Reputation To Reward Mastering Your Brand Signature To Earn More Lead More Win More

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Reputation To Reward: Mastering Your Brand Signature to Earn More, Lead More, Win More

Author : Yolanda M. Smith
Publisher :
ISBN 13 : 9781513660691
Total Pages : 114 pages
Book Rating : 4.6/5 (66 download)

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Book Synopsis Reputation To Reward: Mastering Your Brand Signature to Earn More, Lead More, Win More by : Yolanda M. Smith

Download or read book Reputation To Reward: Mastering Your Brand Signature to Earn More, Lead More, Win More written by Yolanda M. Smith and published by . This book was released on 2020-04-28 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reputation to Reward, Yolanda inspires you to achieve your best by helping you create a Brand Signature that will allow you to earn more, lead more and win more. Whether you are a corporate professional or entrepreneur, she helps you level-up by taking you on a brand journey from concept to action, coaching you every step of the way to achieve mastery of your personal brand. Through her replicable Brand Signature formula, you can enhance your power and influence to achieve the rewards you desire. You will be able to live authentically, articulate your value and stand out to get the recognition, visibility, promotion, relationships, clients and following you deserve.

Reputation Management

Author : Santino Spencer
Publisher : Marketing Management
ISBN 13 : 9781088187166
Total Pages : 0 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis Reputation Management by : Santino Spencer

Download or read book Reputation Management written by Santino Spencer and published by Marketing Management. This book was released on 2023-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN: Importance of branding Understanding brand purpose with examples Actionable steps that will help you build a brand trusted by people Identifying the audience for your brand Types of competitors and tips on identifying them A comprehensive guide to market research How to formulate your mission statement Choosing the right brand name Marketing strategies to spread the word about your brand Innovative ideas to make your brand stand out And much more! 2) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN: Understanding what social media marketing is Why your business needs it How to conduct market research the right way to yield the best results for your business How to market on platforms like Facebook, Instagram, and YouTube Why selecting the right niche market matters How to build an unforgettable business presence on social media And much more! 3) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN: What content marketing is, how it began, and what it has achieved to date for companies Understanding the value proposition of content marketing How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors Understanding the different types of content and how they work best to pursue some goals rather than others How to set-up a road map to navigate your way to set up a content marketing plan Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey Delivering the right sort of content that not only captivates your audience but also leads to sales The right content channels for your content The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales And much more!

Aaker on Branding

Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Unmistakable

Author : Srinivas Rao
Publisher : Penguin
ISBN 13 : 1101981709
Total Pages : 226 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Unmistakable by : Srinivas Rao

Download or read book Unmistakable written by Srinivas Rao and published by Penguin. This book was released on 2016 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don't be the best, be the only. You're on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas's dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don't be just one among many--be the only. Be unmistakable. Trying to be the best will chain you to others' definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy's art or Tim Burton's films, unmistakable work needs no signature and has no precedent. Whether you're a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.

Let the Story Do the Work

Author : Esther Choy
Publisher : AMACOM
ISBN 13 : 0814438024
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Let the Story Do the Work by : Esther Choy

Download or read book Let the Story Do the Work written by Esther Choy and published by AMACOM. This book was released on 2017-07-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Your Signature Work

Author : Dianna Booher
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9780842382816
Total Pages : 244 pages
Book Rating : 4.3/5 (828 download)

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Book Synopsis Your Signature Work by : Dianna Booher

Download or read book Your Signature Work written by Dianna Booher and published by Tyndale House Publishers, Inc.. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the concept of doing one's personal best at work so that it reflects one's goals, values, beliefs, and faith, Booher advises readers that even if they feel trapped in a dissatisfying job or a seemingly insignificant career, their work matters to God, and their attitude will make all the difference in how they view their job.

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

Author : Dale Carnegie
Publisher : Good Press
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie

Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

The Portable MBA in Entrepreneurship Case Studies

Author : William D. Bygrave
Publisher : John Wiley & Sons
ISBN 13 : 9780471182290
Total Pages : 340 pages
Book Rating : 4.1/5 (822 download)

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Book Synopsis The Portable MBA in Entrepreneurship Case Studies by : William D. Bygrave

Download or read book The Portable MBA in Entrepreneurship Case Studies written by William D. Bygrave and published by John Wiley & Sons. This book was released on 1997-06-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.

High Performance Habits

Author : Brendon Burchard
Publisher : Hay House, Inc
ISBN 13 : 1401952852
Total Pages : 401 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis High Performance Habits by : Brendon Burchard

Download or read book High Performance Habits written by Brendon Burchard and published by Hay House, Inc. This book was released on 2017-09-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.

Popular Mechanics

Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1975-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

The Art Interchange

Author :
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Art Interchange by :

Download or read book The Art Interchange written by and published by . This book was released on 1903 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Visible Expert

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Academy; a Weekly Review of Literature, Learning, Science and Art

Author :
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.:/5 (26 download)

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Book Synopsis Academy; a Weekly Review of Literature, Learning, Science and Art by :

Download or read book Academy; a Weekly Review of Literature, Learning, Science and Art written by and published by . This book was released on 1904 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Poetical gazette; the official organ of the Poetry society and a review of poetical affairs, nos. 4-7 issued as supplements to the Academy, v. 79, Oct. 15, Nov. 5, Dec. 3 and 31, 1910

Creating Personal Presence

Author : Dianna Booher
Publisher : Berrett-Koehler Publishers
ISBN 13 : 160994013X
Total Pages : 228 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Creating Personal Presence by : Dianna Booher

Download or read book Creating Personal Presence written by Dianna Booher and published by Berrett-Koehler Publishers. This book was released on 2011-10-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you’re born with—anyone can learn these skills, habits, and traits. Award-winning speaker and consultant Dianna Booher shows how to master dozens of small and significant things that work together to convey presence. She details how body language, manners, and even your surroundings enhance credibility and build rapport. You’ll learn to use voice and language to demonstrate competence, deliver clear and memorable messages, and master emotions. You’ll learn to think strategically, organize ideas coherently, and convey to others genuine interest, integrity, respect, and reliability. Take her self-assessment to measure your progress. With Dianna Booher’s expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders. "

How the Best Leaders Lead

Author : Brian Tracy
Publisher : AMACOM
ISBN 13 : 0814414354
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis How the Best Leaders Lead by : Brian Tracy

Download or read book How the Best Leaders Lead written by Brian Tracy and published by AMACOM. This book was released on 2010-02-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s greatest business leaders make it all look easy because they keep it simple: measurable, repeatable methods that generate exceptional results in both strong markets and weak, good economies and bad. Leadership expert Brian Tracy has guided countless thousands of professionals, executives, and leaders of all stripes to truly startling results through his business books, seminars and consulting work. In How the Best Leaders Lead, Tracy breaks down the art and science of business leadership into the seven fundamental responsibilities that outstanding leaders master. Essential for success in any organization and every leadership position, they are: Setting and achieving goals Fostering innovation Problem solving and decision making Setting priorities Setting high standards and leading by example Inspiring and motivating others Performing and achieving results This book will take you through a thorough self-analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it. You’ll then listen Tracy’s life-changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world’s most powerful leadership and management thinkers past and present. Leadership is an exact science but a simple one, born of clear vision and courage, self -knowledge and integrity, focus and confidence. With acute insight and Tracy’s accessible guidance, How the Best Leaders Lead brings those powerful attributes and leadership greatness easily within your reach.

Brand Portfolio Strategy

Author : David A. Aaker
Publisher : Free Press
ISBN 13 : 1982146524
Total Pages : 368 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Brand Portfolio Strategy by : David A. Aaker

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.