Rethink Reinvent Reposition

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Rethink, Reinvent, Reposition

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Author : Leo Hopf
Publisher : Simon and Schuster
ISBN 13 : 1440507163
Total Pages : 272 pages
Book Rating : 4.4/5 (45 download)

Book Synopsis Rethink, Reinvent, Reposition by : Leo Hopf

Download or read book Rethink, Reinvent, Reposition written by Leo Hopf and published by Simon and Schuster. This book was released on 2010-05-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles—find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as: Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.

Brand Premium

Author : N. Hollis
Publisher : Springer
ISBN 13 : 1137510382
Total Pages : 225 pages
Book Rating : 4.1/5 (375 download)

Book Synopsis Brand Premium by : N. Hollis

Download or read book Brand Premium written by N. Hollis and published by Springer. This book was released on 2017-06-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

The Meaningful Brand

Author : N. Hollis
Publisher : Springer
ISBN 13 : 1137365595
Total Pages : 226 pages
Book Rating : 4.1/5 (373 download)

Book Synopsis The Meaningful Brand by : N. Hollis

Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Transforming Health Sciences Library Spaces

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Author : Alanna Campbell
Publisher : Rowman & Littlefield
ISBN 13 : 1538114682
Total Pages : 306 pages
Book Rating : 4.5/5 (381 download)

Book Synopsis Transforming Health Sciences Library Spaces by : Alanna Campbell

Download or read book Transforming Health Sciences Library Spaces written by Alanna Campbell and published by Rowman & Littlefield. This book was released on 2019-02-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books presents firsthand experiences and thoughts of librarians on the transformation of health sciences library spaces. They provide insights into planning, budgeting, collecting, and integrating user feedback, collaborating with leadership and architects and thriving in the good times and the tight times.

Stop Don't Go There

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Author : Dr. Parveen Prasad
Publisher : Bloomsbury Publishing
ISBN 13 : 9386826895
Total Pages : 186 pages
Book Rating : 4.3/5 (868 download)

Book Synopsis Stop Don't Go There by : Dr. Parveen Prasad

Download or read book Stop Don't Go There written by Dr. Parveen Prasad and published by Bloomsbury Publishing. This book was released on 2018-01-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop! Don't Go There! Mistakes Made by Top Leaders, provides a framework that should permeate strategies to balance the imperatives of the present with the high pressure demands of the future. The case in point is to focus on the organisation's core competencies rather than merely toeing the line of competitors. It, thus, offers a rich collection of hindsight vision from an elite and diverse group of leaders, juxtaposed with how that translates into actions in the current scenario. Based on in-depth interviews with more than 30 high profile leaders, the book provides valuable insights generated through the mistakes made by these luminaries. Be it related to balancing today's exigencies with tomorrow's challenges, articulating a road map, identifying values, behaviours and metrics for sustenance or aligning with culture...leaders have candidly admitted to their shortcomings and failings. What's intriguing is that some of them, overwhelmed with the quality of interaction, confessed to outlining their mistakes, on deep reflection, right during their interview. The valuable lessons learnt from these cross section of leaders spanning manufacturing, IT, services, education, politics, law, the fine arts, hospitality, and SMEs, represents a unique and important perspective to guide organisations towards a long-term winning position. Letting go is what enables you to move forward. Many leaders have learnt to unlearn values and traditional mindsets in order to scale heights. This book, a one-of-its-kind compendium of corporate mistakes, structured around values, mistakes and learning through first person interviews, is a must-read for leaders and managers in today's fast changing, hypercompetitive world, where unquestioned answers are being probed. In demonstrating a high degree of learnability, the book is a true primer for a non-linear business world riddled with discontinuities and disruptions.

Crack the Funding Code

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Author : Judy Robinett
Publisher : HarperChristian + ORM
ISBN 13 : 0814439845
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

Book Synopsis Crack the Funding Code by : Judy Robinett

Download or read book Crack the Funding Code written by Judy Robinett and published by HarperChristian + ORM. This book was released on 2019-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Business at the Speed of Now

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Author : John M. Bernard
Publisher : John Wiley & Sons
ISBN 13 : 1118175379
Total Pages : 256 pages
Book Rating : 4.1/5 (181 download)

Book Synopsis Business at the Speed of Now by : John M. Bernard

Download or read book Business at the Speed of Now written by John M. Bernard and published by John Wiley & Sons. This book was released on 2011-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.

Human Resource Transformation

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Author : William J. Rothwell
Publisher : Davies-Black Publishing
ISBN 13 : 9780891062516
Total Pages : 254 pages
Book Rating : 4.0/5 (625 download)

Book Synopsis Human Resource Transformation by : William J. Rothwell

Download or read book Human Resource Transformation written by William J. Rothwell and published by Davies-Black Publishing. This book was released on 2008 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: From this experienced author team whose previous book, Strategic Human Resource Leader, first introduced the concept of HR transformation, comes this detailed exploration of today's workforce and workplace trends that drive the need for HR to radically rethink, reinvent, and reposition its role within the organization. With data culled from the authors' first-ever 20+year longitudianl study of how general managers view HR's focus and performance, Human Resource Transformation explores the new role of HR leadership, especially when facing the challenges of outsourcing, and presents an action plan for aligning and implementing a new agenda for connecting the HR function to the success of the organization.

Resurrecting Retail

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Author : Doug Stephens
Publisher : Figure 1 Publishing
ISBN 13 : 177327144X
Total Pages : 274 pages
Book Rating : 4.7/5 (732 download)

Book Synopsis Resurrecting Retail by : Doug Stephens

Download or read book Resurrecting Retail written by Doug Stephens and published by Figure 1 Publishing. This book was released on 2021-04-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

The bioeconomy and non-timber forest products

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Author : Carsten Smith-Hall
Publisher : Taylor & Francis
ISBN 13 : 100078780X
Total Pages : 252 pages
Book Rating : 4.0/5 (7 download)

Book Synopsis The bioeconomy and non-timber forest products by : Carsten Smith-Hall

Download or read book The bioeconomy and non-timber forest products written by Carsten Smith-Hall and published by Taylor & Francis. This book was released on 2022-12-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first in-depth investigation of how non-timber forest products are an integral part of local, national, and global bioeconomies. While the plants and fungi that produce non-timber forest products are essential to the sustainability of forest ecosystems, peoples' food and livelihood security and sovereignty, and thus the bioeconomy, are often absent from bioeconomic strategies. Presenting a selection of empirical cases from around the world that engage with the bioeconomy and non-timber forest products, this volume reveals how essential these products are to creating a greener and more sustainable future, how to to better integrate them into efforts to transition to and expand the bioeconomy, and how such efforts can be supported and developed. Chapters analyse how and to what degree non-timber forest products promote sustainable resource use, generate employment, and contribute to food and livelihood security and poverty alleviation. The volume develops approaches and identifies interventions and policies to support the integration of non-timber forest products into bioeconomy strategies, including in national reporting schemes to provide recommendations for future research and practical implementation. This book will be of great interest to students and scholars of forest and natural resource management, bioeconomics, circular economy and ecological economics more widely. It will also be of interest to professionals working in sustainable development and the forestry sector.

Stop Competing and Start Winning

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Author : Beth Launiere
Publisher :
ISBN 13 : 9781735499307
Total Pages : pages
Book Rating : 4.4/5 (993 download)

Book Synopsis Stop Competing and Start Winning by : Beth Launiere

Download or read book Stop Competing and Start Winning written by Beth Launiere and published by . This book was released on 2020-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pairing of a business consultant with a Division I head coach may seem unusual, but management consulting has many lessons to bring to coaching. Conversations between friends connected by their love of volleyball developed into innovative ideas about how coaches can run the "business" component of their program, stay connected with their players, and elevate their team's success. Over the past five years, the authors have worked together to bring select concepts and tools from the world of business into the University of Utah's volleyball program. We have presented our approach to numerous coaches' groups, and, based on the positive feedback from coaches at all levels, we have decided to collect these concepts and tools into this book.Many coaches share a similar career trajectory. They started as players, entered coaching as a volunteer assistant coach or as a director of operations, earned promotion to assistant coach, and, eventually, were hired into a head coaching role. What they learned along the way depended on who they had to learn from. If they were fortunate to learn from great thinkers and communicators, they were well prepared when their turn came to run a program. If they had less capable teachers, they had to learn by trial and error and by developing on their own their approach to managing a program.But no matter how effective the coaches they trained under, they learned lessons from inside the world of their sport. Because of this, many coaches have similar bodies of knowledge. A given coach may be better or worse than their competition, but they are all drawing from the same storehouse of ideas.Winning as a coach requires incorporating ideas wherever you can find them and blending those which make sense to you into your program to make it more effective and more efficient. If you can access relevant ideas and tools from outside of coaching (whether from business, politics, healthcare, charity, volunteer work, or other fields), you will provide yourself with lasting competitive advantages.

The Feminine Revolution

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Author : Amy Stanton
Publisher : Seal Press
ISBN 13 : 1580058132
Total Pages : 240 pages
Book Rating : 4.5/5 (8 download)

Book Synopsis The Feminine Revolution by : Amy Stanton

Download or read book The Feminine Revolution written by Amy Stanton and published by Seal Press. This book was released on 2018-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feminine traits that were once disparaged as weaknesses--such as sensitivity, intuition, and feeling emotional--are reclaimed as powerful strengths that can be embraced as the keys to a happier life for everyone Challenging old and outdated perceptions that feminine traits are weaknesses, The Feminine Revolution revisits those characteristics to show how they are powerful assets that should be embraced rather than maligned. It argues that feminine traits have been mischaracterized as weak, fragile, diminutive, and embittered for too long, and offers a call to arms to redeem them as the superpowers and gifts that they are. The authors, Amy Stanton and Catherine Connors, begin with a brief history of when-and-why these traits were defined as weaknesses, sharing opinions from iconic females including Marianne Williamson and Cindy Crawford. Then they offer a set of feminine principles that challenge current perceptions of feminine traits, while providing women new mindsets to reclaim those traits with confidence. The principles include counterintuitive messages, including: Take things hard. Women feel things deeply, especially the hard stuff--and that's a good thing. Enjoy glamour. Peacocks' bright coloring and garish feathers are part of their survival strategy--similar tactics are part of our happiness strategy. Chit-chat. Women have been derogated for "gossip" for centuries. But what others call gossip, we call social connection. Emote. Never let anyone tell you to not be emotional. Express your enthusiasm, love, affection and warmth. Embrace your domestic side. Don't be ashamed to cultivate the beauty of your home and wrap your arms around friends and family. With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature.

The American City & County

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Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis The American City & County by :

Download or read book The American City & County written by and published by . This book was released on 2008 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Academy of Management Annual Meeting

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Author : Academy of Management
Publisher :
ISBN 13 :
Total Pages : 1100 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Academy of Management Annual Meeting by : Academy of Management

Download or read book Academy of Management Annual Meeting written by Academy of Management and published by . This book was released on 2007 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analog Science Fiction and Fact

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Author :
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

Book Synopsis Analog Science Fiction and Fact by :

Download or read book Analog Science Fiction and Fact written by and published by . This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Writer's Workbook

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Author : Caroline Sharp
Publisher : St. Martin's Griffin
ISBN 13 : 125012249X
Total Pages : 176 pages
Book Rating : 4.2/5 (51 download)

Book Synopsis A Writer's Workbook by : Caroline Sharp

Download or read book A Writer's Workbook written by Caroline Sharp and published by St. Martin's Griffin. This book was released on 2016-05-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspiring doctors have medical school. Karate students have belts of different colors. Pianists have scales and arpeggios. But what system do writers have for getting and staying "in shape," to help them focus, practice, and make progress? A Writer's Workbook is Caroline Sharp's ingenious collection of exercises to inspire, encourage, warm up, and jump-start anyone who writes. A wise and funny friend who will cheerlead you through even your darkest can't-write days and "every idea I've ever had is awful" nights, she provides encouraging suggestions, hilarious observations, and an amazingly vivid catalogue of writers' neuroses (with advice on overcoming them, of course). From "Roget's Resume" and "Emulating Ernest" to "End Well," "The Rewrite Rut," and "Dear John," the exercises in this generous, wry workbook will keep your ideas fresh, your mind open, and your pen moving.

Analog Science Fiction & Fact

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Author :
Publisher :
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis Analog Science Fiction & Fact by :

Download or read book Analog Science Fiction & Fact written by and published by . This book was released on 1996 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: