Revenue Management Through Dynamic Cross Selling In E Commerce Retailing

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Profit Maximization Through Customer Relationship Marketing

Author : Lerzan Aksoy
Publisher : Routledge
ISBN 13 : 1317993322
Total Pages : 152 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Profit Maximization Through Customer Relationship Marketing by : Lerzan Aksoy

Download or read book Profit Maximization Through Customer Relationship Marketing written by Lerzan Aksoy and published by Routledge. This book was released on 2014-06-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.

Pricing and Profitability Management

Author : Julie Meehan
Publisher : John Wiley & Sons
ISBN 13 : 047082705X
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Pricing and Profitability Management by : Julie Meehan

Download or read book Pricing and Profitability Management written by Julie Meehan and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

INFORMS Annual Meeting

Author : Institute for Operations Research and the Management Sciences. National Meeting
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis INFORMS Annual Meeting by : Institute for Operations Research and the Management Sciences. National Meeting

Download or read book INFORMS Annual Meeting written by Institute for Operations Research and the Management Sciences. National Meeting and published by . This book was released on 2009 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Upselling Techniques

Author : Stephan Schiffman
Publisher : Simon and Schuster
ISBN 13 : 1440500851
Total Pages : 153 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Upselling Techniques by : Stephan Schiffman

Download or read book Upselling Techniques written by Stephan Schiffman and published by Simon and Schuster. This book was released on 2005-02-28 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upselling Techniques is filled with sure-fire techniques for adding more products—and numbers—to your purchase orders! In today’s sales environment, upselling is more than a “nice extra”—it’s an integral part of your sales pitch and possibly built into your quotas. So how can you do your best to maximize this important area of your job? In Upselling Techniques (That Really Work!), America’s #1 corporate sales trainer Stephan Schiffman gives you a complete system for developing and executing successful upselling plans for new and existing accounts—without pushing the envelope too far. This must-have guide includes time-tested strategies that help you: -Increase the size of your average sale -Develop a unique strategic plan for important customers -Position yourself as an irreplaceable business ally -Fend off the competition, hold on to the account…and expand its value over time! Upselling Techniques (That Really Work!) is the only book you need to boost sales, build relationships, and increase your bottom line.

Business Periodicals Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1920 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Business Periodicals Index by :

Download or read book Business Periodicals Index written by and published by . This book was released on 2009 with total page 1920 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

Author : Jung Kee Hong
Publisher : Taylor & Francis
ISBN 13 : 1040286615
Total Pages : 200 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by : Jung Kee Hong

Download or read book The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services written by Jung Kee Hong and published by Taylor & Francis. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Profit Maximization Through Customer Relationship Marketing

Author : Lerzan Aksoy
Publisher : Routledge
ISBN 13 : 1317993330
Total Pages : 148 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Profit Maximization Through Customer Relationship Marketing by : Lerzan Aksoy

Download or read book Profit Maximization Through Customer Relationship Marketing written by Lerzan Aksoy and published by Routledge. This book was released on 2014-06-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.

Management Information System

Author : Hitesh Gupta
Publisher : HITESH GUPTA
ISBN 13 : 9381335052
Total Pages : 442 pages
Book Rating : 4.3/5 (813 download)

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Book Synopsis Management Information System by : Hitesh Gupta

Download or read book Management Information System written by Hitesh Gupta and published by HITESH GUPTA. This book was released on 2011 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mathematical Reviews

Author :
Publisher :
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Mathematical Reviews by :

Download or read book Mathematical Reviews written by and published by . This book was released on 2007 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revenue Management

Author : Sheryl E. Kimes
Publisher : Now Publishers
ISBN 13 : 9781680830286
Total Pages : 80 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Revenue Management by : Sheryl E. Kimes

Download or read book Revenue Management written by Sheryl E. Kimes and published by Now Publishers. This book was released on 2015-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity.

Revenue Management

Author : Robert G. Cross
Publisher : Crown Currency
ISBN 13 : 0307788989
Total Pages : 289 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Revenue Management by : Robert G. Cross

Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Advances in Business, Management and Entrepreneurship

Author : Ratih Hurriyati
Publisher : CRC Press
ISBN 13 : 1000328325
Total Pages : 771 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Advances in Business, Management and Entrepreneurship by : Ratih Hurriyati

Download or read book Advances in Business, Management and Entrepreneurship written by Ratih Hurriyati and published by CRC Press. This book was released on 2020-12-07 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their research, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.

Learning Bayesian Networks

Author : Richard E. Neapolitan
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Learning Bayesian Networks by : Richard E. Neapolitan

Download or read book Learning Bayesian Networks written by Richard E. Neapolitan and published by Prentice Hall. This book was released on 2004 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first edition book, methods are discussed for doing inference in Bayesian networks and inference diagrams. Hundreds of examples and problems allow readers to grasp the information. Some of the topics discussed include Pearl's message passing algorithm, Parameter Learning: 2 Alternatives, Parameter Learning r Alternatives, Bayesian Structure Learning, and Constraint-Based Learning. For expert systems developers and decision theorists.

Pricing and Revenue Optimization

Author : Robert Phillips
Publisher : Stanford University Press
ISBN 13 : 0804781648
Total Pages : 470 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Phillips

Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

This Is Not the Position I Accepted

Author : Brad Remillard
Publisher : Hillcrest Publishing Group
ISBN 13 : 1934937630
Total Pages : 139 pages
Book Rating : 4.9/5 (349 download)

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Book Synopsis This Is Not the Position I Accepted by : Brad Remillard

Download or read book This Is Not the Position I Accepted written by Brad Remillard and published by Hillcrest Publishing Group. This book was released on 2009-03 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now hear from the experts on finding a job ... The most comprehensive executive job search process on the market, this book contains: -Over 130 pages with templates, examples, exercises, graphs, and lots of how-to's. -Over 100 questions to consider asking during an interview. -The single most important question to ask that most candidates never do. -Extensive chapters on resumes, including examples, do's and don'ts, and a template. -How to work with recruiters and get them to call you back. -Explanations on what makes the phone interview unique. -What you need to know about employment contracts. -How to leverage the internet to make yourself findable. The experts will lift the curtain and give you an inside view of what really happens during a job search. Too often you are given the easy answer why you didn't get that idea job. Now you can find out what you aren't being told, what most companies and recruiters don't want to tell you -- because it may not be all that nice. Well, it's time you hear what is really being said so that you can learn and adjust your search. You will learn how to quickly find a job by not repeating the mistakes of others. Written from the perspective of retained executive recruiters, with more than fifty years experience between them, Brad Remillard and Barry Deutsch know one thing better than human resource professionals, out-placement counselors, or career coaches -- what it takes to find a job. The accumulation of their experiences is going to take you deep into the real world of finding your ideal job. You will get an insider's look at what really happens in a job search. This is a unique and very rare opportunity to learn from the experts. Every section is crammed full of sound advice on how to find the perfect position from an experienced perspective that has never here-to-fore been offered. It reveals the dos, the don'ts, inside secrets, and the practical creativity that will make you stand out favorably from the several hundred equally or greater qualified peers who strive for the same position. -Rick Lamprecht, CEO/Board of Directors A must-read for executives in transition! For those new in their search, all of the basics are covered. For those more experienced in seeking their next position, this book goes beyond the basics and provides insight from the recruiter perspective. The authors are seasoned veterans in placing the right executive in the right position. You will learn how to market your unique skill set and work experience. Most valuable are the things you should ask before deciding if the position offered is the right position for you. Good read and great reference book for your marketing profile and interviewing checklist. -Richard P. Hooper, Ph.D., CTO This book was written to inform you of what lies ahead and, most importantly, to equip you with the skills, tools, and knowledge to beat your competition. Even shortening your search by just one month as a result of reading this book will put thousands of dollars in your pocket.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.