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Author : Mintel International Group Limited
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (36 download)
Download or read book Retail Marketing 1992 written by Mintel International Group Limited and published by . This book was released on 1992 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Moore
Publisher : Routledge
ISBN 13 : 1136393803
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author : Victoria L. Crittenden
Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : A. Sivakumar
Publisher : Excel Books India
ISBN 13 : 9788174465757
Total Pages : 244 pages
Book Rating : 4.4/5 (657 download)
Download or read book Retail Marketing written by A. Sivakumar and published by Excel Books India. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Author : Gary Akehurst
Publisher : Routledge
ISBN 13 : 1136305114
Total Pages : 254 pages
Book Rating : 4.1/5 (363 download)
Download or read book Retail Marketing written by Gary Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Author : Constant Berkhout
Publisher : Kogan Page Publishers
ISBN 13 : 0749476923
Total Pages : 296 pages
Book Rating : 4.7/5 (494 download)
Download or read book Retail Marketing Strategy written by Constant Berkhout and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
Author : Christoph Preuss
Publisher : Springer Science & Business Media
ISBN 13 : 3658046309
Total Pages : 238 pages
Book Rating : 4.6/5 (58 download)
Download or read book Retail Marketing and Sales Performance written by Christoph Preuss and published by Springer Science & Business Media. This book was released on 2013-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.
Author : ENNIS, SEAN
Publisher : McGraw Hill
ISBN 13 : 0077157664
Total Pages : 373 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Retail Marketing written by ENNIS, SEAN and published by McGraw Hill. This book was released on 2015-10-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Retail Marketing
Author : David Eshun Yawson
Publisher : Springer Nature
ISBN 13 : 3031116615
Total Pages : 247 pages
Book Rating : 4.0/5 (311 download)
Download or read book Contemporary Retail Marketing in Emerging Economies written by David Eshun Yawson and published by Springer Nature. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (243 download)
Download or read book Rural Development Perspectives written by and published by . This book was released on 1995 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 (91 download)
Download or read book USITC Publication written by and published by . This book was released on 1994 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 ( download)
Download or read book Agricultural Trade Highlights written by and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Marketing written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.F/5 ( download)
Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1976 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kerrie L. MacPherson
Publisher : Routledge
ISBN 13 : 1136783016
Total Pages : 320 pages
Book Rating : 4.1/5 (367 download)
Download or read book Asian Department Stores written by Kerrie L. MacPherson and published by Routledge. This book was released on 2013-12-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.
Author : Steve Baron
Publisher : SAGE Publications Ltd
ISBN 13 : 1446200086
Total Pages : 218 pages
Book Rating : 4.4/5 (462 download)
Download or read book Relationship Marketing written by Steve Baron and published by SAGE Publications Ltd. This book was released on 2010-04-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.
