Road Safety Communication Campaigns

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Communication, Public Discourse, and Road Safety Campaigns

Author : Nurit Guttman
Publisher : Routledge
ISBN 13 : 9781138710238
Total Pages : 310 pages
Book Rating : 4.7/5 (12 download)

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Book Synopsis Communication, Public Discourse, and Road Safety Campaigns by : Nurit Guttman

Download or read book Communication, Public Discourse, and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2017-01-20 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Communication, Public Discourse, and Road Safety Campaigns

Author : Nurit Guttman
Publisher : Routledge
ISBN 13 : 1136154655
Total Pages : 324 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Communication, Public Discourse, and Road Safety Campaigns by : Nurit Guttman

Download or read book Communication, Public Discourse, and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2014-06-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Public Communication Campaigns

Author : Ronald E. Rice
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Public Communication Campaigns by : Ronald E. Rice

Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.

Traffic Safety Culture

Author : Nicholas John Ward
Publisher : Emerald Group Publishing
ISBN 13 : 1787146170
Total Pages : 364 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Traffic Safety Culture by : Nicholas John Ward

Download or read book Traffic Safety Culture written by Nicholas John Ward and published by Emerald Group Publishing. This book was released on 2019-04-12 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.

Global Status Report on Road Safety 2015

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9241565063
Total Pages : 338 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis Global Status Report on Road Safety 2015 by : World Health Organization

Download or read book Global Status Report on Road Safety 2015 written by World Health Organization and published by World Health Organization. This book was released on 2015-12-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Global status report on road safety 2015, reflecting information from 180 countries, indicates that worldwide the total number of road traffic deaths has plateaued at 1.25 million per year, with the highest road traffic fatality rates in low-income countries. In the last three years, 17 countries have aligned at least one of their laws with best practice on seat-belts, drink-driving, speed, motorcycle helmets or child restraints. While there has been progress towards improving road safety legislation and in making vehicles safer, the report shows that the pace of change is too slow. Urgent action is needed to achieve the ambitious target for road safety reflected in the newly adopted 2030 Agenda for Sustainable Development: halving the global number of deaths and injuries from road traffic crashes by 2020. Made possible through funding from Bloomberg Philanthropies, this report is the third in the series, and provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress."--Publisher's description.

Young Drivers The Road to Safety

Author : European Conference of Ministers of Transport
Publisher : OECD Publishing
ISBN 13 : 9282113353
Total Pages : 262 pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis Young Drivers The Road to Safety by : European Conference of Ministers of Transport

Download or read book Young Drivers The Road to Safety written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 2006-09-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: With traffic crashes being the single greatest killer of those aged 15-24 in OECD countries, this report provides an overview of the scope of the problem of young driver risk, its primary causes and concrete options to combat it.

Highway Safety Literature

Author :
Publisher :
ISBN 13 :
Total Pages : 1178 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Highway Safety Literature by :

Download or read book Highway Safety Literature written by and published by . This book was released on 1970 with total page 1178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Road Safety Performance National Peer Review: Lithuania

Author : European Conference of Ministers of Transport
Publisher : OECD Publishing
ISBN 13 : 9282123200
Total Pages : 94 pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis Road Safety Performance National Peer Review: Lithuania by : European Conference of Ministers of Transport

Download or read book Road Safety Performance National Peer Review: Lithuania written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 2004-07-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ECMT's comprehensive peer review of road safety in Lithuania.

Traffic Safety and Human Behavior

Author : David Shinar
Publisher : Emerald Group Publishing
ISBN 13 : 1786352214
Total Pages : 1262 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Traffic Safety and Human Behavior by : David Shinar

Download or read book Traffic Safety and Human Behavior written by David Shinar and published by Emerald Group Publishing. This book was released on 2017-06-22 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive 2nd edition covers the key issues that relate human behavior to traffic safety. In particular it covers the increasing roles that pedestrians and cyclists have in the traffic system; the role of infotainment in driver distraction; and the increasing role of driver assistance systems in changing the driver-vehicle interaction.

Road Safety Annual Report 2016

Author : International Transport Forum
Publisher : OECD Publishing
ISBN 13 : 9282107981
Total Pages : 540 pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis Road Safety Annual Report 2016 by : International Transport Forum

Download or read book Road Safety Annual Report 2016 written by International Transport Forum and published by OECD Publishing. This book was released on 2016-07-15 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IRTAD Road Safety Annual Report 2016 provides an overview for road safety performance for 2014 in 39 countries, with preliminary data for 2015, and detailed reports for each country. It includes tables with cross country comparisons on key safety indicators. The report outlines the most ...

Towards Zero Ambitious Road Safety Targets and the Safe System Approach

Author : International Transport Forum
Publisher : OECD Publishing
ISBN 13 : 9282101967
Total Pages : 245 pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis Towards Zero Ambitious Road Safety Targets and the Safe System Approach by : International Transport Forum

Download or read book Towards Zero Ambitious Road Safety Targets and the Safe System Approach written by International Transport Forum and published by OECD Publishing. This book was released on 2008-09-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report takes stock of recent developments and initiatives to meet increasingly ambitious road safety targets, and constitutes a major international review of progress in developing Safe System approaches, now adopted in a small number of countries.

Traffic Safety Culture

Author : Nicholas John Ward
Publisher : Emerald Group Publishing
ISBN 13 : 1787432491
Total Pages : 281 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Traffic Safety Culture by : Nicholas John Ward

Download or read book Traffic Safety Culture written by Nicholas John Ward and published by Emerald Group Publishing. This book was released on 2019-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.

Designing Safe Road Systems

Author : Jan Theeuwes
Publisher : CRC Press
ISBN 13 : 1317152131
Total Pages : 298 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Designing Safe Road Systems by : Jan Theeuwes

Download or read book Designing Safe Road Systems written by Jan Theeuwes and published by CRC Press. This book was released on 2017-09-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books focus on individual differences and how those relate to traffic safety such as accident proneness, gender differences, age, alcohol, and the effects of drugs. Others focus on the safety effects regarding the vehicle such as airbags, anti-lock brakes, navigation systems, intelligent cruise control and other new gadgets coming to the vehicle. Even though these topics are undoubtedly important for traffic safety, this book takes a unique approach as it focuses solely on the road environment. Designing Safe Road Systems provides the background for those who want to know more about the effects of road design on driving behaviour. It uses a systems approach to allow a better understanding of why and in what circumstances drivers may commit errors. This understanding will ultimately lead to road systems that prevent (fatal) errors from occurring. The book contains an overview of the current models and theories about human performance and human behaviour in traffic that are relevant for all those involved in designing safe road systems. The central theme of this book is how design principles can reduce the probability of an error while driving. The authors demonstrate how knowledge of human factors helps a road authority to better understand how road users behave. They argue that in many cases the design of the environment can be further adjusted to human capabilities, and that safety should be considered a system property to be built into the road system.

World Report on Road Traffic Injury Prevention

Author : Marjorie Peden
Publisher : DIANE Publishing
ISBN 13 : 1437904068
Total Pages : 67 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis World Report on Road Traffic Injury Prevention by : Marjorie Peden

Download or read book World Report on Road Traffic Injury Prevention written by Marjorie Peden and published by DIANE Publishing. This book was released on 2008-09 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day thousands of people are killed and injured on our roads. Millions of people each year will spend long weeks in the hospital after severe crashes and many will never be able to live, work or play as they used to do. Current efforts to address road safety are minimal in comparison to this growing human suffering. This report presents a comprehensive overview of what is known about the magnitude, risk factors and impact of road traffic injuries, and about ways to prevent and lessen the impact of road crashes. Over 100 experts, from all continents and different sectors -- including transport, engineering, health, police, education and civil society -- have worked to produce the report. Charts and tables.

Spatial Analysis Methods of Road Traffic Collisions

Author : Becky P. Y. Loo
Publisher : CRC Press
ISBN 13 : 1498766528
Total Pages : 287 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Spatial Analysis Methods of Road Traffic Collisions by : Becky P. Y. Loo

Download or read book Spatial Analysis Methods of Road Traffic Collisions written by Becky P. Y. Loo and published by CRC Press. This book was released on 2015-09-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the Prevalence and Geography of Road CollisionsSpatial Analysis Methods of Road Traffic Collisions centers on the geographical nature of road crashes, and uses spatial methods to provide a greater understanding of the patterns and processes that cause them. Written by internationally known experts in the field of transport geography, the bo

A Subject Bibliography from Highway Safety Literature

Author : United States. National Highway Traffic Safety Administration
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Subject Bibliography from Highway Safety Literature by : United States. National Highway Traffic Safety Administration

Download or read book A Subject Bibliography from Highway Safety Literature written by United States. National Highway Traffic Safety Administration and published by . This book was released on 1976 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Driver Behaviour and Training: Volume 2

Author : Dr. Lisa Dorn
Publisher : Routledge
ISBN 13 : 1351569139
Total Pages : 492 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Driver Behaviour and Training: Volume 2 by : Dr. Lisa Dorn

Download or read book Driver Behaviour and Training: Volume 2 written by Dr. Lisa Dorn and published by Routledge. This book was released on 2017-07-05 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on driver behaviour over the past two decades has clearly demonstrated that the goals and motivations a driver brings to the driving task are important determinants for driver behaviour. The importance of this work is underlined by statistics: WHO figures show that road accidents are predicted to be the number three cause of death and injury by 2020 (currently more than 20 million deaths and injuries p.a.). The objective of this second edition, and of the conference on which it is based, is to describe and discuss recent advances in the study of driving behaviour and driver training. It bridges the gap between practitioners in road safety, and theoreticians investigating driving behaviour, from a number of different perspectives and related disciplines. A major focus is to consider how driver training needs to be adapted, to take into account driver characteristics, goals and motivations, in order to raise awareness of how these may contribute to unsafe driving behaviour, and to go on to promote the development of driver training courses that considers all the skills that are essential for road safety. As well as setting out new approaches to driver training methodology based on many years of empirical research on driver behaviour, the contributing road safety researchers and professionals consider the impact of human factors in the design of driver training as well as the traditional skills-based approach. Readership includes road safety researchers from a variety of different academic backgrounds, senior practitioners in the field of driver training from regulatory authorities and professional driver training organizations such as the police service, and private and public sector personnel who are concerned with improving road safety.