Resistance To Innovation

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Handbook of Research on Contemporary Consumerism

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Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Resistance to Innovation

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Author : Shaul Oreg
Publisher : University of Chicago Press
ISBN 13 : 0226632601
Total Pages : 212 pages
Book Rating : 4.2/5 (266 download)

Book Synopsis Resistance to Innovation by : Shaul Oreg

Download or read book Resistance to Innovation written by Shaul Oreg and published by University of Chicago Press. This book was released on 2015-06-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars estimate that about 80 percent of consumers aren t open to innovation. This characterization, however, obscures the attitudes and behaviors this vast majority of consumers. Shaul Oreg, an expert in organizational behavior, and Jacob Goldenberg, an expert in marketing scholarship, offer a groundbreaking perspective on the characteristics that actually contribute to consumer behavior in relation to innovation and change."Resistance to Innovation "looks at two streams of resistance: in marketing, the reluctance of consumers to adopt new products; and in organizational behavior, the unwillingness of some employees to accept new ideas about ways of doing things or to implement new technologies and tools in the workplace. Crucial to those seeking to introduce innovations, whether marketers or employers, "Resistance to Innovation "uncovers the actual effects of this resistance, what explains it, and what strategies might be adopted to overcome it."

Innovation and Its Enemies

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Author : Calestous Juma
Publisher : Oxford University Press
ISBN 13 : 0190467053
Total Pages : 320 pages
Book Rating : 4.1/5 (94 download)

Book Synopsis Innovation and Its Enemies by : Calestous Juma

Download or read book Innovation and Its Enemies written by Calestous Juma and published by Oxford University Press. This book was released on 2016-06-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a curious situation that technologies we now take for granted have, when first introduced, so often stoked public controversy and concern for public welfare. At the root of this tension is the perception that the benefits of new technologies will accrue only to small sections of society, while the risks will be more widely distributed. Drawing from nearly 600 years of technology history, Calestous Juma identifies the tension between the need for innovation and the pressure to maintain continuity, social order, and stability as one of today's biggest policy challenges. He reveals the extent to which modern technological controversies grow out of distrust in public and private institutions and shows how new technologies emerge, take root, and create new institutional ecologies that favor their establishment in the marketplace. Innovation and Its Enemies calls upon public leaders to work with scientists, engineers, and entrepreneurs to manage technological change and expand public engagement on scientific and technological matters.

Lean Startup in Large Organizations

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Author : James A. Euchner
Publisher : CRC Press
ISBN 13 : 0429783329
Total Pages : 102 pages
Book Rating : 4.4/5 (297 download)

Book Synopsis Lean Startup in Large Organizations by : James A. Euchner

Download or read book Lean Startup in Large Organizations written by James A. Euchner and published by CRC Press. This book was released on 2022-02-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large corporations must become far more agile in implementing new products and new business models. The pace of technology change, the blurring of industry boundaries, and the agility and resources of startups in almost every industry segment demand it. Many companies have begun to adopt the principles of Lean Startup in order to increase the pace and agility of their innovation initiatives, but most have had limited success in doing so. Although the principles seem intuitive and straightforward, there are challenges to using them inside an existing company, especially in a manufacturing environment. The biggest requirements, beyond those espoused for startups, are: Developing a business model for the new venture that not only works in the marketplace but also works within the constraints of the corporation Managing the conflicts that inevitably arise with the current operating business; every business that has operated over decades has well-established ways of doing things that may not fit the required pace and flexibility required of a new venture Conducting business experiments with physical goods as well as with software offerings Managing the risk of investing in a new domain for executives that are used to investing where the risks are more clearly understood This book describes a systematic approach for implementing Lean Startup in large organizations. It builds on the principles of Lean Startup and adds additional practices required to manage the realities of the corporate context. The book describes how it is done, with examples from practice in companies that have successfully used the methods. It complements Lean Startup methods with elements of corporate innovation practices developed by leading academics and practitioners. It brings these practices together for the first time in a practical and integrated way.

Resistance to Innovation

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Author : Shaul Oreg
Publisher : University of Chicago Press
ISBN 13 : 022623732X
Total Pages : 212 pages
Book Rating : 4.2/5 (262 download)

Book Synopsis Resistance to Innovation by : Shaul Oreg

Download or read book Resistance to Innovation written by Shaul Oreg and published by University of Chicago Press. This book was released on 2015-06-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons—rational or not—consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers’ underlying motivations. This important research is made clear through the use of many real-life examples.

Bringing Innovation to Market

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Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.4/5 (91 download)

Book Synopsis Bringing Innovation to Market by : Jagdish N. Sheth

Download or read book Bringing Innovation to Market written by Jagdish N. Sheth and published by . This book was released on 1987-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.

Innovation as Usual

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Author : Paddy Miller
Publisher : Harvard Business Press
ISBN 13 : 1422144216
Total Pages : 240 pages
Book Rating : 4.4/5 (221 download)

Book Synopsis Innovation as Usual by : Paddy Miller

Download or read book Innovation as Usual written by Paddy Miller and published by Harvard Business Press. This book was released on 2013-02-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn team members into innovators Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable. Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist: • Focus beats freedom: Direct people to look only for ideas that matter to the business • Insight comes from the outside: Urge people to connect to new worlds • First ideas are flawed: Challenge people to tweak and reframe their initial ideas • Most ideas are bad ideas: Guide people to select the best ideas and discard the rest • Stealthstorming rules: Help people navigate the politics of innovation • Creativity is a choice: Motivate everyone to persist in the five keystone behaviors Using examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace. So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.

The Politics of Innovation

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Author : Mark Zachary Taylor
Publisher : Oxford University Press
ISBN 13 : 0190464143
Total Pages : 288 pages
Book Rating : 4.1/5 (94 download)

Book Synopsis The Politics of Innovation by : Mark Zachary Taylor

Download or read book The Politics of Innovation written by Mark Zachary Taylor and published by Oxford University Press. This book was released on 2016-05-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some countries better than others at science and technology (S&T)? Written in an approachable style, The Politics of Innovation provides readers from all backgrounds and levels of expertise a comprehensive introduction to the debates over national S&T competitiveness. It synthesizes over fifty years of theory and research on national innovation rates, bringing together the current political and economic wisdom, and latest findings, about how nations become S&T leaders. Many experts mistakenly believe that domestic institutions and policies determine national innovation rates. However, after decades of research, there is still no agreement on precisely how this happens, exactly which institutions matter, and little aggregate evidence has been produced to support any particular explanation. Yet, despite these problems, a core faith in a relationship between domestic institutions and national innovation rates remains widely held and little challenged. The Politics of Innovation confronts head-on this contradiction between theory, evidence, and the popularity of the institutions-innovation hypothesis. It presents extensive evidence to show that domestic institutions and policies do not determine innovation rates. Instead, it argues that social networks are as important as institutions in determining national innovation rates. The Politics of Innovation also introduces a new theory of "creative insecurity" which explains how institutions, policies, and networks are all subservient to politics. It argues that, ultimately, each country's balance of domestic rivalries vs. external threats, and the ensuing political fights, are what drive S&T competitiveness. In making its case, The Politics of Innovation draws upon statistical analysis and comparative case studies of the United States, Japan, South Korea, China, Taiwan, Thailand, the Philippines, Argentina, Brazil, Mexico, Canada, Turkey, Israel, Russia and a dozen countries across Western Europe.

The Human Element

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Author : Loran Nordgren
Publisher : John Wiley & Sons
ISBN 13 : 1119765056
Total Pages : 263 pages
Book Rating : 4.1/5 (197 download)

Book Synopsis The Human Element by : Loran Nordgren

Download or read book The Human Element written by Loran Nordgren and published by John Wiley & Sons. This book was released on 2021-09-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected – despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

Value Chain Marketing

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Author : Stephanie Hintze
Publisher : Springer
ISBN 13 : 3319113763
Total Pages : 259 pages
Book Rating : 4.3/5 (191 download)

Book Synopsis Value Chain Marketing by : Stephanie Hintze

Download or read book Value Chain Marketing written by Stephanie Hintze and published by Springer. This book was released on 2014-12-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Artificial Intelligence for Sustainable Finance and Sustainable Technology

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Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
Publisher : Springer Nature
ISBN 13 : 3030934640
Total Pages : 637 pages
Book Rating : 4.0/5 (39 download)

Book Synopsis Artificial Intelligence for Sustainable Finance and Sustainable Technology by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book Artificial Intelligence for Sustainable Finance and Sustainable Technology written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on 2022-01-01 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows latest research on artificial intelligence for sustainable technology. ICGER 2021 was organized by the Accounting, Finance and Banking Department at Ahlia University, Bahrain, and was conducted on the 15th and 16th of September. The strategic partners included the University of Jordan, the Bahrain Economists Society, the Association of Chartered Certified Accountants: ACCA, Al-Barka Banking Group and the International Computer Auditing Education Association: ICAEA . The theme of the ICGER 2021 centered around artificial intelligence for sustainable finance and sustainable technology. Accordingly, the papers presented at the conference provided a holistic view of sustainable finance, sustainability, AI, financial technology, cybersecurity, blockchain, CSR, and governance. This book, unlike ever before, brings together intelligence applications of new technologies and the sustainability requirements in the era of the digital economy, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations which will help societies (economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, and students) to better understand, use, and control AI applications and financial technologies to develop future strategies and to achieve sustainable development goals.

Why Civil Resistance Works

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Author : Erica Chenoweth
Publisher : Columbia University Press
ISBN 13 : 0231527489
Total Pages : 451 pages
Book Rating : 4.2/5 (315 download)

Book Synopsis Why Civil Resistance Works by : Erica Chenoweth

Download or read book Why Civil Resistance Works written by Erica Chenoweth and published by Columbia University Press. This book was released on 2011-08-09 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, from 1900 to 2006, campaigns of nonviolent resistance were more than twice as effective as their violent counterparts in achieving their stated goals. By attracting impressive support from citizens, whose activism takes the form of protests, boycotts, civil disobedience, and other forms of nonviolent noncooperation, these efforts help separate regimes from their main sources of power and produce remarkable results, even in Iran, Burma, the Philippines, and the Palestinian Territories. Combining statistical analysis with case studies of specific countries and territories, Erica Chenoweth and Maria J. Stephan detail the factors enabling such campaigns to succeed and, sometimes, causing them to fail. They find that nonviolent resistance presents fewer obstacles to moral and physical involvement and commitment, and that higher levels of participation contribute to enhanced resilience, greater opportunities for tactical innovation and civic disruption (and therefore less incentive for a regime to maintain its status quo), and shifts in loyalty among opponents' erstwhile supporters, including members of the military establishment. Chenoweth and Stephan conclude that successful nonviolent resistance ushers in more durable and internally peaceful democracies, which are less likely to regress into civil war. Presenting a rich, evidentiary argument, they originally and systematically compare violent and nonviolent outcomes in different historical periods and geographical contexts, debunking the myth that violence occurs because of structural and environmental factors and that it is necessary to achieve certain political goals. Instead, the authors discover, violent insurgency is rarely justifiable on strategic grounds.

An archaeology of innovation

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Author : Catherine J. Frieman
Publisher : Manchester University Press
ISBN 13 : 1526132672
Total Pages : 321 pages
Book Rating : 4.5/5 (261 download)

Book Synopsis An archaeology of innovation by : Catherine J. Frieman

Download or read book An archaeology of innovation written by Catherine J. Frieman and published by Manchester University Press. This book was released on 2021-02-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An archaeology of innovation is the first monograph-length investigation of innovation and the innovation process from an archaeological perspective. It interrogates the idea of innovation that permeates our popular media and our political and scientific discourse, setting this against the long-term perspective that only archaeology can offer. Case studies span the entire breadth of human history, from our earliest hominin ancestors to the contemporary world. The book argues that the present narrow focus on pushing the adoption of technical innovations ignores the complex interplay of social, technological and environmental systems that underlies truly innovative societies; the inherent connections between new technologies, technologists and social structure that give them meaning and make them valuable; and the significance and value of conservative social practices that lead to the frequent rejection of innovations.

Innovative Behavior and Communication

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Author : Thomas S. Robertson
Publisher : Holt McDougal
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis Innovative Behavior and Communication by : Thomas S. Robertson

Download or read book Innovative Behavior and Communication written by Thomas S. Robertson and published by Holt McDougal. This book was released on 1971 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Democratizing Innovation

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Author : Eric Von Hippel
Publisher : MIT Press
ISBN 13 : 0262250179
Total Pages : 224 pages
Book Rating : 4.2/5 (622 download)

Book Synopsis Democratizing Innovation by : Eric Von Hippel

Download or read book Democratizing Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2006-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.

Applying Innovation

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Author : David O'Sullivan
Publisher : SAGE Publications
ISBN 13 : 1452285810
Total Pages : 424 pages
Book Rating : 4.4/5 (522 download)

Book Synopsis Applying Innovation by : David O'Sullivan

Download or read book Applying Innovation written by David O'Sullivan and published by SAGE Publications. This book was released on 2008-06-23 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to applying high-impact innovation principles in any organization Innovation is an important force in creating and sustaining organizational growth. Effective innovation can mean the difference between leading with a particular product, process, or service—and simply following the pack. Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees. Applying Innovation combines the key ingredients from areas including innovation management, strategic planning, performance measurement, creativity, project portfolio management, performance appraisal, knowledge management, and teams to offer an easily applied recipe for enterprise growth. Authors David O'Sullivan and Lawrence Dooley map out the main concepts of the innovation process into a clear, understandable framework—the innovation funnel. Unlike other texts for this course, Applying Innovation goes beyond methodologies and checklists to offer an invaluable step-by-step approach to actually applying high-impact innovation in any organization using a knowledge management systems, whether for a boutique firm or one comprised of thousands of individuals. Key Features: Adopts a practical approach to overseeing innovation that focuses on useful tools and techniques rather than on theory and methodologies Offers student activities within the text for immediate application of key concepts, reinforcing retention and comprehension Teaches students to build and apply effective innovation management systems for any organization successfully, regardless of the firm's size or structure Intended Audience: Applying Innovation is designed for undergraduate and graduate courses such as Innovation Management, Project Management, Strategic Planning, and Performance Management in fields of business, science, and engineering. This book appeals to instructors who want to reduce the "chalk and talk" and increase the hands-on practicality of their courses in innovation management.

Consumer Behavior

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Author : Gerald Zaltman
Publisher :
ISBN 13 : 9780898749892
Total Pages : 700 pages
Book Rating : 4.7/5 (498 download)

Book Synopsis Consumer Behavior by : Gerald Zaltman

Download or read book Consumer Behavior written by Gerald Zaltman and published by . This book was released on 1983 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: