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Author : Philip T. Kotler
Publisher : Pearson
ISBN 13 : 9780135214404
Total Pages : pages
Book Rating : 4.2/5 (144 download)
Download or read book Revel for Marketing for Hospitality and Tourism -- Access Card written by Philip T. Kotler and published by Pearson. This book was released on 2020-02-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780134151922
Total Pages : 0 pages
Book Rating : 4.1/5 (519 download)
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author : Philip T. Kotler
Publisher : Pearson Higher Ed
ISBN 13 : 0133055701
Total Pages : 705 pages
Book Rating : 4.1/5 (33 download)
Download or read book Marketing for Hospitality and Tourism written by Philip T. Kotler and published by Pearson Higher Ed. This book was released on 2013-05-07 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Author : Philip Kotler
Publisher :
ISBN 13 : 9780135209844
Total Pages : 688 pages
Book Rating : 4.2/5 (98 download)
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2020-01-11 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Author : Philip Kotler
Publisher : Pearson Education India
ISBN 13 : 9788131759349
Total Pages : 712 pages
Book Rating : 4.7/5 (593 download)
Download or read book Marketing for Hospitality and Tourism, 5/e written by Philip Kotler and published by Pearson Education India. This book was released on 2018 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780131958678
Total Pages : 932 pages
Book Rating : 4.9/5 (586 download)
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2006 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 152641435X
Total Pages : 525 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-27 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Author : John R Walker
Publisher : Pearson
ISBN 13 : 9780135881774
Total Pages : pages
Book Rating : 4.8/5 (817 download)
Download or read book Revel for Exploring the Hospitality Industry -- Combo Access Card written by John R Walker and published by Pearson. This book was released on 2019-07-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Reid
Publisher : Wiley
ISBN 13 : 9780470007846
Total Pages : pages
Book Rating : 4.0/5 (78 download)
Download or read book Hospitality Marketing 4th Edition with Student Access Card for WebCT - SET written by Robert D. Reid and published by Wiley. This book was released on 2006-02-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 708 pages
Book Rating : 4.3/5 (173 download)
Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Author : Philip Kotler
Publisher : Pearson Higher Ed
ISBN 13 : 1292363525
Total Pages : 688 pages
Book Rating : 4.2/5 (923 download)
Download or read book Marketing for Hospitality and Tourism, Global Edition written by Philip Kotler and published by Pearson Higher Ed. This book was released on 2021-05-10 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author : Robert D. Reid
Publisher : John Wiley and Sons
ISBN 13 : 0470088583
Total Pages : 673 pages
Book Rating : 4.4/5 (7 download)
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author : Stowe Shoemaker
Publisher : Prentice Hall
ISBN 13 : 9780131708273
Total Pages : 0 pages
Book Rating : 4.7/5 (82 download)
Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Author : Robert D. Reid
Publisher :
ISBN 13 : 9780471789253
Total Pages : pages
Book Rating : 4.7/5 (892 download)
Download or read book Hospitality Marketing 4th Edition PKG with Student Access Card for WebCT SET written by Robert D. Reid and published by . This book was released on 2005-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Reid
Publisher :
ISBN 13 : 9780470008362
Total Pages : pages
Book Rating : 4.0/5 (83 download)
Download or read book Hospitality Marketing 4th Edition W/Student Access Card for Blackboard - SET written by Robert D. Reid and published by . This book was released on 2006-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ahmet Bulent Ozturk
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635492
Total Pages : 240 pages
Book Rating : 4.9/5 (116 download)
Download or read book Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations written by Ahmet Bulent Ozturk and published by Goodfellow Publishers Ltd. This book was released on 2022-03-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
