Responsabilidad Y Sostenibilidad Como Estrategia Comercial En El Sector Agroalimentario Mercado De Productos Ecologicos

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Responsabilidad y sostenibilidad como estrategia comercial en el sector agroalimentario. Mercado de productos ecológicos

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Author : Beatriz García Pedroza
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

Book Synopsis Responsabilidad y sostenibilidad como estrategia comercial en el sector agroalimentario. Mercado de productos ecológicos by : Beatriz García Pedroza

Download or read book Responsabilidad y sostenibilidad como estrategia comercial en el sector agroalimentario. Mercado de productos ecológicos written by Beatriz García Pedroza and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabajo se centra en el estudio del mercado de productos ecológicos y la creciente necesidad tanto de empresas como consumidores de llevar a cabo un consumo mucho más responsable a nivel social y ambiental. En primer lugar se dará una breve introducción al concepto de sostenibilidad y desarrollo sostenible así como la mención de normativas y/o regulaciones a nivel europeo e internacional referentes al desarrollo sostenible. En segundo lugar, se hablará de la producción ecológica del sector agroalimentario así como de la regulación y de los proyectos que impulsan el desarrollo de este sector. Una vez se haya profundizado en la producción del sector agroalimentario y la evolución del comportamiento en el consumidor así como de nombrar distintas formas de fomentar e innovar los sistemas de alimentación, se procederá al análisis primero mediante una parte teórica y después mediante una parte gráfica y estadística de la aplicación "Too Good to Go" la cual ayuda al usuario a la detección de establecimientos con excedentes diarios de comida. Por último y tras observar si los usuarios de dicha app comparten rasgos comunes que lleven al uso o no de la app a través de las respuestas obtenidas de la encuesta, se mencionarán los posibles competidores que tiene la app. Palabras Clave: Too Good to Go; sostenibilidad; desperdicio alimentario; agricultura ecológica; salud alimentaria ; comportamiento del consumidor.

Marketing de sostenibilidad

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Author : Josep María Gali
Publisher : Profit Editorial
ISBN 13 : 8415735820
Total Pages : 545 pages
Book Rating : 4.4/5 (157 download)

Book Synopsis Marketing de sostenibilidad by : Josep María Gali

Download or read book Marketing de sostenibilidad written by Josep María Gali and published by Profit Editorial. This book was released on 2013-11-21 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: La consideración de la sostenibilidad ambiental y la responsabilidad social han hecho entrar al marketing clásico, -que se ocupa exclusivamente de “como vender más cosas a más gente”-, en una grave crisis de legitimidad. Esta crisis ha llevado a investigadores y directivos de universidades y empresas replantear los principios básicos de la acción de marketing, así como los objetivos y las estrategias de marketing de las empresas. Este replanteo no se queda en el nivel conceptual sino que se lleva concretamente a las políticas del marketing mix: desarrollo de productos, fijación de precios, formas de comunicación y estrategias de distribución y acceso. Además presenta casos de empresas de todo el mundo en las que la aplicación de estas políticas ha llevado a éxitos en el mercado y en la sociedad

Green brand equity

Author : María Vázquez Casares
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (13 download)

Book Synopsis Green brand equity by : María Vázquez Casares

Download or read book Green brand equity written by María Vázquez Casares and published by . This book was released on 2019 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabajo se centra en el estudio del mercado de productos ecológicos y su creciente importancia tanto para el consumidor como para los negocios en general. En las siguientes páginas se encontrará, en primer lugar, una breve introducción al término de sostenibilidad y desarrollo sostenible y se mencionarán los principales tratados y regulaciones a nivel internacional y europeo referentes al desarrollo sostenible. En segundo lugar, se profundizará sobre la producción ecológica del sector agroalimentario, así como toda la regulación europea, proyectos y programas que impulsan el desarrollo de este sector. Después de haber contemplado con detalle el sector agroalimentario desde una perspectiva más amplia, se profundizará analizando el valor de las marcas ecológicas dada su creciente importancia en los negocios internacionales. Así, se explicará previamente el concepto de marca y los principales modelos de creación de marcas, ya que sobre ellos se basan los estudios de las marcas ecológicas. Para concluir, en la parte final del trabajo se presenta un estudio sobre la percepción de los consumidores de productos ecológicos. En el mismo, se analizarán las respuestas de los participantes de cuatro países europeos (Finlandia, Alemania, Francia y España) para poder concluir como el valor de marca ecológica, pese a seguir una tendencia creciente, no lo hace de la misma manera en todas las zonas de Europa. Palabras clave: Sostenibilidad, desarrollo sostenible, agricultura ecológica, marcas, valor de marca ecológica.

Consumo sostenible y etiquetado ecológico dentro del sector alimentario. Perspectiva del consumidor

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Author : Tatiana Rodríguez Colmenero
Publisher :
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4.:/5 (129 download)

Book Synopsis Consumo sostenible y etiquetado ecológico dentro del sector alimentario. Perspectiva del consumidor by : Tatiana Rodríguez Colmenero

Download or read book Consumo sostenible y etiquetado ecológico dentro del sector alimentario. Perspectiva del consumidor written by Tatiana Rodríguez Colmenero and published by . This book was released on 2020 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente, cada vez se tiene más conciencia de que los recursos que obtenemos delplaneta son limitados. Por ello, ha crecido el número de consumidores sostenibles y, por ende, las empresas que optan por un modelo de producción respetuosa con el medio ambiente. En la parte teórica de esta investigación se analizará el origen y evolución del consumo sostenible y, además, se hablará del etiquetado ecológico como herramienta para conseguir esa sostenibilidad. En la parte práctica se realizará un estudio empírico para conocer la perspectiva del consumidor sobre el consumo sostenible y el etiquetado ecológico. Por último, se añadirán las conclusiones del trabajo, las limitaciones y posibles líneas de investigación futuras que tengan como base esta investigación. Palabras clave: consumo sostenible, marketing sostenible, responsabilidad social corporativa, etiquetado ecológico.

The North American Mosaic

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Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 ( download)

Book Synopsis The North American Mosaic by : Commission for Environmental Cooperation (Montréal, Québec). Secretariat

Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Cradle to Cradle

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Author : William McDonough
Publisher : North Point Press
ISBN 13 : 1429973846
Total Pages : 207 pages
Book Rating : 4.4/5 (299 download)

Book Synopsis Cradle to Cradle by : William McDonough

Download or read book Cradle to Cradle written by William McDonough and published by North Point Press. This book was released on 2010-03-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Environmental Governance in Latin America

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Author : Fabio De Castro
Publisher : Springer
ISBN 13 : 1137505729
Total Pages : 347 pages
Book Rating : 4.1/5 (375 download)

Book Synopsis Environmental Governance in Latin America by : Fabio De Castro

Download or read book Environmental Governance in Latin America written by Fabio De Castro and published by Springer. This book was released on 2016-03-24 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC-BY license. The multiple purposes of nature – livelihood for communities, revenues for states, commodities for companies, and biodiversity for conservationists – have turned environmental governance in Latin America into a highly contested arena. In such a resource-rich region, unequal power relations, conflicting priorities, and trade-offs among multiple goals have led to a myriad of contrasting initiatives that are reshaping social relations and rural territories. This edited collection addresses these tensions by unpacking environmental governance as a complex process of formulating and contesting values, procedures and practices shaping the access, control and use of natural resources. Contributors from various fields address the challenges, limitations, and possibilities for a more sustainable, equal, and fair development. In this book, environmental governance is seen as an overarching concept defining the dynamic and multi-layered repertoire of society-nature interactions, where images of nature and discourses on the use of natural resources are mediated by contextual processes at multiple scales.

The Sunken Billions

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Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 0821379143
Total Pages : 130 pages
Book Rating : 4.8/5 (213 download)

Book Synopsis The Sunken Billions by : World Bank

Download or read book The Sunken Billions written by World Bank and published by World Bank Publications. This book was released on 2009-02-25 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Sunken Billions: The Economic Justification for Fisheries Reform' shows the difference between the potential and actual net economic benefits from marine fisheries is about $50 billion per year, or some $2 trillion over the last three decades. If fish stocks were rebuilt, the current marine catch could be achieved with approximately half the current global fishing effort. This illustrates the massive overcapacity of the global fleet. The excess competition for the limited fish resources results in declining productivity, economic inefficiency, and depressed fisher incomes. The focus on the deteriorating biological health of world fisheries has tended to obscure their equally critical economic health. Achieving sustainable fisheries presents challenges not only of biology and ecology, but also of managing political and economic processes and replacing pernicious incentives with those that foster improved governance and responsible stewardship. Improved governance of marine fisheries could regain a substantial part of this annual economic loss and contribute to economic growth. Fisheries governance reform is a long-term process requiring political will and consensus vision, built through broad stakeholder dialogue. Reforms will require investment in good governance, including strengthening marine tenure systems and reducing illegal fishing and harmful subsidies. Realizing the potential economic benefits of fisheries means reducing fishing effort and capacity. To offset the associated social adjustment costs, successful reforms should provide for social safety nets and alternative economic opportunities for affected communities.

Urban Agriculture and Food Systems

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Author : Information Resources Management Association
Publisher :
ISBN 13 : 9781522580638
Total Pages : 0 pages
Book Rating : 4.5/5 (86 download)

Book Synopsis Urban Agriculture and Food Systems by : Information Resources Management Association

Download or read book Urban Agriculture and Food Systems written by Information Resources Management Association and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods"--Provided by publisher.

A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves

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Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002066
Total Pages : 53 pages
Book Rating : 4.2/5 (31 download)

Book Synopsis A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves by : UNESCO

Download or read book A New roadmap for the Man and the Biosphere (MAB) Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Indigenous Peoples’ food systems

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Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251345619
Total Pages : 420 pages
Book Rating : 4.2/5 (513 download)

Book Synopsis Indigenous Peoples’ food systems by : Food and Agriculture Organization of the United Nations

Download or read book Indigenous Peoples’ food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-06-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.

Tilapia Aquaculture in Mexico - Assessment with a focus on social and economic performance

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Author : Martínez-Cordero, F.J., Delgadillo, T.S., Sanchez-Zazueta, E. & Cai, J.
Publisher : Food & Agriculture Org.
ISBN 13 : 9251339546
Total Pages : 80 pages
Book Rating : 4.2/5 (513 download)

Book Synopsis Tilapia Aquaculture in Mexico - Assessment with a focus on social and economic performance by : Martínez-Cordero, F.J., Delgadillo, T.S., Sanchez-Zazueta, E. & Cai, J.

Download or read book Tilapia Aquaculture in Mexico - Assessment with a focus on social and economic performance written by Martínez-Cordero, F.J., Delgadillo, T.S., Sanchez-Zazueta, E. & Cai, J. and published by Food & Agriculture Org.. This book was released on 2021-02-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world tilapia aquaculture production grew from 380 000 tonnes in 1990 to 6 million tonnes in 2018, making it the fourth-largest species group in global aquaculture. Tilapias are the second-largest species group in Mexico’s aquaculture with its 53 000 tonnes of production contributing to around 20 percent of the 247 000 tonnes of total aquaculture production in 2018. Mexico is the second-largest tilapia capture fisheries country, and its 116 000 tonnes of tilapia capture fisheries production in 2018 was primarily contributed by culture-based fisheries. Overall, Mexico is the second-largest international market for tilapia products, and the 228 000 tonnes live weight equivalent of its tilapia import in 2018 was higher than its domestic production. The average per capita apparent tilapia consumption in Mexico was 3.08 kg (21 percent of its total fish consumption) in 2018, which was much higher than the 0.9 kg world average. This document assesses tilapia farming and the value chain in Mexico by examining tilapia farming systems and practices, dissecting the tilapia value chain, evaluating the sector’s social and economic performance, discussing the impacts of proper governance and institutions on the sector development, and highlighting potentials, issues, constraints and challenges in the development of tilapia farming or aquaculture in general. The document ends with a brief discussion of the impacts of the ongoing coronavirus disease 2019 pandemic on the tilapia industry in the country.

Land Tenure and Rural Development

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Author : Food and Agriculture Organization of the United Nations
Publisher : FAO
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Land Tenure and Rural Development by : Food and Agriculture Organization of the United Nations

Download or read book Land Tenure and Rural Development written by Food and Agriculture Organization of the United Nations and published by FAO. This book was released on 2002 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication deals with key issues in land tenure, especially as they relate to food insecurity and rural development situations. Land tenure issues are frequently ignored in rural development interventions, with often long-lasting, negative results. This guide is designed to assist technical officers in governments and civil society in understanding why and how land tenure issues should be considered in rural development projects. It analyses important contexts such as environmental degradation, gender discrimination, and conflicts, where land tenure is currently of critical concern.

Latin America and the Caribbean (LAC) Report

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Author : International Assessment of Agricultural Knowledge, Science, and Technology for Development (Project)
Publisher : Iaastd
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Latin America and the Caribbean (LAC) Report by : International Assessment of Agricultural Knowledge, Science, and Technology for Development (Project)

Download or read book Latin America and the Caribbean (LAC) Report written by International Assessment of Agricultural Knowledge, Science, and Technology for Development (Project) and published by Iaastd. This book was released on 2009 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Assessment of Agricultural Knowledge, Science, and Technology for Development (IAASTD) looks realistically at how we could effectively use agriculture/AKST to help us meet development and sustainability goals. An unprecedented three-year collaborative effort, the IAASTD involved more than 400 authors in 110 countries and cost more than $11 million. It reports on the advances and setbacks of the past fifty years and offers options for the next fifty years. The results of the project are contained in seven reports: a Global Report, five regional Sub-Global Assessments, and a Synthesis Report. The Global Report gives the key findings of the Assessment, and the five Sub-Global Assessments address regional challenges. The volumes present options for action. All of the reports have been extensively peer-reviewed by governments and experts and all have been approved by a panel of participating governments. The Sub-Global Assessments all utilize a similar and consistent framework: examining and reporting on the impacts of AKST on hunger, poverty, nutrition, human health, and environmental/social sustainability. The five Sub-Global Assessments cover the following regions: Central and West Asia and North Africa (CWANA) East and South Asia and the Pacific (ESAP) Latin America and the Caribbean (LAC) North America and Europe (NAE) Sub-Saharan Africa (SSA)

Holism and Evolution

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Author : Jan Christiaan Smuts
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Holism and Evolution by : Jan Christiaan Smuts

Download or read book Holism and Evolution written by Jan Christiaan Smuts and published by . This book was released on 1926 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Firms of Endearment

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Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)

Book Synopsis Firms of Endearment by : Rajendra Sisodia

Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Sustainability Assessment

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Author : Alan James Bond
Publisher : Routledge
ISBN 13 : 0415598486
Total Pages : 298 pages
Book Rating : 4.4/5 (155 download)

Book Synopsis Sustainability Assessment by : Alan James Bond

Download or read book Sustainability Assessment written by Alan James Bond and published by Routledge. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently the writing on the subject is limited and comprises, for the most part, guidance documents and completed assessments.