of a jigsaw puzzle of history and literature suddenly assembled in a dazzling new image, a picture that could not have been made without the master piece, the manuscript that Professor Spiegel was the first person in almost 800 years to read and interpret. Her effort is a tour de force of no mean proportion."--Stephen G. Nichols Jr., author of Romanesque Signs
Author : Laura Bradbury
Publisher : Grape Books
ISBN 13 : 9781989784204
Total Pages : 364 pages
Book Rating : 4.7/5 (842 download)
Download or read book Oxford Wild written by Laura Bradbury and published by Grape Books. This book was released on 2021-12-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cedar Wild came to Oxford University to learn, but it turns out it's her aristocratic young advisor who needs the lesson. Enjoy this heart-warming, culture clash romantic comedy by Laura Bradbury, the bestselling author of the Grape Series.
