Research at the Marketing - Entrepreneurship Interface, 1990

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ISBN 13 : 9781884058028
Total Pages : 356 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Research at the Marketing - Entrepreneurship Interface, 1990 by : Gerald E. Hills

Download or read book Research at the Marketing - Entrepreneurship Interface, 1990 written by Gerald E. Hills and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the marketing, entrepreneurship interface

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Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (896 download)

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Book Synopsis Research at the marketing, entrepreneurship interface by : Gerald E. Hills

Download or read book Research at the marketing, entrepreneurship interface written by Gerald E. Hills and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing/entrepreneurship Interface

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ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (221 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1993 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing/entrepreneurship Interface

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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (214 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing Entrepreneurship Interface

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Publisher :
ISBN 13 : 9781884058158
Total Pages : 358 pages
Book Rating : 4.0/5 (581 download)

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Book Synopsis Research at the Marketing Entrepreneurship Interface by : Institute for Entrepreneurial Studies

Download or read book Research at the Marketing Entrepreneurship Interface written by Institute for Entrepreneurial Studies and published by . This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing/entrepreneurship Interface

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Publisher :
ISBN 13 : 9781884058110
Total Pages : 378 pages
Book Rating : 4.0/5 (581 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2001 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship

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Publisher : Taylor & Francis
ISBN 13 : 9780415158596
Total Pages : 498 pages
Book Rating : 4.1/5 (585 download)

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Book Synopsis Entrepreneurship by : Norris F. Krueger

Download or read book Entrepreneurship written by Norris F. Krueger and published by Taylor & Francis. This book was released on 2002 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new collection provides a much needed retrospective view of the key academic work published in this area. The papers here highlight the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus in this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favours research articles over those that deal purely with practice.

Research at the Marketing - Entrepreneurship Interface, 1993

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Publisher :
ISBN 13 : 9781884058059
Total Pages : 442 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Research at the Marketing - Entrepreneurship Interface, 1993 by : Symposium on Research in Marketing and Entrepreneurship

Download or read book Research at the Marketing - Entrepreneurship Interface, 1993 written by Symposium on Research in Marketing and Entrepreneurship and published by . This book was released on 1993-01-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing/entrepreneurship Interface

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Publisher :
ISBN 13 : 9781884058134
Total Pages : 622 pages
Book Rating : 4.0/5 (581 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The State of the Art in Small Business and Entrepreneurship

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Publisher : Routledge
ISBN 13 : 042977026X
Total Pages : 480 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The State of the Art in Small Business and Entrepreneurship by : Pierre-Andre Julien

Download or read book The State of the Art in Small Business and Entrepreneurship written by Pierre-Andre Julien and published by Routledge. This book was released on 2018-11-08 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998. This text is designed as not only a summary of a number of years of reflections by many different researchers, but also a guide for future research and for continuing development of a theory of small business and its environment; a theory that will apply to small businesses everywhere and that will help them become what they hope to be in the 21st century.

Research at the Marketing/entrepreneurship Interface

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Publisher :
ISBN 13 : 9781884058134
Total Pages : 636 pages
Book Rating : 4.0/5 (581 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Entrepreneurship

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Publisher : OUP Oxford
ISBN 13 : 0199546991
Total Pages : 810 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Oxford Handbook of Entrepreneurship by : Mark Casson

Download or read book The Oxford Handbook of Entrepreneurship written by Mark Casson and published by OUP Oxford. This book was released on 2008 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.

Marketing and Entrepreneurship

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Publisher : Praeger
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing and Entrepreneurship by : Gerald E. Hills

Download or read book Marketing and Entrepreneurship written by Gerald E. Hills and published by Praeger. This book was released on 1994-09-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and less developed countries, as well as the role of new and smaller enterprises in job generation.

E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology

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Publisher : IGI Global
ISBN 13 : 1615205985
Total Pages : 410 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology by : Kollmann, Tobias

Download or read book E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology written by Kollmann, Tobias and published by IGI Global. This book was released on 2010-02-28 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies related to digital networks enable the continued rise of entrepreneurial business opportunities and inventive business models. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology provides a unique and quintessential overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an enhanced understanding of the important interface of e-business and entrepreneurship, this reference publication brings together leading academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment.

Handbook of Research on International Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 1845420519
Total Pages : 855 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Handbook of Research on International Entrepreneurship by : Leo Paul Dana

Download or read book Handbook of Research on International Entrepreneurship written by Leo Paul Dana and published by Edward Elgar Publishing. This book was released on 2004 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dana s Handbook is an essential read for international entrepreneurship scholars as well as policymakers and practitioners concerned with the dynamics associated with the international entrepreneurship process. Succinct reviews of the literature and useful summary tables relating to key themes and studies are presented by a number of contributors. . . Paul Westhead, International Small Business Journal This is a formidable and weighty tome. . . More important than sheer quantity is consideration of the quality, and here the broad spread yet eclectic choice of the research papers is most enlightening. The contributing authors have collectively condensed much of the knowledge garnered from the past five years of this global field into one handy sourcebook. . . The end result is, indeed, a fresh recognition, if recognition still needs to be made, of the major importance of this new global growth phenomenon of international entrepreneurship. Mark Haydon, International Journal of Entrepreneurship and Innovation The Handbook is a nearly comprehensive reference work to the field that will be useful to scholars new to the area as well as those already engaged in it. . . I was impressed by the diversity of the authors. . . The Handbook is an excellent broad reference to the field. Ben Oviatt, Journal of International Business Studies Over the last few years there has been an increased interest in research on the internationalization of new ventures and the global challenges facing growing young businesses. The Handbook of Research on International Entrepreneurship has collected and synthesized the contributions of leading researchers in an effort to define and categorize the unique contributions and state-of-the-art of this emerging field. It provides a comprehensive, multi-disciplinary treatment that advances the frontiers of knowledge regarding the fundamental concepts, methods, and theories of international entrepreneurship. The Handbook should serve as both an authoritative and comprehensive reference work for researchers, and a state-of-the-art compilation of new insights for educational leaders. Ari Ginsberg, New York University Stern School of Business, US Entrepreneurship and international business have remained separate subjects for far too long. The study of international entrepreneurship thrives on the cross-fertilisation of ideas between these fields. It is one of the most dynamic research areas in economics and management. The contributors to this Handbook are the pioneers in the field, and this volume provides a definitive survey of their work. Mark Casson, University of Reading, UK These notable researchers share a common dedication to rigorous methodologies and vigorous research. Together in this volume, the researchers have assembled and presented a cross-section of tested methods, and innovative approaches. These contributions are an inspiration to younger researchers, and this bids fair to set the tone, and level of intellectual rigour and vigour for future research in the emerging field of international entrepreneurship. From the preface by Bob Kirk, University of Canterbury, New Zealand This unique reference book provides an array of diverse perspectives on international entrepreneurship, a new and emerging field of research that blends concepts and methodologies from more traditional social sciences. The Handbook includes chapters written by top researchers of economics and sociology, as well as academic leaders in the fields of entrepreneurship and international business. State-of-the-art contributions provide up-to-date literature reviews, making this book essential for the researcher of entrepreneurship and the internationalisation of entrepreneurs.

Research at the Marketing/Entrepreneurship Interface

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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Research at the Marketing/Entrepreneurship Interface by : David J Hansen

Download or read book Research at the Marketing/Entrepreneurship Interface written by David J Hansen and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Marketing and Entrepreneurship: Concepts Methodological Individualism as the Economic Core of the Small FirmMarketing Interface, Brian Gibson Entrepreneurial, Market Relevant Strategies of Small and Large Firms, GusM Geursen and Jodie L. Conduit A Profile of Rural Women Small Business Owners: A Case Study, GaryMankelow, Bill Merrilees, and Hayley Gardoll Entrepreneurial Success and Marketing Strategy in Nineteenth CenturyAustralia: The Case of John Pottie & Sons, John Fisher and JohnStanton In Search of an Adequate Marketing Approach for Small Entrepreneurial Firms,Per Blenker Creativity at the Marketing/Entrepreneurship Interface: An Investigation ofSmaller Firms in the Central Belt of Scotland, Ian Fillis Innovative Marketing in SMEs: A Comparative Australian Framework, DarrylCummins, Audrey Gilmore, David Carson, Aodheen O'Donnell, Ken Grant, BillKeating, Richard Laney, and Bill Pickett Developing a Competency in Contact Networking in EntrepreneuriallyOwner-Managed Small Firms: A Revised Model, Jimmy Hill and PauricMcGowan Temporal Issues Related to Marketing at the Entrepreneurship Interface: TheHigh Technology Case, Robert G. Schwartz and Richard D. Teach Characteristics of Successful Low-Budget Marketing Strategies for NewVentures: Analysis of Selected Cases, Stanley F. Stasch Teaching Marketing and Entrepreneurship: Unique Lessons, Challenges andOpportunities, J. Donald Weinrauch and Dennis I. Menezes Strategic Marketing and Planning Examining the Influences on the Owner Manager's Attitude of StrategicMarketing Planning: Towards an Explanatory Framework, David H. Demick,Pauric McGowan, and Sharon McCue Buyerpreneurship, Intrapreneurship, Capipreneurship and Powerpreneurship:Conceptualizing the Complete Entrepreneurial Construct and Its Relationship toStrategy,GusM. Geursen, Stewart Jones, and Rod Shrader Environmental Turbulence and Information Search Activities in SMEs: Does AgeMatter? Jianwen Liao, Harold Welsch, and Michael Stoica Normative Implications of the Relationship Development Process Within Small-and Medium-Sized Enterprises, Geoffrey Stewart and Seung Bai Bach An Empirical Investigation into Entrepreneurship and OrganizationalInnovation-Based Competitive Strategy, Jay Weerawardena and LeonardCoote Establishing Credibility in the Absence of Reputation, MichelleWilson Small Firms' Views of Integrated Marketing Communications--A Perspectivefrom New Zealand Retailers, Kim Shyan Fam Effective Media in Malaysia: Industry Views for Small and Large Businesses,David S. Waller and Kim Shyan Fam Opportunity Recognition A Theory of Entrepreneurial Opportunity Identification and Development,Alexander Ardichvili, Richard Cardozo, and Sourav Ray An Empirical Examination of Entrepreneurial Opportunity Recognition,Michael T. Manion, Gerald E. Hillis, G.T. Lumpkin, and Rodney C.Shrader Factors Affecting Development of Perceived New Product Opportunities:Licensing Versus Venturing, Debra Malewicki and Gerald E. Hills Innovation/Product Development The Evolution of Market and Technological Innovation Capabilities in SmallFirms' Life, Guido Capaldo, Luca Iandoli, Mario Raffa, and GiuseppeZollo Business Models and Market Development: Key Oversights in the RadicalInnovation Process, Gina Colarelli O'Connor, Mark P. Rice, and RichardLiefer Investigating Innovation in Small Firms: A Case Study Approach, KymCowley and Bill Merrilees Innovation Processes in an Early Entrepreneurial Department Store: DavidJones 1906-1927, Dale Miller and Bill Merrilees E-Commerce and Marketing E-Entrepreneurs: Marketing Driven or Technologically Driven? Marie-LouiseFry and Bill Merrilees Server Log Files: A Case Study of a New Market Research Tool forEntrepreneurs, Jamie Murphy, Charles F.

Romancing the Market

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Publisher : Routledge
ISBN 13 : 1134669739
Total Pages : 316 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Romancing the Market by : Stephen Brown

Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.