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Author : William R. Darden
Publisher : North Holland
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Author : Elazar J. Pedhazur
Publisher : Psychology Press
ISBN 13 : 1135807086
Total Pages : 834 pages
Book Rating : 4.1/5 (358 download)
Download or read book Measurement, Design, and Analysis written by Elazar J. Pedhazur and published by Psychology Press. This book was released on 2013-04-15 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.
Author : Donald W. Stampfl
Publisher : Marketing Classics Press
ISBN 13 : 1613111398
Total Pages : 207 pages
Book Rating : 4.6/5 (131 download)
Download or read book Competitive Structure in Retail Markets: The Department Store Perspective written by Donald W. Stampfl and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 481 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : American Marketing Association
Publisher : Marketing Classics Press
ISBN 13 : 1613112351
Total Pages : 200 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theory in Retailing: Traditional and Nontraditional Sources written by American Marketing Association and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Alexander Chernev
Publisher :
ISBN 13 : 9780982512630
Total Pages : 283 pages
Book Rating : 4.5/5 (126 download)
Download or read book Strategic Marketing Management written by Alexander Chernev and published by . This book was released on 2009 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Author : Virginia Oliveros
Publisher : Cambridge University Press
ISBN 13 : 1316514080
Total Pages : 267 pages
Book Rating : 4.3/5 (165 download)
Download or read book Patronage at Work written by Virginia Oliveros and published by Cambridge University Press. This book was released on 2021-11-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes what patronage employees do in exchange for their jobs and provides a novel explanation of why they do it.
Author : JoAnne Labrecque
Publisher : Ann Arbor, Mich. : University Microfilms International
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.E/5 ( download)
Download or read book Store Type Patronage for Grocery Purchases written by JoAnne Labrecque and published by Ann Arbor, Mich. : University Microfilms International. This book was released on 1991 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author : Robert F. Lusch
Publisher :
ISBN 13 : 9780931880025
Total Pages : pages
Book Rating : 4.8/5 (8 download)
Download or read book Retail Patronage Theory Proceedings written by Robert F. Lusch and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan K. Nelson
Publisher : Princeton University Press
ISBN 13 : 0691161941
Total Pages : 255 pages
Book Rating : 4.6/5 (911 download)
Download or read book The Patron's Payoff written by Jonathan K. Nelson and published by Princeton University Press. This book was released on 2014-03-10 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of Italian Renaissance art from the perspective of the patrons who made 'conspicuous commissions', this text builds on three concepts from the economics of information - signaling, signposting, and stretching - to develop a systematic methodology for assessing the meaning of patronage.
Author : Julia Katharina Weindel
Publisher : Springer
ISBN 13 : 3658150378
Total Pages : 215 pages
Book Rating : 4.6/5 (581 download)
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author : Ronald W. Stampfl
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (512 download)
Download or read book Theory in Retailing written by Ronald W. Stampfl and published by . This book was released on 1981 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kanchan Chandra
Publisher : Cambridge University Press
ISBN 13 : 9780521891417
Total Pages : 372 pages
Book Rating : 4.8/5 (914 download)
Download or read book Why Ethnic Parties Succeed written by Kanchan Chandra and published by Cambridge University Press. This book was released on 2007-02-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some ethnic parties succeed in attracting the support of their target ethnic group while others fail? In a world in which ethnic parties flourish in both established and emerging democracies alike, understanding the conditions under which such parties rise and fall is of critical importance to both political scientists and policy makers. Drawing on a study of variation in the performance of ethnic parties in India, this book builds a theory of ethnic party performance in 'patronage democracies'. Chandra shows why individual voters and political entrepreneurs in such democracies condition their strategies not on party ideologies or policy platforms, but on a headcount of co-ethnics and others across party personnel and among the electorate.
Author : Richard O. Young
Publisher : Taylor & Francis
ISBN 13 : 1136911898
Total Pages : 417 pages
Book Rating : 4.1/5 (369 download)
Download or read book How Audiences Decide written by Richard O. Young and published by Taylor & Francis. This book was released on 2011-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Author : Dawn R. Deeter-Schmelz
Publisher : Springer
ISBN 13 : 3319117971
Total Pages : 399 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference written by Dawn R. Deeter-Schmelz and published by Springer. This book was released on 2014-10-23 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.
