Rhetoric

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Publisher :
ISBN 13 : 9781952178283
Total Pages : 64 pages
Book Rating : 4.1/5 (782 download)

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Book Synopsis Rhetoric by : Adina Arvatu

Download or read book Rhetoric written by Adina Arvatu and published by . This book was released on 2022-03-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

Aristotle's Art of Rhetoric

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Publisher : University of Chicago Press
ISBN 13 : 022659176X
Total Pages : 328 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Aristotle's Art of Rhetoric by : Aristotle

Download or read book Aristotle's Art of Rhetoric written by Aristotle and published by University of Chicago Press. This book was released on 2019-03-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

The Art of Rhetoric

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Publisher : Penguin UK
ISBN 13 : 0141910666
Total Pages : 304 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis The Art of Rhetoric by : Aristotle

Download or read book The Art of Rhetoric written by Aristotle and published by Penguin UK. This book was released on 2005-01-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

Zen in the Art of Rhetoric

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Publisher : SUNY Press
ISBN 13 : 9780791428030
Total Pages : 240 pages
Book Rating : 4.4/5 (28 download)

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Book Synopsis Zen in the Art of Rhetoric by : Mark Lawrence McPhail

Download or read book Zen in the Art of Rhetoric written by Mark Lawrence McPhail and published by SUNY Press. This book was released on 1996-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores relationships between classical and contemporary approaches to rhetoric and their connection to the underlying assumptions at work in Zen Buddhism.

Classical Rhetoric and the Visual Arts in Early Modern Europe

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Publisher : Cambridge University Press
ISBN 13 : 9780521844352
Total Pages : 240 pages
Book Rating : 4.8/5 (443 download)

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Book Synopsis Classical Rhetoric and the Visual Arts in Early Modern Europe by : Caroline Van Eck

Download or read book Classical Rhetoric and the Visual Arts in Early Modern Europe written by Caroline Van Eck and published by Cambridge University Press. This book was released on 2007-08-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.

What Images Really Tell Us

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Publisher : Hoaki
ISBN 13 : 9788417656041
Total Pages : 269 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis What Images Really Tell Us by : Massimo Mariani

Download or read book What Images Really Tell Us written by Massimo Mariani and published by Hoaki. This book was released on 2019 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author delivers an account of how to use the images to deliver the intended meaning.

Aristotle's Rhetoric

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Publisher : University of Chicago Press
ISBN 13 : 9780226284255
Total Pages : 348 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Aristotle's Rhetoric by : Eugene Garver

Download or read book Aristotle's Rhetoric written by Eugene Garver and published by University of Chicago Press. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this major contribution to philosophy and rhetoric, Eugene Garver shows how Aristotle integrates logic and virtue in the Rhetoric. Garver raises and answers a central question: can there be a civic art of rhetoric, an art that forms the character of citizens? By demonstrating the importance of the Rhetoric for understanding current philosophical problems of practical reason, virtue, and character, Garver has written the first work to treat the Rhetoric as philosophy and to connect its themes with parallel problems in Aristotle's Ethics and Politics. This groundbreaking study will help put rhetoric at the center of investigations of practice and practical reason."--Page 4 of cover.

Rhetoric and the Arts of Design

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Publisher : Routledge
ISBN 13 : 1136686436
Total Pages : 341 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Rhetoric and the Arts of Design by : David S. Kaufer

Download or read book Rhetoric and the Arts of Design written by David S. Kaufer and published by Routledge. This book was released on 2013-11-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.

The Genuine Teachers of This Art

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Publisher : Univ of South Carolina Press
ISBN 13 : 1611171822
Total Pages : 687 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis The Genuine Teachers of This Art by : Jeffrey Walker

Download or read book The Genuine Teachers of This Art written by Jeffrey Walker and published by Univ of South Carolina Press. This book was released on 2012-12-07 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genuine Teachers of This Art examines the technê, or "handbook," tradition—which it controversially suggests began with Isocrates—as the central tradition in ancient rhetoric and a potential model for contemporary rhetoric. From this innovative perspective, Jeffrey Walker offers reconsiderations of rhetorical theories and schoolroom practices from early to late antiquity as the true aim of the philosophical rhetoric of Isocrates and as the distinctive expression of what Cicero called "the genuine teachers of this art." Walker makes a case for considering rhetoric not as an Aristotelian critical-theoretical discipline, but as an Isocratean pedagogical discipline in which the art of rhetoric is neither an art of producing critical theory nor even an art of producing speeches and texts, but an art of producing speakers and writers. He grounds his study in pedagogical theses mined from revealing against-the-grain readings of Cicero, Isocrates, and Dionysius of Halicarnassus. Walker also locates supporting examples from a host of other sources, including Aelius Theon, Aphthonius, the Rhetoric to Alexander, the Rhetoric to Herennius, Quintilian, Hermogenes, Hermagoras, Lucian, Libanius, Apsines, the Anonymous Seguerianus, and fragments of ancient student writing preserved in papyri. Walker's epilogue considers the relevance of the ancient technê tradition for the modern discipline of rhetoric, arguing that rhetoric is defined foremost by its pedagogical enterprise.

The Art of Persuasion

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Publisher :
ISBN 13 : 9780985565985
Total Pages : pages
Book Rating : 4.5/5 (659 download)

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Book Synopsis The Art of Persuasion by : Scott Crider

Download or read book The Art of Persuasion written by Scott Crider and published by . This book was released on 2019-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory book on rhetoric

Colors of Rhetoric

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Publisher : Oro Editions
ISBN 13 : 9781954081307
Total Pages : 240 pages
Book Rating : 4.0/5 (813 download)

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Book Synopsis Colors of Rhetoric by : María Fullaondo

Download or read book Colors of Rhetoric written by María Fullaondo and published by Oro Editions. This book was released on 2022-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead and manipulate. However, the present argument claims that rhetoric is, above all, a method for creation, considering it as the study of the general relationships of unexpectedness for invention and persuasion. Since rhetoric was established in the early fifth century, it has been concerned almost solely with language, public speaking, and literature. The term "figure" (such as metaphor, antithesis, metonymy, among many others) refers to any device or pattern of language in which meaning or form is enhanced or changed. This study extrapolates to architecture and visual arts, what rhetoric does, which is not more than to put "things" together that have not been put together before, to create a new whole. Through the analysis of a large and heterogeneous group of art and architectural examples, this research constitutes a "proto-manual" of more than a hundred rhetorical tools and means by which architecture might be thought of, created, explained, and communicated. It reveals a particular methodology for the creation and communication of architecture and other visual disciplines beyond intuition and magic inspiration. This study attempts to explore the practical possibilities of application of rhetorical methods rather than to elaborate a comprehensive theory of rhetoric in the visual realm. Investigating the relationships among form, event, body, subject, matter and/or space, the study reflects on the spatial and social conventions, contradictions, and dislocations found in contemporary "everyday" life. Rhetorical figures are used as interrogative and critical tools to stimulate our social conscience and also to assist spectators' awareness of the challenges of our society.

Rhetoric and Innovation in Hellenistic Art

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Publisher : Cambridge University Press
ISBN 13 : 1108490913
Total Pages : 203 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Rhetoric and Innovation in Hellenistic Art by : Kristen Seaman

Download or read book Rhetoric and Innovation in Hellenistic Art written by Kristen Seaman and published by Cambridge University Press. This book was released on 2020-04-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how rhetorical techniques helped to produce innovations in art of the Hellenistic courts at Pergamon and Alexandria.

Edmund Burke and the Art of Rhetoric

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Publisher : Cambridge University Press
ISBN 13 : 1139495690
Total Pages : 285 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Edmund Burke and the Art of Rhetoric by : Paddy Bullard

Download or read book Edmund Burke and the Art of Rhetoric written by Paddy Bullard and published by Cambridge University Press. This book was released on 2011-04-21 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edmund Burke ranks among the most accomplished orators ever to debate in the British Parliament. But often his eloquence has been seen to compromise his achievements as a political thinker. In the first full-length account of Burke's rhetoric, Bullard argues that Burke's ideas about civil society, and particularly about the process of political deliberation, are, for better or worse, shaped by the expressiveness of his language. Above all, Burke's eloquence is designed to express ethos or character. This rhetorical imperative is itself informed by Burke's argument that the competency of every political system can be judged by the ethical knowledge that the governors have of both the people that they govern and of themselves. Bullard finds the intellectual roots of Burke's 'rhetoric of character' in early modern moral and aesthetic philosophy, and traces its development through Burke's parliamentary career to its culmination in his masterpiece, Reflections on the Revolution in France.

Translating Nature Into Art

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Publisher : Penn State Press
ISBN 13 : 9780271036922
Total Pages : 266 pages
Book Rating : 4.0/5 (369 download)

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Book Synopsis Translating Nature Into Art by : Jeanne Nuechterlein

Download or read book Translating Nature Into Art written by Jeanne Nuechterlein and published by Penn State Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how the Renaissance artist Hans Holbein the Younger came to develop his mature artistic styles through the key historical contexts framing his work: the controversies of the Reformation and Renaissance debates about rhetoric"--Provided by publisher.

Rhetorical Criticism

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Publisher : Univ of Wisconsin Press
ISBN 13 : 9780299075545
Total Pages : 204 pages
Book Rating : 4.0/5 (755 download)

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Book Synopsis Rhetorical Criticism by : Edwin Black

Download or read book Rhetorical Criticism written by Edwin Black and published by Univ of Wisconsin Press. This book was released on 1978 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, Speech Communication Association Award for Distinguished Scholarship This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.

The Rhetoric of Perspective

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Publisher : University of Chicago Press
ISBN 13 : 0226309703
Total Pages : 222 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis The Rhetoric of Perspective by : Hanneke Grootenboer

Download or read book The Rhetoric of Perspective written by Hanneke Grootenboer and published by University of Chicago Press. This book was released on 2006-12-31 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspective determines how we, as viewers, perceive painting. We can convince ourselves that a painting of a bowl of fruit or a man in a room appears to be real by the way these objects are rendered. Likewise, the trick of perspective can prevent us from being absorbed in a scene. Connecting contemporary critical theory with close readings of seventeenth-century Dutch visual culture, The Rhetoric of Perspective puts forth the claim that painting is a form of thinking and that perspective functions as the language of the image. Aided by a stunning full-color gallery, Hanneke Grootenboer proposes a new theory of perspective based on the phenomenological aspects of non-narrative still-life, trompe l'oeil, and anamorphic imagery. Drawing on playful and mesmerizing baroque images, Grootenboer characterizes what she calls their "sophisticated deceit," asserting that painting is more about visual representation than about its supposed objects. Offering an original theory of perspective's impact on pictorial representation, the act of looking, and the understanding of truth in painting, Grootenboer shows how these paintings both question the status of representation and explore the limits and credibility of perception. “An elegant and honourable synthesis.”—Keith Miller, Times Literary Supplement

Adaptive Rhetoric

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Publisher : Routledge
ISBN 13 : 1317918029
Total Pages : 192 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Adaptive Rhetoric by : Alex C. Parrish

Download or read book Adaptive Rhetoric written by Alex C. Parrish and published by Routledge. This book was released on 2013-11-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.